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  • Radio Soulwax "Machine" Trailer

    Radio Soulwax "Machine" Trailer

    Machine, conceived and directed by Saam Farahmand was inspired to create a unique interpretation of the ethos behind the project. The result is a breathtaking film that perfectly encapsulates the audio visual obsession of Radio Soulwax.
    Credits:
    Art Director: Georgia Shelton
    Director: Saam Farahmand
    Producer: James Waters
    Vfx: The House Of Curves
    Vfx Supervisor: Andrew Daffy
    Compositor: Mikkel Hansen
    3D Artist: Dan Prince
    Lighting Camera: Franklin Dow
    Model Maker: Jack Kirby
    Model: Marilyn Rose
    Make-Up Artist: Dorita Nissen

  • Thanks, George!

    Thanks, George!

    Soldiers: Thanks, George!

  • Affinity Plus — Cannonball & Surrogate Mother Spots

    Affinity Plus — Cannonball & Surrogate Mother Spots

    Ad agency Risdall in Minneapolis called on the comedic and casting talents of LIMEY Director Nick Jones for its hilarious, new commercial campaign for Affinity Plus. In “laugh-out-loud” terms, the two-spot campaign outlines just how far Affinity Plus will go for clients. The 30-second spots, entitled “Surrogate Mother” and “Human Cannonball,” are currently airing regionally.

    With its new commercials, Affinity Plus unabashedly takes a shot at its larger banking competitors via parody. The first spot, “Surrogate Mother,” parodies the traditional testimonial spot, opening with a “real” couple at home explaining how “their” bank goes the extra mile for them. The story takes an unexpected turn as they explain that at Affinity Plus, their banking agent goes so far to help her clients that she happily carries their baby. In “Human Cannonball,” when an Affinity Plus Account Manager asks what else he can do for his client, he finds himself stuffed into a cannon and takes flight.

    Brave comedic parody from a credit union makes for great fodder for a comedy Director like LIMEY’s Nick Jones. Well-known for his stellar casting eye, Jones was able to work with JR Casting in Minneapolis to find just the right actors for this campaign, and their performances truly bring the spots to life. It was of particular concern for Director and creative team alike that the viewer got the parody. Affinity Plus as a credit union were very comfortable taking pot shots at the “big banks,” but it had to be handled just right.

    “We all --agency and Production Company alike — had a great deal of fun shooting these spots together,” says Andrew Denyer, Executive Producer/Owner of LIMEY. “The scripts were particularly well crafted when we received them and Nick certainly managed to take them to the next level.”

    “It was a blast!” comments LIMEY Director Nick Jones. “The scripts were a dream to receive, and even more so to get the green light to shoot them. The ideas were so strong from the outset, that it was just a real pleasure discussing how to make the films unique, original, funny and totally surprising. What could be better than discussing how to top a surrogate mother gag with a ‘pregnant man’ gag.”

    According to Jones, the ‘Human Cannonball’ spot was the more intense of the two. Visual effects, stunt work, audience, dialogue, lighting changes, etc, were all incorporated into the spot, and shot in just one day. “All in all, a great agency, great fun, and we ended up with some really great commercials. I’m chuffed!” concludes the Director.

    Credits:
    Client: Affinity Plus
    Spot Titles: “Surrogate Mother”: 30; “Human Cannonball”: 30

    Ad Agency: Risdall/Minneapolis
    Creative Director/Art Director: Matt Bergen
    Copywriter: John Neumann -
    Producer: Tammy Auel
    Production Company: LIMEY
    Director: Nick Jones
    Executive Producer/Producer: Andrew Denyer
    Director of Photography: David Schnack
    Editorial Company: Schnitt, Inc
    Editor: Charley Schwartz
    Producer: Jill Asp Dotseth
    Post Production Companies
    Ring of Fire
    Drive Thru

  • Misters, really you will beat us?!

