The College for Creative Studies “Talk to your kids about art school” campaign plays up the duality of this relationship by mimicking anti-drug PSA's. Young artists are addicted, they spend hours and hours perfecting their craft. They can't help themselves. Their parents are generally less enthused with their child's artistic aspirations, wishing they'd go to school to become a doctor or a lawyer instead.
Credits: College for Creative Studies Advertising Agency: Team Detroit, Detroit, USA Chief Creative Officer: Toby Barlow Executive Creative Director: Gary Pascoe Art Directors: Vic Quattrin, Brandi Keeler Copywriters: Joel Wescott, Maggie Cote Photographer: Stock
Good Hope FM’s new brand ad, shot by Slim from Egg Films, comes with one, unmistakable message: if you don’t have Good Hope FM, you have no hope.
The deliciously tongue-in-cheek spot makes a great meal of a simple truth: Capetonians live in one of South Africa’s greatest cities; and boy do they know it. It is exactly this wry humour that attracted Slim to the job in the first place: “I really digged the exaggeration and comedy; it gave us a chance to completely take the mickey out of ourselves as both Capetonians and non-Capetonians,” says Slim, ironically a non-Capetonian himself.
Letting the comedy speak for itself, Slim purposely chose to avoid too many tricksy morphs and let editor Ricky Boyd work his magic, allowing the cut to reveal the change from cool Cape-Town-land to uncool-place-of-no-return, after our guy mistakenly strays beyond the signal of Good Hope.
The concept, dreamed up by 140BBDO creatives Ivan, Alexis, Gareth and Alex, proves that those wine-guzzling rascals can laugh at themselves after all. We didn't actually get to interview any of them but we'd imagine that if we did, they'd say something like, "It's, like, the truth. And if you don't, like, find it funny, you're probs from, like, Jo'burg. Eeuw."
Credits: Creative Ad Agency: 140BBDO Title: Beyond The Fence Client: SABC / Good Hope FM City: Cape Town, South Africa Agency producer: Sarah Southey / Jo Weiss / Megan Sturgess Executive creative director: Ivan Johnson Creative director: Alexis Beckett Copywriter: Alex Goldberg Art director: Gareth Cohen Production company: Egg Johannesburg Director: Slim Director of photography: Willie Nel Production co-producer: Nicci Cox Executive producer: Colin Howard / Nicci Cox Post production: Deliverance Editing: Deliverance Editor: Ricky Boyd Audio: Milestone Studios
Programming plays a huge role in the world that surrounds us, and though its uses are often purely functional, there is a growing community of artists who use the language of code as their medium. Their work includes everything from computer generated art to elaborate interactive installations, all with the goal of expanding our sense of what is possible with digital tools. To simplify the coding process, several platforms and libraries have been assembled to allow coders to cut through the nitty-gritty of programming and focus on the creative aspects of the project. These platforms all share a strong open source philosophy that encourages growth and experimentation, creating a rich community of artists that share their strategies and work with unprecedented openness.
Credits: Off Book | PBS Digital Studios Produced by Kornhaber Brown Featuring: Daniel Shiffman — Interactive Telecommunications Program at NYU http://www.shiffman.net/ Keith Butters — Barbarian Group http://barbariangroup.com/software/cinder_0_8_0 James George & Jonathan Minard — RGBDToolkit http://www.rgbdtoolkit.com/
William Hill begins 2013 with a humorous campaign created by start-up agency Fabula. The TV and print campaign is Fabula's first work for the UK's biggest bookmaker since winning the account in October 2012.
The strategy is new and created in collaboration with The London Strategy Unit. It brings to life the fact that as the UK's biggest and most trusted bookmaker — William Hill people are full of passion and knowledge of the subject and betting.
The TV campaign consists of a series of ads depicting what it might be like inside William Hill, the Home of Betting. The films give an insight into how dedicated and knowledgeable William Hill is about all sport and betting. Two ads primarily focus on football and horse racing, followed by four ads that push particular offers.
Three main characters feature in the ads – a manager, a trader, and a ‘mobile’/tech expert. The characters and colleagues are as passionate about sport as the viewers and suggest they “unleash your mobiles” and “fire up your ipads”, encouraging betting fans to download the William Hill app and bet online. A horse that finds its way into the office even has its name – “Download the app” – emblazoned across its horse blanket.
Each film ends with new William Hill strapline “You know where to come. William Hill, the Home of Betting”. The spots were directed by Peter Lydon, of production company 76 Ltd.
