ShowBusinessMan:
audi ads

With the release of a documentary short film today, Zulu Alpha Kilo and Audi Canada have put the final touches on the Audi quattro® Experience. This one-of-a-kind interactive installation put participants in the driver’s seat of a custom-made 1:32 scale Audi A4 quattro® slot car for the chance to test their on-track skills.

Using the world’s first iPad enabled slot car controller, visitors to the installation were able to take their A4 for a wild test-drive around hairpin turns, down long highway straightaways and through icy mountain passes – terrain that would get the better of lesser vehicles.

The project involved a number of innovations to marry the worlds of slot car racing and technology with the Audi brand:

•A handcrafted 140 sq. ft. (20’ by 7’) custom slot car track
•3D printed 2013 Audi A4 vehicle shells fit with Audi quattro® all wheel drive slot car chassis and custom in-car cameras
•Custom iPad app integrating live in-car camera feed and digital voltage modulator to control vehicle acceleration
•High definition bird’s eye view race cam with integrated Facebook, Twitter and YouTube share function

The track also included this brilliant billboard...nice.
The film, entitled “Painting Coconuts”, captures the entire build through the eyes of track maker David Beattie of Slot Mods USA. Set behind the scenes leading up to launch of the Audi quattro Experience, the film offers a unique look into Beattie’s personal story, his passion for the art of custom track design and the sport of slot car racing. It also delves into his process and the challenges his team faced to execute a project with so many innovative features. The film was directed by Tamir Moscovici (Urban Outlaw) of Industry Films.

Zak Mroueh, President and Executive Creative Director of Zulu Alpha Kilo, said, “This was the perfect opportunity for us to reimagine what a test drive could be, and bring a truly unique and memorable experience to Audi fans.”

Jennifer Dobbs, Audi Brand Marketing Manager, said, “In every way, this innovative experience brings to life our passion for design, craftsmanship and sportiness. It’s also a perfect embodiment of the progressive ideals of the Audi brand and our desire to delight our customers in Canada.”

Captured through the eyes of track maker David Beattie of Slot Mods USA, the film offers a unique look into his personal story, passion for the art of custom track design and the sport of slot car racing.

It also delves into the process and challenges his team faced to execute a project with so many innovative features.

Credits:
Client: Jennifer Dobbs
Agency: Zulu Alpha Kilo
Executive Creative Director: Zak Mroueh
Creative Director: Shane Ogilvie
Copy Writer: Jon Webber
Art Director: Simon Au
Agency Producer: David Isaac
Account Team: Adam Lang, Barrett Holman, Christina Polyzos
Production House: Industry Films
Digital Production House: Thinkingbox
Director: Tamir Moscovici
Media Agency: Mediacom
Track Fabrication: Slot Mods
Event Company: Vision Co.
Cinematographers: Anthony Arendt, Vinit Borrison
Post Production: Married To Giants And Alter Ego
Colourist: Wade Odlum
Editor: Paul Proulx
Audio House: Pirate Audio

Yet another sneak peek preview into what we can expect to see from Audi and their 2012 Super Bowl commercial, vampires have a party.

The Audi Vampire Party Super Bowl full teaser ad below.

Credits:
Ad Agency: Venables Bell & Partners

Audi's collection of 2013 Super Bowl ads with three alternative endings to "Prom Night", above "Worth it", and below "Buddies" and finally the "Tradition" spot.
A slightly insecure teenager is unhappy about going to the Senior Prom without a date. But when his Dad lets him borrow the new Audi S6 for the night, he gains more and more confidence with every mile, arriving at the Prom a changed young man. You'll have to watch the 1st of three alternate endings to the 2013 Audi Super Bowl commercial to see if his newly found bravery pays off.

Check out the 2nd of three alternate endings to the 2013 Audi Super Bowl commercial, where one brave young man ends the night with some unexpected company.