    Misters, really you will beat us?!
    Runaway
  • Macy's It's "Another Miracle On 34th Street" Commercial

    Macy's It's "Another Miracle On 34th Street" Commercial

    Macy's is back with "Another Miracle on 34th Street". Their newest Christmas ad features Kris Kringle (aka Santa Claus) back at Macy's to help new store manager Harold during the Christmas rush. Things have changed quite a bit since 1947 when Kris first came to Macy's, but the star designers are there to show him the ropes. Watch Justin Bieber, Martha Stewart, Donald Trump, Carlos Santana, Marcus Samuelsson, Tommy Hilfiger and Taylor Swift to make appearances in the spot.

    Credits:
    Ad Agency: JWT, New York
    CD: Craig Love
    CD:Shayne Millington
    CCO: Jeff Benjamin
    CCO: Matt MacDonald
    CCO: Ryan Kutscher
    Chief Strategic Officer: Robin Bardolia
    EP: Robin Feldman
    Senior Producer: Andrea Curtin
    Producer: Loretta Rae
    Director of Music: Paul Greco
    Director: Hank Perlman
    Prod. Co.: Hungry Man
    Post: Framestore
    Editing House: Cut & Run
    Music House: Wojahn Bros. Music

  • Dinner Rules For Delissio Pizza and The Wheel Of Temptation

    Dinner Rules For Delissio Pizza and The Wheel Of Temptation

    Funny new commercial for Delissio Pizza, watch as the father forbids this wheel of temptation. In this spot for Nestle's Delissio, we see a drab family clad in beige, anticipating yet another bland, boring dinner. Switching up their regimented routine, mom surprises the family with a delicious Delissio pizza and their lives take a major turn. The commercial was shot with the creative folks at DraftFCB Toronto and edited by Chris Parkins at Rooster Post Production.

    Credits:
    Advertising Agency: DraftFCB, Toronto, Canada
    Creative Group Head: Joe Piccolo
    Art Director: Jonathan Hotts
    Writer: Matt Prokaziuk
    Agency Producer: Anna Neilson
    Management Director: Sunil Sekhar
    Account Director: Patricia Paravantes
    Account Supervisor: Joline Christiani
    Production Company: The Corner Store
    Director: Stephen Pearson
    DOP: Barry Parrell
    Executive Producer: Susi Patterson
    Producer: Mary Ann Tevlin
    Editorial Company: Rooster Post Production
    Editor: Chris Parkins
    Assistant Editor: Nick Martin
    Executive Producer: Melissa Kahn
    Colourist: Bill Ferwerda @ Notch
    Online: Andrew Rolfe @ Track and Field
    Music: RMW Music

  • ABSOLUT Kher — Print Ad Absolut Vodka

    ABSOLUT Kher — Print Ad Absolut Vodka

    ABSOLUT, one of the world's most iconic brands is set apart by its collaborations with unique artistic minds. Bharti Kher uses "bindi" as a metaphor for the third eye and its constant search for truth, creating something truly ABSOLUT, and with that we get another great print ad for Absolut Vodka.

    Credits:
    Advertiser: Pernod Ricard
    Brand: Absolut Vodka
    Advert title: Absolut Kher
    Creative Agency: Ogilvy, India
    Published: December, 2011

  • Puppet Fired

    Puppet Fired
    Foot Deodorant
    Brand: Tenys pé Baruel;
    Country: Brazil;
    Category: Health & safety;
    Client: Tenys pé Baruel;
    Agency: Z+ Comunicação - São Paulo;
    Production: Baruel - Foot Deodorant;
    Creative Director: Manoel Zanzotti;
    Art Director: Elias Carmo;
    Copywriter: Lendro Leao;
    Agency Producer: Z+ Comunicação;
    Retoucher: Pamplace;
    Illustrator: Up Ilustração.
  • "Healthy Homes" for the Ministry of Finance

    "Healthy Homes" for the Ministry of Finance

    Toronto creative ad agency Marshall Fenn and production house Code Film create a nice new spot for Ontario Ministry of Finance entitled "Healthy Homes". The spot promotes the the Governments healthy homes renovation tax credit for seniors and those who care for them.

