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  • Charles Barkley "Lose Like A Man" for Weight Watchers Ad Campaign

    Charles Barkley "Lose Like A Man" for Weight Watchers Ad Campaign

    Charles Barkley teams up with Weight Watchers in new "Lose Like a Man" online ad campaign. Weight Watchers International, recently introduced National Basketball Association (NBA) Hall of Famer and current "NBA on TNT" studio analyst Charles Barkley as the ambassador of its new Weight Watchers for Men campaign. The dominant and outspoken former power forward and current television personality will appear in print, broadcast, and online marketing beginning December 25, 2011, as part of the new "Lose Like a Man" advertising platform.

    Above, a behind the scenes of a Weight Watchers commercial with Charles Barkley as he talks about his decision to get healthy.

    Charles Barkley tells us why he's getting healthy with Weight Watchers in this commercial "Being A Role Model."

    Charles Weighs in on "Nicknames" in this ad.

    This time Sir Charles Weighs in on Man Food.

  • Jessica Simpson Has A Special Announcement In The New Weight Watchers 360 TV Commercial

    Jessica Simpson Has A Special Announcement In The New Weight Watchers 360 TV Commercial

    Jessica Simpson lets the world know she lost 50 lbs, is having another baby and it's all about new beginnings via a new TV commercial for Weight Watchers.

    The Weight Watchers celebrity ambassador Jessica Simpson shared the happy news on Christmas that another gift is on the way! After a 50lb weight loss to get back to her pre-baby weight, she's expecting a second child next year — as she'll tell you herself in this Weight Watchers TV ad. Weight Watchers claims to know that one of the most important factors for having a healthy baby is being a healthy mother, and though Jessica will not be following the program during her pregnancy, they feel good that what she's learned during her time on they're program can help her make healthy choices in any life stage.

    It's wonderful news when any family is expecting a child and WW couldn't be happier for Jessica, Eric and soon-to-be big sister Maxwell.

  • "Do It Our Way (Play)" by Alesha Dixon for Weight Watchers Advert

    "Do It Our Way (Play)" by Alesha Dixon for Weight Watchers Advert

    The new ad for Weight Watchers not only features the song "Do It Our Way (Play)" by Alesha Dixon, but it stars over 180 real life weight-watchers members in the advert created by Saatchi & Saatchi. The song was written by Strictly Come Dancing judge Alesha Dixon specifically for the campaign, with lyrics based on the experiences of the women who star in it. The TV ad is over 3 minutes long and it is also one of the longest ever to run on British TV.

    Credits:
    Agency: Saatchi & Saatchi
    Client: Weightwatchers
    Executive Creative Director: Kate Stanners
    Creative: Rick Dodds
    Creative: Steve Howell
    Agency Producer: Rebecca Williams
    Directors: Si & Ad
    Producer: Lucy Gossage
    Director of Photography: Marcus Zyskind
    Art Director: Cat Meredydd
    Editing: Sam Rice Edwards

  • Jessica Simpson Weight Watchers "Choices" TV Commercial

    Jessica Simpson Weight Watchers "Choices" TV Commercial

    Just in case you've been wondering where Jessica Simpson has been we found her in a new ad for Weight Watchers. I'm liking her honesty in the spot..."I'm not a super model, I'm just Jessica trying to eat real food in a real world" she goes on to say she's just trying to be healthy for her daughter, I say good for you Jessica!

  • Charles Barkley Weight Watchers "Roll Call" Ad Belts Out Some Hilarious Names

    Charles Barkley Weight Watchers "Roll Call" Ad Belts Out Some Hilarious Names

    Listen as retired NBA great Charles Barkley steps up to the podium in the newest Weight Watchers (for men of course) commercial and calls out some rather interesting names. The roll call starts out with simple names like Peter, and Richard but it progressively gets a little more entertaining as the camera zooms in on Barkley and he calls out Wang, Admiral Winky, Buster McThunder Stick, and Captain ShaftsALot.

    Credits:
    "Roll Call" presented by Charles Barkley
    Advertising Agency: McCann Erickson