Doritos recently announced the details of the seventh Crash The Super Bowl Ad Contest and as of today you can officially submit your ad! The 2013 Crash The Super Bowl VII should see some great consumer created ads considering this years grand prize winner is getting the opportunity to work with Michael Bay on the film "Transformers 4."

Is your ad ready to be submitted? Check out the submissions already rolling in on the Doritos FaceBook App, more details below:

What has become one of the most popular of all the Super Bowl Ads on game day are the finalist of the Crash The Super Bowl contest. Now the seventh year that Doritos is running the contest they kick it up big time by announcing this years winner has the opportunity to work with Michael Bay on the next installment of the “Transformers” movie franchise, along with a shot at a $1 million bonus!

Bay who actually started his career in advertising had this to say: "...creating television spots and trying to make a name for myself, I can definitely relate to those who enter the Crash the Super Bowl contest," said Bay, who began directing commercials and music videos one week out of film school in 1989. "I know firsthand how challenging it can be to succeed in such a competitive industry, so I’m excited to help someone else truly make a name of their own."

The contest invites people to use their own creativity to create homemade ads for the Doritos brand, the top two spots will air during the Super Bowl XLVII broadcast on Sunday, Feb. 3, 2013. One of the ads will be selected by America’s votes; the second by the Doritos brand team. The ad that ranks the highest on the USA TODAY Ad Meter rankings will be awarded the grand prize of working with Michael Bay, and if that ad lands at the top of the USA TODAY Ad Meter, Doritos will be handing its creator $1 million!

The contest will run exclusively from a Crash the Super Bowl-branded app on the Doritos Facebook Page (www.facebook.com/DoritosUSA) for the first time. You can upload your 30 second commercial starting today Oct. 8, 2012 to Nov. 16, 2012. The app is designed to engage and socialize with consumers in a much broader way than in previous years with app features like a "Pitch In" tool that allows fans to interact with each other. The tool will also allow people to help ad creators by requesting or offering up props, talent and other items contestants might need to create their ads. The traditional toolbox is still available and loaded with the Doritos logos, product shots, music and animations for use in creating your ad. The gallery of submissions is already filling up.

The top five ads will be announced in January 2013, awarded $25,000 and a trip to New Orleans to attend Super Bowl XLVII in a private luxury suite. Then it will be up to fans to vote for their favorite ad, where they will tune in to learn for the first time which two ads will compete for the top spot in the USA TODAY Ad Meter. Bonus prizing will be awarded, based on how each ad ranks on the USA TODAY Ad Meter:
• No. 1 spot on the USA TODAY Ad Meter wins you a cool $1 Million
• No. 2 two spot on the USA TODAY Ad Meter wins you a $600,000 prize
• No. 3 spot on the USA TODAY Ad Meter wins you $400,000

Ram Krishnan, vice president of marketing for Frito-Lay North America added, "Over the past six years, our fans have created thousands of Doritos ads, dominating the USA TODAY Ad Meter year after year and making Doritos the brand to watch on Super Bowl Sunday. Every year, our fans deliver for us, so this year we’re bringing them a contest grand prize that we know will be a true game changer. The opportunity to work on a blockbuster film like ‘Transformers 4’ is an experience we know will help catapult our lucky winner to the big time."

Consumer-created Doritos ads have ranked in the top-five of the USA TODAY Ad Meter the last six years, and in three of the last four years scored the No. 1 ranking, the campaign is clearly one of the greatest ad campaigns ever created.

Sponsored Post for CTSB

Everything is "Cool" in this new commercial for the Selah, Washington based Tree Top Apple Juice co-op.

Credits:
Client: Tree Top Inc.
Product: Tree Top Apple Juice
Agency: Cole & Weber United
Executive Creative Director: John Maxham
Associate Creative Director: Todd Derksen
Senior Copywriter: Jesse Dillow
Executive Producer: Pete Anderson
Director Business Strategy: Nick Hunt
Project Manager: Dee Dee Jones
Production Company: Everynone/Epoch Films
Directors: Will Hoffman, Daniel Mercadante & Julius Metoyer
Executive Producer: Lisa Margulis and Vieve Haag
Editor: Kelly Vander Linda

YouTube Blog: Ads that entertain: YouTube’s top spots of 2011
We always knew people liked to watch the ads. At least some ads, like the great ones people talk about after the Super Bowl. Then YouTube came along in 2005 and brought with it the notion that ads can be great content that earn their way onto screens of all types, spread by consumers who vote, share, like, comment, blog, plus-one, or even create response videos or spoofs.