    Credits:
    Client: Ministry of Finance
    Agency: Marshall Fenn
    Production Company: Code Film Inc.
    Director: Marc Andre Debruyne
    Producer: Chris Boddy
    Executive Producer: Thomas Rickert
    Agency Producer: Frances Smith
    Copywriter: Mike Vinakmens
    Art Director: Dan Couto
    D.O.P.: Samy Inayeh
    Editing and Post: School
    Release date: December 2012

  • Ashton Kutcher and His 12 Million Twitter Followers Wake Up A Forest for Nikon D3200 Ad

    Ashton Kutcher and His 12 Million Twitter Followers Wake Up A Forest for Nikon D3200 Ad

    Ashton Kutcher, the face of the new ad for the Nikon D3200 camera, entitled "Tree" seems have brought along all of his Twitter followers for a relaxing day of nature shots in a picturesque serene forest.

    Credits:
    Ad Agency: McCann Worldgroup, New York
    Chief Creative Officers: Sean Bryan and Tom Murphy
    Copywriter: Larry Platt
    Art director: Tom Sullivan
    Creative director/copywriter: Alon Seifert
    Art director: Tracey Smith
    Executive producer: Kathy Love
    Producer: Alexis Mead

  • dabball App Ode to the Famous Peanut Butter Cup Ad

    dabball App Ode to the Famous Peanut Butter Cup Ad

    Art + Games App gets a complete redesign and goes retro with an ode to the popular 80's Peanut Butter Cup commercial.
    dabball, the first-ever art gallery + games app for the iPhone and iPad, relaunched this week with a completely new redesign, repricing structure, and retro-inspired web commercial.

    In addition to discovering more than 400 original artworks by 43 international artists, art and game enthusiasts can now play all 400+ dexterity games, download featured art as digital wallpapers, as well as take 20% off their favorite museum-quality prints ordered directly from their mobile device.

    To celebrate this momentous occasion, ecopop teamed up with We Are Helsinki to create a commercial that pays homage to a popular peanut butter cup advertising campaign you might remember from the 80’s. Peanut butter cups? Yep. Using the same simple analogy to communicate dabball's unique combination of art and games seemed just too delicious to pass up.

    Film Credits:
    Agency: ecopop
    CW/CD: Chad Rea
    Production Co: We Are Helsinki
    Director: Steve Porcaro
    Editor: Steve Porcaro
    Music: Marcus S. Johnson

  • National Geographic Rubik's Cube As A Cool Storytelling Device — The 80's Print and TV Ad Campaign

    National Geographic Rubik's Cube As A Cool Storytelling Device — The 80's Print and TV Ad Campaign

    National Geographic Channels International has partnered with The Corner to create a global TV and print campaign for the launch of its two new series The ’80s. The Decade That Made Us and ’80s Greatest. The two series are an epic roller-coaster ride that offers an inside look at the political, technological, cultural and social revolution that created our modern world.

    Using one of the most iconic puzzles of the 1980s, the Rubik’s Cube, as a storytelling device, the TV trailer highlights different images of world-changing innovations in the 80s, such as the internet, hip hop and mobile phones through the cube. In the spot, the cube is being masterfully played by UK Rubik’s Cube ‘3x3x3 One Handed’ champion Simon Crawford.

    A Rubik’s Cube is also the centerpiece of a print campaign which juxtaposes 21st century and 80s images to show the evolution of the iPod and Spotify, and the fall of the Berlin Wall.

    The 60-second TV ad launches this month all over the world together with an extensive multimedia campaign.

    Emanuele Madeddu, Vice President of Creative and Consumer Marketing for NGCI, said: “In reacquainting viewers with the riveting moments of the 1980s, National Geographic Channel’s new series illustrate how the 80s truly shaped the way we live today – minus the shoulder pads. To capture this contemporary take on a decade that holds a unique wonder for viewers around the globe, The Corner and our in-house team developed a clean, strong concept with a clever and thoroughly modern execution.”

    Tom Ewart, Founding Partner at The Corner, commented: “Sometimes the simple ideas are the best. Taking the ultimate 80s icon, the Rubik’s Cube, and using it to tell the story of ten dramatic years that changed our world, has created something wholly relevant and compelling.”

