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  • In the USA will create "an elite command" for interrogations of terrorists

    In the USA will create "an elite command" for interrogations of terrorists

    The American president

    The US president Barack Obama has approved creation of "an elite command" inspectors who will be engaged in interrogations of prospective terrorists.

    As writes Los Angeles Times referring to sources in the government, this decision is accepted within the limits of the general efforts of the USA on revision of a counterterrorist policy. The new group of inspectors will include representatives of different departments.

    "The group on interrogations of especially valuable prisoners" which will be based in FBI, should become a living example of refusal of methods of interrogation which were applied in days of George Bush's presidency. Old practice of counterterrorist activity is constant object of criticism from liberals who equate methods of work of inspectors of CIA to tortures.

    Creation of a special command of inspectors was recommended to The White House the working group which was engaged in revision of methods of interrogations of terrorists. Work other working group which should develop the plan on closing of prison for terrorists on military base in Guantanamo in parallel conducts: Obama has disposed to close this object causing the big discontent of legal experts, but the further destiny of prisoners of Guantanamo is not defined yet.

    Critics of administration of Bush actively discuss possibility of bringing to account of the persons follow rigid counterterrorist a policy of the former power, and their determination becomes stronger thanks to the new facts about infringement of the rights of prisoners. For example, one of these days it became known about results of investigation which was carried out in 2004 by the general inspector of CIA: it was found out, in particular, that on interrogations inspectors of CIA intimidated suspects by means of a pistol and an electrodrill.

    On Monday, on August, 24th, The New York Times has informed, that experts of the Ministry of Justice recommended to general public prosecutor Eric Holder to renew about ten affairs closed at Bush about infringement of the rights concluded by inspectors from CIA.
    Photo by: ©AFP
  • McDonald's Big America Burger Is Blessed By President Obama

    McDonald's Big America Burger Is Blessed By President Obama

    The Jerusalem-based ad agency TBWA\Yehoshua creates a great new ad for McDonald's Israel promoting the Big America burger. The commercial features the Secret Service rounding up teenagers who are obviously McDonald's employees enjoying their night off to be whisked into work to prepare the burger for President Obama. An Obama look-a-like pulls into the drive thru and says "God bless Israel...Big America".

    If you're thinking you have seen this before well you have, it is basically the same spot that ran back in 2008 minus the Big America burger and replace President Obama with then President George Bush. Bush wasn't so keen to bless anyone he was just happy McDonald's was open.

    Credits:
    Creative Advertising Agency: TBWA\Yehoshua, Israel.

  • Acer | Exploring Beyond Limits Coming To A Mall Near You

    Acer | Exploring Beyond Limits Coming To A Mall Near You

    Acer unveils an Experiential Campaign across Europe to encourage shoppers to ‘Explore beyond limits’

    Shopping centres across 25 different locations in Europe will play host to a series of interactive experiential stands where Acer will showcase its comprehensive range of Touch-and-Type products with Windows 8.

    The stands, which have been created by Mother, are an extension of the current Acer Aspire S7 campaign in which Megan Fox explores her hidden passion for marine biology and uses her Acer Aspire S7 to develop software that allows her to talk to dolphins.

    From the front, the stand looks just like a real dolphin tank and it contains a photo realistic dolphin animation running across a bank of up to 12 screens. The dolphin shows off and chats to consumers through Acer’s Aspire S7 and Megan’s software, encouraging them to explore more. At the rear of the stand, is Acer’s latest range of Touch-and-Type products using Windows 8, including tablets, UltrabookTM, notebooks and All-in-One desktops. Customers are free to explore the products and there is also a team of experts, dressed as scientists on hand to guide people around the new products.

    “We are really proud of Acer latest range of Touch-and-Type products using Windows 8 and we wanted our customers to be able to experience them in an engaging yet comfortable environment,” emphasises Oliver Ahrens, Acer EMEA President. “Seeing Acer’s latest Windows 8 touch-and-type products from a distance isn’t enough, we wanted customers to be able to experience them first hand and explore what this new technology can offer. Our experts will guide customers through this journey.”

    Kieran Bradshaw, strategist from Mother said, “We wanted to use Megan Fox's co-star from the Acer S7 TV spot, Zenya the Dolphin, again—this time to help support the Windows 8 launch and the new Acer touch-type range. Zenya will draw in the crowds at over 20 different locations across Europe and bring the audience witty dolphin banter and an all-new product range”.

    The installations will be situated in shopping centres across Europe until December, and can be found in the UK in the Westfield (Shepherd’s Bush) until 4 December and then in Bluewater, the Trafford Centre and the Bullring from 6 until 24 December.

    Credits:
    Created by the creative agency, Mother.

  • Carrie Underwood sings the 2013 NFL Sunday Night Football theme song, but did you see the auditions?

    Carrie Underwood sings the 2013 NFL Sunday Night Football theme song, but did you see the auditions?

    NFL Sunday Night Football returns tonight, but before Carrie Underwood was chosen to sing the new Sunday Night Football theme song NBC held open auditions to find their new voice. See what happens when stars like Heidi Klum, Howie Mandel, Joan Rivers, Matt Lauer, Savannah Guthrie, Al Roker, Natalie Morales, Jillian Michaels, Billy Bush, Ken Jeong, Mika Brzezinski, and Joe Scarborough take their best shot.

