Everyone's welcome, even straight people. Yup, this is a new print ad campaign from ad agency R&R Partners for Las Vegas Convention And Visitors Authority.
LGBT advertising is nothing new. It’s been here for decades. For too long, brands have told us they’re “gay-friendly,” shown us a gratuitous same-sex couple, slapped a rainbow logo on it and called it a day. Las Vegas decided to do something different. To imagine a world where – every once in a while – we have to remind the heteros that Las Vegas still belongs to them, too…so long as they’re willing to share.
Credits: Advertising Agency: R&R Partners, Las Vegas, USA Executive Creative Director: Arnie DiGeorge Creative Director: Doug Finelli Assistant Creative Director / Art Director:Mark Naparstek Assistant Creative Director / Copywriter: Chris Hagan Photographer: Brian Kuhlmann
In China will be created the new gambling zone — China Vegas. In this gambling zone plan to place not only a casino, but also luxury hotels, conceptual exhibitions, fashionable showrooms, striptease clubs, theatrical and concert halls, 3D cinemas, and also golf courses and tennis courts.
The 2nd Vegas, or is better?..
On similarity of the American Las Vegas, many buildings will superficially resemble the most well-known and cult sights of the largest megacities of the world. In press release of World Travel Market is informed — China Vegas will appear in the Inner Mongolia and will take places in territory of 100 km2.
China having one gambling zone — special administrative area Macau, is surrounded by the countries where gambling's are resolved.
The Chinese players annually spend in a casino over $40 billion, filling the budget not only Macao, but also frontier cities of Myanma and Laos. Special gambling zones which also will involve tourists, in 2010 should appear on Philippines and in Singapore.
This is The Cosmopolitan of Las Vegas' 30-second TV ad, intended to pique the curiosity of our guests and stimulate conversation. It speaks to the power that comes from individuals being distinct and exactly who they are versus what people may think they should be. It's about making unique choices — whether or not they are considered expected or normal. The campaign originally premiered during the British Open (July 2013).
The Las Vegas Luxury Resort's CMO Lisa Marchese told AdWeek this about the ad, "We wanted to create a spot that was radically different in form--the mix of typography to imagery, the way the imagery was shot. The tone is radically different. We wanted it to look like nothing else out there." The energetic track used in the commercial is a mashup called "Original Don," created by Major Lazer. It is reflective of The Cosmopolitan brand to have music play a leading role, as it does in this commercial. The type includes mini mantras that peek curiosity and you can fill in your own gaps:
Mutation is progress... Wrong has more fun... Correct is a mistake...Right is a Trap Fight Right...Break some eggs Make a hot mess... Wild is laid... Misfit right in...
The second ad from the campaign is "The Wild Card" and equally entertaining.
Credits: Creative Ad Agency: Fallon, Minneapolis Production Company: Gentleman Scholar Directors: Will Johnson, Will Campbell
The Chinese authorities have flayed on September, 10th the decision of the government of the USA on increase in tariffs for import of steel pipes from China.
On it informs AFP. In China have promised to accept "serious reciprocal measures", but have not specified, in what they will consist.
On September, 9th the Ministry of Trade of the USA has informed, that imposes penal tariffs not less than in 31% on import of pipes from China. The decision in the ministry have explained complaints of the American manufacturers to metallurgists of China which, using grants of the government, have increased the share in the market of the USA.
So, with 2006 for 2008 import to the USA from China of pipes which are used on oil and gas deposits, has grown for 203%. In 2008 the volume of export of given production has made an order of 2,6 billion dollars.
In April seven American steelmaking companies and trade union of workers of a steel industry of USA United Steelworkers already complained of the Chinese metallurgists to US authorities. According to the American corporations, the increase in export of steelmaking production from China has caused a damage of activity of the American manufacturers and already costed to them more than two thousand workplaces.
In June of current year the administration of the USA has submitted the first from the moment of election as the president of the country of Barack Obama the complaint to the WTO on actions of China. The complaint is connected with unfair, according to the American authorities, restriction of export of raw materials from China (in particular, bauxites and zinc), that gives advantages to the Chinese manufacturers. The raw materials become more accessible to the Chinese companies and decrease in the price.
Mack Trucks is a cultural icon—a brand that has become part of the American lexicon...a symbol of toughness and strength. After all, how many people have felt like they've been “hit by a Mack Truck!”
Since WWI, when the bulldog became the official symbol of Mack Trucks, the consistency of the brand image was often sacrificed for other business priorities. Inconsistencies of usage abounded, diluting the proud, strong, iconic brand. Mack Trucks' agency of record, VSA Partners, recently embarked upon a comprehensive brand strategy and brand revitalization program, pulling together the best, most potent parts of Mack Trucks identity--the bulldog and the wordmark--to create a carefully refined and coherent brand expression system centered around an authentic purpose and promise. The result is an iconic American brand that is now positioned to deliver consistently on a well-earned reputation for speaking honestly and directly, for working harder than the next guy, for making incredible products that inspire the imagination and for loving every corner of the trucking industry.