The 3rd of three alternate endings to the 2013 Audi Super Bowl commercial, where one brave young man learns what it really means to be passed the Audi torch.

Google continues to roll out beautiful ads with the latest from ad agency Venables Bell & Partners. "Enhancing Navigation". Music is a cover of the song Highways by Joe Purdy.

For a driver, in-car technology brings several benefits, including safety, access to local map content and more efficient ways to reach a destination. To help drivers safely discover local destinations, Audi America has teamed up with Google to enhance their navigation system. Check out today's video and see how Audi is bringing Google Maps and Google Earth to its drivers.

Credits:
Advertising Agency: Venables Bell & Partners, San Fransisco, USA
Executive Creative Directors: Paul Venables, Will McGinness
Art Director: Brad Kayal
Copywriter: Brad Phifer
Director of Integrated Production: Craig Allen
Agency Producer: Mandie Bowe
Production Company: Logan
Director: Eric Anderson
Director of Photography: Jordan Levy
Executive Producer: Matthew Marquis
Producer: Rich Kaylor
Editing Company: Logan
Editor: Jay Rogers
Sound Design: 740 Sound Design & Mix
Sound Designers: Andrew Tracy, Nicholas Interlandi
Music: Black Iris

Audi and Italian ad agency Verba take us on a visual orgasm of Italy's landscape in their latest ad for the Quattro. Audi. Italia. Land of Quattro, I'm sure there just might be a few other nations that might argue that claim...beautiful spot either way.

Love Audi? See more beautiful Audi spots here.

Credits:
Advertising Agency: Verba, Milan, Italy
Executive Creative Director: Michelangelo Cianciosi, Luca Cortesini
Art Director: Gaetano Cerrato
Copywriter: Elsa Tomassetti
Production Company: Filmmaster
Director: Federico Brugia

The new Audi Quattro commercial campaign entitled "Ahab" is inspired by one of the all-time classics in American literature, "Moby Dick." Audi re-imagines Herman Melville's epic struggle between obsessed sea captain and elusive white whale to bring the legend of quattro® to life. The mighty tow truck driver, played by David Florek has hooked them all but one...The Audi Quattro. The ad was shot in Willow, Alaska.

Credits:
Ad Agency: Venables Bell & Partners, San Francisco
Produced by: Epoch Films
Director of photography: Jamin Conn
Assistant director: DK Johnston
Post production: The Mill, Los Angeles

The new Audi R8, Go light. Go agile. TV commercial entitled "Colors".

Audi incorporates the Audi ultra lightweight technology in the new Audi R8. Technology that enables lighter and therefore more agile driving.
The high number of components made of carbon and ceramic in relevant areas of the vehicle give this sports car an even more dynamic character.
Each and every one of these elements define and make up the claim of the launch campaign of this sporty model: "Go light. Go agile."
In this line of communication, the TV spot revolves around this concept. The story is set in a spectacular vault with a large glass platform. In this setting, a sequence of colors is reproduced illuminating various areas of the stage. The new Audi R8 has to follow it with the greatest possible agility and speed.
The driver of the vehicle drives in sporty fashion over the checkerboard and successfully completes the series of colors. As a final twist, the driver gets out of the new Audi R8 and breaks the glass surface. The spot manages to convey the campaign concept "Go light. Go agile." with a spectacular performance of the new Audi R8. It communicates the result of the Audi ultra lightweight construction technology while showing all the sportiness of the new Audi R8.

Credits:
Advertising Agency: DDB, Barcelona, Spain
General Creative Director: José María Roca de Vinyals
Executive Creative Director: Fernando Barbella
Creative Directors: Alejandro Arriagada, Jaume Badia
Art Director: Fernando Alcazar
Art Director: Javier Rodriguez
Copywriter: Xavi Gimeno
Agency Producer: Vicky Moñino
Production Company: Agosto
Director: Nacho Gayan
Producer: Toni Moreno
Director of Photography: Patrick Duroux
Editor: Dani Arbonés
Post Production: Big Lazy Robot / Metropolitana
Post producer: Daniela Borges
Sound: Imasblue (Alex Perez)
Music: La Crem (Ramón Martinez)

New TV commercial for the Audi A3 entitled "Audi. Shifts Everything Ahead" created by the Ad Agency Verba, Italy.

