ShowBusinessMan [Search results for smoke

  • "White Smoke" Citroën Has Some Fun Waiting At The Sistine Chapel

    "White Smoke" Citroën Has Some Fun Waiting At The Sistine Chapel

    This might not go over to well with the serious religious types, but hot damn this is hilarious...Automaker Citroën found a way to promote the fact that it's diesel line of cars are all equipped with particulate filters by sending a guy atop the Sistine Chapel to clear the black smoke.

    In other Papal finds in advertising, The Pope's Cologne anyone?

    Not liking it huh, how about the Popod? Get it Pope...iPod...come on it comes with 10,000 psalms.

    Not yet, maybe the Pope at an Italian Burger King Drive-Thru ordering espresso...

    ...the nuns seem to like it!

  • Snoop & DeStorm "Pocket Like It's Hot" Rap For Hot Pockets

    Snoop & DeStorm "Pocket Like It's Hot" Rap For Hot Pockets

    Hot Pockets and Snoop team up and create the ultimate music video rap with "Pocket Like It's Hot".

    The irresistibly hot music video to end all music videos — "Pocket Like It's Hot", featuring Snoop, DeStorm Power, Andy Milonakis, Herbie Hot Pockets®, and WWE® Superstar Brodus Clay, brought to you by HOT POCKETS® brand sandwiches. Lots more info and on the company Facebook app page.

    I know what you thinking, don't you wish you had the lyrics to the rap...done.

    Lyrics:
    Hungry kids in the crib ma
    Pocket like it's hot
    Pocket like it's hot
    Pocket like it's hot
    When the craving's got a hold of you
    Pocket like it's hot
    Pocket like it's hot
    Pocket like it's hot
    And yo munchies get a attitude
    Pocket like it's hot
    Pocket like it's hot
    Pocket like it's hot
    I've got the pockets in my arms
    Settin' off smoke alarms
    And I eat 'em smokin hot
    'Cause I got it going on
    -
    I'm a hot dude, with some hot dreams
    Getting fired up, letting off steam
    Everybody showing love — Herbie's in da tub
    Checkin' applications for the Hot Pockets fan club
    Pepperoni pizza, much better than some fish eggs
    The interior too hot let it cool off for a few secs
    I'm running for the taste, that can be my phys ed
    Chompin Hot Pockets, that's how you get ahizzead
    Winners get the meaty meats,
    Winners get da cheesy eats
    The tag-team meal that's too hot for TV
    Get off my pockets, you gotta backup
    Yup that's whatssup, now sign the prenups
    Me and Hot Pockets never gonna splitup
    You should think about it.....take a second.
    -
    I bring the heat, but y'all knew that
    Da Big Sauce Boss, yeah, I had to do that
    I keep it fired up, even when I'm inside
    You take what's mine, then ya gonna have to run 'n hide
    He light 'em up so much that everybody talks
    They all wanna turn in his Hot Pockets Box
    Two, one, yep, three these Pockets are H O double T
    Smokey temps hitting that three thirty three
    If you can't stand it this hot
    Then you can't chill with me
    So bring your friends, we going on a wild ride
    Herb Sauce tender meats heat yo insides
    So don't change the dizzle, turn it up a lizzle
    Got some cheesy drizzle dripping on my shizzle
    Waiting on the brizzle's, the pizzle, the dizzle Gs, when da cheese hits your tongue it'll scream "Fo Sizzle"
    -
    Hungry kids in the crib ma
    Pocket like it's hot
    Pocket like it's hot
    Pocket like it's hot
    When the craving's got a hold of you
    Pocket like it's hot
    Pocket like it's hot
    Pocket like it's hot
    And yo munchies get a attitude
    Pocket like it's hot
    Pocket like it's hot
    Pocket like it's hot
    I've got the pockets in my arms
    Settin' off smoke alarms
    And I eat 'em smokin hot
    'Cause I got it going on

