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  • The Vikings return in exhibition in Copenhagen and London

    The Vikings return in exhibition in Copenhagen and London

    All around the hull of the longest Viking warship ever found there are swords and battle axes, many bearing the scars of long and bloody use, in an exhibition opening in Copenhagen that will smash decades of good public relations for the Vikings as mild-mannered traders and farmers.

    The Vikings return in exhibition in Copenhagen and London
    A violent animated backdrop to a reconstructed Viking warship [Credit: Guardian]
    "Some of my colleagues thought surely one sword is enough," archaeologist and co-curator Anne Pedersen said, "but I said no, one can never have too many swords."

    The exhibition, simply called Viking, which will be opened at the National Museum by Queen Margrethe of Denmark on Thursday, and to the public on Saturday, will sail on to to London next year to launch the British Museum's new exhibition space.

    In contrast to recent exhibitions, which have concentrated on the Vikings as brilliant seafarers, highly gifted wood- and metal-workers, and builders of towns including York and Dublin, this returns to the more traditional image of ferocious raiders, spreading terror wherever the shallow keels of the best and fastest ships in Europe could reach, armed with magnificent swords, spears, battleaxes and lozenge-shaped arrows. "The arrow shape did more damage," Pedersen explained, "the wounds were bigger and more difficult to heal than a straight-edged slit."

    Other powers employed the fearless warriors as mercenaries, including Byzantium and Jerusalem, but some were anxious to keep weapons of mass destruction out of their hands: a Frankish law forbade selling swords to Vikings. They got them anyway, as the exhibits prove.

    A skull from a grave in Gotland bears the marks of many healed sword cuts, but also decorative parallel lines filed into the warrior's teeth, like those recently found on teeth from a pit of decapitated bodies in Dorset, in what must have been an excruciating display of macho bravado.

    "Probably only a small percentage of the Vikings ever went to sea on raiding parties, but I think those who stayed home would have told stories of great warriors, great ships and great swords they had known," Pedersen said. "It was very much part of the culture."

    Some of the objects assembled from collections in 12 countries, such as a heap of walnut-sized pieces of amber, or jewellery made to incorporate Islamic and Byzantine coins, probably did come through trade. Others, such as a pair of brooches from the grave of a Viking woman made from gold intricately twisted into tiny animals, originally panels chopped up from a shrine made in Ireland to hold the relics of a saint, certainly were not.

    One magnificent silver collar found in Norway has an inscription in runes saying the Vikings came to Frisia and "exchanged war garments with them" – but that may be a black joke. Iron slave collars from Dublin confirm that the wealth they sought wasn't always gold and silver.

    This is the largest Viking exhibition in more than 20 years, bringing together loans from across Europe, including hoards from Yorkshire, Norway and Russia, a silver cross and a diminutive figure of a Valkyrie, a mythological battlefield figure, both found in Denmark only a few months ago. Loans from Britain include some of the famous Lewis chessmen carved as fierce Viking warriors, biting on the edge of their shields in an ecstasy of rage.

    The most spectacular object, fitting into the gallery with just 1.7 metres (5ft6in) to spare – the new space in Bloomsbury has already been measured carefully – is the sleek, narrow hull of the longest Viking warship ever found, specially conserved for the exhibition and on display for the first time. Just over 36m in length, it was built to hold at least 100 men on 39 pairs of oars.

    The ship was found by accident at Roskilde, home of the famous Viking ship museum. The museum was built 50 years ago to hold a small fleet of Viking boats that were deliberately sunk 1,000 years ago to narrow and protect the approach to the harbour. In the 1990s, workers building an extension chopped through the massive timbers of what turned out to be nine more ships, including the awesome length of the warship, estimated to have taken around 30,000 hours of skilled labour to build: only a king could have afforded such a vessel.

    Recent scientific tests show it was built from oak felled in 1025 near Oslo, probably for King Cnut the Great – the sea-defying Canute to the English – who conquered England in 1016, and Norway in 1028. Only a quarter of the timbers survived, but they included the entire length of the keel.