    Faith Hill's 2012 Sunday Night Football theme song is still wicked awesome, watch it here.

    Here's a little behind the scenes of Carrie Underwood video shoot of the Sunday Night Football on NBC theme song...

    Faith Hill's 2012 Sunday Night Football theme song is still wicked awesome, watch it here.

  • The Pentagon will carry out audit of a nuclear arsenal

    The Pentagon will carry out audit of a nuclear arsenal

    Trident

    The US president Barack Obama insists on carrying out detailed audit of the American arsenal of nuclear arms, newspaper The New York Times writes on September, 8th.

    Results of this work will allow to define, as far as possible to reduce their stocks within the limits of the new contract which is planned to sign with Russia.

    Last time defensive department of the USA carried out similar audit in 2001. Military men have come to conclusion, that the American army will enough have from 1700 to 2200 nuclear warheads ready to application. This indicator suited also administration of then US president George Bush. Now Moscow and Washington are full determination to reduce the nuclear arsenals even more, that is one of the diplomatic purposes of the American president.

    Nevertheless, as underlines The New York Times, the detailed analysis of a condition of the American nuclear arsenal in this situation is critical for the USA. He will allow to define a minimum quantity of necessary arms, and also to answer other questions. In particular, what rockets, bombers and submarines the Pentagon, and also what means to spend for their modernisation taking into account if the nuclear weapon appears at other states should keep.

    In 1960th years of the USA possessed an arsenal in 32000 nuclear warheads, however by the moment of signing of the contract on reduction and restriction of strategic offensive arms in 1991 their number was reduced to 10500. In 2009 The Federation of American Scientists has informed, that Washington has lowered number of warheads ready to application to 2200. It happens for three years before the terms provided by the international arrangements.

    Related Posts: Army

  • Reform of US Public Health

    Reform of US Public Health

    Barack Obama

    The US Nation's Health

    The US president Barack Obama has acted on Wednesday, on September, 9th, with the reference to the Congress in which has stated the basic points of the program of reforming of system of public health services, informs Associated Press.

    According to Obama, at the heart of the plan of reforms three purposes lay. The first of them is improvement of conditions of medical insurance for those citizens who have already got the policy. In particular, it is a question of restriction of insurance payments and an interdiction for insurers to limit limits of cost of programs of treatment.

    The second purpose of the program is creation of a stock exchange for insurers which will allow to get the insurance for reasonable money to those Americans at whom the insurance while is not present. Thus Obama has noticed, that for legal and physical persons who have no sufficient means, credits and reduced prices will be provided.

    The third point of the plan provides introduction of obligatory medical insurance which will allow to cut down not planned budgetary expenses on payment of treatment of not insured persons. The given innovation will concern only those citizens and establishments who are able pay corresponding payments.

    According to Obama, the total cost of the program calculated for ten years, will make 900 billion dollars. The president has assured legislators, that these expenses will not lead to the further growth of budgetary deficiency, and has underlined, that reform will manage to the country more cheaply wars in Afghanistan and Iraq or reductions of the taxes undertaken by administration of George Bush.

    According to the plan of administration, means for reform will be received for the account of reduction of other articles of budgetary expenses, and also more rational distribution of incomes in the sector of medical insurance. In the long term, has noted Obama if it will be possible to limit rates of growth of expenses on insurance, the budget will win at least four billion dollars.

    Besides, Obama has assured, that expenses on reform do not threaten interests of elderly Americans, having explained, that efficiency of program Medicare serving them will be on the contrary increased. Thus the president has answered statements of critics that reform will be defective for elderly citizens.

    Reforming of system of public health services is one of key points of program Obama. Earlier it was informed, what exactly this project became the reason of decrease in popularity of the president. The organisations of conservative sense in different states organise protest actions on which blame the Washington authorities for criminal wastefulness.

    Related Posts: Health

  • The Bridgestone Bike Booth #Passion4Performance

    The Bridgestone Bike Booth #Passion4Performance

    Creative agency tinMan created a rather interesting social media activation in the middle of the bush during a MTB race at the Bridgestone Route 66 MTB Experience, at the Cradle of Humankind, Muldersdrift, south Africa.

    Credits:
    When our client asked us to create some excitement around the Bridgestone Route 66 MTB Experience – we came up with the world's first MTB-activated photo booth.
    600 riders, 210 kms, 3 days, 1 goal – to get the perfect shot! 233 photos were uploaded to Facebook with a voting competition generating engagement, growth and of course, lot of excitement!

    Agency: tinMan Digital, Centurion, South Africa — Agency website: http://www.tinmandigital.co.za
    Directors: Ruan Strydom, Johan Oosthuizen, Riaan Nel
    Client Director: Mike Eksteen (Amnicomm)
    Strategist/Producer: Charl Diener
    Technician: Roelf Daling
    Photographer: Jurgens Johannes Burger
    Videographer: Adam Heyns
    Production Company: http://www.contentmintcrew.com
    In partnership with: http://www.dwf.co.za