Says Yan Elliott and Luke Williamson, Fabula founders: “We are very excited to have created this new campaign for William Hill. Since winning the business less than three months ago we have created a series of seven ads straight out of the traps!”
Kristof Fahy, CMO, William Hill plc, adds: “I have always admired the work of Yan and Luke and with this campaign they continue to show the talent that they have. They quickly understood that it's the people and our passion that makes William Hill the UK's number one and have brought that to life through the new campaign.”
Credits Client: Kristof Fahy, CMO, William Hill Creative Ad Agency: Fabula http://fabulalondon.com/ Creative Directors: Yan Elliott, Luke Williamson Art Director: Luke Williamson Copywriter: Yan Elliott Agency producer: Tania Kane Planning: London Strategy Unit Photographer: Mat Holyoak Director: Peter Lydon Producer: Cathy Hood DOP: Lukas Strebbel Production company: 76 Ltd Editor: Spencer Ferszt Editing company: Marshall Street Editors Post production: The Mill Sound design: Wave
Here's a cool little illustration of the history of advertising, the advertising timeline dates back to 2000BC when Egyptians first invent outdoor advertising by carving public notices in steel, to the year 2011 where online advertising worldwide becomes second in budget priority, typically at the expense of print and radio.
The illustration was created by/for InfoLinks, you know the ad company that places pop-up in-text ads.
I know there may be some disagreement with the info-graphic on dates and who did what and when, either way it's a fun illustration of where advertising has been.
At Great-Ads we love to share truly great advertising campaigns, and sometimes we need to remind ourselves here that it's the creatives behind the work that we want to compliment and not the brands. Ok so why are we rambling on.......FedEx, oh FedEx with so many a great ad featured here like The Enchanted Forest, the Dominoes spot from BBDO, Toronto, and one my personal favorites The FedEx AAAAAAAAA Auto Repair Shop ad...one of your delivery guys does this!!!
"goobie55" who uploaded this video on YouTube, obviously upset about how her package was handled by the FedEx delivery man, was even more surprised considering she was home with her front door wide open. Note To FedEx: the best advertising campaign is useless when videos like this are as common as your commercials.
Toronto creative ad agency Marshall Fenn and production house Code Film create a nice new spot for Ontario Ministry of Finance entitled "Healthy Homes". The spot promotes the the Governments healthy homes renovation tax credit for seniors and those who care for them.
Credits: Client: Ministry of Finance Agency: Marshall Fenn Production Company: Code Film Inc. Director: Marc Andre Debruyne Producer: Chris Boddy Executive Producer: Thomas Rickert Agency Producer: Frances Smith Copywriter: Mike Vinakmens Art Director: Dan Couto D.O.P.: Samy Inayeh Editing and Post: School Release date: December 2012
Koko Productions is a sound house that claims it can make anything sound good. So we asked: anything, anything? Yup, turns out it’s anything. Even this.
Credits: Advertising Agency: DDB, Vancouver, Canada Creative Directors: Dean Lee, Cosmo Campbell Associate Creative Director: Daryl Gardiner Copywriters: Amina Halim, Daryl Gardiner Art Directors: Daryl Gardiner, Amina Halim Agency Producers: Sue Bell Account Services: Sue Bell Film Company: Transmission Inc. Director: Joe LaFleur Director of Photography: Mike Hawley Line Producer: Joe La Fleur Post Production Co: Transmission Inc. Editor: Bradley Smith Post Facility: Transmission Inc. Online Editor: Bradley Smith Colourist: Bradley Smith Audio House: Koko Productions Audio House Producer: Steve Lowe Audio House Engineer: Murray Price Composer / Actor / Flautist: Murray Price
Miss Representation calls out big brands: Carl's Jr., Axe, Go Daddy, Teleflora, Hello Kitty, Dolce & Gabbana, Fiat, Victoria's Secret, Svedka, American Apparel, Mentos, Burger King, Smirnoff, and even Barbie in an ad campaign to elimainate sexism in media and advertising.
According to Miss Representation the media did not represent women well in 2012. A statement posted on their website states that "Miss Representation is committed to ending sexism in media, but 2012 was a rollercoaster year for the representation of women, with inspiring highs and frustrating lows".
Shall we go back in time ladies? To a happier time? Let's do that shall we....
Director Sean Pecknold and LEGS Media Production present a short history of the Gif, to help promote the "Moving the Still" exhibit taking place in Miami during Art Week this December. Presented by Tumblr, SmartWater, and online art hub Paddle8 the video celebrates the 25th anniversary of the GIF with stunning claymation is they take a stroll back through a history of the GIF.
