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  • Kellogg's "Swimmer" London 2012 Olympic Commercial featuring Rebecca Soni

    Kellogg's "Swimmer" London 2012 Olympic Commercial featuring Rebecca Soni

    As the world gathers to honor the glory of winning Gold at the 2012 Olympics, Kellogg's wants us to take a moment and celebrate the promise of the start. The commercial features Olympic Swimmer Rebecca Soni and this heartfelt narration as Soni swims backwards in time, into her mothers arms:

    Why does the finish get all the glory?
    Is the win all that matters?
    Is it in our human nature?
    Is it our survival instinct?
    Is that how we get ahead in life?
    Is the end the most rewarding part of the journey?
    Is it?
    The truth is that there's no destination without a beginning.
    No good-bye without hello.
    No dream without closing your eyes.
    No "happily ever after" without "Once upon a time".
    For us, there's no finish...without the most important part of the day...
    The Start.
    Kellogg's...See you at breakfast

    Credits:
    Client: Kellogg’s

    Campaign: 2012 Olympics “From Great Starts Come Great Things”
    Agency: Leo Burnett
    Chief Creative Officer: Susan Credle
    Global Creative Director: Graham Woodall
    Creative Director: Eduardo Tua (Lapiz)
    Senior Art Director: Bruno Pieroni (Lapiz)
    Executive Producer: Mary Cheney
    Production Company: Rattling Stick
    Director: Ivan Bird
    VFX/SPX: The Moving Picture Company
    Editorial: Beast Editorial
    Editor: Paul Norling
    Music Company: Slogan Music
    Director of Photography: Ivan Bird/Don King (underwater DP)
    Sound Design/Mix: John Binder, Another Country

  • The Olympic Athlete A Look Inside GE TV Ad

    The Olympic Athlete A Look Inside GE TV Ad

    New commercial for GE takes a look inside a 2012 Olympic Athlete.

    The human body is an amazing thing. Olympic athletes perform feats that require power, speed, grace, and unimaginable coordination. Take a deeper look — past the cheering crowds and the gold medals — and see inside the body of an Olympic athlete.

    In this video GE's advanced imaging technology lets you see how a swimmer generates the power needed to shave.1 seconds off his time, how a biker's arm muscles strain to help propel him forward, and how a runner's leg strides toward the finish line. These candid images demonstrate why biceps need triceps, how a shoulder creates torque, and why a longer muscle is a swifter muscle — insights that can be insightful for Olympic training.

  • Red Swimmer

    Red Swimmer
    Coca-Cola

    I Love Coca-Cola!

    Coca-Cola as sponsor of the Olympic games 2012 in London shows its passion about the Olympic spirit in a typical Coca-Cola way of style: within a strong, simple and colourful symbolic Coca-Cola integrates its brand icon "the logo" as the sporty challenge – in every poster in a new way.

    Geo: Germany;
    Category: Non-alcoholic drinks;
    Agency: McCann Erickson;
    Brand: Coca-Cola;
    Advertising Agency: McCann, Germany/McCann, Geneva, Switzerland;
    Creative Director/Copywriter: Bill Biancoli;
    Art Directors: Birol Bayraktar, Michael Jacob, Florian Fischkal;
    Illustrator: Yue-Shin Lin;
    Account Manager: Christiane Hahn.

  • Cadbury Dairy Milk Simply the Best

    Cadbury Dairy Milk Simply the Best

    Cadbury Dairy Milk encourages everyone to sing for Rebecca Adlington underwater no less. Cadbury and the ad agency Fallon reveal their second track/advert in their quest to Keep Team GB Pumped, the classic Tina Turner song 'Simply the Best'.
    Watch as Olympic swimmer Rebecca Adlington is training as usual when suddenly an underwater band appears to help her through.
    You can watch the full story of the track, and add your voice on the next track at www.keepourteampumped.com.
    So come on Britain — Keep Singing, Keep Team GB Pumped!
    Credits:
    Agency: Hypernaked
    Client: Cadbury