    ‘The ’80s. The Decade That Made Us’ airs in the UK on Sunday May 12th at 8pm on National Geographic Channel.

    Credits:
    Client: Emanual, Madeddu, marketing director, National Geographic Channel
    Creative Advertising Agency: The Corner
    Creative Director: Tom Ewart
    Creative team: Tom Prendergast and Joe Stamp
    Designer Rob Russell
    Business Director: Oliver Morgan
    Directors: Hoku & Adam Sound design
    Production Company: Partizan

  • New Comparis Ad Blackly Comic Spot

    New Comparis Ad Blackly Comic Spot

    Credits and Comparis Blackly Comic commercial info.
    Imagine that you're stuck in hospital next to a fellow patient who just wont let you forget that you paid more for the same health insurance than he did. You call the nurse to complain but she's just as unconcerned as the guy in the next bed.
    Walker's latest campaign for online price comparison service, Comparis uses this nightmare scenario to dramatize the fact that many people pay higher premiums for essentially the same level of health insurance. So, should the unthinkable happen, and you find yourself in a full-body plaster cast lying next to the word's most irritating man, then you'd really wish that you had spent a few minutes checking out the Comparis website to see what you could have saved. You have been warned.

    Advertising Agency: Walker, Zurich, Switzerland
    Executive Creative Director: Pius Walker
    Art director: Golf Nuntawat Chaipornkaew
    Copywriters: Roger Beckett, Golf Nuntawat Chaipornkaew
    Account Directors: Lisa Binkert, Cornelia Nunlist
    Graphic Designer: Philipp Dornbierer
    Production House: Knucklehead
    Director: Ben Gregor
    DOP: Douglas Koch
    Producer: Jane Tredget
    Editor: Mark Burnett Speade

  • People and Planet Positive — IKEA Unveils New Sustainability Strategy

    People and Planet Positive — IKEA Unveils New Sustainability Strategy

    IKEA begins an ambitious sustainability strategy, People & Planet Positive, the strategy is an integrated part of the IKEA Group long-term growth direction and builds on the company’s long history of working with sustainability by outlining a new set of goals and actions for delivery up to 2020.

    New strategy will see IKEA Group become energy independent and help millions of people live an affordable, sustainable life at home.

    A $1.95 billion investment in solar and wind projects, the retailer plans to gather 70% of its energy demands from renewable energy sources by 2015, leveraging wind farms in six European countries that generated 152 gigawatt hours of electricity last year, about 12% of the total needed for its stores and distribution centers.

    “We want to create a better every day for the many people. A better life includes living more sustainably. We have been working towards that goal for many years and have already done a lot, and we are now ready to take the next big step. People & Planet Positive will help us to do that; transforming our business and having an even greater positive impact on the world,” said Mikael Ohlsson, President and CEO, IKEA Group.

  • Fallsview Casino Commercial Wrong Masseuse

    Fallsview Casino Commercial Wrong Masseuse

    Funny new commercial for Fallsview Casino, part of the "Anyone Can Get Lucky" campign. The ad features two couples who decide to pamper themselves with a relaxing massage, unfortunately one poor guy signs up for wrong the thing.

  • PBS KIDS GO's Design Squad Nation Inspiring Community of Creative Kids

    PBS KIDS GO's Design Squad Nation Inspiring Community of Creative Kids

    WGBH's Emmy® Award-winning Design Squad Nation is introducing a revamped website to inspire the next generation of engineers. The online community is fueling kids' spirit of inventiveness, providing a destination where they can discover firsthand that engineering isn't something done by boring grownups in hidden labs: it's solving problems in creative ways...everyday, and all around you. Full press release below.