    Although the exhibition includes sections on Viking politics, strategic alliances through marriage and trade, and beliefs including the contents of the grave of a sorceress with her iron magic wand and little pots of narcotic drugs, the warlike tone was dictated by the ship, which was itself a weapon of war. Vikings sang about ships – one refers to a new ship as "a dragon" – played as children with toy ships and, if rich enough, were eventually buried in ships.

    The displays and some of the contents will change in London, but in Copenhagen the ship is spectacularly displayed against an animated backdrop of stormy seas and a ferocious raid that leaves the target settlement in flames.

    The animation was made in the United States and the Danish team was initially dismayed as it appeared to show raiders attacking a much later medieval walled town. Eventually, curator Peter Pentz said, a Hampshire site saved the film: they agreed it was plausible that the towers and curtain walls could represent the ruins of a Roman shoreline fort, such as Portchester castle near Portsmouth.

    As well as the swords, some bent like a folded belt to destroy their earthly use as they went into a warrior's grave, there is one unique weapon, a battleaxe with an intricately decorated golden shaft. Such golden axes are described in the sagas, but this, from a settlement in Norway, is the only real example ever found.

    "I think the main point was to impress, not to kill somebody," Pedersen said, adding with satisfaction: "but you can kill somebody with it if you want.

    Viking, National Museum of Denmark, Copenhagen, until November 17 2013

    Author: Maev Kennedy | Source: The Guardian [June 19, 2013]

  • 'Viking Voyagers' at the National Maritime Museum Cornwall

    'Viking Voyagers' at the National Maritime Museum Cornwall

    National Maritime Museum Cornwall is bringing the Vikings to Cornwall in a new major exhibition called Viking Voyagers, opening on 20 March 2015. The new exhibition, featuring nationally and internationally historically significant artefacts, explores what is behind the popular myth of the bloodthirsty raiders, what it meant to become a Viking and shows how their mastery of maritime technology was the secret to their success.

    'Viking Voyagers' at the National Maritime Museum Cornwall
    Ships and boats were vital to Viking expansion; they explored and colonised, were invaders and migrants and the seas and rivers were the highways and byways to amassing huge wealth and power through raiding and trading.

    Their power was built on their knowledge of boatbuilding and their seafaring skills, enabling them to sail across the Atlantic’s icy waters to Newfoundland and Iceland, down to the warm Mediterranean to Istanbul and as far East along the river Volga as Ukraine and Russia.

    Visions of horned helmets, unkempt beards and fearsome raiding fighters carried by longships that were dragon headed war beasts come to mind when thinking of Vikings. However, this new show dispels the myth and reveals that just like us they also wore jewellery, combed their hair and many were entrepreneurs, using smaller boats and ships to do business and seek new opportunities far from their Scandinavian homelands.

    This new show invites you to encounter these Norse voyagers and the people and things they met along the way, contrasting the mayhem of the raiders, pillagers and ransackers with the resourceful trader, boat builder, craftsman and family man, woman and child.

    The humanising of the Vikings is conveyed through engaging interactive displays that amplify what life was like as a Viking. With institutional and loaning partners including the British Museum, National Museum of Ireland, National Museum of Denmark and Manx National Heritage and others, a stunning number of artefacts show a culture that enjoyed ostentation and hierarchy as well as ritual, religion and the simplicity of family life.

    These archaeological finds, which are over 1000 years old, include weaponry, jewellery, household implements, slave chains and coins, richly showing the global reach of the Vikings and their ships.

    Richard Doughty, Director of National Maritime Museum Cornwall says: “It is enormously exciting for National Maritime Museum Cornwall to be bringing the Vikings to Falmouth and hosting historically significant artefacts, in what is undoubtedly our most important exhibition to date. The Museum’s legacy of award winning work has now afforded us the opportunity to access national and international collections, securing loans with major partner Museums, and offering Cornwall and the South West a unique first in being able to see these items outside of these national and international institutions.”

    “This new state of the art show has taken years to develop. You might think you know the Vikings but you will have never experienced them in the way this new exhibition promises. All I can say is watch out, the Vikings are coming!”

    The theatre is provided by a beach market scene. A full scale replica of a 14m coastal cargo Viking ship, from 11th century Denmark, invites you to climb aboard and discover what it was like to sail and row in these awe inspiring vessels, and explore the wares they carried.

