The Epic Split still echoes – and now Volvo Trucks and director Henry Alex Rubin are out with something new. 'The Casino' starring an adorable Casino valet on his first day on the job – and a heavy duty Volvo FH truck.
Volvo Trucks, together with Forsmann & Bodenfors, takes us to the illusive Italian Riviera, with high-heeled models, flashy cars and glamour – but The Casino is not what it appears to be.
Coming off a series of remarkable video releases in 2014, Volvo Trucks now debuts its latest product feature in the “The Casino’. The video is set on the Italian Riviera sporting flashy cars, well-dressed actors and a parking valet on his first day on the job – the natural habitat for a heavy-duty truck.
For Ambrogio Adani his first day working as a parking valet at the Casino San Remo, Italy, took an unexpected turn to say the least. In Volvo Trucks’ new video, The Casino, we see him park one luxury sports car after another, when suddenly a new Volvo FH –famous for its starring role in the film The Ballerina Stunt – drives up to the red carpet.
“When I realised that I was expected to park a truck, my heart just stopped. I thought: How can I park it there?” says Ambrogio Adani. In fact, it was all a set-up, and it was all being secretly filmed.
“We wanted to see the parking valet’s reaction when he’s asked to park a large truck. What will he do? Will he try to park it?” says Henry Alex Rubin, director.
The film is part of the launch of Volvo Trucks’ new world-first gearbox, the I-Shift Dual Clutch. The technology is similar to that already found in sports cars, but Volvo Trucks is the first manufacturer in the world to develop this type of gearbox for series-produced heavy vehicles.
The new film follows on from other successful productions including The Epic Split, The Hamster Stunt and The Hook.
“We’re really pleased that so many people are taking note of our products. With our latest film about Volvo Trucks’ new transmission, I-Shift Dual Clutch, we are continuing to communicate our technological innovations in a way that is not only relevant to people interested in trucks but also to a wider public,” says Claes Nilsson, President of Volvo Trucks.
Credits: Creative Agency: Forsman & Bodenfors Director: Henry Alex Rubin Art Director: Anders Eklind and Sophia Lindholm Copywriter: Martin Ringqvist, Björn Engström Post Production: Absolute Post, London Executive Producers: Chris Barett and Fergus Brown Music: “Tighten Up”, Al Escobar and His Orchestra Courtesy of Fania Records D.O.P: Matthew Woolf Editor: Spencer Ferszt, Marshall Street Editors
It’s been a long time coming, but today Volvo Trucks is back with ‘The Hook’ – the first in a series of videos to come from Volvo Trucks. This campaign is the continuation of amazing video-stunts from Volvo Trucks, as they once again put their trucks to never-before-seen-tests. Be On is proud to present this teaser video, and soon we will be bringing you more great content from Volvo Trucks.
Imagine a 15 tonne Volvo Truck dangling from its own towing hook, 20 meters above the water in Gothenburg harbor, Sweden. Then imagine standing on top of it.
This is the hook of the most recent video stunt from Volvo Trucks, staring the company President, Claes Nilsson as stuntman. Normally, heads of major companies stay behind their desks but not this one. Volvo Trucks wanted to put their newest construction truck to the ultimate test. And what better way to test the truck’s robustness, than to have the truck hoisted more than 20 meters up in the air and then stand on the front panel?
“Well, I have to admit I had butterflies in my tummy before the event. I’m no mountain-climber and I don’t like heights. But I’d promised to do the stunt so I couldn’t very well back out,” says Claes Nilsson.
This intense feature was shot from a helicopter and everything had been prepared in advance down to the tiniest detail.
“The idea behind the film – called ‘The Hook’ – is that we wanted to show that the truck’s front towing hook is dimensioned to handle far greater stresses than those to which it is normally subjected. It’s all about spotlighting the strength and quality of our construction trucks. And you can’t do that more clearly than by hoisting the 15 tonne truck up into the air via its own towing hook,” explains Claes Nilsson.
#TheHook is the first in a series of new, stunning and daring video stunts that will showcase the performance of Volvo Trucks’ models in ways never seen before. And Volvo Trucks knows how to make stunning stunts.