    PBS KIDS' Design Squad Nation® Introduces Revamped Site To Inspire Community of Creative Kids
    -- Emmy® Award-winning Team behind Design Squad Launches Extensive Updates and New Features to Inspire Next Generation of Engineers --
    (Boston, MA, Tuesday, October 2, 2012) — WGBH announced the official launch of the revamped Design Squad Nation®, an online community that provides kids with a forum to express their adventurous, do-it-yourself spirit and share their creative ideas with other like-minded kids. Hot on the heels of a renewed DIY movement, the PBS KIDS Design Squad Nation website is the latest iteration of a franchise that includes a four-season run of the Emmy® and Peabody Award-winning TV shows Design Squad and Design Squad Nation. Design Squad Nation can be found at http://pbskids.org/designsquad/.

    Why it's important

    By nature, every young kid is a budding engineer: building contraptions with glue and Popsicle sticks or sketching an idea for an automatic pet feeder. But as kids get older, they have fewer moments in their daily lives where they can develop those critical thinking skills. Design Squad Nation fuels kids' spirit of inventiveness, providing a destination where they can discover firsthand that engineering isn't something done by boring grownups in hidden labs: it's solving problems in creative ways...everyday, and all around you.

    How it works

    Kids can join Design Squad Nation for free; earn points by contributing ideas, sketches, and photos of the projects they dream up; and keep track of all the things they have made in their own profile pages. As users contribute more to the site, they earn more points and move up in rank from "Newbie" to "Phenom." The goal is to frame the design process as a game, encouraging a virtuous cycle that gets kids to continue sharing their own ideas while cheering on others to do the same.

    Kids ask great questions that deserve great answers! On Design Squad Nation, engineer-hosts Nate Ball and Deysi Melgar respond to questions in a series of short videos posted online. One week, Nate will add his own ideas to kids' sketches of waterpark rides. The next, Deysi will share what's so amazing about NASA's Curiosity Mars rover. As mentors and guides, Nate and Deysi show kids how engineers see things through a creative lens, inspiring kids to do the same.

    Video made for the YouTube Generation

    Into fashion? We've got a video about how engineering connects to it. How about cooking, sports, camping, or dancing? We've got those, too, and we're rolling out more videos all the time-from cool stunts to how-tos. We know that kids have many interests, and that their favorites shift from one thing to the next. No matter what they are into, Design Squad Nation has a video, project, or inspiring example of how engineering can further their interests.

    The team behind the site

    A passionate team of educators, Emmy® Award-winning producers, and website engineers at WGBH created Design Squad (the TV show) and Design Squad Nation. And that team is constantly looking for new ways to share the power of engineering and inspire kids to dream big. Their efforts are garnering wide acclaim. Design Squad Nation just earned a 2012 Emmy Award in the category of New Approaches-Daytime Children's.

    "More than a website, Design Squad Nation is a growing community built around the belief that through creative problem-solving and engineering, any kid can make a difference," says executive producer Marisa Wolsky. "We currently are hard at work to make this community bigger and stronger, inspiring a new generation of engineers to dream big and change the world."

    Design Squad Nation invites the next generation of great thinkers to get involved at pbskids.org/designsquadnation. Viewers also can follow Design Squad Nation on Facebook and on Twitter.

  • China and the USA have quarrelled because of steel pipes

    China and the USA have quarrelled because of steel pipes

    The Chinese metallurgy

    The Chinese authorities have flayed on September, 10th the decision of the government of the USA on increase in tariffs for import of steel pipes from China.

    On it informs AFP. In China have promised to accept "serious reciprocal measures", but have not specified, in what they will consist.

    On September, 9th the Ministry of Trade of the USA has informed, that imposes penal tariffs not less than in 31% on import of pipes from China. The decision in the ministry have explained complaints of the American manufacturers to metallurgists of China which, using grants of the government, have increased the share in the market of the USA.

    So, with 2006 for 2008 import to the USA from China of pipes which are used on oil and gas deposits, has grown for 203%. In 2008 the volume of export of given production has made an order of 2,6 billion dollars.

    In April seven American steelmaking companies and trade union of workers of a steel industry of USA United Steelworkers already complained of the Chinese metallurgists to US authorities. According to the American corporations, the increase in export of steelmaking production from China has caused a damage of activity of the American manufacturers and already costed to them more than two thousand workplaces.

