New creative work from Dr Pepper and Deutsch LA. It’s the first year of the College Football Playoff and to celebrate this “One of a Kind” season, the campaign introduces Larry Culpepper, a longtime Dr Pepper “concessions guy” with a deep-rooted passion for college football. As you’ll see from the work, Larry is a true “One of a Kind” in his own right and a humorous representation of Dr Pepper’s longtime relationship with college football - a relationship rich in history and steeped in tradition.
In fact, Dr Pepper was the first major brand to partner with ESPN and the new College Football Playoff, and the first two ads featuring Larry launched this opening weekend to introduce this “One of a Kind Season” to college football fans everywhere.
In “Meet Larry,” - airing nationally and online - Larry shows viewers his excitement after having seen all there is to see when it comes to college football, until now. The one thing he hasn’t seen? A college football playoff. And that is why Larry is declaring this season the first and only one that counts.
Larry gets closer to the action in “Larry on the Field,” which launches nationally in a couple weeks. He screams, he laughs and he chats up the players as he uses his role as a Dr Pepper vendor to get on the sidelines. His genuine excitement is likely to touch any true college football fanatic.
Dr Pepper will also be releasing additional spots featuring Larry as this “One of a Kind” season unfolds, where he will discuss relevant topics such as the Selection Committee and the new National Championship trophy presented by Dr Pepper.
The campaign was helmed by Caviar Content’s Emmy-nominated Jonathan Krisel, director and co-creator of the hit IFC series, Portlandia.
Creative Credits: Ad Agency: Deutsch LA Chief Executive Officer: Michael Sheldon Chief Creative Officer: Pete Favat EVP, Executive Creative Director: Brett Craig Creative Director, (Writer): Ryan Lehr Creative Director, (Art Director): Erick Mangali Copywriter: Trey Tyler Art Director: Michael Delahaut Director of Integrated Production: Vic Palumbo VP/Executive Producer: Lisa K. Johnson Senior Integrated Producer: Molly Tait Production Company: Caviar, Los Angeles CA
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Credits: Agency: Deutsch LA Production: - Country: United States of America Director: Craig Brett Director: Erick Mangali Chief Creative Officer: Mark Hunter Creative Director: Xavier Teo Group Creative Director: Brett Craig Art Director: Anthony Dimino Producer: J. Patrick McElroy Associate CD / Art Director: Erick Mangali Associate CD / Copywriter: Chris DiNinno Associate CD / Copywriter: Lehr E. Ryan Executive Producer: Ashley Hydrick Executive Producer: Lisa K. Johnson Executive Producer: David Glean Group Account Director: David Dreyer Account Director: Helen Murray DoP: greig fraser Visual Effects: Arsenal FX Post production: Arsenal FX Editing Company: Spot Welders Editor: Patrick Murphree Chief Executive Officer: Mike Sheldon Designer: Andrew Schreiber Post Production Producer: Pravina Sippy Director of Creative: Shaun Nichols Brand Manager â Diet Dr Pepper: Angela Snellings Director of Marketing: Leslie Vesper SVP, Director of Brand Marketing and Sponsorships: Jaxie Alt SVP, Marketing: Andrew Springate EVP, Marketing: Jim Trebilcock Advertising Manager: Sharon Leath Director of Integrated Production: Vic Palumbo Director of Content Production: Victoria Guenier Ken Rongey: Senior Business Affairs Manager Senior Producer: Carolina Wallace Post Facility — COLOR ONLY: Company 3, Santa Monica, CA Colorist: Dave Hussey VFX Supervisor/Design: Lauren Mayer-Beug Flame: Mark Leiss and Terry Silberman Music/Composer: Elias Arts, Santa Monica, CA Creative Director-Dave Gold Executive Producer-Ann Haugen Composer-David Wittman Producer-Kiki Martinez Audio Post Company: Play Studios, Los Angeles, CA Mixer: John Bolen Executive Producer: Lauren Cascio Post: Mnemonic and End Tag CD/Product Director: Trevor Shephard DP: Tom Lazarevich Live Action Producer: Christy Lindgren Post Producer: Sabrina Elizondo Nuke Compositors: John Weckworth, Forbes Hill, Jon Lorenz, Ned Wilson, Thomas Horne 3D Artist: Forbes Hill, Cody Smith CD Additional Deutsch Credits: Andrew DuBois, Account Supervisor Kate DeMallie, Assistant Account Executive Jeffrey Blish, Chief Strategic Officer Aileen Russell, Group Planning Director Abilino Guillermo: Director of Integrated Business Affairs
Credits: Deutsch Creative Credits and Titles: Chief Creative Officer: Mark Hunter Group Creative Director: Brett Craig Integrated Creative Director: Xavier Teo ACD, Art Director: Erick Mangali ACD, Copywriter: Ryan Lehr Copywriter: Trey Tyler Art Director: Jacob Abernathy Director of Integrated Production: Vic Palumbo Director of Content Production: Victoria Guenier Executive Producer: Lisa K. Johnson Producer (Post): Matthew Magsaysay Production Company: Imperial Woodpecker Director: Stacy Wall Executive Producer/Managing Partner: Doug Halbert Producer: Jeff Shupe Director of Photography: Corey Walter 1st A.D.: Miles Johnstone Editorial Company: Cut and Run Editor: Frank Efron Assistant Editor: Jeff Carter Managing Director: Michelle Burke Executive Producer: Carr Schilling Senior Producer: Christie Price Visual Effects Company: The Mill Executive Producer: Sue Troyan Producer: Jess Ambrose Music/Composer(s): Massive Music Creative Director: Tim Adams Executive Producer: Scott Cymbala Composer: Tim Adams Producer: Jessica Entner Sound Designer Company: Massive Music Sound Designer: Dean Hovey Audio Post Company: Lime Studios Mixers: Mark Meyuhas Assistant Mixers: Matt Miller Executive Producer: Jessica Locke Production Designer: Dean Backer