YouTube is the ultimate meritocracy for video, and advertisers are adapting to this world by creating content that people want to share. It’s no surprise, for example, that among the top-10 most-watched ads on YouTube in 2011 are two Super Bowl ads.

Most watched video ads of the year (eliminating music videos and trailers):
1. VW — The Force

2. T-Mobile — Royal Wedding

3. Chrysler — Imported From Detroit

4. DC Shoes — Ken Block's Gymkhana Four: The Hollywood Megamercial

5. smartwater — Jennifer Aniston goes viral

6. Team Hot Wheels — The Yellow Driver's World Record Jump

7. Old Spice — Scent Vacation

8. Apple — Introducing Siri on iPhone 4S

9. Samsung — Unleash Your Fingers

10. adidas — D Rose: adiZero Rose 2 The Bull

What is surprising is that the majority of YouTube’s top “ads” of 2011 (seems strange to call them that) never appeared on traditional TV at all.

Videos like T-Mobile’s Royal Wedding, itself a spoof of the JK Wedding Dance, were made for the web and made to amuse, entertain, and to be passed around, as are mini-movies like DC Shoe’s Gymkhana Four, stunts like Hot Wheel’s record jump, and Old Spice’s “Scent Vacation.”

Even the two Super Bowl ads making the list, Chrysler and Volkswagen, were part of elaborate campaigns made to live significant lives on the web. In the past, advertisers treated their Super Bowl spots like state secrets, but Volkswagen posted “The Force” on YouTube two weeks before the Super Bowl last year, and had 10 million views before the game began. Chrysler took the opposite approach, but created a video four times the length of a typical TV ad, perfect for extended watching on the web after the game.

For brands, creating great content—advertainment, if you will—isn’t just for big TV events like the Super Bowl anymore. Increasingly, advertisers and their agencies are focusing on the content and the strategy, and letting that content distribute itself. That doesn’t mean they aren’t doing traditional advertising. Indeed all of these campaigns were backed up by significant spending to seed and promote these videos on YouTube and elsewhere. But paid media only gets you so far. In the end, it doesn’t matter if they paid $3 million for 30-seconds in the Super Bowl or much less to get the conversation started. In the end, it’s the content that counts.

For all you stats junkies here is the official YouTube Rewind 2011 edition of the top 10 videos by view count.

One of our favorite ads of the year, the Volkswagen Commercial "The Force" is number 9 on the list with over 45 million views.

And here is the Top 10 List:

Rebecca Black — Friday (OFFICIAL VIDEO) — http://youtu.be/kfVsfOSbJY0
Ultimate Dog Tease — http://youtu.be/nGeKSiCQkPw
Jack Sparrow (feat. Michael Bolton) — http://youtu.be/GI6CfKcMhjY
Talking Twin Babies — OFFICIAL VIDEO — http://youtu.be/_JmA2ClUvUY
Nyan Cat [original] — http://youtu.be/QH2-TGUlwu4
Look At Me Now — Chris Brown ft. Lil Wayne, Busta Rhymes (Cover by @KarminMusic) — http://youtu.be/khCokQt--l4
The Creep (feat. Nicki Minaj & John Waters) — http://youtu.be/tLPZmPaHme0
Maria Aragon — Born This Way (Cover) by Lady Gaga
The Force: Volkswagen Commercial — http://youtu.be/R55e-uHQna0
Cat mom hugs baby kitten — http://youtu.be/Vw4KVoEVcr0

Credits:
Video Produced by Portal A Interactive [http://portal-a.com]

The deliciously wacky Snapple spots “Top Secret” and “Win Nothing” are a tall glass of refreshment with just the right twist. The first offers a rare glimpse at the secret behind the precision blend of tea & lemonade in Snapple’s half and half; while “Win Nothing” is a celebration of winning nothing (i.e. no bills). The spots found an editing soul mate in Cut+Run’s Frank Effron. Known for comedic timing (in edit and beyond), Effron enjoyed a close collaboration with the agency creative team from Deutsch and Moxie directors Frank Todaro & Tim Skousen.

Credits:
Advertising Agency: Deutsch
Chief Creative Officer: Mark Hunter
Group Creative Director: Brett Craig
Integrated Creative Director: Xavier Teo
ACD, Copywriter: Ryan Lehr
ACD, Art Director: Erick Mangali
Director of Integrated Production: Vic Palumbo
Director of Content Production: Victoria Guenier
Executive Producer: Lisa Johnson
Producer: Alison McMahon
Music Supervisor: Dave Rocco

Production Company
Moxie Pictures
Director: Frank Todaro (Top Secret)
Director: Tim Skousen (Celebration)
Executive Producer: Robert Fernandez
Executive Producer: Karol Zeno
Executive Producer: Roger Zorovich
Producer: Laura Heflin
Director of Photography: Eric Schmidt

Editorial Company
Cut & Run
Editor: Frank Effron
Assistant Editor: Heather Bartholomae
Managing Director: Michelle Burke
EP: Carr Schilling

"A Rodriguez regular, the character and film were created around Trejo and his signature, erm, charm..."

