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In advance of one of the most significant waves of product launches in Microsoft’s history, today they unveil a new logo.

It’s been 25 years since we’ve updated the Microsoft logo and now is the perfect time for a change. This is an incredibly exciting year for Microsoft as we prepare to release new versions of nearly all of our products. From Windows 8 to Windows Phone 8 to Xbox services to the next version of Office, you will see a common look and feel across these products providing a familiar and seamless experience on PCs, phones, tablets and TVs. This wave of new releases is not only a reimagining of our most popular products, but also represents a new era for Microsoft, so our logo should evolve to visually accentuate this new beginning. via Microsoft's Blog

Microsoft Chief Marketing Officer Chris Capossela opens the Microsoft Store in Boston, which dons the company's new logo, on Aug. 23, 2012.

MICROSOFT UNVEILS FIRST EVER MULTI-PRODUCT CHRISTMAS CAMPAIGN
18 October 2011: Last night Microsoft launched its first ever global, multi-product advertising campaign designed to showcase the unique everyday experiences that can be realised through its latest products and services. With an investment of over £5.5 million, it encompasses Windows, Windows Phone, Xbox for Kinect and Office to demonstrate an interconnected family scenario. The first in a series of 30-second TV ads aired at 20:15 during The Gadget Show on Channel Five and will run until the end of January.

The campaign, led by US ad agency Crispin Porter + Bogusky, includes activity across TV, digital and search and will roll out globally across 35 countries including UK, France, Germany, Italy and Spain.

Over the last year Microsoft has launched some of the industry’s most innovative and compelling products, such as Windows Phone and Kinect. These, combined with Windows and Office, provide a unique experience for the consumer. The campaign showcases the interconnected story through visual and relatable moments in everyday life for families around the world. It will provide a deeper understanding of how the products work together and inspire audiences to stay connected this Christmas.

The inaugural advert shows a family witnessing some embarrassing ‘dad dancing’ to Dance Central 2 on Xbox 360 Kinect which is unknowingly captured on his daughter’s Windows Phone. She shares the footage with her brother who edits and remixes it in Windows Live Movie Maker on his Windows PC, before uploading it to SkyDrive – where it is beamed to friends and family around the world. The living-room scenario showcases the connectivity of Microsoft’s suite of products and their integration on consumers’ everyday lives.

Paul Davies, Director of Marketing Communications at Microsoft UK commented: “In the run up to the festive season our thoughts turn to keeping in touch with loved ones. The great technology from Microsoft enables people to do this in new and exciting ways. Our latest campaign demonstrates just some of the things that that families can do using Windows PCs, Windows Phones, Kinect for Xbox, and Office to communicate with each other. Not only is it simple and easy, but the technology can enable them to stay connected, often in entertaining and surprising ways.”

Microsoft today launched a "Don’t Get Scroogled" ad campaign with a web video ad and a website asking people to share stories of bad Google search results. Sadly, this attack ad on Google will back fire, early results seem to be bad for Bing and Microsoft as most comments on their Facebook page and YouTube (ironically funny as the video is uploaded on said Scroogler owned YouTube) are favoring Google, looks like Microsoft Scroogled themselves again.

The website reads:

In the beginning, Google preached, “Don’t be evil“—but that changed on May 31, 2012. That’s when Google Shopping announced a new initiative. Simply put, all of their shopping results are now paid ads. In their under-the-radar announcement, Google admits they’ve now built “a purely commercial model” that delivers listings ranked by “bid price.” Google Shopping is nothing more than a list of targeted ads that unsuspecting customers assume are search results.

The attack ad is too much, with comments like “Google > Bing… Attack ads just show how desperate they are for users” and “Bing is hopeless.. negative marketing will get you nowhere.” You can check out the Scroogled ad above and decide for yourself.

A tablet that's a unique expression of entertainment and creativity.
A tablet that works and plays the way you want.
A new type of computing. Surface....

Surface, Microsoft's first promo video created by 22 year old Caleb Slain, a relative unknown in the ad world, might just have Microsoft snubbing their major ad agency partners: Crispin Porter & Bogusky, Deutsch or Razorfish, again in the future after the success of the video (6 million+ views to date).

Caleb Slain said, "I've had no direct contact within the agencies at all, ours was originally supposed to be a product showcase by myself and Keith Rivers." Rivers produced the video.

"We just wanted to make the most awesome, badass video possible, so that when we gave it back to Microsoft they would either love it or we would never work for them again."

