Nancy thanks Honda for helping her son Steven get a great deal on his Pilot during Happy Honda Days.

The latest rendition of the “Happy Honda Days” holiday campaign begins today and features various amusing thank-you letters to Honda dealers from “Happy Honda Days” shoppers and their loved ones. These personalized stories of happiness come with every Honda.

Developed by Honda’s long-standing agency of record, RPA, six comical TV spots showcase the Honda product line and various standard features such as rearview camera, Pandora® internet radio or Bluetooth® HandsFreeLink®.

“It’s critical for our holiday campaign to break through the clutter during this time period, and we’re confident that these lighthearted spots will stand out,” said Susie Rossick, senior manager, regional marketing, American Honda Motor Co., Inc. “Because this is the ninth chapter of ‘Happy Honda Days,’ the phrase has become shorthand for dealers who rally around the concept each year and consumers who instantly recognize the name from a trusted brand and know it’s a great time to buy.”

Each spot opens on someone thanking Honda for giving their friend or relative a great deal on a new car. The narrator gives a detailed account of why the car is such a great purchase. Precocious Samantha loves getting rides in her big sister Laura’s new Civic while rocking out to her USB-connected iPod®. Doting Nancy loves her son Steve’s new Pilot with its Bluetooth and rearview camera. Spikey-haired tween Pete is grateful for his Dad’s Accord; its low cost equals more presents, and Pandora distracts Dad from his son’s paintball escapades.

Kate thanks Honda for helping her friend Lisa get a great deal on her Odyssey during Happy Honda Days.

Pete thanks Honda for helping his dad get a great deal on his Accord during Happy Honda Days.

Samantha thanks Honda for helping her sister Laura get a great deal on a Civic during Happy Honda Days.

Credits:
Agency: RPA
EVP, CCO: Joe Baratelli
SVP, GCD: Jason Sperling
VP, CD: Curt Johnson
CD: Alicia Dotter
ACD: Sarah May Bates
SVP, Executive Producer, Content: Gary Paticoff
Agency Senior Producer: Fran Wall
Production Company: Moxie Pictures
Director: Frank Todaro
Executive Producer: Robert Fernandez, Karol Zeno, Roger Zorovich
Producer: Laura Heflin
Editing Company: The Reel Thing
Editor: Lance Pereira
Flame Artist: Moody Glasgow
Executive Producer: Doug Kleckner
Telecine: Co3
Colorist: Beau Leon

Honda continues its sponsorship of the National Hockey League(NHL®) with a new spot featuring Anaheim Ducks' Corey Perry and Detroit Red Wings' Nicklas Lidström, which pays homage to a few of the league's oldest fan traditions. Developed by Honda's longstanding agency of record, RPA, the new 30-second spot, "Passionate Fans," first aired during the 2012 Bridgestone NHL Winter Classic.

"This new spot gives Honda the opportunity to showcase its commitment to the sport. 'Passionate Fans' celebrates favorite customs and the passion of the league's devotees," said Tom Peyton, Honda brand manager, American Honda Motor Co., Inc.

The spot features Perry, the current league MVP, and 12-time All-Star Lidström walking from an arena after a late-night NHL game. As the pair prepares to depart in their Honda Pilot, a hat falls on the windshield, mirroring hard-core hockey fans' habit of tossing their hats toward the ice when an NHL player pulls off a hat trick, scoring three goals in a single game. As the stars exchange confused glances, wondering if the other had scored a hat trick recently, hats rain from the sky. As an octopus plops on the dashboard-a bow to Detroit Red Wings' fans habit of tossing these critters on the ice-a narrator says, "They've got passionate fans. We've got passionate fans."

"You don't typically find casual hockey fans-they are diehards by nature. Honda fans are also an enthusiastic bunch, so the two are a natural fit. This campaign ties the passion and tradition of the NHL directly to Honda," said Pat Mendelson, group creative director at RPA.

"Passionate Fans" will run on NBC and Versus and during sports programming. Print will appear in "USA Today" and online units will run online on NHL.com and NHL team sites.