Ah yes, with 2011 comfortably over it's time to shift focus to the films of 2012. Not to get ahead of myself, but it's going to FREAKIN' AWESOME BRO! Even Bane's excited. Although there were some gems last year — as evidenced in my top 10 and honourable mentions — in general the films of '12 could be summed up with one word; disappointing. From Sucker Punch to Red Riding Hood, blockbuster after blockbuster sucked. It was the small films from unexpected corners of Hollywood that brought audiences to the proverbial yard.

In 2012 that's likely to be the opposite. With two new films from Tim Burton, the first instalment in Peter Jackson's The Hobbit, the superhero movie to end all superhero movies Avengers, Robert Rodriguez’s Machete, World War Z, The Great Gatsby, Tarantino's newbie Django Unchained and SO many other massive flicks, it's safe to have our expectations set relatively high. There are big directors making big movies this year. There are also some smaller gems that will bring an entirely different (yet tasty) meal to the table. I'm talking genre flicks like Hansel and Gretel: Witch Hunters from the stylish team behind Dead Snow, Abraham Lincoln: Vampire Hunter and a movie adaptation of one of my favourites books Warm Bodies. Out of left field there’s The Grey which pits Liam Neeson against wolves, Martha Marcy May Marlene, Michelle Williams vehicle My Week With Marilyn, the hilarious A Few Best Men and Ralph Fiennes directorial debut Shakespeare war film Coriolanus.

The film I’m most looking forward to in 2012 is unsurprisingly The Dark Knight Rises. Everything else I’m excited about is on this list, including the epic looking Snow White and The Huntsman and animated charmer The Pirates! Band Of Misfits. I’m also going to make an early call and predict Mirror, Mirror as the worst film of the year and The Hunger Games as the biggest disappointment. Don’t get me wrong, I’m a colossal fan of Suzanne Collins' book series but from the casting to the severely disappointing trailers, I think this is going to be a disaster. I hope I’m wrong.

Let me preface this by saying; I'm not joking. I actually interviewed Kim Sasabone (the one at the top end of the rocket) a few weeks ago ahead of their first Australian tour in over a decade. My eight-year-old self would have been so please with 23-year-old me. When the Vengabus isn't coming and everyone's not jumping, Kim says she enjoys nothing more than chilling out and watching a movie. What movie, you ask? Read on:

"Oh, that's hard because there are so many I love. One of my favourites from my childhood is The Wizard Of Oz. That's such a beautiful movie with so many great songs and moments. If we're talking about later on in life I'd have to really think about it. The Wizard Of Oz is my stand out favourite though.''

The new Sears Top 10 Advantage TV spot is set on a stunning beach as a young couple enjoy each other, feel free, live and run...into a refrigerator.
Who knew Sears could funny with their advertising.

Credits:
Ad Agency: mcgarrybowen
Music is by Chappo

Nuggets of Nostalgia: DickiesStore Discovers Marketing Material from Decades Ago Having recently happened upon an archive of advertising artefacts, DickiesStore is happy to release a wealth of ad campaigns from as far back as the 1930s. This treasure trove of relics has got many retrophiles revelling in the rich history of this couture-centric print media that has been unearthed.
Although the sentiment and commitment to designing top quality workwear and fashion forward casual wear has remained consistent throughout Dickies’ history, these newly discovered gems clearly trace the ebb and flow of advertising and marketing methods over the past 90 years.
The Williamson-Dickie Manufacturing Company faced challenging times in its early years, as the Great Depression was crippling the US economy. But as sturdy and tough as the workwear they were designing, the company weathered the storm and set a benchmark in the industry, marketing themselves as the all-American clothing brand.
As the 50s came around a great emphasis was placed on Dickies being the premium retailer of attire for the “man of production”. On a societal level times have changed dramatically since then but at that point [see image 2] advertising clearly addressed the fact that Dickies manufactured workwear that was easy wearing, easy looking and easy to maintain.
Dickies advertising of the 1960s shifted focus somewhat, catering towards the cool kids on campus. The brand identified that scholars wanted to look good and feel comfortable both in and out of class.
As they introduced imagery of motorcycles and sports cars, the marketing material from the late sixties that DickiesStore recently uncovered clearly spoke to an audience who led a care-free but fashion conscious lifestyle.
In the late 70s and 80s the Dickies brand broke through with a range of funky apparel that really identified with the pop generation. Dickies exemplified what it meant to be hip, cool and colourful. This sense of fun went hand-in-hand with their continuous pursuit of producing durable and comfortable clothing. Dickies also began more powerfully introducing their iconic logo — the horseshoe – into their campaigns and although it represents a solid, reliable product, when it comes to the manufacturing of top quality workwear, Dickies isn’t in need of any extra luck. via: DickiesStore Blog.

