Christopher Riggert directs the new Adidas commercial introducing the 7.5oz adizero™ Rush running shoe. "The Team" TV spot is a communal celebration, athletes, cheerleaders, the marching band and fans join together and all run together, not bad.
Credits:
Agency: 180 LA
Client: Adidas
ECD: William Gelner
Prod. Co.: Biscuit Filmworks
Director: Christopher Riggert
Frieze Films’ Rob Malpage directed and lensed Eskom Switch for Saatchi & Saatchi, Johannesburg.
The upbeat spot celebrates the way Eskom improves ordinary South African’s lives, reminding viewers how much begins with the flick of a switch.
While Kobus Loots’ fast-cut edit is full of intricate effects shots and transitions, Rob balances the technical with the human to keep the tone light, personal and modern.
Telkom’s National Control Room is restricted as a National Key Point, so Rob recreated it using a combination of art direction and CGI. He also overcame the loss during pre-production of Khusile Power Station. “Thankfully, I’d taken some stills on my director’s recce, so we shots the guys working with cranes on a building site and then comped the stills from the power station into the background. It actually worked in our favour, as I needed the foreground and background asseparate plates anyway to create the AutoCAD architectural drawing effect.”
Saatchi & Saatchi creative director Liam Wilopolski, copywriter Wynand Prinsloo and art director Wihan Meerholz conceived the spot, with InJozi supplying the score, directed by Rob Malpage at Frieze Films.
IBM breaks a series of new television ads that evolve the Smarter Planet campaign with a new creative look and feel. The television advertising provides a very different creative look for IBM, one that is a bit more visually distinctive. The smarter analytics campaign.
“All in the Cloud”, the most ambitious of the commercials, tapped 32 animators, illustrators, designers and modelers who worked for eight weeks to create a world that one could imagine in the clouds. Everything in the spot was painted by hand and then mapped onto 3D wireframes to create the completely bespoke look. Each character has a back story which sparked the animators’ imaginations. Every “location” was extensively researched to make sure the transformed world looked like the real one.
Credits:
Ad Agency: Ogilvy & Mather
Mike Hahn, Art Director/Group Creative Director
Ryan Blank, Copywriter/Group Creative Director
Susan Westre, Worldwide Executive Creative Director
Steve Simpson, Chief Creative Officer, North America
Fred Kovey, Copywriter
Andrew Mellen, Copywriter
Jillian Abramson, Art Director
Lee Weiss, Executive Producer
Jess Latour, Production Coordinator
Dave Lambert, Assistant Producer
Karl Westman, Executive Music Supervisor
Production Company: Psyop/Smuggler
Director: Psyop
Psyop Creative Directors: Marie Hyon, Marco Spier
Executive Producer: Lucia Grillo
Senior Producer: Crystal Campbell
Associate Producer: Kay Chen
Storyboard Artist: Ben Chan
Design: Ben Chan, Laurean Indovina, Eunice Kim, Sam Ballardini, Mara Smalley, Paul Cayrol
CG Lead: Mark Rohrer
CG: Kitty Lin, David Han, Roman Kobryn, Dan Fine, Todd Daniele, Soo Hee Han, Rie Ito, Rick Fronek, Vadim Klyaev, Sylvia Apostol, Shuchen Lin, Denis Kozyrev, Fabio Piparo, Dave White, Rie Ito Gregory Ecker, Eric Chou, Consuelo Macri, Chang-Pei Wu, Joerg Liebold, Bogdan Mihajlovic
Lead Compositor: Manu Gaulot
Compositor: John Loughlin, Herculano Fernandes, Carl Mok
Flame: Jamie Scott
Editors: Cass Vanini, Jonathan Flaum
Music: Pulse Music
The "New, Now" by Louis Vuitton online magazine comes this web film/ad. The music is awesome, The Do song "Too Insistent".
Iinspired by the iconic Monogram canvas created in 1896, Christian Borstlap has imagined the adventure of this little collectable. A miniature version of a monogram trunk suspended from an air-balloon wanders through an unknown and ancient world in search of its home.
Credits:
Animation: Christian Borstlap
Director: Manuel Ferrari
Music: The Do – Too Insistent
New Wheat Thins commercial features Stewie and Brian from "Family Guy" doing exactly what they do best: argue and fighting.
The ad pays homage to Stewie's ongoing difficulties with a certain pronunciation.
Credits:
Client: Wheat Thins
Title: "WHheat Thins — Family Guy"
Agency: Being, New York
Creative Directors: Lisa Topol and Samira Ansari
Art Directors: Mitchell Ratchik, Jelani Curtis
Copywriters: William Burks Spencer, Christopher Stephens
Executive Producer: David Fisher
Producer: Dwight Clifford
Business Affairs Director: Samantha Norvin
Sr Talent Manager: Brian Enright
Group Account Director: Caroline Winterton
Account Director: Kim Tice
Account Manager: Catherine Sweeny
Project Manager: Tanya Woods
Editorial: Chop Shop
Editor: Daniel de Winter
Production:
Production Company: Fox Television Animation
Executive Producers: Seth MacFarlane, Kara Vallow
Producers: Kim Fertman, Shannon Smith
Production Manager: Brent Crowe
Associate Producer: Charles Song
Production Coordinator: Leslie Rider
Director: Brian Iles
Voices: Seth MacFarlane
Editor: Eric Brown
Music:
"Hair Pie" written and performed by: Ron Jones
Trademark Licensor: Fox Film Music Corp / Twentieth Century Fox Film Corp
Google introduces us to "Search, Plus Your World" with a new web promo. Transforming Google into a search engine that understands not only content, but also people and relationships. They began this transformation with Social Search, and now Google search is taking another big step in this direction by introducing three new features: Personal results, profiles in search, and people and pages.