  • Mountian Dew The Dark Knight Rises "Reverse" TV Ad

    Mountian Dew The Dark Knight Rises "Reverse" TV Ad

    Credits:
    Advertising Agency: BBDO, New York, USA
    Chief Creative Officer: David Lubars
    Executive Creative Directors: Tim Bayne & Lauren Connolly
    Copywriter: Christopher Cannon
    Senior Art Director: Eduardo Pertersen
    Producer: Chris Lenz
    Production Company: RSA
    Director: Lieven Van Baelen
    President: Jules Daly
    Executive Producer: Marjie Abrahams
    Producer: Betsy Blackemore
    Editorial Company: Final Cut
    Editor: Adam Rudd
    Assistant Editor: Geoff Hastings
    Executive Producer: Lauren Bleiweiss
    Producer: Olivia Chiu
    Color Grading: Smoke & Mirrors
    Colorist: Stuart Wheeler
    Sound Design: Henry Boy
    Mix: Final Cut
    Mixer: T. Teresa Tate
    Music: “Barbastella” / Hans Zimmer
    VFX / Finishing: Smoke & Mirrors
    VFX Supervisor / Flame Artist: Brian Benson
    Head of Production: Amy Selwocki
    Producer: Barbara Kontarovich

  • New 2014 Kia Soul Hamster Commercial featuring Lady Gaga "Applause"

    New 2014 Kia Soul Hamster Commercial featuring Lady Gaga "Applause"

    Kia Soul “Totally Transformed”

    The hamsters are back! Kia’s new ad for the all-new 2014 Soul is officially launching this Sunday at the MTV Video Music Awards. Titled “Totally Transformed,” the campaign is centered around a 60-second spot set to the new single, “Applause,” from Lady Gaga. The spot will air following Lady Gaga’s first-ever live performance of “Applause.”

    In the spot, both the Soul and its formerly frumpy hamster mascots undergo a transformation. Mirroring the newfound refinement of the all-new Soul, the hamsters shed their furry folds and baggy clothes to become lean, mean head-turning machines.

    Credits:
    Creative Ad Agency: David&Goliath
    Chief Creative Officer: David Angelo
    Executive Creative Director: Colin Jeffery
    CD/Copywriter: Gary DuToit
    CD/Art Director: Eron Broughton
    ACD/Copywriter: Greg Buri
    ACD/Art Director: Basil Cowieson
    ACD/Art Director: Kriss Grove
    Executive Producer, Managing Director: Carol Lombard
    Executive Producer: Paul Albanese
    Managing Partner, Client Services: Brian Dunbar
    Group Account Director: Brook Dore
    Account Director: Justin Manfredi
    Account Supervisor: Nancy Ramirez
    Account Executive: Kammie Dons
    Associate Strategic Planning Director: Steven Garcia
    Sr. Planner: Armando Potter

    Production Company: @radical.media
    Director: Colin Jeffery
    Executive Producer: Frank Scherma
    Producer: Kathy Rhodes
    Director of Photography: Toby Irwin
    Production Designer: Brock Houghton
    Wardrobe Stylist: Christina Blackaller

    Special EFX: Legacy Effects

    Editorial: Rock Paper Scissors
    Editor: Angus Wall
    Executive Producer: CL Weaver
    Producer: Toby Louie
    Assistant Editor: Austyn Daines

    Post Production: MPC
    VFX Supervisor/ 3-D Lead: Andy Boyd
    Compositing Supervisor: Jake Montgomery
    Animation Lead: Stew Burris
    Animator/Rigger: Ian Wilson
    Animator: Jean-Dominique Fievet
    Lighter: William Schilthuis
    Lighter: Shaun Comly
    Texture: Hayley O’Neil
    Modeler: Aaron Hamman
    3-D FX: Charles Trippe
    Tracking: Mike Wynd
    Compositor: Clement
    Compositor: Jason Heinz
    Compositor: Brendan Smith
    Smoke Artist: Mark Holden
    Telecine: Mark Gethin
    Executive Producer: Asher Edwards
    VFX Producer: Nicole Fina

