Australia. Land of quattro is no ordinary TV commercial. Audi hacked quadcopters to track their car through Australia and create a multi-angle, multi-screen, interactive commercial — designed to be instantly and infinitely remixable from the comfort of your couch.
To achieve this agency Holler and production company Aloha Films had to reinvent the way they shot a commercial. They used 'dynamic waypoint' hacked quadcopters (arduino) and 3DR telemetry tracking technology to match the Audi quattro turn for turn and capture each scene over and over again, so you can take the director's chair and create your very own commercial to share.
See how they did it in the "making of" clip, below and then try creating your own Audi TV commercial.
Credits:
Creative Ad Agency: Holler, Sydney
Production: Aloha Films
Director: Yanni Kronenberg
Creative Director: James Theophane
Art Director: Ben Heath
Copywriter: John Gault
Producer: Suzanne Mallos
Copywriter / Art Director: James Theophane
Digital creative: Ronnie Pyne, Scott Swabey and Mike Hazell
Account Director: Laura Boyd
Agency Executive Producer: John Mclean
DoP: Bob Humphreys
Planner: Damien Hughes
Sound: Klang
Agency Producer: Thomas Trentfield
Post production: THE EDITORS
Editor: Dave Whittaker
Designer: Maria Garcia
Chief Executive Officer: Mike Hill
Designer: Antonny Sugianto and Thomas Fitzpatrick