I like the music, "We Are Young" by Vassy featuring Tim Myers.
From the official Google Blog: Official Google Blog: Search, plus Your World
The sea has called for billions of years. But for the first time, she's calling on a Shellphone and this makes for a great new web ad/commercial campaign for Royal Caribbean Cruises.
Credits:
Client: Royal Caribbean
Spot Title: The Sea is Calling
Ad Agency: JWT
ECD: Richie Glickman
Copywriter(s): Larry Silberfein, Paul Fix
Art Director(s): Georgina Hofmann, Carlos Fernandez
EP: Kristen Barnard
Producer: Shane Smith
Prod Co: East Pleasant
Director: Xander™
DP: Damien Drake
EP: Sarah Roebuck
Producer: James Blom
Editorial Co: Pleasant Post
Editor: Will Znidaric
EP: Sarah Roebuck
Producer: Natalie Rose
Post/Effects Co: Artjail
Lead Flame Artist: Steve Mottershead
Flame Artist: Graham Holly
EP: Leslie McCartney
Telecine Co: Pleasant Post
Colorist: Tristan Kneschke
EP: Sarah Roebuck
Producer: Natalie Rose
Music Co: Pulse
Composer(s): Dan Kuby ASCAP, Saunder Jurriaans SESAC, Danny Bensi ASCAP
Publisher: Kuby Tunes ASCAP
EP: Dan Kuby
Producer: Dan Burt
Sound Design/Audio Post Co: JWTwo
Sound Designer/Mixer: Andy Green
Producer: Greg Tiefenbrun
Shoot Location: New York City, NY; Austin, TX; Portland, ME; Chicago, IL
The new commercial for DirectTV tells us what happens when we make bad decisions with cable TV, the comical ad shows us just how that decision might lead you to a grandson and a dog collar.....
The DIRECTV "Don't Have a Grandson with a Dog Collar" ad above and "Don't Wake Up in a Roadside Ditch" commercial below.
Credits:
Advertiser: DIRECTV
Spot Title: Stray Animals, Roadside Ditch, Dog Collar
Ad Agency: Grey NY
President/CCO: Tor Myhren
Executive Creative Director: Dan Kelleher
Associate Creative Director: Doug Fallon
Associate Creative Director: Steven Fogel
Agency Executive Producer: Andrew Chinich
Agency Associate Producer: Lindsay Myers
Production Company (location): MJZ LA
Director: Tom Kuntz
The newest commercial for Geico brings back Maxwell the pig, first he went "Whee" all the way home in the Ask the Geico Question Guy ad campaign to "Whee weeeeeeee weeeeeeeeee" all the way down the Zip Line.
If you can't make what the pig is saying it's "pure....adreniline,"
Credits:
Ad Agency: The Martin Agency
Chief creative officer: John Norman
Creative director: Steve Bassett
Associate creative director/copywriter: Dave Gibson
Agency producer: Alex Scheer-Payne.
Director: Brian Lee Hughes via Skunk
Director of photography: Paul Cameron
Executive producers: Matt Factor and Shelly Townsend
Line producer: Scott Craig
Editor: Tom Scherma at Cosmo Street
Post production/VFX: Click 3X
Colorist: Tim Masick at Company 3.
The Co-operative Funeralcare, part of The Co-operative Group, unveils a new integrated advertising campaign today.
The campaign, which includes TV, press, radio, outdoor and digital activity, has been devised by Leo Burnett – lead advertising agency for The Co-operative. It is the agency's first output for The Co-operative Funeralcare, and has been developed following extensive consumer research.
The TV commercial was directed by Peter Cattaneo, Oscar-nominated director of The Full Monty, who has also directed ads for brands including Volkswagen, McDonald’s and The National Lottery.
In the ad, a bereaved wife is taken on a detour on the way to her husband's funeral, passing along a bridge that looks down over his favourite fishing spot, where fellow fisherman bow to pay their respects. The narrator tells us “a funeral is more than just flowers, cars and music”, and at Funeralcare it's about “finding those personal touches”, such as changing the route to prompt a happy memory.
Actress Katherine Kelly provides the voiceover and real-life Funeral Director, Lynsey Ward, from Funeralcare’s Bolton funeral home also stars. The first 40-second commercial will air on ITV and a shorter 30-second execution will also be circulated.
Lorinda Robinson, Head of Marketing, The Co-operative Funeralcare said: “The advert focuses on personalisation and The Co-operative Funeralcare's ability to deliver personal touches to make a funeral more memorable and respectful. The business has been a pioneer in TV advertising in the funeral industry and the new advert highlights how, as the UK's leading Funeral Director, we ensure that every funeral we arrange is completely personal and unique.”
Credits:
Project name: The Co-operative Funeralcare: ‘Smile’
Client: Lorinda Robinson, Head of Marketing, The Co-operative Funeralcare
Brief: Co-operative Funeralcare wanted to show that the tiniest touches are important to their business of helping their clients as much as possible. This has been achieved in this script by diverting the hearse to show fishermen standing to show their respect to our heroine's husband.
Creative agency: Leo Burnett
Copywriter: Graham Lakeland
Art Director: Richard Robinson
Creative Directors: Tony Malcolm and Guy Moore
Executive Creative Director: Justin Tindall
Planner (Leo Burnett): Ian Hilton
Media agency: Rocket
Media Planner (Rocket): Faye Turner
Production Company: Academy Films
Director: Peter Cattaneo
Editor: Scot Crane, Quarry
Post-production: MPC
Audio post-production: 750MPH
Exposure: National television; Press, Outdoor, online
Press/Poster Credits:
Designer: Tim Fletcher
The newest commercial for the ESPN It's Not Crazy, It's Sports campaign, Shake On It.