Google salute's the year's biggest stories with Google Zeitgeist 2011. This a pretty cool run down of exactly how the world searched the internet in 2011 that nicely looks back at the top news stories, people, sports and so much more and yes Rebecca Black.

See how the World Searched with Google's 2011 Zeitgeist (google zeitgeist)

Credits:
Music: "Sooner or Later" by Mat Kearney
Directed by Scott Chan
Produced by Whirled Creative

CRUSH+LAB directing trio David Solomini, Alexander Kafi and Paula Tabalipa debut Hookie, a: 165 fashion film that pays homage to the sexy, no-nonsense rebellion of urban youth. Created for Schön!, Hookie upholds the publication’s long-standing traditions of creativity and originality.

Wardrobe stylist Paula Tabalipa cultivates an air of nonchalant, untouchable beauty, with expertly curated selections from Alexander Wang, American Apparel, Top Shop, and Russ Karablin (COMME DES FUCKDOWN). The cinematography – overseen by Solomini – toys with light, mixing double-exposure with shots in vibrant color and black and white while the darkly ethereal soundtrack evokes a palpable sense of mystique. As a finishing touch, the model’s bold yet natural makeup serves as a reminder of the chemistry created when attitude and sensuality unite.

Credits:
Production Company: East Pleasant, and CRUSH+LAB
Director: David Solomini
Creative Director: Paula Tabalipa
Executive Producers: Alexander Kafi, David Solomini
Story: David Solomini, Alexander Kafi
DoP: David Solomini
Second Camera: Alexander Kafi
Editor: Scott Butzer

Model: Eyren Powell (Next Models LA)
Wardrobe Stylist: Paula Tabalipa
Makeup Artist: Garret Gervais (Opus Beauty)
Hair Stylist: Mara Schiavetti (Cloutier Remix)
Fashion: Alexander Wang, American Apparel, Top Shop, Russian Karablin (COMMES des FUCKDOWN)

Musical Director: Alexander Kafi
Music: “Searching” by Emika
via: TrustCollective

Acura, for the first time, will run a commercial during the Super Bowl championship game to capitalize on communicating with the more than 100 million viewers. Designed to strengthen Acura brand awareness and leverage Acura's announcement in Detroit at the North American International Auto Show earlier this month, a 60-second commercial featuring the iconic talent of Jerry Seinfeld and Jay Leno coupled with the highly anticipated NSX supercar concept will air during the third quarter.

"Acura has a specific plan in place across all communication channels to build off of the first round of product news announced at the North American International Auto Show. The response to the ILX, RDX and NSX supercar concept has been extremely positive," said Susie Rossick, Acura Brand Manager. "Our Super Bowl strategies are simple—build upon the buzz created in Detroit and leverage the excitement for the future return of the legendary NSX to the Acura lineup."

This commercial, "Transactions," depicts the over-the-top antics of two actual top car collectors, Jerry Seinfeld and Jay Leno, in an unrelenting bid to be the first in line to take delivery on the first Acura NSX.

"The goal is to present a commercial that not only clearly positions the NSX as the ultimate 'must have' sports car, but does it in a way that is memorable, entertaining and aligned with Acura's brand position," said John Hage, EVP/executive creative director at rp&, Acura's advertising agency of record.

The Super Bowl campaign includes a pre-game release of a 1-minute 50-second—extended version of "Transactions," PR initiatives, search, seeding and paid media placements. The commercial will be featured in Acura dealerships across the country. In addition, as the preferred vehicle of W Hotels, the commercial will be shown in-car on the MDX's rear-entertainment DVD screen during guest rides.

"Transactions" will help to build upon the anticipation coalescing for the next chapter of Acura, which commences this spring with the launch of the all-new RDX crossover sport utility vehicle and the introduction of the all-new ILX luxury compact sedan.