Fun Facts: In 1987 Compuserve released an image format called "87A" The file allowed for 256 colors Paving the way for innovative loops Name was changed to "Graphics Interchange Format" Invented by Steve Wilhite
GIF vs GIF | Moving the Still | A GIF Festival — with Johnny Misheff, Chief Council Member, Richard Phillips, Selection Council, John Clang, Contributor, Analisa Teachworth, Contributor and Collin Munn, Editorial Manager.
Jennifer Watts, account director at Brandworks International, left, and Scott Morris, media manager at Mindshare Media MICHELLE SIU PHOTO Ad Agency Wars III is set for Wednesday in Toronto!
A year ago, Scott Morris’s typical Friday wind-down with colleagues would have involved beer, pizza and more beer.
Morris, the media manager at Mindshare Media Canada, still ushers in the weekend with members of Toronto’s advertising community. But for the past three months their fellowship has been devoted to toughening up for a charity boxing event.
Agency Wars III, which takes place at the Arcadian Court this Wednesday, will see 24 men and women from 14 local ad agencies square off to raise money for Ronald McDonald House and the National Advertising Benevolent Society.
The participants, who train with professional coaches, actually become qualified amateur boxers sanctioned by Boxing Ontario for the sold-out event.
One of the final training sessions found a broad range of ad industry employees, from art directors to CFOs and copywriters, drilling down at The Boxing Loft in the Entertainment District.
Morris, 31, had spent last Friday fine-tuning ideas for his Ford Fusion portfolio for next year. But come dusk, he was focused on his upcoming bout with Jason Kan, motion graphics designer at Teehan+Lax.
Even before stepping into the ring for their three two-minute rounds, Morris has already earned bragging rights: he’s shed 35 pounds since training began in September and can now execute at least 40 pushups and an eight-minute mile.
“I’ve never done anything like this in my life,” said Morris as he took a break from light sparring inside the Adelaide St. W. gym. “I feel good. I feel confident. I wake up everyday thinking I’m going to throw up from the nerves, but I just channel past that and stay focused.”
Abs aside, Michael Clancy has seen the long-lasting benefits of exposing his competitive industry’s desk jockeys to the even more cutthroat world of pugilism since he founded Agency Wars three years ago.
“Knowing what to do under fire is really important,” said Clancy, executive creative director for Brandworks. “If you can get into a ring, then you can walk into any boardroom in the world.
“In the ad business, taking care of your stress is really important. And boxing is a spectacular way to do that because you’re not in your head. You have to be very much aware of your body. And hitting a bag, doing that kind of strenuous work, the footwork involved, takes you out of the office and puts you into a very physical place where you do what you’re told. You don’t have to think, and you’ll be fine.”
Clancy, 62, who took out his opponent in the third round, aided by former junior featherweight champ Steve Molitor in his corner, when he fought in 2010, has been the oldest competitor to date in the event, which is taped by Fight Network for later broadcast.
“It’s kind of like a fantasy camp for boxing,” he said. “You get to walk in with your entourage, you get to pick your music and it’s televised.”
Head coach Chris “Mr. Showtime” Johnson, a 1992 Olympic medallist, finds the ad folks “very dedicated.
“They’re hungry. They want it almost to an obsessive stage,” he said. “They believe in perfection, but perfection in a sport like this does not come in three months. It’s taken me almost a lifetime.”
After a 20-minute skipping warm-up, Johnson led the group through various punch combinations, all the while pumping them up for fight night.
“If you get a chance to hit someone, hit ’em hard, because if they get the chance they’re going to hit you hard,” he exhorted.
From his ringside perch, returning announcer Jeromy Lloyd, Marketing Magazine’s online editor, has seen a fight or two stopped for split eyebrows and swollen eyes. He’ll be decked out as usual in a rented tux, but without a catchy “let’s get ready to rumble”-style tag line.
“I’m so scared of trotting on someone else’s intellectual property and getting the event sued,” he explained.
The creative team at Brandworks came up with the nickname “Da Boss (a.k.a. The Shot-caller)” for one of their fighters, Jennifer Watts, and selected their Christmas party favourite, LMFAO’s “Shots,” as her entrance music.
Now endowed with an eight-pack and the ability to do “at least 20 real pushups,” thanks to the rigorous 12-week training, the 6-foot-2 account director is pumped to face off against Mindshare media manager Christina Mirabelli.
“My strategy,” said the trash-talking Watts, 30, “is to keep her back with these long arms so she does not get near my face — and punch her in the head.”
