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To celebrate the opening of the first factory manufacturing OREO in the UK, Draftfcb London have put together a print campaign honoring Sheffield’s unique heritage.
Inspired by OREO’s recent Daily Twist campaign commemorating the cookie’s 100th Anniversary, the new print ads feature local legends with classic Northern tongue-in-cheek humour.“Mondelez are very excited to bring OREO to Sheffield. We’re thrilled to be producing our iconic biscuits in an iconic city with a rich industrial history,” said Toby Bevans, senior brand manager for OREO.
OREO encourages their new neighbors to rejoice in the arrival of the black and white treat by tapping into the sporting prowess of Sheffield Wednesday and Sheffield United football clubs. The ad will feature in local press and 60 different sites across the city.
The campaign also includes two additional executions of the creative concept which are being used to feed excitement internally. One continues the sporting theme alluding to the home of World Snooker, The Crucible. The other gives a nod to one of Yorkshire’s most famous film plots in the form of four cheeky cookies in a state of undress, promising to go the Full Monty.
Steven Bennett-Day commented, “Given the city’s fertile cultural background it was easy for us to find different executions celebrating OREO Made in Sheffield using the popular Daily Twist concept, which presented a whimsical humorous and eye-catching campaign to celebrate OREO’s anniversary last year.”
The official opening ceremony for the new home of OREO took place on May 10th and was attended by Deputy Prime Minister Nick Clegg, and David Blunkett, MP for Sheffield Brightside and Hillsborough. The campaign will run from 20th May through 2nd June.
Credits:
Agency: Draftfcb, London
Creative Director: Steven Bennett-Day
Copywriter: Dan Shone
Art Director: Sean Cullen
Senior Account Director: Matt Gigg
Media Agency: PHD

Oreo Cookies celebrates the first video game for television by creating it's augmented reality game app — Catch the Oreo. The catch the cookie app is available for both Google Play for Android devices and at iTunes via Denmark's ADtomic.

Credits:
App developed for Oreo by ADtomic.
Film produced by ADtomic and 360 Productions.

Finally an OREO cookie separator machine. It's a basic human desire to separate an OREO cookie. Humans love either cookie or creme. And sometimes a man just needs to invent a machine to do the hard work of separating the two. Today, that man is physicist and cookie-part preferrer David Neevel. Watch him operate the machine he created that separates OREO cookies.

Credits:
Creative Agency: Wieden + Kennedy, Portland

The world is full of wonder, we are Wonderfilled and this new ad for OREO cookies is a whimsically beautiful animated piece of work. The anthem features the new OREO Wonderfilled song by Owl City.

Credits:
Ad Agency: The Martin Agency
CCO: Joe Alexander
GCD: Jorge Calleja
CD: David Muhlenfeld, Magnus Hierta
Senior Art Director: Brig White
ACD/Design: Chris Peel
Designer: Angie Elko
Designer: Sarah Berkheimer
Senior Broadcast Producer: Kathy Lippincott
Broadcast Producer: Heather Tanton
Broadcast Producer: Caroline Helms
Illustrator: Martin Allais
Senior Print Producer: Paul Martin
Studio Artist: Whitney McCall
Color Correction: Alice Blue

Production Company: Studio Animal
Director: Martin Allais
Producer: Maria Soler Chopo
Illustration: Martin Allais
Storyboards: Martin Allais
Animatic: Pere Hernández, Javi Vaquero, Matt Deans
Animator: Pere Hernández, Javi Vaquero, Pablo Navarro, Dani Alcaraz
Tracing and color: Ezequiel Cruz, Macarena Ortega, Eva Puyuelo, Joel Morales
Compositing: Santi Justribó and Martin Allais

Oreo celebrates Gay Pride with the Pride Rainbow Cookie, and forget all the controversy surrounding this across the internet....it's one sweet looking cookie!

Credits:
Agency: DraftFCB New York
Client: Oreo
Creative Director: Jill Applebaum
Agency: 360i
Creative Director: Megan Sheehan
Copywriter: Noel Potts
Art Director: Jared Isle
Art Director: Mike Lubrano
Art Director: Jackie Anzaldi

There are more than a thousand ways to eat an Oreo. What’s yours?