    In June of current year the administration of the USA has submitted the first from the moment of election as the president of the country of Barack Obama the complaint to the WTO on actions of China. The complaint is connected with unfair, according to the American authorities, restriction of export of raw materials from China (in particular, bauxites and zinc), that gives advantages to the Chinese manufacturers. The raw materials become more accessible to the Chinese companies and decrease in the price.

    Related Posts: China

  • Toyota Marks A Turning Point In Last Ad From Droga5

    Toyota Marks A Turning Point In Last Ad From Droga5

    When Droga5 got in touch with New York to ask if they wanted to pitch on a commercial to launch the new hydrogen powered Toyota they jumped at the chance to be involved in such a pioneering point in the history of motoring. Droga5 then received a truly brave script that engages the viewer in the provocative and absorbing debate surrounding this sustainable alternative to fossil fuels.
    Brief
    The brief called for simplicity, elegance, and sophistication in the film, whilst ensuring a palpable sense of a human hand in the visual storytelling. This felt like an incredibly refreshing and inventive way of marketing a new car and was something we were thrilled to be a part of. The sensibilities of the project were completely aligned with our creative approach and working methods as a studio.
    Approach
    Working closely with the creative team at Droga5, our winning response was to craft a rich visual journey that breathes life into the film’s dialogue in a variety of visual ways, whilst maintaing a seamless flow and coherent aesthetic.
    The line was used as a repeat motif and the visual element that leads us through the film. Beginning with the carbon line representing our current use of archaic fossil fuels, through the crumbling carbon city until it’ is finally reborn as the blue ‘hydrogen paved highway’; Toyota’s vision for the future of car propulsion.
    Post production and animation was expertly handled by the talented team at Analog.

    Creative Credits:
    Production Company: ATYP
    Directors: Merlin Nation, Chris Angelkov
    Executive Producer: Debbie Crosscup
    Client: Toyota
    Campaign: The Turning Point
    Agency: Droga5 NY
    Creative Chairman: David Droga
    Chief Creative Officer: Ted Royer
    Executive Creative Director: Neil Heymann
    Creative Director: David Gibson
    Creative Director: Nathan Lennon
    Copywriter: Johan Gerdin
    Digital Designer: Devin Croda
    Chief Creation Officer: Sally-Ann Dale
    Head of Broadcast Production: Ben Davies
    Broadcast Producer: David Fisher
    Group Brand Strategy Director: David Gonzales
    Communications Strategist: Elsa Stahura
    Junior Brand Strategist: Emily Mulvey
    Group Account Director: Steven Panariello
    Account Director: Bola Adekoya
    Account Manager: Dave Murphy
    Director of Digital & Integrated Marketing Strategy: Kimberley Gardiner
    Post Production/Animation: Analog
    Grade: The Mill
    Producer: Heath Raymond
    Telecine: Matt Osborne/Mikey Rossiter
    Music: Rob Burger Music
    Composer: Robert Burger
    Sound: Heard City
    Mixer: Phil Loeb
    Voiceover: Brian Bascale

  • Madonna Truth or Dare Fragrance Commercial

    Madonna Truth or Dare Fragrance Commercial

    The commercial for Madonna's debut fragrance, Truth or Dare.
    Music: Madonna-Girl Gone Wild (Offer Nissim Remix)

  • Adidas and Adizero Welcome Redskins QB RGIII to Washington D.C.

    Adidas and Adizero Welcome Redskins QB RGIII to Washington D.C.

    To welcome Robert Griffin III to Washington, D.C., The Redskins and to celebrate his preseason NFL home opener, adidas is lighting up the names of thousands of passionate football fans on a massive, moving projection of the Redskins quarterback displayed across the Newseum's 74-foot-high marble First Amendment tablet, down the street from the White House.

    Fans who joined the conversation on the adidas Football facebook page and shared what "light" gets them on the field will see their name light up within the projected moving image of the Heisman Trophy winner two nights before his Redskins home debut. Three projectors were used to display the 74-foot image of RGIII in action with the lightest football cleats in the game—the adizero 5 Star Mid.

    Credits:
    Ad Agency: Mullen