Keith Rivers / keithrivers.com

Caleb Slain / Facebook

Watch how future technology will help people make better use of their time, focus their attention, and strengthen relationships while getting things done at work, home, and on the go.
And below Microsoft's Future Vision Montage released back in 2009

Credits:
Microsoft

Microsoft launches another ad campaign today promoting Internet Explorer 10 with this new commercial entitled "Do You Know This Guy" along with a microsite The Browser You Love To Hate.

In other Microsoft ad spotting, check out their attack ad, Scroogled as Bing still tries to take on Google, see it HERE .

Creative ad agency Wunderman has created one of the UK’s biggest ever train station takeovers as part of a new integrated campaign for Microsoft Office 365, across Euston, St Pancras, Glasgow, Paddington, Edinburgh, Manchester and Canary Wharf.

The "Work From Here" campaign is on a vast scale, incorporating a wide range of media book by UM London, including every digital display in the stations, lawn art, benches with built-in Wi-Fi, paper cups and sandwich bags, traditional outdoor, and special ambient placements on ticket gates, poles, and the tables of several trains.

Remarkably, the work involves over 300 bespoke executions as each one is tailored to suit every media placement, with no digital display, billboard, lawn, table or bench using the same creative.

The creative brings humour and personality through references to local vernacular and landmarks in vicinity of the media such as cafés, exits, waiting areas, or timetable boards, to demonstrate the ability to seamlessly work on the go from any location with Microsoft Office 365.

The campaign, which launches this week, also introduces a medium that has never been used before – train tables. Wunderman will be the first ever agency to pioneer this new medium across three rail services, on the Stanstead Express and Greater Anglia and Southern railway lines. With free Wi-Fi and tables labelled as 'Boardoom One' or 'Conference Room', commuters could trial Office 365 while hurtling across the country.

See how the Abominable Snow Monster of the North Pole (he prefers Bumble) uses Live Tiles to get the information he wants on his new Windows Phone in this commercial, oh and he's big on speed dating.

Microsoft is pumping out a few Windows 8-powered SmartPhone TV ads featuring celebrities Gwen Stefani and Jessica Alba, all part of the Microsoft's "Meet the new Windows Phone, Reinvented Around You" ad campaign (spots below).

Enjoy the new "Movement" premiere commercial for MICROSOFT SURFACE from Director Jon M. Chu (DS2DIO, G.I. Joe: Retaliation, The LXD, Step Up 3D) and cast of great dancers (full list below).

"From touch to type, office to living room, from your screen to the big screen, you can see more, share more, and do more with Surface."

The Surface tablet is set be released 10.26.12 and will run on Windows 8, the ad stars Daniel "Cloud" Campos and features some of the world's top dancers, they are:
Anderson, Corey
Andrews, Kendra
Azizian, Paulette
Boedekker, Stacy
Bonnevay, Marie
Brewton, Bianca
Brown, Jesse
Burns, Leon
Chapman, Lorenzo
Chynoweth, Jade
Clemmons, Vincent
Davis, Kylie
Exum, Kelli
Germar, Marko
Grahms, Daniel
Graves, Corey
Gutierrez, Jay
Guzman, Gabe De
Hoffman, Sky
Holt, Bailey
Hott, Julian
Inniss, Marc
Johnson, Josh
Kadish, Jake
Keller, Jessica
Kitama, Mayuko
Koumaev, Ivan
Lamkin, Brandy
Livingston, Emilie
Loftis, Will
Maas, Taylor
Markarian, Rachel
Medina, Marie
Monaco, Tony
Monnie, KC
Mour, Linda
Nairobi, Saidah
Nino, Ashlee
Prudich, Bill
Radomski, Kayla
Rodriguez, Ricardo
Rosado, Luis
Russell,Brittany Perry
Sandvig, Melissa
Scott, Christopher
Shaw, Brandon
Sherbman, David
Shibata, Tracy
Sims, Jamal
Smith, Chadd (Madd Chadd)
Spencer, Terrence
Stecklein, Tyne
Steffens, Timar
Stewart, Britt
Stewart, Nicholas
Tanaka, Bryan
Tanner, Jean
Thompson, Larsen
Todey, Kersten
Velez, Ivan (Flipz)
Washington, Tyrell
Williams, Brooklyn
Wilson, Dana
Wong, Alex
All Choreography by Christopher Scott and Jamal Sims.

Siri does all the talking in Microsoft's latest Apple bashing spot for it's Windows 8 tablet. Apple's voice assistant apologies for not being able to run certain programs and perform functions..."I'm sorry, I don't update like that," she says. "I'm sorry, I can only do one thing at a time." Let's hope we've seen the last of the attack ads from Microsoft for a while.