Credits:
Agency: RPA
Exec VP, Executive Creative Director: John Hage
VP, Head of Art: Phillip Squier
Associate Creative Director/Copy: Jon King
Art Director: Brian Hall
VP, Executive Producer: Jack Epsteen
Production Writers: Jerry Seinfeld, Barry Marder, Chuck Martin, Spike Feresten, Bob Einstein
Production Company: MJZ
Director: Craig Gillespie
DP: Emmanuel Lubezki
Visual Effects: Eight VFX
Editorial: Arcade
Editor: Kim Bica
Sound Design: Mit Out Sound
Sound Designer: Ren Klyce

via: http://www.trustcollective.com/portfolio/content/rpa_transactions.php#ixzz1kzNyJWB1
Attribution: Written content created by TRUST: http://www.trustcollective.com
Under Creative Commons License: Attribution Share Alike

Twofifteenmccann unleashes “An Endangered Species," new live action trailer for Xbox’s Forza Motorsport 4 Electrifying skills of award-winning stunt driver Martin Ivanov and the voice of Top Gear’s Jeremy Clarkson deliver an adrenaline-pumping film This week, twofifteenmccann debuted "An Endangered Species," a short live-action film to introduce Forza Motorsport 4 for Xbox 360.
Developed by Turn 10 and published by Microsoft Studios exclusively for Xbox 360, Forza Motorsports 4 launches worldwide on October 11. “An Endangered Species” is a rallying cry for car lovers worldwide and a visceral illustration of something many have come to realize — the real world has become an unfriendly place for those who truly love automobiles. Economic concerns, environmental regulations, clogged motorways and a myriad of other restrictions all appear to threaten the very existence of the car enthusiast.
Though the opportunities to have heart-racing experiences in the real world are becoming fewer and fewer, Forza Motorsport 4 offers a place to explore car passion freely without fear of speed traps or other impediments. twofifteenmccann brought together an elite team of automotive talent to create “An Endangered Species.”
Widely acknowledged as one of the best stunt drivers in the world, Martin Ivanov stars as lead actor and stunt driver. Ivanov’s work in such feature films as Quantum of Solace, The Bourne Supremacy and The Bourne Ultimatum contain some of the most exciting driving sequences ever put to film. Jeremy Clarkson, host of the hit BBC TV series Top Gear, provides the voiceover.

Twofifteenmccann partnered with production company MJZ and acclaimed director Nicolai Fuglsig on the project which was shot on location in Uruguay. The "An Endangered Species" trailer debuted on Monday October 3 on TopGear.com and will be seen on Xbox.com and other digital properties as well.
Other campaign elements including TV, online videos, and print will support the launch of the game as well. twofifteenmccann is a creative and strategic agency specializing in media agnostic ideas for brands.
Based in San Francisco and part of Interpublic, twofifteenmccann’s work is rooted in a philosophy of purposeful creativity. Clients include: The Coca-Cola Company, HP and Microsoft Xbox, among others. twofifteenmccann’s partnership with McCann Erickson enables the company to deliver creativity at scale
Credits:
Spot Client: Xbox
Product: Forza Motorsport 4 Spot
Title: Endangered Species
Agency: twofifteenmccann
Chief Creative Officer: Scott Duchon
Associate Creative
Director/Writer: Joe Rose
Art Director: Rey Andrade
Director of Integrated Production: Tom Wright
Senior Agency Producer: Kate Morrison
Business Director: Peter Goldstein
Management Supervisor: Luke Lamson
Account Executive: Stephanie Scott
Business Affairs Director: MaryBeth Barney
Production Company: MJZ
Director: Nicolai Fuglsig
DP: Ben Serensin
Executive Producer: Emma Wilcockson
Producer: Suza Horvat
Editorial Company: Final Cut
Editor: Rick Russell
Executive Producer: Saima Awan
Producer: Suzy Ramirez
Editorial Assistant: Jacob Keuhl
Visual Effects: The Mill
3D Lead Artist: Chris Bayol
2D artists: Tara DeMarco, Andy Bate, Elad Offer
Executive Producer: Sue Troyan
Producer: Sabrina Elizondo
End Titles and Animation: Imaginary Forces
Telecine: The Mill Colorist: Adam Scott
Original Music: Human
Producer: Jonathan Sanford
Sound Designers: Rohan Young @ Lime Studios Rick Russell @ Final Cut
Mix: Lime Studios
Mixer: Rohan Young
Audio Producer: Jessica Locke
via:scaryideas.com

Four-time World Champion, Olympic gold medalist and a two-time overall World Cup Champion, Askel Lund Svindal joins Team Oakley. A nicely shot ad entitled "Beyond Reason" tells the story of Aksel on how his life is all about chasing the snow and skiing.

