ShowBusinessMan [Search results for Lego] 

You’ve seen on TV how they make mega factories and gigantic machines – now a new online film shows how LEGO Technic shrank a giant Volvo wheel loader into a miniature model.

A new video from LEGO® Technic shows the lengths the world’s largest toy maker’s design team were prepared to go to in order to perfect their latest mini marvels.

With 1,600 individual pieces and the largest individual element ever created for the brand, the remote-control Volvo L350F wheel loader can lift more than 1kg in its bucket and drive over challenging terrain day in, day out – just like the real thing.

LEGO’s hands-on research
The film talks to the development team behind LEGO Technic’s biggest machine for 2014 – from both LEGO and Volvo – charting their passion for getting their latest model as close a representation of the real machine as possible. It also follows LEGO® Technic’s Niels Henrik Horsted, head of marketing and design manager Jeppe Juul Jensen as they conduct hands-on research, visiting the Volvo factory and a construction site and operating a L350F themselves.

“We tried to make it as realistic as possible, so it drives, steers and lifts the load just like the real thing,” says Jensen. “You can also remove the oil filters, the radiator-door swings out, pistons move and the engine is painted green, just like in the real thing.”

The meticulously detailed and fully remote control Volvo model LEGO 42030 is available from LEGO Shop and all participating retailers.

As LEGO celebrates its 80th Birthday, they take a look back at its history with this short great animated web film entitled "The Lego Story".

The animated video describes the life of Danish toymaker Ole Kirk Christiansen, who created the company in 1932, and his son Godtfred, Lego’s second owner, from the perspective of current owner Kjeld, the founder’s grandson.

Ever wonder how the name "Lego" came to be? The name "LEGO" comes from the two Danish words "leg" and "godt", which translates to "play well".

Credits:
Created by Lani Pixels

It's Lego, Baby!

The picture long to be loaded because it's the Lego, yes, so...

BrainBricks is a LEGO product that merges psychical and digital play.
The LEGO BrainBricks include tiny sensors, which enable the bricks to
sense their configuration with one another and communicate it wirelessly
to any mobile device. This allows you to bring your actual LEGO creations
to life within a digital gaming experience. So, the better you build the
better they perform within the game.

Credits:
Advertising Agency: Wonder Years, Netherlands
Art Director: Bas van de Poel, Daan van Dam
Copywriter: Bas van de Poel, Daan van Dam

While NASA’s Curiosity Mars Rover is exploring Mars and making the headlines, LEGO made a contextual visual for expressing that creativity is going beyond reality with LEGO. The visual posted primarily on Facebook LEGO page has been massively relayed: 14,000 likes and 1,500 shares within a few hours.

Credits:
Advertising Agency: Grey, Paris, France
Executive Creative Directors: Thierry Astier, Stéphane Eynard
Copywriter: Dimitri Hekimian
Art Director: Quentin Deronzier
Art buying: Catherine Jarno
Strategic Planning Director: Alexis de Montaigu
Head of Digital: Damien Ricci
Account Director: Laurence Cormier

Shell and technical partner Ferrari have teamed up with the LEGO Group to bring us six exclusive models only available at Shell Stations. The advert features Ferrari F1 drivers Fernando Alonso and Felipe Massa playing with their LEGO® Model Ferrari Collection.

Credits:
Client: Shell
Agency: iris worldwide
Production: Nice Shirt Films
Country: United Kingdom
Director: Jon Hollis
Creative Director: Andy Taylor
Creative: Rob Leeks
Producer: Richard Martin
Agency Producer: Helen Whiteley

The newest Audi ad entitled "Obsessed" features a couple who's son shares his father's passion for the Audi. The son builds his dream car with Lego while dad uses his tablet to admire the Quattro or is it the A5.

Credits:
Ad Agency: Venables Bell + Partners
Executive Creative Director: Paul Venables
Executive Creative Director: Will McGinness
Creative Director: Erich Pfeifer
Creative Director: Tyler Hampton
Art Director: Rich North
Copywriter: Daniel Bonder
Director of Integrated Production: Craig Allen
Agency Producer: Mandi Holdorf
Production Company: Smuggler
Director: Tom Guard
Director: Charlie Guard
Director of Photography: Joost Van Gelder
Executive Producer: Patrick Milling Smith
Executive Producer: Brian Carmody
Executive Producer: Lisa Rich
Executive Producer: Allison Kunzman
Producer: Alexandra Lisee
Editing Company: Rock Paper Scissors
Editor: Ted Guard
Sound Design: Therapy
Sound Designer: Eddie Kim
Music: The Ski Team
Mix: John Bolen, Play Studios
VFX: The Mill
VFX Producer: Adam Reeb