While NASA’s Curiosity Mars Rover is exploring Mars and making the headlines, LEGO made a contextual visual for expressing that creativity is going beyond reality with LEGO. The visual posted primarily on Facebook LEGO page has been massively relayed: 14,000 likes and 1,500 shares within a few hours.
Credits:
Advertising Agency: Grey, Paris, France
Executive Creative Directors: Thierry Astier, Stéphane Eynard
Copywriter: Dimitri Hekimian
Art Director: Quentin Deronzier
Art buying: Catherine Jarno
Strategic Planning Director: Alexis de Montaigu
Head of Digital: Damien Ricci
Account Director: Laurence Cormier