Credits:
Spot: "Passionate Fans" (first air: 1/1/2012)
Agency: RPA
ECD: Joe Baratelli
GCD: Pat Mendelson
GCD: Jason Sperling
AD: Can Kadioglu
Jr. CW: Charles Patterson
Agency Executive Producer: Gary Paticoff
Agency Producer: Joshua Herbstman

Production Co: Alive&Well
Director: Alex Feil
DP: Christopher Sargent
Executive Producer: Phillip Detchmendy
Line Producer: Lawrence Lewis

Editorial Company: Spot Welders
Editor: Lucas Spaulding
Assistant Editor: Sophie Kornberg
Executive Producer: David Glean
Post Producer: Patrick McElroy

Telecine Company: CO3
Telecine Artist: Stefan Sonnenfeld
Telecine Executive Producer: Denise Brown
Visual Effects Company: Public
Lead Flame Artist: Max Harris
Visual Effects Producer: Stacy Aungst
Visual Effects Executive Producer: Kim Nagel
Title Design: Royale
Executive Producer: Danielle Hazan
Audio Post Company: Juice West
Audio Post Mixer: Bob Gremore
Sound Design Company: SOUTH
Executive Producer: Dan Pritkin
Celebrity Talent: Nicklas Lidström of the Detroit Red Wings, Corey Perry of the Anaheim Ducks

Honda Civic Type R

2011 Honda Civic received a new portion of cosmetic updating. Manufacture of the modernized car will be adjusted at factory in Swindon (Great Britain) in November, 2010, thus cost of model 1.4 Type S begins from 13,995 pounds.

2011 Honda Civic

The basic attention has been given to radiator enclosure which altered so that the given car began to remind of legendary model «Type R». It allowed designers to give to a novelty more expensive kind.

Besides it, 2011 Honda Civic receives a new collection of wheel disks in diameter of 16 and 17 inches. The interior of a new Civic is finished now by a high-quality fabric and synthetic suede. In more expensive complete sets sport seats are upholstered by a genuine leather.

Getting to a million miles isn't typical. But neither is Joe. See his remarkable story:

Joe just reached one million miles in his 1990 Honda Accord! To celebrate this extraordinary feat, we surprised Joe with an over-the-top parade in his honor. Watch what happened. Way to go, Million Mile Joe!

Driving a Honda for a million miles is an extraordinary feat. So how did Joe do it? For starters, he's read and followed his owner's manual and maintenance schedule to the letter. He's also a stickler for fluids, he checked them weekly, switched them seasonally (10W-30 in summer and 5W-30 in winter), and changed them every 5,000 miles. He's been loyal to the same brand of oil and never let it go below a quart low.

You know how most people let their fuel go to almost empty? Joe never did. He's also a creature of habit, using only Honda air, oil and fuel filters. Joe never rode heavy on the brakes, and changed the fluid every few years. He's also replaced the fuel pump, both cooling fans and the radiator twice.

Besides his fastidious maintenance, Joe's Accord made it to one million miles because he's loved it. He's treated it with respect and always drove it responsibly. In fact, Joe has only gotten one speeding ticket in a million miles-that must be some kind of record. When it comes to driving, Joe's the man.