The viral video fans of the world will be reminded of ‘The Ballerina Stunt’ which was a spectacular viral success last year. In the film, record-holding highliner Faith Dickey battled to cross the line between two trucks driving at full speed.
Claes Nilsson reveals that there is much more to come from Volvo Trucks. He assures that the stunts coming this autumn are not any run-of-the-mill tests. These tests will show things that nobody in the truck world has ever done before! So stay tuned, you don’t want to miss this out.
Grey London has unveiled its first work for Volvo Car Group: a beautifully-shot, highly sensory film urging the viewer to ‘seek feeling’ – a dramatization of Volvo’s human-centric ethos.
The quietly epic film – a global TV campaign for Volvo’s existing XC60 model – is a shift in tone for the car manufacturer. Moving the brand into a more premium space, it introduces some of the pillars that will underpin its revamped brand positioning: ambition, simplicity, authenticity, Swedishness, and the same level of design quality and craft that goes into its cars. It represents a stylistic prologue to what is to come from the Volvo Kreativ Studio, including a high-profile, multi-faceted campaign for the launch of Volvo’s revolutionary flagship model XC90.
The film itself is about movement; about dynamism and intuitive response – the visceral, emotional experience of the Volvo XC60 brought to life. It begins in the passenger seat of the car –parked on an empty beach, radio quietly humming in the background, door left open, and a pair of shoes discarded in the footwell. Moving toward the water, the radio fades into the distance – drowned out by the sound of the ocean as we reach the shoreline…
“to feel to really feel is a rare thing these days”
…then out into the surf. Through the water, through the first tentative laps to the thundering crash of enormous waves, out into the darkness…until the water is still. Serene. A lone figure sits on her surfboard, her windswept silhouette visible only through the moonlight. Staring out toward the horizon, she’s waiting; a defiant look in her eyes.
And then it comes. The swell rises. A wave approaches, powerful and unstoppable. Adrenaline racing, we rise up. She rises up. Her arm takes one graceful, powerful swipe through the water as the wave is about to break…and then we cut. Against the black, we hear the earth-shaking thunder of the wave collapsing. The film ends with the line ‘Seek Feeling. The responsive XC60’.
Hollie Newton, Global Creative Director at Grey London, says: “The last thing the world needs is another overly-retouched car, hooning down a mountain road to a soft rock soundtrack. There's a defiant, slightly renegade Swedish spirit to Volvo that simply doesn't fit with the bland world of car advertising. And thank god for that. We have an enormous suite of work coming up for Volvo which challenges the conventions of the sector. This is the first. A quietly epic piece of film that, hopefully, makes you feel something.”
Marcus Söderlund, Director (and Swede), adds: “I am working my way through the four classical elements with Grey: last time it was a fire film, now water. The perspective in this film is pretty special; it´s not a first person perspective. The whole way through it’s the viewer’s film and view. Working in the element of water is fantastic – there is so much you just can´t predict or control. If you embrace that, you can get imagery you can’t even dream of.”
As very specific weather, moonlight and tidal conditions were required for the highly technical shoot, the time of year made shooting in Sweden impossible. Instead, the film was shot in Durban, South Africa. After looking at dozens of potential locations, Durban emerged as the only that could provide the essential quartet of good waves, high-quality levels of moonlight, shark nets and – most importantly – an area which closely resembled Swedish environments. Just as vital as the location was the casting – with 46 year old Cape Town resident and experienced surfer Lisette Forsyth eventually chosen. Not only was she at ease in the ocean and a passionate surfer, she had a beautifully graceful and serene look in the water.
The campaign is Global Creative Director Hollie Newton’s first for Grey since joining from Wieden + Kennedy last year, where she created Lurpak’s multi-award-winning Good Proper Food. It was directed by Gothenburg-born Marcus Söderlund through Academy. Print photography was from Gian Paul Lozza, best-known for capturing his subject using only ambient light. Allan “Willy” Wilson – famed for his surf films – was underwater DoP, while André Chémétoff – known for his beautiful, technical films such as Our Day Will Come by Romain Gavras and Jaron Albertin’s Sony Volcano – was DoP.