Credits:
Creative Ad Agency: Crispin Porter + Bogusky

In another parody/spoof ad that can be filed under better than the real ads, comes this commercial created by Cinesaurus entitled Surface vs. iPad. The parody spot is obviously favoring heavily on Microsoft's side as the Surface tablet gives the iPad a good old beating techy style.

Credits:
Produced by: Cinesaurus
Edited and VFX by: Steven Hudson
Filmed and Music arranged by: David Zimmermann
Concept by: Forest Gibson

Comedian Andy Samberg is the newest celebrity to star in a Microsoft Windows Phone ad. The spot, "Meet Andy" is Samberg telling us how he loves the cinema as the funny shots a film from his living that stars his feet.

It's easy to see how much Andy Samberg loves movies when you look at his Windows Phone. The live tiles he's pinned to his start screen make it easy for him to write scripts, make a soundtrack or find the latest movies playing in theaters.

Windows 8 is coming soon, 10.26.1012 to be exact and with that is a great new ad for the latest edition of Microsoft Windows. The "Reimagined" commercial features the song "I Really Want You" and starts off with a blazing 10, 9, 8, 8, 8, count down to an explosively good commercial, no comment on the OS itself.

Credits:
Ad Agency: In House — Microsoft

Twofifteenmccann unleashes “An Endangered Species," new live action trailer for Xbox’s Forza Motorsport 4 Electrifying skills of award-winning stunt driver Martin Ivanov and the voice of Top Gear’s Jeremy Clarkson deliver an adrenaline-pumping film This week, twofifteenmccann debuted "An Endangered Species," a short live-action film to introduce Forza Motorsport 4 for Xbox 360.
Developed by Turn 10 and published by Microsoft Studios exclusively for Xbox 360, Forza Motorsports 4 launches worldwide on October 11. “An Endangered Species” is a rallying cry for car lovers worldwide and a visceral illustration of something many have come to realize — the real world has become an unfriendly place for those who truly love automobiles. Economic concerns, environmental regulations, clogged motorways and a myriad of other restrictions all appear to threaten the very existence of the car enthusiast.
Though the opportunities to have heart-racing experiences in the real world are becoming fewer and fewer, Forza Motorsport 4 offers a place to explore car passion freely without fear of speed traps or other impediments. twofifteenmccann brought together an elite team of automotive talent to create “An Endangered Species.”
Widely acknowledged as one of the best stunt drivers in the world, Martin Ivanov stars as lead actor and stunt driver. Ivanov’s work in such feature films as Quantum of Solace, The Bourne Supremacy and The Bourne Ultimatum contain some of the most exciting driving sequences ever put to film. Jeremy Clarkson, host of the hit BBC TV series Top Gear, provides the voiceover.

Twofifteenmccann partnered with production company MJZ and acclaimed director Nicolai Fuglsig on the project which was shot on location in Uruguay. The "An Endangered Species" trailer debuted on Monday October 3 on TopGear.com and will be seen on Xbox.com and other digital properties as well.
Other campaign elements including TV, online videos, and print will support the launch of the game as well. twofifteenmccann is a creative and strategic agency specializing in media agnostic ideas for brands.
Based in San Francisco and part of Interpublic, twofifteenmccann’s work is rooted in a philosophy of purposeful creativity. Clients include: The Coca-Cola Company, HP and Microsoft Xbox, among others. twofifteenmccann’s partnership with McCann Erickson enables the company to deliver creativity at scale
Credits:
Spot Client: Xbox
Product: Forza Motorsport 4 Spot
Title: Endangered Species
Agency: twofifteenmccann
Chief Creative Officer: Scott Duchon
Associate Creative
Director/Writer: Joe Rose
Art Director: Rey Andrade
Director of Integrated Production: Tom Wright
Senior Agency Producer: Kate Morrison
Business Director: Peter Goldstein
Management Supervisor: Luke Lamson
Account Executive: Stephanie Scott
Business Affairs Director: MaryBeth Barney
Production Company: MJZ
Director: Nicolai Fuglsig
DP: Ben Serensin
Executive Producer: Emma Wilcockson
Producer: Suza Horvat
Editorial Company: Final Cut
Editor: Rick Russell
Executive Producer: Saima Awan
Producer: Suzy Ramirez
Editorial Assistant: Jacob Keuhl
Visual Effects: The Mill
3D Lead Artist: Chris Bayol
2D artists: Tara DeMarco, Andy Bate, Elad Offer
Executive Producer: Sue Troyan
Producer: Sabrina Elizondo
End Titles and Animation: Imaginary Forces
Telecine: The Mill Colorist: Adam Scott
Original Music: Human
Producer: Jonathan Sanford
Sound Designers: Rohan Young @ Lime Studios Rick Russell @ Final Cut
Mix: Lime Studios
Mixer: Rohan Young
Audio Producer: Jessica Locke
via:scaryideas.com