Credits:
Agency: Verba
Brand: Audi
Advertising Agency: Verba, Italy
Executive Creative Directors: Michelangelo Cianciosi, Luca Cortesini
Art Directors: Luca Cortesini, Daniel Cambò
Copywriters: Michelangelo Cianciosi, Giovanni Adamo
Strategic Planning Director: Antonio Ognissanti
Account Director: Guido Cavallini
Producer: Tommaso Pellicci
Production Company: Karen Film
Director: Alberto Colombo
Director of Photography: Alessandro Pavoni

Audi, the luxury automaker goes to a lot of trouble to explain just 1 millimeter of their LED rear light, see if you can keep up to all the techno stuff they detail for you.

The 2012 Audi A1 commercial celebrates the Audi perfection by showing all the efforts Audi puts in just one millimeter of a LED rear light. But this is just one millimeter. One Audi millimeter.

Credits:
Advertising Agency: Fred & Farid, France
Creative directors / Copywriters: Fred & Farid
Art directors: Julien-Pierre Mallet, Volker Gehr
Brand supervisors: Marc-Andreas Brinkmann, David Dargaud, Fabien Neel
Agency supervisors: Daniel Dormeyer, Buu Tran, Bénédicte Muller, Caroline Beneteau
Agency producer: Karim Naceur
Agency post producer: Sandrine De Monte
Director: Mehdi Norowzian
Production: RSA London
Producer: Lisa Joseph
Music: Arnaud Astruc, Benjamin Fournier-Bidoz

More Audi ads making the rounds, Audi's "Return to Snake River Canyon" to relive the original Evil Knievel jump has not gone over to well with viewers, I believe viewers are giving it a "Blue Balls" rating, see for yourself below.

On a positive, one the greatest Audi ads was the "Progress Is Beautiful" spot which aired back in 2008, see it HERE.

Sometimes, power comes from a less obvious place. This commercial shows exactly what we mean, by putting the spotlight on an unsung hero in the boxing ring.

Below, a print ad from the BBH, London created work features Christopher Reeve as Clark Kent beautifully done in simple black and white using the tag line: "Power from a less obvious place."

Australia. Land of quattro is no ordinary TV commercial. Audi hacked quadcopters to track their car through Australia and create a multi-angle, multi-screen, interactive commercial — designed to be instantly and infinitely remixable from the comfort of your couch.

To achieve this agency Holler and production company Aloha Films had to reinvent the way they shot a commercial. They used 'dynamic waypoint' hacked quadcopters (arduino) and 3DR telemetry tracking technology to match the Audi quattro turn for turn and capture each scene over and over again, so you can take the director's chair and create your very own commercial to share.

See how they did it in the "making of" clip, below and then try creating your own Audi TV commercial.

Credits:
Creative Ad Agency: Holler, Sydney
Production: Aloha Films
Director: Yanni Kronenberg
Creative Director: James Theophane
Art Director: Ben Heath
Copywriter: John Gault
Producer: Suzanne Mallos
Copywriter / Art Director: James Theophane
Digital creative: Ronnie Pyne, Scott Swabey and Mike Hazell
Account Director: Laura Boyd
Agency Executive Producer: John Mclean
DoP: Bob Humphreys
Planner: Damien Hughes
Sound: Klang
Agency Producer: Thomas Trentfield
Post production: THE EDITORS
Editor: Dave Whittaker
Designer: Maria Garcia
Chief Executive Officer: Mike Hill
Designer: Antonny Sugianto and Thomas Fitzpatrick