Credits: Project name: The Swell Client: Volvo: Tomás Caetano (Vice President Brand Marketing), Ingela D'Angelo, (Director, Marketing Communication), Magnus Brodd (Marketing Content Director), Anna Wirsen (Project Leader) Agency: Grey London Executive Creative Director: Nils Leonard Global Creative Director: Hollie Newton Creative Team: Hollie Newton / Jamie Starbuck / Howard Green Managing Partner: Nick Dutton Business Director: Camilla Ashenhurst Account Manager: Mel Caplan Agency producer: Harriette Larder Creative producer: Glen McLeod Planning Director: Matt Buttrick Planner: Hayley Cannon Production company: Academy Films Director: Marcus Söderlund Editor: Tom Lindsay @ Trim Producer: Medb Riordan Exec Producer: Lizie Gower DOP: André Chémétoff / Allan “Willy” Wilson Colourist: Aubrey Woodiwiss Post-production: Yourick Van Impe (Flame) & Aubrey Woodiwiss (grade) @ Electric Theatre Collective Audio post-production: Aaron Reynolds @ Wave Photographer: Gian Paul Lozza
You’ve seen on TV how they make mega factories and gigantic machines – now a new online film shows how LEGO Technic shrank a giant Volvo wheel loader into a miniature model.
A new video from LEGO® Technic shows the lengths the world’s largest toy maker’s design team were prepared to go to in order to perfect their latest mini marvels.
With 1,600 individual pieces and the largest individual element ever created for the brand, the remote-control Volvo L350F wheel loader can lift more than 1kg in its bucket and drive over challenging terrain day in, day out – just like the real thing.
LEGO’s hands-on research The film talks to the development team behind LEGO Technic’s biggest machine for 2014 – from both LEGO and Volvo – charting their passion for getting their latest model as close a representation of the real machine as possible. It also follows LEGO® Technic’s Niels Henrik Horsted, head of marketing and design manager Jeppe Juul Jensen as they conduct hands-on research, visiting the Volvo factory and a construction site and operating a L350F themselves.
“We tried to make it as realistic as possible, so it drives, steers and lifts the load just like the real thing,” says Jensen. “You can also remove the oil filters, the radiator-door swings out, pistons move and the engine is painted green, just like in the real thing.”
The meticulously detailed and fully remote control Volvo model LEGO 42030 is available from LEGO Shop and all participating retailers.
Credits: Advertising Agency: CMA – LEGO Executive Creative Director: Scott Neillands Creatives: Allan Jensen, LEGO Creative producer: Allan Jensen, LEGO Production company: LEGO Director: Allan Jensen, LEGO Editor: Brian Poulsen, Foto & Co + Allan Jensen, LEGO Producer: Allan Jensen, LEGO Colourist: Brian Poulsen, Foto & Co Post-production: Brian Poulsen, Foto & Co + Allan Jensen, LEGO Audio: Brian Poulsen, Foto & Co + Allan Jensen, LEGO + Claus Haargaard, LAB2 Photographer: Brian Poulsen, Foto & Co + Allan Jensen, LEGO Music: Claus Haargaard, LAB2
Totally insane stunt to promote the new Volvo FH truck. Set on an closed highway in Vrgorac, Croatia Faith Dickey (world-record holding tight rope walker) walks across a line between two speeding Volvo FH rigs that just happen to be headed straight for two separate tunnels.
World record-holding highliner Faith Dickey battles in the wind to cross the line between two speeding trucks. Will she make it before the trucks reach the tunnel that lies behind the next bend? Please like, share and comment!
The stunt was set up to show the precise handling of the new Volvo FH. Filmed on an unopened highway in Croatia in cooperation with Hollywood stunt director Peter Pedrero (James Bond, Harry Potter, Pirates of the Caribbean.) Directed by Academy Award nominee Henry Alex Rubin.
A Twitter ad campaign, developed by BBDO Belgium, to invite people to discover the new Volvo-model XC60 which is characterized with a revolutionary braking system.