    The iconic Viking small boat, a 6m Norwegian faering, built by ‘apprentice Viking boat builders’ from Falmouth Marine School, is the centrepiece of a ‘touch and feel’ boat builder’s yard. Visitors can hold tools and materials used to design these clinker-built ships with their shallow drafts, which allowed them to navigate inland rivers and conquer kingdoms.

    The history of Britain and Ireland was transformed by the impact of Viking raiding and colonisation. We still utter their words in our everyday language such as starboard, berserk, kid and ransack. What began as small encampments up river grew to be Viking towns such as Dublin, which for a time was the centre of the European slave trade. Cornwall was very much part of the Irish Sea world, and the exhibition will reveal tantalising evidence for Vikings in Cornwall.

    Dr Tehmina Goskar, Exhibitions Registrar at the Maritime Museum says: “The story of the Vikings is incredibly alluring. Not only have they left us with a legacy of beautiful storytelling in their Sagas but also an astonishing material culture. Above all, the Vikings were sailors, their men, women and children thrived because of their skills with boats and seafaring so with our harbour location, celebrating the sea and small boats, there is no better place to come to hear their stories.

    “I am completely delighted to bring amazing Viking antiquities to Cornwall for the very first time, some of which have never been on display in any museum before. Working closely with our Guest Curator Dr. Gareth Williams of the British Museum, a world-leading expert in the Vikings and also an outstanding Viking re-enactor himself, has been an immense privilege and a lot of fun, and hopefully visitors will feel this from the way we tell the story of the Viking Voyagers in the show.”

    The two year exhibition, funded by a grant from the Heritage Lottery Fund and a number of generous trusts and foundations, aims to show how the Vikings were a maritime culture, not an ethnic group but something you became when you wanted an adventure.

    Ben Lumby, Exhibitions Manager concludes: “Aboard their ships Vikings reached further than any culture had before them and they have left huge legacies behind since the 300 years of the Viking Age from the 8th to 11th centuries. This atmospheric exhibition will evoke the Viking world through thought-provoking stories, stunning exhibits and engaging interactives which take you on an epic journey. We invite you to discover who the Vikings really were and what was the secret to their success. ”

    Viking Voyagers runs from 20 March 2015 to 22 February 2017.

    Source: National Maritime Museum Cornwall [Jabuary 16, 2015]

  • Coca-Cola The Happy Flag

    Coca-Cola The Happy Flag

    Denmark has been named the happiest country in the world in several global surveys with the latest by the UN. So it was a remarkable discovery to find the Danish flag hidden in the Coca-Cola logo.

    McCann decided to take this discovery to Denmark’s biggest airport where it’s a tradition to welcome people with flags. But not everyone brings one and the welcome is not as big and happy as it could be. That's why McCann created a special poster where people could take flags straight from the logo. This way Coca-Cola gave everyone the chance to create a happy welcome to the world’s happiest country.

    Credits:
    Advertising Agency: McCann Worldgroup/McCann Copenhagen
    Vice Chairman/Deputy CCO: Andreas Dahlqvist
    Chief Creative Officer: Miguel Bemfica
    Executive Create Director: Lee Tan
    Creative Director: Mads Ohrt
    Art Director: Eva Wallmark, Michal Sitkiewicz, Gabriel Miller
    Copywriter: Rickard Beskow, Gabriel Miller
    Account Supervisor: Andrei Kaigorodov, Morten Ingemann
    Producer: Catherine Lee

  • Danish eBay site shreds Fender Stratocaster and burns wedding dress to make Danes sell used stuff

    Danish eBay site shreds Fender Stratocaster and burns wedding dress to make Danes sell used stuff

    DBA is Denmark's biggest marketplace for classified goods and owned by eBay. An analysis conducted by Epinion for DBA revealed that the Danes have used goods equivalent to more than 20 billion Danish kroner (approx. 2,7 billion Euro) lying around in cabinets and attics, that is just slowly losing value.

    To stop this madness DBA created a content site www.dbaguide.dk in order to inspire Danes to do something about this major waste of resources. To launch the site we developed two films, one targeted at men, one targeted at women. The films points out the grotesque in having all these values lying around and involves two real Danes, the content of their attics, a Fender Stratocaster, an RS-40 Shredder, a celebrity designer wedding dress and a weed burner.