Norwegian alpine ski champ, Aksel Lund Svindal is a force to be reckoned with. You can find Aksel flying down some the world’s quickest hills at the most insane speeds imaginable. He blows through gates with precision and power, while blazing down the mountain in lightning fast times. Born to a ski family, Svindal quickly refined his craft and rose to the top of the sport. He’s remained there throughout his remarkably successful career, finishing in the top four in World Cup rankings every year since 2006. Svindal is not only a savvy skier. He knows what he’s talking about when it comes to business, marketing, product and sponsorships. That’s why it made even more sense for him to join the Oakley team.

Music was composed and arranged specifically for this commercial by German Wahnsinn.

Ad agency Risdall in Minneapolis called on the comedic and casting talents of LIMEY Director Nick Jones for its hilarious, new commercial campaign for Affinity Plus. In “laugh-out-loud” terms, the two-spot campaign outlines just how far Affinity Plus will go for clients. The 30-second spots, entitled “Surrogate Mother” and “Human Cannonball,” are currently airing regionally.

With its new commercials, Affinity Plus unabashedly takes a shot at its larger banking competitors via parody. The first spot, “Surrogate Mother,” parodies the traditional testimonial spot, opening with a “real” couple at home explaining how “their” bank goes the extra mile for them. The story takes an unexpected turn as they explain that at Affinity Plus, their banking agent goes so far to help her clients that she happily carries their baby. In “Human Cannonball,” when an Affinity Plus Account Manager asks what else he can do for his client, he finds himself stuffed into a cannon and takes flight.

Brave comedic parody from a credit union makes for great fodder for a comedy Director like LIMEY’s Nick Jones. Well-known for his stellar casting eye, Jones was able to work with JR Casting in Minneapolis to find just the right actors for this campaign, and their performances truly bring the spots to life. It was of particular concern for Director and creative team alike that the viewer got the parody. Affinity Plus as a credit union were very comfortable taking pot shots at the “big banks,” but it had to be handled just right.

“We all --agency and Production Company alike — had a great deal of fun shooting these spots together,” says Andrew Denyer, Executive Producer/Owner of LIMEY. “The scripts were particularly well crafted when we received them and Nick certainly managed to take them to the next level.”

“It was a blast!” comments LIMEY Director Nick Jones. “The scripts were a dream to receive, and even more so to get the green light to shoot them. The ideas were so strong from the outset, that it was just a real pleasure discussing how to make the films unique, original, funny and totally surprising. What could be better than discussing how to top a surrogate mother gag with a ‘pregnant man’ gag.”

According to Jones, the ‘Human Cannonball’ spot was the more intense of the two. Visual effects, stunt work, audience, dialogue, lighting changes, etc, were all incorporated into the spot, and shot in just one day. “All in all, a great agency, great fun, and we ended up with some really great commercials. I’m chuffed!” concludes the Director.

Credits:
Client: Affinity Plus
Spot Titles: “Surrogate Mother”: 30; “Human Cannonball”: 30

Ad Agency: Risdall/Minneapolis
Creative Director/Art Director: Matt Bergen
Copywriter: John Neumann -
Producer: Tammy Auel
Production Company: LIMEY
Director: Nick Jones
Executive Producer/Producer: Andrew Denyer
Director of Photography: David Schnack
Editorial Company: Schnitt, Inc
Editor: Charley Schwartz
Producer: Jill Asp Dotseth
Post Production Companies
Ring of Fire
Drive Thru

Fast football currently dominates the beautiful game with the likes of Lionel Messi, Ashley Young, and David Silva controlling matches across the world. Now, with the launch of the groundbreaking adidas F50 powered by miCoach, adidas is giving UK footballers the chance to prove they’re fast too with their ‘The Hunt For Fast’ campaign.

adidas is scouring the nation for the fastest 11 amateur footballers in the land. After playing in a match or training session wearing a new pair of f50 boots powered by miCoach, you’ll be able to view your performance data including: average speed, top speed, distance covered and more. Then, you can upload the stats directly onto miCoach and compare them to other players across the country. The players who with fastest times each week will be rewarded with a place in the fastest team ever assembled.

The adizero F50 miCoach players who make it into the team will be given ultimate recognition for their efforts with personal advertisements appearing in press, online or pitch side hoardings at football matches across the country. Additionally, select winners will get the chance to put their speed to the ultimate test by meeting and competing against some of the fastest professional players in the premier league.

Thanks to the miCoach chip in the boot, players are able to track their performance as the devise measures 360 degree movement, the number of sprints, and distance covered in the game.
The chip wirelessly connects to your smart phone, iPad, PC or Mac and uploads your statistics which you can then share via social media channels.