View the case study video of how Volvo invited tweeps to discover the new XC60, see how @FollowedByVolvo was able to get some of the most influential Belgium Twitter's to follow them.
Credits: Client: Volvo Cars BeLux Sebastien De Valck: Creative Director Frédéric Zouag: Art Director Nicolas Gaspart: Copywriter Wouter Has: Digital Project Leader Tom Verdeyen: Account Manager Inge Wertelaers: Account Executive Bart Muskala: Head of Digital Jelle Willaert: Social Writer & Publisher Ellen Pottoms: Social Writer & Publisher
How many elephants fit in a car? This question inspired choreographer Christian Vilppola from Cirkus Cirkör to squeeze a lot of truckers into the new Volvo FH.
Putting a new twist on this timeless question, the film was created to show the spacious cab in the new Volvo FH — now one cubic metre bigger than before.
Credits: Agency: Forsman & Bodenfors Client: Volvo Trucks Art Director: Anders Eklind, Sophia Lindholm Copywriter: Martin Ringqvist, Björn Engström Account Supervisor: Olle Victorin Account Manager: Cilla Glenberg, Alison Arnold, Jenny Edvardsson Agency Producer: Alexander Blidner Designer: Jerry Wass Planner: Tobias Nordström Director: Patrik Gyllström DoP: Christian Haag Production Company: B-reel Choreographer: Christian Vilppola Sound Design: Plan8
The Volvo XC60, designed for real people and real people make fun of other real people as we see in the latest commercial for Volvo having some fun Mercedes-Benz.
Credits: Creative Advertising Agency: Arnold Worldwide Chief Creative Officer: Pete Favat Global Creative Director: Paul Stechshulte Creative Director: Luke Perkins ACD/Art Director: Maureen Gawron ACD/Copywriter: Carolyn Zigmund Producer: Bill Goodell Assistant Producer: Claire Townsend Business Affairs: Anne Joynt Planners: Keiron Monahan Strategy: Erika Hakansson Marketing Producers: Don Lane, Joe Roman, Marilla Lane, Tara Smith Production Company: Anonymous Content Production Company Executive Producer: Eric Stern Production Company Line Producer: John Benet Director: Malcolm Venville Cinematographer: Paul Cameron, ASC Editorial Company: Rock Paper Scissors Editor: Adam Pertofsky Colorist: Tom Poole, Company 3 Sound Designer: Mike Secher & Music Composers: Wolf At The Door Sound Engineer: Mike Secher VFX: Brickyard VFX Boston/Sean McLean, Dave Waller, Jimi Simmons
Welcome to Candanavia where Scandinavian luxury meets the Canadian thirst for adventure. Candanavia is born out of the similarities between Canada & Scandanavia and Arnold Canada is the agency to tell us One could say that cars designed in Sweden are also perfectly designed for Canadians due to a range of shared similarities and sensibilities.
Candanavia builds off of Volvo's larger philosophy "Designed Around You" as it's tailored for the Canadian consumer, providing for more interesting, relevant & engaging communications.
Credits: Client: Volvo Cars of Canada Agency: Arnold Canada Production: Various Production Companies Country: Canada Executive Creative Director: jon freir Senior Art Director: Jeremy Lenz Senior Copywriter: Bill Schaefer Account Director: Justin Xavier Group Account Director: Ian Bryce-Buchanan Agency Producer: Magda Czyz
Mercedes-Benz faces its competitors, on a test-drive, that has not been seen yet.
And in the end it's the all new Mercedes-Benz Actros that really convinces the competition. The idea: We teamed up with a taxi service to collect people from the MAN and Volvo headquarters, with Mercedes-Benz Actros Taxi.
Credits: Advertised brand: Mercedes-Benz Actros Advert title: Actros-Taxi Advertising Agency: Jung von Matt/Neckar, Stuttgart, Germany CCO: Armin Jochum Creative Director: Holger Oehrlich, Philipp Barth, Michael Zoelch Art Director: Sven Kratzsch, Marisa Brüser Head of Marketing: Sascha Thieme