Check out Joe's story at http://www.MillionMileJoe.com

A typical family hums to the music of Ozzy Osbourne's song Crazy Train in the new Honda Pilot TV ad entitled "Road Trip"."Road Trip" stars eight family and friends in the roomy Pilot, zooming down a stretch of desert highway. When one of the boys in the third row hits the note of "Crazy Train," the other passengers follow one by one, adding drum beats and sound effects until they're jamming with the full force of the tune. The spot will air during prime network programming such as "Dancing With the Stars," "Big Bang Theory," "The Biggest Loser" and the BCS National Championship.
"The campaign is built to generate awareness of this major vehicle redesign and to continue to differentiate this new, upscale Pilot from the competition," said Tom Peyton, senior manager, national advertising, American Honda Motor Co., Inc. "The advertising demonstrates the Pilot as a capable vehicle with legitimate seating for eight and a newly refined exterior."
"We knew the cast was going to be as integral to the spot as what they were singing. It was important to find actors, especially the kids, with a true love for the song," said RPA CD/Art Nathan Crow who teamed with CD/Copy Adam Lowrey for this campaign.
Aside from running on TV, the spot will appear on Honda's website and on YouTube and in-theater during November, taking advantage of the high-traffic Thanksgiving weekend. The Pilot campaign featured a YouTube home-page takeover in early October. Other online activations include rich media banners and home-page takeovers on CNN.com. Print media, which can be seen in "National Geographic," "Sports Illustrated," "Shape" and other titles, features a striking roasted-plum background and describes everyday adventures that are made better with the refined Pilot.Credits:
Agency: RPA
ECD: Joe Baratelli
GCD: Jason Sperling
CD/Art: Nathan Crow
CD/Copy: Adam Lowrey
Agency Executive Producer: Gary Paticoff
Agency Senior Producer: Brian Donnelly
Production Co: Imperial Woodpecker
Director: Stacy Wall
DP: Salvatore Totino
Executive Producer: Doug Halbert
Line Producer: Jeff McDougal
Production Designer: Tony Gasparro
Editorial Company: Bikini Edit
Editor: Avi Oron
Executive Producer: Gina Pagano
Visual Effects Company: Mass Market
Lead Flame Artist: Kim Stevenson
Visual Effects Executive Producer: Lexi Stern
Visual Effects Producer: Blythe Dalton
Attribution: Written content created by TRUST: http://www.trustcollective.com
Under Creative Commons License: Attribution Share Alike

Honda "Hands" ad — web film celebrates the curiosity of Honda engineers throughout the years, which has led to some of the most successful Honda innovations over the past 65 years.

Credits:
Advertising Agency: Wieden + Kennedy, London, UK
Executive Creative Directors: Tony Davidson, Kim Papworth
Creatives: Chris Lapham, Aaron McGurk
Producer: James Guy
Client services: Laura McGauran, Paulo Salomao
Production Company: Nexus
Directors: Smith & Foulkes
Executive Creative Director: Chris O Reilly
Producer: Tracey Cooper
Production Assistant: Fernanda Garcia Lopez
Director of Photography: Clive Norman
Editorial Company: Trim Editing
Editors: Paul Hardcastle and David Slade
VFX Company: Nexus Productions & Analog

Welcome back Ferris! If you don't want to know what or who Broderick is acting as Ferris Bueller for in a Super Bowl commercial for, don't read on.

Jalopnik says the Bueller spot is for Honda: "A source familiar with Honda's operations hinted to us earlier this year that the company was going to do a Ferris Bueller-style ad for the Super Bowl starring none other than Matthew Broderick. The source also added that the spot was going to mimic much of the original film, except this time prominently featuring Hondas. The big jump the two valets do in Cameron's dad's Ferrari? We hear this time it's going to be a Honda CR-V. Honda is pouring a lot of money into this ad and, according to our source, hired The Hangover writer/director Todd Phillips to put it all together."

Using an operatic narration, the spot sends up the traditional car commercial formula, from the moody car intro shot to the closing slow-motion beauty shot. There’s even a panther.

“It’s an excuse to see all the features of the new Honda Ballade, with a smile,” says Frieze Films director Tony Baggott.

One of South Africa’s most experienced car directors, Tony knows the formula backwards, having shot commercials for everyone from Mercedes to Mazda.

While the ad’s tone is humorous, the execution is anything but slapstick, earning Tony and DOP Peter Tischhauser a special mention in Ididthatad’s Monthly Ereel for July. “The lighting on the Honda spot shows real skill; it’s not small thing to light a car, let alone a moving car,” said guest judge and Net#work BBDO executive creative director Jenny Glover.

Credits:
Agency: DDB, South Africa
City & Country: Johannesburg, South Africa
Agency Producer: Rachel Andreotti
Creative Team: Simon Keeling and Emile Spies
Director: Tony Baggott
Production Co & City: Frieze Films, Johannesburg
Producer: Saskia Rosenberg
Director of Photography: Peter Tischhauser
Editor & Company: Saki Bergh, Left Post Production

'Best Yourself' celebrates diversity and independent millennial spirit. Honda has teamed up with America’s Got Talent host Nick Cannon to inspire millennials to “Best Themselves” in a new campaign for the redesigned Civic.