    Content containing the two participants Maria and Christian, where they tell about their stuff and why they did not sell it will follow up the two films. DBA will also launch a competition where you can only participate by buying their actual stuff.

    Some interesting facts from the Epinion analysis:
    · Danes estimate they have 291 things in average that they no longer use
    · 57% don’t do anything about it, because they feel it is difficult and time-consuming to sell the stuff
    · 44% feel it is not worth to sell it
    · However 63% thinks second hand will be a more popular in the future

    This campaign for DBA is created by Danish agency Robert/Boisen & Like-minded (www.rblm.dk). Internationally known for the ‘Do it for Denmark’ and ‘Do it for mom’ campaigns.

    The Credits:
    Robert/Boisen & Like-minded (Ad agency):
    Søren Christensen, Strategist
    Heinrich Vejlgaard, Creative Director
    René Sohn Kammersgaard, Art Director
    Gitte Andersen, Account Manager

    Gobsmack Productions (Film production)
    Christina Bostofte Erritzøe, Producer
    Cille Silverwood-Cope, Production
    Peter Harton, Director
    Laust Trier-Mørk, DOP
    Ole Krogstad, Editor
    Mike Bothe, Grader
    Magnús Sveinn Jónsson, Visual Effects
    Ole Krogstad, sounddesign

    Advice (PR)
    Stine Green Paulsen, Chief Advisor
    Thilde Danielsen, Advisor
    Kristina Rasmussen, Advisor

  • Catch the Cookie — New AR App From Oreo

    Catch the Cookie — New AR App From Oreo

    Oreo Cookies celebrates the first video game for television by creating it's augmented reality game app — Catch the Oreo. The catch the cookie app is available for both Google Play for Android devices and at iTunes via Denmark's ADtomic.

    Credits:
    App developed for Oreo by ADtomic.
    Film produced by ADtomic and 360 Productions.

  • It's A Family Good Time In New Ad For PS3

    It's A Family Good Time In New Ad For PS3

    The immersive world of PS3 is brought to life in the fantasy fairground setting depicted in the ‘Family Day Out’ TV commercial, which sits at the heart of the new campaign.

    As a family arrives and tours the entertainment stalls, different family members explore rich, interactive experiences demonstrating the proposition that PS3 provides "a world of endless family fun".

    By directly referencing a variety of entertainment and gaming experiences available on the platform – from motion control games on Sports Champions 2, and HD movies on demand such as Ice Age 4, to new ways of playing on Wonderbook and games for everyone such as Little Big Planet Karting, the ad also underlines the promise that PS3 brings the family together – whatever their particular interest or taste.

    The accompanying print execution invites mums to enter the world of PS3 by visiting playstation.com/family to discover and learn more about the different features the console offers. Digital creative draws on elements of both the TV and print work to further drive traffic online.

    “With a world of gaming and entertainment titles, this campaign for PlayStation 3 takes a unique take on play, igniting the imagination of our audience to discover a range of new experiences as a family” says Al Moseley, Executive Creative Director at 180 Amsterdam.

    The campaign began airing on December 7 in the UK where it will run until the end of the year, will also be seen in Ireland, Poland, Austria, Russia, Denmark, Finland, Norway, Sweden, Belgium and the Netherlands.

    Credits:
    Creative Agency: 180 Amsterdam
    Creative Directors: Graeme Hall and Martin Terhart
    Art Director: Robbie Graham
    Copywriter: Rachel Holding
    Production company: Park Pictures
    Directed by: Ben Dawkins
    Post-production: Glassworks, Amsterdam.

  • The Haunted Apartment Prank for Danish Rental Company Lejebolig

    The Haunted Apartment Prank for Danish Rental Company Lejebolig

    Finding a new place in a tight housing market can be challenging, and desperate house hunters are known to forget their common sense when looking for an attractive and cheap rental property. To raise awareness about this, lejebolig.dk wants to remind people that using their common sense is crucial when entering the market for rental properties in Denmark.