Here's a new ad campaign for Dirty Jobs Cleaning Products featuring who else but the king of dirty Mike Rowe.
If sticky peanut butter counter tops and clumsy ketchup stains sound familiar? Mike Rowe and My Dirty Jobs Household Cleaning Products want to see your epic mess! If your kitchen is always on the verge of insanity, you may be the perfect candidate for My Dirty Jobs' nationwide search for America's top 'Mess Master.'
Now you can share your Mess Master in the house, simply upload photos of your messy kids or pets to the Mess Masters Facebook App and you could win a year of free house cleaning from Molly Maid. You can enter you mess here on the Dirty Jobs Facebook page.
Qualifying as the biggest Mess Master requires no special training, just the ability to create the messiest mess. They just need to make a dirty mess and you provide the photographic proof of their best mess.

The Tommy Hilfiger Group, which is wholly owned by PVH Corp. (NYSE: PVH), announces its Fall 2013 global advertising campaign, cärpe-díem mañana, featuring The Hilfigers – the beloved all-American family at the heart of the brand’s marketing strategy. The new campaign finds Chloe setting off for college, and when one of the The Hilfigers’ youngest moves on campus to start her first year, the whole group of eclectic characters tags along to help her settle in. The campus is teeming with new faces as several new characters join the family shenanigans.

Now in its seventh season, The Hilfigers campaign remains the ultimate personification of the preppy heritage and irreverent spirit of the Tommy Hilfiger brand. The campaign is photographed by Craig McDean, styled by Karl Templer and creatively directed by Trey Laird of Laird + Partners.

“Collegiate traditions and the preppy, Ivy League look were some of my earliest design inspirations and the starting point for our signature style,” said Tommy Hilfiger. “It was exciting to shoot this campaign at a location that embodies our brand heritage. There’s no better setting to highlight the collegiate prep inspirations, British sartorial influences and rich Anglo fabrics of the Fall 2013 runway collections.”

For Fall 2013, a select group of bloggers were invited to the campaign shoot where they were given behind the scenes access to the collection and Fall 2013 shoot. The bloggers were styled in looks from the collection before they were photographed alongside The Hilfigers, integrating these bloggers into the campaign experience and allowing them to develop exclusive content for their websites and social media channels. The bloggers announced the campaign to their global audiences just days before the images broke in September books.

Adding a new layer to the seasonal campaign, Lisa Birnbach, author of the The Official Preppy Handbook, created spirited, individualized head-to-toe descriptions for each character’s unique style that play on brand’s preppy-with-a-twist heritage. The quintessential cast of college characters includes the “Natty Professor,” the “A-Student,” the “Bookworm,” the “Ice Queen,” the “Après Dude,” the “Professional Student,” the “Social Chair,” the “Field Tripper,” the “Alum Prez,” the “Teacher’s Pet” and the “All American.” The head-to-toe images, accompanied by Lisa’s playful depictions, will be included in multi-page inserts in select September books, outdoor advertising and on tommy.com.

“Lisa Birnbach is a true prep connoisseur and the perfect person to characterize The Hilfigers’ unique prep style,” said Tommy Hilfiger. “I’ve loved working with Lisa throughout the years and we are excited to have her prep expertise included in this campaign season.”

“The Hilfigers continue to personify the global creative vision for the brand,” said Avery Baker, Chief Marketing Officer for The Tommy Hilfiger Group. “This season we’re incorporating new content elements that celebrate the brand’s history of infusing an unexpected twist to preppy tradition. Lisa Birnbach’s playful depictions of the family’s iconic prep style add further emphasis to the youthful irreverence that has long been at the heart of the Tommy Hilfiger brand, while our global blogger partnerships celebrate the increasingly international outlook of preppy style in a way only Tommy Hilfiger has achieved. The Hilfigers campaign resonates globally with our consumers now more than ever and we are excited to continue bringing fans of the brand engaging, shoppable content each season.”

Photographed in a preppy, collegiate setting with hair by Eugene Souleiman, and makeup by Mark Carrasquillo, the campaign features a similar cast of eclectic characters from past campaigns: Jacquelyn Jablonski, Bernard Fouquet, Chloe Blackshire, Arthur Kulkov, Julia Hafstrom, Lea Sorensen, Toni Garrn, Thomas Gledhill, Kim D, Sacha M'Baye, Tidiou M'Baye, Viggo Jonasson, Jourdan Dunn, Tian Yi and two Basset Hounds named Morgan IV and V. New additions to the family this season include Sasha Luss, Cora Emmanuel, Katya Riabinkina, Benjamin Eidem, RJ King and Marlon Teixeira.

“The heart of The Hilfigers campaigns is all about storytelling, and this season we really tried to take it to the next level,” said Trey Laird, Laird + Partners Chief Executive and Creative Officer. “With Chloe headed off to college, the whole clan descended on campus en masse! The university setting provided the ideal backdrop for not only that perfect fall collegiate feeling, but also new characters to bring it all to life.”