Created in collaboration with the Los Angeles agencies Quantasy and Muse Communications, the long form video and social campaign launched this week, the 60-second TV spot aired during America’s Got Talent this past Sunday.

Honda has also started Project Drive-In — America's drive-in theaters are vanishing.

By the end of the year, movie studios will stop distributing 35mm film. The costly $75,000+ switch to digital projection is threatening drive-ins across the country. To help preserve this treasured American icon, Honda has started a national fund for contributions and is donating 5 digital projectors to the cause. Your votes decide where they go. Visit http://ProjectDriveIn.com to help #SaveTheDriveIn.

To celebrate the launch of the all-new 2012 CR-V, Honda brought Ferris Bueller's Day Off back in a 2012 Super Bowl commercial. They cast Matthew Broderick as himself, skipping out on a day of acting work and living it up in his all-new CR-V. Relive movie history with Honda's fresh twist and wonderful homage to this '80s classic.

They also hid over two dozen references to the movie throughout the commercial. Some are obvious, some are very subtle. See how many you can find. #dayoff

Credits:
Advertising Agency: RPA, USA
Executive Creative Director: Joe Baratelli
Group Creative Director: Jason Sperling
Creative Director: Chuck Blackwell
Associate Creative Director / Copywriter: Ken Pappanduros
Art Director: Ariel Shukert
Copywriter: David Sullivan
SVP, EP: Gary Paticoff
Senior Producer: Isadora Chesler
Director of Business Affairs: Maria Del Homme
Production Co: Moxie Pictures
Director: Todd Phillips
DP: Larry Sher
Executive Producer: Lizzie Schwartz
Head of Production: Roger Zorovich
Line Producer: Salli Zilles
Production Supervisor: Barry Heaps
Production Designer: Shepherd Frankel
Editorial Company: Union Editorial
Editor: Jim Haygood
Executive Producer: Michael Raimondi
Producer: Lynne Mannino
Asst. Editor: Dylan Firshein
VFX/Telecine: The Mill
Managing Director: Ben Hampshire
Telecine Artist: Adam Scott
Lead Flame Artist: Andy Bate
Producer: Enca Kaul
Music: Beacon Street Studios
Composers: Andrew Feltenstein, John Nau
Mixer: Paul Hurtubise
Executive Producer: Adrea Lavezzoli
Producer: Caitlin Rocklen

Credits:
Agency: Villar-Rosas
Client: Honda
Creative Director: Oriol Villar
Creative Director: Isahac Oliver
Creative Director: Jon Lavín
Art Director: Oriol Gil
Copywriter: Richard Browse
Copywriter: Carles Gómez
Project Head: Merche García
Head of Production: Iria Martínez
Prod. Co.: Good Morning
Director: Luis Gerard
DOP: Jos Luis Alcaine
Producer: Josep Galí
Post Prod/Music/Sound: Postpoambgracia

Look for this Summer's Honda Civic Tour featuring Maroon 5 to mark the pages of history. Watch as members of M5 talk about the tour and the specially customized Civic Si Coupe.

Brushed is Maroon 5's signature color scheme, the Si Coupe stands in tribute to the pop-rock powerhouse. Frontman Adam Levine stated the goal was to capture the bands iconography, expressing M5's essence and live experiences, channeling it into their race-inspired design.

Credits:
Created by The Marketing Factory Inc.

Creative Credits:  
Agency: Wieden + Kennedy
Geo: United Kingdom
Honda: Hot and cold
Advertising Agency: Wieden+Kennedy, London, UK
Creative Directors: Scott Dungate, Graeme Douglass
Copywriter: Chris Lapham
Art Director: Aaron McGurk
Producer: Sally Miller
Group Account Director: Paulo Salomao
Account Directors: Alex Budenberg, Lex Higlett
Executive Creative Directors: Tony Davidson, Kim Papworth
Agency Executive Producer: Danielle Stewart
Production Company: RSA
Director: Johnny Hardstuff
Executive Producer: Scott Heron
Director of Photography: Martin Ruhe
Editorial Company: Whitehouse
Editor: John Smith
Post Producer: Dionne Archibald
VFX Company: MPC
VFX Supervisor: Carsten Keller
Flame Artist: Adam Crocker
Music+Sound Company: Eclectic
Composer: Colin Smith
Sound Designer: Joe Mount
Producer: Cliff Wilson
Mix Company: Wave Studios
Mixer: Joe Mount

