Nissan company presented the competitor for electro-car Renault Twizy which has been shown for the 1st time in October of current year on motor show in Paris. The Japanese car received name New Mobility Concept and, according to representatives of the manufacturer, electrocar is the prototype created for studying of possible use variants in the future. Thus, unlike Renault, Nissan does not declare possibility of start of the similar car in mass manufacture.
The New Mobility Concept by Nissan
Nissan novelty is equipped by the same electric power-plant, as Renault Twizy. Renault Twizy sales begin in the European car market in the end of next year, and representatives of the company promise that such car will cost not more expensively the usual scooter. At Nissan mark the 1st serial electro-car is model Leaf, whose manufacture in Japan began in the end of October. The cruising range of such car makes 160 kilometers, and charging of batteries occupy 8 hours. In Europe Leaf will cost about 30,000 euros.
Audi company expanded scale of versions of crossover Q7 at the expense of the new diesel 6-cylinder engine. The car with such unit becomes the most accessible in scale of Audi Q7. In Germany the prices for such car will begin from 51,800 euros. The motor volume 3-litres, capacity is equal to 204HP, and the maximum twisting moment in 450Nm is accessible in a range from 1250 to 2750rpm. The unit also will be equipped by system Start/Stop and can work together with an 8-step automatic transmission.
2011 Audi Q7
According to the German manufacturer, from 0 to 100 km/h the crossover equipped with such power-plant make for 9,1 sec, and its maximum speed reaches 205 km/h. Average fuel consumption of such car makes 7,2 liters on 100 km of run, and level of blowouts CO2 — 198 g/km. I notice that in the European car market this model also is offered with 240, 340 and 500-strong diesel engines in volume 3,0, 4,2 and 6,0 liters. The crossover Audi Q7 can be ordered and with 3-litre gasoline engines capacity of 272 and 333HP.
Press: What if you could buy a new car alongside your everyday groceries? This is the scenario imagined in Volkswagen’s latest spot to promote the affordability of the Volkswagen brand and its most accessible model, the Jetta.
“Butcher”, which began airing this month, opens with a woman ordering four sirloin steaks in a traditional food market. She then asks, “How fresh is the Jetta?” just as she would while contemplating a roast or rack of lamb. The camera then pulls back to reveal two silver Volkswagen Jettas dangling and gently swaying behind the counter from the market’s ceiling. After briefly considering the affordable price, she spontaneously decides to buy the “one on the left”.
View Volkswagen Jetta “Butcher": http://www.youtube.com/watch?v=KWdAXw7ziOo View “How to Hang a Jetta” — a behind-the-scenes of the spot: http://www.youtube.com/watch?v=i_58EBCceAw
The spot, developed by Toronto-based agency Red Urban for Volkswagen Canada and directed by Untitled Films’ Jean-Michel Ravon, is an extension of a campaign launched late last year in the UK.
Since the impulse buy is familiar to most shoppers, communicating the brand’s message was easy. Executing the creative idea, however, was much trickier. Key to the spot’s believability was finding a location where two cars — at roughly 3,000 pounds apiece — could be hung from the wall or ceiling. Since Volkswagen Canada’s spots avoid using computer graphics as a way to reinforce Volkswagen’s authentic style, a very large space was needed.
“Choosing a location was tricky because we wanted the atmosphere to feel intimate, but the size of the vehicles ruled out small shop settings,” said Christina Yu, Executive Creative Director, Red Urban.
The stables of a downtown Toronto historical castle, Casa Loma, were eventually discovered and booked for the shoot. The stables provided a quaint space with high ceilings and authentic style details, like the subway-tiled walls so common in traditional food markets, which were a perfect backdrop for the concept of the shoot.
The next obstacle the team needed to overcome was hanging a hefty car from the ceiling in a way that looked seamless and believable.
“The big challenge was to hang the cars so that they would sway a little,” adds Yu. “To accomplish the stunt, we removed the engine, transmission and fluids from both vehicles to reduce the overall weight. A European trailer hook part was installed and reinforced before employing a custom rig solution to hoist the cars up inside the Casa Loma stables.”
Lynne Piette, Brand Marketing Manager at Volkswagen Canada, says, “We expect that the spot will resonate well with consumers as they begin the New Year. Providing a premium product and experience that's accessible to the masses is at the core of the Volkswagen brand, and this Jetta commercial represents exactly that.”
Credits: Title: "Butcher" Client: Volkswagen Canada Creative Agency: Red Urban ECD: Christina Yu AD: Liam Johnstone CW: Sarah DiDomenico Broadcast Producer: Anna Tricinci Integrated Producer: Terri Vesgo Account Directors: Caroline Kilgour, Sonia Ruckemann
Production Company: Untitled Films Director: Jean-Michel Ravon Executive Producer: Lexy Kavluk Line Producer: Tom Evelyn DP: John Houtman Production Designer: Michael Walker
Editorial Company: Rooster Post Editor: Paul Jutras
Post Production: Track and Field Online Compositor: Ernie Mordak Music and Sound Design: The Eggplant Music Producer: Adam Damelin via: Glossy