Below, Born Ready - Inside the New Mack Brand Reveal this week in Las Vegas.
Embark on a global film experience and discover what common bond brings us all together with this new ad / web film official trailer for Samsung and "We All Share".
You can tell Samsung what sharing means to you by tagging twitter or instagram pics with #weallshare and learn more at weallshare.samsung.com.
The films world premiere will be 01/09/2013 at 2pm live at the Consumer and Electronics Show in Las Vegas.
Credits: Advertising Agency: Leo Burnett, USA Director: Miles Jay Chief Creative Officer: Mark Tutssel Global Executive Creative Director: Shannon McGlothin Global Creative Directors: Brandon Rochon, Adam Kennedy Associate Creative Directors: Andrei Chahine, Ryan Stotts Executive Producer: Matt Blitz Producers: Keith Jamerson, Chance Woodward, Jennifer Dennis Music Director: Gabe McDonough Production Company: B-Reel Editorial: Rock Paper Scissors Post Production: A52
Vu Yulu being the usual Chinese farmer, in house conditions has managed for some years to transform the farm into a Kingdom of Robots. Some of them even are capable to creep on vertical surfaces.
That is surprising, in due time Vu Yulu has not finished even an elementary school.
Here we go, this is the the web film by Samsung "We All Share" that just debuted at Consumer and Electronics Show in Las Vegas. The teaser spot was so good I was expecting something more, Maybe we'll have to wait for a better version to be sent our way and I'll have it up as soon it comes.
Music is an original song created just for the We All Share spot by "twoguyzmusic" and the song is called "We All Share."
Cue (the brand design company) creates an expression to celebrate the fifty year relationship between Frank Sinatra and Jack Daniel's Whiskey with very limited edition "Sinatra Select".
Jack Daniel’s Sinatra Select is a special edition whiskey crafted to honor Frank Sinatra’s fifty-year friendship with Jack Daniel’s. Frank was a fiercely loyal, lifetime fan of the brand, and Sinatra Select was designed to be both a classic expression of style and an homage to two American icons. This exclusive outpouring of the distiller’s craft is matured in proprietary oak barrels for a bold flavor, timeless character and exceptional smoothness. Sinatra Select will be available at high-end retail stores and major airports worldwide, debuting in Las Vegas and later spreading to destinations including New York, London, Sydney and Singapore.
Frank Sinatra lived a style that was truly his own. His independent spirit made him stand out in his time, and continues to distinguish him today. The design for Sinatra Select balances Jack Daniel’s legacy and Frank Sinatra’s legacy with a look that is sleek and stylish, a reflection of Sinatra’s timeless good taste.
The vessel designed for Jack Daniel’s Sinatra Select is a taller, sleeker interpretation of the Jack Daniel’s Tennessee Whiskey bottle, with a weighted base, an embossed metal shoulder label and a medallion featuring an icon of Frank’s familiar fedora.
Sinatra Select incorporates many of the brand's defining elements, and adds new ones specific to this expression. The capsule features the Jack Daniel's Country Club logo created by Frank to adorn a blazer he wore in the 1950s—a statement of his independent way of living.
Sinatra Select is packaged within a bespoke bottle made for this special edition product. The branded box incorporates a medallion with the Frank Sinatra fedora icon and orange ribbon. The color orange works as the perfect complement to Sinatra Select's classic black color palette. Sinatra said that orange is the happiest color, and often used a bright orange pocket handkerchief to add some pop to his tailored suits and tuxedos. Inside is a special book that tells more about the story of Frank’s fifty-year relationship with Jack Daniel’s.
This super-premium offering from Jack Daniel’s celebrates a man who lived without hesitation or compromise. The result is a distinctive expression of style and grace, in keeping with the kindred spirit that it honors.
Credits: All images and story via: Cue Brand Design.
In other Whiskey news, see the Holiday Whiskey Advent Calender created by Drinks by the Dram HERE.
The world's largest 3-D interactive projection billboard was created to promote the Chevy Sonic on the Roosevelt Hotel in Las Vegas.
Hollywood Boulevard was taken over last week, where they re-created the giant-sized, 3D version of the old-school claw game in front of the famous Roosevelt Hotel. Passers-by were given a chance to use a human-sized joystick to direct the claw which was projected onto the side of a building and had a chance to win an array of prizes including a $4,000 vacation, a Burton snowboard, and one for lucky person, a 2012 Chevy Sonic.
The project was the work of Goodby Silverstein & Partners and Pearl Media. "With Pearl's innovative approach to experiential advertising and Sonic's willingness to try 'firsts,' we at Chevy wanted to take the partnership into groundbreaking territory. So we added the real-time experiential claw-game piece," said Kevin Mayer, Chevrolet's director-advertising and sales promotion. "Sonic is up for any challenge, and Pearl's Claw Game pushed the Sonic into a new gaming realm that combined old-school fun with cutting-edge technology."