Credits:
Advertising Agency: DDB, Colombia
Creative Directors: Rodrigo Bolivar, Alfonso Díaz
Art Directors: Mauricio Cifuentes, Felipe Munevar, Leonardo Buitrago, Jorge Paez
Copywriters: Alfonso Díaz, Adriana Coronado, Jaime Jimenez
Illustrator: Dr Pepe

Trocathlon is an event organised by Decathlon. At Trocathlon, people can sell their old sports equipment in order to buy brand new sports gear at Decathlon. The star of this ad is so excited about the whole deal he looks to be having some kind of orgasmic experience, this is the second spot created by the new creative agency &Rosàs appropriately entitled "oh my love".

Press plug for the crew at &Rosàs...
The objective was to get the largest number of people possible wanting to renew their equipment. So the idea was to awaken in them the need to use something new, always within a sporting context.
Using brand new gear renews your desire to practice sport.
The greatest sport in the world is the first campaign by for Decathlon.
&Rosàs is the name of the new agency following the departure of Oriol Villar. An agency that maintains the same work team, the same space, the same principles, the same enthusiasm and, above all, the same trust of its long-time clients: Pepsico, Honda, Casa Tarradellas, Dewar’s, Angulas Aguinaga, Damm... as well as our new client: Decathlon.
The raison d’ètre of Decathlon is to make sport easier and more accessible for everyone, and therein is born the inspiration for the new campaign: The greatest sport in the world, a close-up and optimistic approach, where anyone can feel identified and, above all, proud of doing sport in their own way, without the pressure of having to be the best and excel themselves every day.
Because it is not just a case of perseverance, exertion or sacrifice... sport means being happy doing what you like best. And, at a time when increasing number of people are taking part in sport, Decathlon wants to continue to make it easy for anyone to enjoy it, by offering tailor-made material of excellent quality that is accessible for everyone.
The greatest sport in the world aims to stand hand in hand with all sportspeople (some 87% of Spaniards practice some kind of sporting activity). And also with the people who do sport beyond the victories, to disconnect from work and their worries, and who change the rules in order to continue enjoying it in their own way. Because the good thing about sport starts instantly, with the rush of air into your face as you pedal, as you immerse yourself in freezing water without noticing the cold, or as you laugh at your first fall when windsurfing.

Credits:
Creative Ad Agency: &Rosàs, Barcelona Spain
Advertiser/Client: Decathlon
Project: Trocathlon
Title: Oh my love
Creative Director: Tuning
Art director: Dani Zomeño and Clara Quintana
Copywriting: Tuning
Account Direction: Juan Badilla and Edu Rojo
Agency Producer: Iria Martínez
Production: Garage Films
Director: Augusto de Fraga
Producer: Xavi Doncel
DOP: Oscar Faura
Video Postproduction: Fake
Audio Postproduction: BSO
Music: Trafalgar 13

2011 Mazda BT-50

Mazda company extended official photos of pickup BT-50. The world premiere of this car takes place on autoshow in Australia (Sydney, October, 15).

Mazda BT-50 of the second generation received completely new style of an exterior, because of presence: the exclusive radiator enclosure, the big extended headlights, other front bumper, and also completely new tail lights.

The car also received interior with a new panel, a steering wheel from present Mazda3, Mazda6 and Mazda CX-5 (truth, unlike these cars on a pickup wheel there are other command keys an audio-system and cruise-control) and multimedia system with the big color screen. Besides, the pickup have a new block of climate control with separate screens on which the chosen temperature is highlighted.

The car can receive 2,2 and 3,2-litre diesel engines as at Honda Elysion, real powers of which will be 150HP.

Overview: Mazda BT-50

Credits:
Advertising Agency: Standard Advertising, Osaka, Japan
Production company: THE DIRECTORS ALLIANCE
Producer: Nick Uemura
Director: Yuji Shiota
Director of Photography: Martin Ahlgren
Sound: Jónsi ”Grow Till Tail”
Cast: Keisuke Honda