    This is why Lejebolig.dk has put common sense to the test by showing potential renters a flat where all is not quite as it seems. In a newly released prank film, featuring an actor that plays a landlord, tenants are introduced to what they think could be the place of their dreams.

    However, when the landlord leaves his guests alone for a few minutes, the flat soon turns into a “ghost house” where furniture moves and creepy sounds can be heard. The result is an entertaining film that raises awareness about remembering one's common sense when looking for a new home at a desperate housing market.

  • WWF — What On Earth Are We Doing To Our Planet?

    WWF — What On Earth Are We Doing To Our Planet?

    The latest print ad campaign for the WWF (World Wildlife Foundation) consists of three prints featuring a Lion, Polar Bear and a Chimpanse covering their eyes — “What on earth are we doing to our planet?”

    Credits:
    Creative Advertising Agency: UncleGrey, Denmark
    Executive Creative Director: Jimmy Blom
    Creative Director: Jesper Joergen Hansen
    Art Director: Katrine Jo Madsen, Carl Angelo
    Copywriter: Jesper Joergen Hansen
    Account Director: Charlotte Porsager

  • Young Couple Do The Deed In New Bus Ad From Sweden

    Young Couple Do The Deed In New Bus Ad From Sweden

    Je taime mon bus — is a commercial for Karlstadsbuss new buses in Sweden boasting more than 30% more seating, air conditioning, free wifi and TV. The Bulldozer ad agency created spot references Marilyn Monroe, the love scene from The Naked Gun movie and some heavy moaning.

    We love this spot almost as much as what is still the greatest bus ad ever created for Midttrafik — The Bus from Denmark.

    Credits:
    Creative Advertising Agency: Bulldozer, Karlstad, Sweden

  • Vitaminwater To Help Young Creatives Shinebright

    Vitaminwater To Help Young Creatives Shinebright

    Glacéau vitaminwater to help young creatives #shinebright in brand’s latest campaign, by recruiting six mentors including Susie Bubble and Mikey Trapstar to help cutting edge creative talent

    Glacéau vitaminwater, the original, enhanced drink, is launching a new campaign for the summer, which will offer emerging talent unrivalled opportunities to work with some of the biggest names in the entertainment and creative industries, as part of a long-term, global commitment to help young talent.

    The #shinebright campaign will be kick-started this summer, throughout Europe, by six leading cultural entrepreneurs from the worlds of fashion, music, design and media. These cultural entrepreneurs will mentor and support aspiring creatives in a series of exciting projects, all geared towards giving them a step up the creative industry ladder.

    World-renowned fashion blogger, Susie Lau (of Style Bubble fame) and Mikey Trapstar (founder of legendary urban streetwear label Trapstar) will be among the first wave of cultural entrepreneurs mentoring aspiring creatives. Susie will be offering one-to-one mentoring and the chance to work with her at London Fashion Week. Mikey is offering young designers the chance to showcase their designs in a London pop-up store, offering them the inside track on launching their own fashion brand. Other opportunities include the chance to work alongside musician /architect /designer Jenny Grettve at a studio in Sweden and a photography session capturing the streets of Paris during a one-to-one photography workshop with Theo Gosselin.

    The content-rich and social campaign showcases the importance of nurturing creativity and talent through an integrated approach including PR, media partnerships, sampling, social media, social advertising and OOH.

    Glacéau vitaminwater is urging consumers to get involved by heading to a dedicated campaign hub, www.vitaminwatershinebright.com to find out more about the creative challenges set by each of the six mentors. The six #shinebright opportunities are open until Friday 16th August. Follow @vitaminwater_uk to find out more about the collaborations, stay up to date and get involved.

    The campaign was created by luxury and lifestyle agency, atelier and social agency, holler. Both are part of the Leo Burnett Group in the UK.

    Glaceau vitaminwater’s 2013 Shinebright campaign is part of a long term, global commitment to help young creative talent to be at their best. The six mentors were chosen to represent the campaign as they have a unique style and personality that reflects six of the different vitamin and mineral combinations available.

    The mentors star in a photoshoot by Matt Irwin, styled by Anna Trevelyan, which is being featured on billboards in cutting edge urban spots across the UK, France, Denmark and Sweden, to catch the eyes of a discerning crowd.