Credits:
Advertising Agency: DödaVänster, Buenos Aires, Argentina
Chief Creative Officer: Francisco García Otero
Creatives: Nicolás Berretta, Pedro Rivero
Group Account Director: Santiago Fernández Barrio
Executive Producer: Ignacio Gonzalez Lorenzo
Designer: Tomás Palazzo
Production Company: Satisfaction
via: AdsOfTheWorld

Wonder if a girl gave an Oreo to her Dad — would he let her stay up past bedtime? See how sharing an Oreo can let wonder loose in our latest Wonderfilled commercial, featuring a new twist on our favorite song.

Episode One: One OREO dares to dunk. This stop motion by Kelly Cheatle and Larry Moss of www.Airigami.com

Oreo cookies Super Bowl ad is battle between the cookie or the creme in "Whisper-Fight" that takes place in library.

Aug 5 | Mars Rover Lands,Red creme currently unavailable.

Credits:
Advertising Agency: Draftfcb, USA
Executive Creative Director: Gary Resch
Creative Director: Megan Sheehan
Group Creative Director: Jill Applebaum
Copywriter: Noel Potts
Art Directors: Jackie Anzaldi, Jared Isle, Mike Lubrano
Executive Producer: Anthony Nelson

Credits:
Advertising Agency: Interface Communication, Mumbai, India
Creative Director: Robby Mathew
Art Director: Ashok Giri
Copywriter: Rakesh Menon
via: IBelieveinAdv

You’ll never think about Tide and Oreo Cookies the same way again, creative ad agency, mono teamed up with high fashion director and photographer Matthew Donaldson to amplify universal truths about everyday items to epic proportions with a suite of national ads for Target and The Everyday Collection.

Spot: "Matador" — Tonight's menu: sirloin steak, chicken breasts and pork, with a side of fierce. Welcome to The Everyday Collection by Target.

Is Target's grocery aisle ready for its close up?

Target is pushing its food, laundry detergent and other groceries in a national ad campaign that pokes fun at high-fashion advertising by featuring models interacting with everyday products.

In one ad, a model in a white dress and high heels struts by blueberry muffin and cake mix boxes that explode in different colors. Then she crushes an egg with her hand.

"Dominate that PTA bake sale," a voiceover whispers. "The Everyday Collection. By Target."

The campaign is part of a larger move by Target, better known for its cheap-chic clothing and home goods, to focus more on its grocery-store aisle. Wal-Mart Stores Inc. and other Target competitors also have been expanding their selection of groceries to lure more customers into stores.

For its part, Target has been expanding its grocery selection, particularly with investments in its "P-Fresh" fresh-food section. Out of its 1,782 stores, about 1100 have an expanded fresh food layout and more than 250 have a full grocery store.

With that push complete, Target decided the time was right to put the focus on its groceries, but in a way that still plays on Target's fashion know how, said chief marketing officer Jeff Jones.

Target, with ad agency Mono in Minneapolis, created the tongue-in-cheek campaign that treats groceries and home products like fashion accessories in a photo shoot. Spending is undisclosed on the ad campaign, but it will include eight TV ads that will run throughout 2013. In addition to TV spots and newspaper inserts, it will include eight TV spots, three radio ads, and digital short films that will run as banner ads online.

One TV ad shows an $11.99 bottle of Tide laundry detergent and a model in a white dress dancing fancifully.

"We all yearn for something," says a voiceover as bubbles float by the model. "And that something is the other sock."

The campaign "creates a foil for what people are used to seeing for grocery advertising," said Jones. "It combines the design ethos and fashion creditability that Target has with the idea that it also has great grocery items at a great price." article via: The Associated Press.

Spot: "Laundry" — Lose yourself in Tide laundry detergent. Who knows what you'll find? Give in to The Everyday Collection. By Target.

Spot: "Ravenous" — Pickles, Ruffles chips and other timeless cravings. Attack! Give in to The Everyday Collection. By Target.

Spot: "Bake Sale" — Cake and muffin mix hit the catwalk in true Target fashion. Welcome to The Everyday Collection. By Target.

Credits:
Creative Ad Agency: mono, Minneapolis.
Director: Matthew Donaldson
Creative Co-Chair: Paula Biondich