Cärpe-díem mañana will break worldwide Fall 2013 as a multi-media program with an online, print, outdoor and social media presence. The advertising campaign will break in September 2013 issues starting July 23 with full print ads running globally in key fashion publications such as Vanity Fair, Vogue, InStyle, ELLE, Glamour, GQ, Men’s Health and Esquire; multi-page inserts will be featured in select issues. New York City; key European cities such as London, Paris and Milan; and top districts in Hong Kong will have outdoor campaigns. Tommy.com and the brand’s Facebook, Twitter, Instagram and YouTube channels will feature the campaign images and video. For European consumers, a new feature on tommy.com will allow fans of the brand to seamlessly shop and discover the iconic Tommy Hilfiger products, collaborations and new collections.

Gumtree launches its new television and radio ads this week, celebrating the thousands of success stories shared every day by its 8.6 million buyers and sellers. Featuring comedian Sanderson Jones, the executions focus on three of the site’s top categories: Motors, Jobs and Goods.

Conceived by Fold7, the campaign launches on TV on 25 March, alongside radio in London, YouTube advertising, online display and mobile ads.

The campaign, titled ‘Success!’ aims to demonstrate the joy of doing a deal on Gumtree, with the strapline, ‘Millions of sellers, millions of buyers. Gumtree. Success!’ Jones plays a brand advocate who delights in seeing others get the car, job or item they want on the UK’s number one classifieds website.

The first advert will champion Gumtree’s Motors category, where Gumtree has the highest number of privately listed cars in the UK, and will air in 30” and 10” versions. The ads for Jobs and Goods will also run in 10” versions. All the ads from the campaign can be seen on Gumtree's YouTube channel.

Hamish Stone, Head of Marketing at Gumtree.com, said: “We wanted to create a campaign that celebrates the wonderful success stories experienced by our 8.6m users on a daily basis. The site is going from strength-to-strength and with our Motors category growing quickly, it’s the perfect time to launch our latest ads. We’re hoping they’ll be just as successful!”

Ryan Newey, Creative Director at Fold7, added, “This is our first work for the brand since we were appointed in January. The campaign focuses on the key take out that we want people to remember about Gumtree; whatever you’re looking to buy or sell, Gumtree = Success!”
Press via: 3Monkeys

Cool new web film by Publicis, Milan for Heineken, "Sunrise". The Heineken Legendary hero finds away to enjoy the party responsibly, and ends his night by enjoying a spectacular sunrise with the star DJ Audrey Napoleon. The female protagonist of the campaign is one of the world’s top international female DJ’s and features an exclusive new song called “ My Sunrise”.

Credits:
Advertising Agency: Publicis, Milan, Italy
Creative Directors: Bruno Bertelli, Cristiana Boccassini
Copywriters: Rachele Proli, Michela Talamona
Art Director: Fabrizio Tamagni
Production Company: Sonny, London
Film Director: Fredrik Bond
Production Company Producer: Alicia Richards
Agency Producer: Mariella Maiorano
Client Service Director: Stefania Savona
Account Manager: Giada Salerno
Campaign Mediator: Bela Ziemann
DOP: Mattias Montero
Visual Effects: Cutting Edge
DJ: Audrey Napoleon
Editor: Patrick Ryan

Getting to a million miles isn't typical. But neither is Joe. See his remarkable story:

Joe just reached one million miles in his 1990 Honda Accord! To celebrate this extraordinary feat, we surprised Joe with an over-the-top parade in his honor. Watch what happened. Way to go, Million Mile Joe!

Driving a Honda for a million miles is an extraordinary feat. So how did Joe do it? For starters, he's read and followed his owner's manual and maintenance schedule to the letter. He's also a stickler for fluids, he checked them weekly, switched them seasonally (10W-30 in summer and 5W-30 in winter), and changed them every 5,000 miles. He's been loyal to the same brand of oil and never let it go below a quart low.

You know how most people let their fuel go to almost empty? Joe never did. He's also a creature of habit, using only Honda air, oil and fuel filters. Joe never rode heavy on the brakes, and changed the fluid every few years. He's also replaced the fuel pump, both cooling fans and the radiator twice.

Besides his fastidious maintenance, Joe's Accord made it to one million miles because he's loved it. He's treated it with respect and always drove it responsibly. In fact, Joe has only gotten one speeding ticket in a million miles-that must be some kind of record. When it comes to driving, Joe's the man.

Check out Joe's story at http://www.MillionMileJoe.com