Microsoft believes the world is ready for Windows 8 as we see in this commercial, watch as the travelling road show prepares for tomorrows big launch of the operating system. From India to China and the USA people have been as long as two years for this day...

Around the world, people gather to experience and celebrate Windows 8 as it prepares to launch on 10.26.2012

The newest TV ad from Microsoft for the Nokia Lumia is absolutely hilarious. Watch as iPhone and Samsung device owners battle to get the perfect image of their little darlings at a school recital.

A kids's play is one of those times when you want to get the perfect shot. But most phones aren't capable of capturing quality photos at a distance. Even if it's just a few rows back. With the Windows Phone Nokia Lumia 1020 you get 41 megapixels so every seat is the best seat in the house.

Credits:
Client: Microsoft
Spot: "The Recital"
Agency: Crispin Porter + Bogusky
Worldwide Chief Creative Officer: Rob Reilly
Executive Creative Director: Dan Donovan
Creative Directors: Dave Swartz, Dave Steinke
Associate Creative Directors: Paul Sincoff, Kyle Jones
Art Director: Jeff Hunter
Copywriter: Aaron Cathey
Integrated Head of Video: Chad Hopenwasser
Executive Integrated Producer: Sloan Schroeder
Senior Integrated Producer: Laura Keseric
Production Company: Directors Bureau, Los Angeles
Director: Roman Coppola
Executive Producers (Production Company): Lisa Margulis, Elizabeth Minzes
Producer (Production Company): Francie Moore
Director of Photography: Chris Soos
Postproduction: NO6LA, Santa Monica, Calif.
Visual Effects: Method, Santa Monica, Calif.
Executive Producer, Design: Robert Owens
Producer: Ananda Reavis
Editor: Jason McDonald
Music Company: JSM Music
Junior Music Producer: Chip Herter
Arrangers: Joel Simon, Doug Katsaros
Sound Design Company: Henry Boy, Brooklyn, N.Y.
Sound Designer: Matthew Hedge

Microsoft claims Google Docs isn't worth the gamble in their latest ad starring disgraced baseball great Pete Rose and funny man actor Rob Schneider.

Nokia introduces us to the Lumia 920 and what they claim is the World's most Innovative Smartphone powered by Windows Phone 8 with this promo commercial. The ad features the music and song Creep — You, featuring Nina Sky and remixed by Robert Koch.
Simply for our amusement, here is the rest of the list that Nokia's Lumia 920 claims to be the World's Best at:

• offers the world's best smartphone experience
• best video and pictures with PureView camera, even with shaky hands or at night
• brightest, fastest and most responsive touchscreen — even if you are wearing gloves or have long fingernails
• first smartphone with built-in wireless charging in your country
• best smartphone for business with built-in Microsoft Office
• most unique and iconic smartphone design

American Express moves into the gaming world with a co-branded experience with your Xbox Live console.
You can sync your eligible American Express® Card with your Xbox LIVE Gamertag on Xbox 360 for exclusive content, offers and more. You can also unlock special experiences and additional offers from American Express by reaching specific achievements in Halo 4.
Amex takes its Card Sync technology to Microsoft's Xbox LIVE's "Halo 4" where members can unlock content and for offers...Register...Sync...Unloock. More HERE.

Game Credits:
Developer: Playground Games and Turn 10
Platform: Xbox One and Xbox 360
Publisher: Microsoft Studios
Commercial Credits:
Advertising Agency: twofifteenmccann, USA
Chief Creative Officer: Scott Duchon
Art Director: Steve Couture
Copywriter: Mat Bunnell
Production Company: Smuggler
Director: Adam Berg
Line Producer: Ben Crocker
Editorial: Trim Editorial
Editor: Paul Hardcastle
Producer: Marie Mangahas
VFX: MPC LA
Deputy Head of Production: Mike Wigart
VFX Supervisor: Benoit Mannequin
Grade: MPC
Audio Mix: Lime Studios
Sound Design: Brian Emrich
Music Track: “Prisencolinensinainciusol” by Adriano Celentano