The famous Roosevelt Hotel is no stranger to being used for 3-D projections, Lexus put a twist on traditional Earth Day activities when it brought Earth Night to Hollywood as part of the launch of the all new CT 200h. Lexus transformed The Roosevelt Hotel with a 3D projection featuring architectural light mapping technology. Using state-of-the-art projection, lighting, shadows and 3D animation, the imagery popped from the walls and windows of the hotel to animate the landmark.
Pearl also did one for the release of the X-Men film on the Roosevelt.
Superpossibilities of telescopes Orion from school of advertising Texas Creative.
Very entertaining details
Texas Creative tell the message that by means of 800x increase in telescopes Orion in the star sky it is possible to see very entertaining details. For example, an inscription «Made in China» on the American flag strengthened on a surface of the Moon by the first trailblazers.
The Women’s Interlink Foundation (WIF) has launched an initiative whereby scarves made by vulnerable young Bengali women will be sold in the UK through Topshop, with all the profits going back to the women. The charity’s Key To Freedom initiative, which is supported by HRH the Duke of York, provides women in West Bengal in India who have been exposed to domestic abuse, and in most cases trafficked into the sex trade, with skills to earn an income. The initiative is supported by a point-of-sale, digital and social media campaign by Mother. Each Bengali woman signs a swing tag attached to the hand-printed scarf she has created which carries the call to action “Share how you wear your scarf at Keytofreedom.org” — encouraging people who buy the garment to submit pictures of themselves wearing it. These images will form the basis of the brand’s social presence and provide content for its Facebook page at Facebook.com/KeyToFreedom. Key To Freedom branded scarves will go on sale in Topshop in London, New York, Las Vegas, LA, Hong Kong and Melbourne on July 16th. WIF provides accommodation in safe houses for the women where they are taught sewing and textile printing. The Indian printed designs available Topshop are an example of the garments the women hope to produce to help them become economically independent. Kieran Bradshaw, strategist at Mother, said: “We have a great set-up with WIF, a beautiful product and now a great brand, so this initial launch is just the starting point in being able provide an income for the girls and to build a sustainable social enterprise model. “
Credits: Creative Advertising Agency: Mother, London Art Director, Copywriter, Planner, and Agency Producer: Mother
As it became known to news site Drudge Report, the US president Barack Obama will give interview to television channel Fox News, since recent time become by object of criticism from the White House.
Major Garrett has invited the president to conversation
According to a portal which has not specified an information source, the meeting of the president with the correspondent of department of a policy of channel Major Garrett will take place during official visit of the president to China. It is expected, that Obama will go to the Peoples Republic of China in the evening on Sunday, on November, 15th where will stay till Wednesday, on November, 18th.
In the meantime edition Politico informs, that the certain not named employee of the White House these data has denied. "At the moment at the president it is not planned any interviews during tour across Asia", — quotes the edition.
Meanwhile on November, 11th it became known, that the post has left the director of the White House for public relations Anita Dunn. It posesses words that channel Fox News is "Republican Party branch". The official reasons of resignation are unknown.Making comments on the information that Obama can meet correspondent Fox, newspaper The Huffington Post has noticed, that between the White House and Fox warming of relations really was outlined. According to the edition, it has occurred after vice-president Fox Michael Clemente has met the press-secretary of the White House.
In protection Fox
The position of the largest American channels which have supported recently Fox, appeared excluded of a pool for interview to one of employees of a Treasury Department of the US could become the rapprochement reason.
The Chinese mass-media did not begin to quote a word of the US president of Barack Obama about a freedom of speech and an unimpeded access in the Internet, informs Associated Press.
Internet censorship in the Peoples Republic of China
The question on Internet censorship in the Peoples Republic of China has been set to the US president who is with official visit in China, during a meeting with youth in Shanghai on Monday, on November, 16th. Obama it was limited to the short answer, having told only, that is the supporter of absence of censorship, however recognises, that in "the different states different traditions".
The authorities of China repeatedly were exposed to criticism for carried out by them to the policy of censorship on the Internet, which in the West including in the USA, perceive as infringement of a freedom of speech and the right to a private life.The conference fragment where Obama answers a question on censorship, has been shown on air of only one television channel — Shanghai TV. A number of the Chinese sites which have published full decoding of conference Obama, censorships later have removed from the text a fragment, concerning. Newspaper The People's Daily, in turn, has written only, that Obama has noted an Internet role in information distribution, having removed words about censorship.
Isolation of the Chinese Internet users
On a site of administration of the US president full audio- and conference video versions in Shanghai are laid out, however the Chinese users have no access to this resource.
On similarity of the American Las Vegas, many buildings will superficially resemble the most well-known and cult sights of the largest megacities of the world. In press release of World Travel Market is informed — China Vegas will appear in the Inner Mongolia and will take places in territory of 100 km2.