    Record Label: Interscope Records
    Artist: Lady Gaga

    Sound Design: Hammers Project
    Sound Designer: Johannes Hammers

    Music Editing: Massive Music

    Audio Mix: Margarita Mix
    Mixer: Nathan Dubin

  • "New Beer" — Marijuana Policy Project NASCAR Ad Says Smoke Don't Drink

    "New Beer" — Marijuana Policy Project NASCAR Ad Says Smoke Don't Drink

    NASCAR fans attending the 2013 Brickyard 400 races are being greeted by this ad on a jumbotron at the Indianapolis Motor Speedway.

    The spoof beer ad produced by the Marijuana Policy Project (http://www.mpp.org) — highlights the relative safety of marijuana compared to alcohol by characterizing marijuana as a "new 'beer'" with "no calories," "no hangovers," and "no violence" associated with its use...Big Nascar sponsors Crown Royal and Miller Lite I'm sure aren't too pleased about this ad.

  • The Joints

    The Joints

    Joints

    Brand: Smoke Films
    Advertising Agency: Fire Comunicação, Brazil
    Creative Director: Elisa Quadros
    Art Director: Alessandro Duque
    Copywriter: Marcus Vinícius
    Photographer: José Alberto Júnior
    Account Directors: Bruno Weigert, Rui Duarte
    Media: Leticia Parmagnani, Bebel Lacourt
    Producer: Stanley Stein

  • Adidas and Chelsea FC — It's Blue What Else Matters

    Adidas and Chelsea FC — It's Blue What Else Matters

    Chelsea FC stars John Terry, Fernando Torres and Juan Mata get covered in blue paint in the latest advert for Adidas: It's blue, what else matters?

    Credits:
    Agency: The Corner
    Creative Director: Tom Ewart
    Creative Team: Matthew Lancod, Robert Amstell,Pauline Ashford and Mike Kennedy
    Designer: Will Chak
    Business Director: Jonny Angel
    Production Company: Jonny Angel
    Director/Photographer: Mark Zibert
    Sound Design: Wizzy Wow
    Retouching: Smoke & Mirrors
    Production Company: 24
    Senior Communications Manager (Adidas): Steve Marks

  • Mini Has A 2-Seater Psychic Roadster

    Mini Has A 2-Seater Psychic Roadster

    The challenge, how to launch the new Mini 2-Seater Roadster and tell middle aged men that their best adventures are in the future not the past. How? You create a Psychic Mini of course. The campaign sent them signs by way of billboards, and reached out to all the online skeptics, then contextually in the physical world. When people went online to search for answers a Psychic revealed all and then finally giving the user a personalized Psychic reading all thanks to the MINI...nice.


    Credits:
    Advertising Agency: Profero, USA
    Advertising Brand Manager: Anna Kilmurray
    Acc Director: Jay Kossifos
    Account Executive: Bridie Scriven
    Executive Creative Director: Elspeth Lynn
    Creative Directors: Dave Newbold, Jim Eyre
    Copywriter: Dave Newbold, Spencer Jones
    Art Director: Jim Eyre
    Music & Sound: Pitch n Sync
    Designers: Lionel Agbadou, Luke Till / LEAD
    UX / Information Architect: Simon Pan, Dave Regan
    Copywriter: Dave Newbold, Spencer Jones
    Agency Producer: Jonathan Acton, Silvia Figueirido
    Microsite build: LIDA
    Production Company: The Mill / Smoke & Mirrors

  • Shaq and Tyga Star In Newest Foot Locker Reebok Ad

    Shaq and Tyga Star In Newest Foot Locker Reebok Ad

    Foot Locker and Reebok have brought together NBA Legend Shaquille O'Neal and hip-hop superstar Tyga in it's latest commercial where Tyga needs a left device to raise him to Shaq's level to have a conversation. As you can see there is a large height differential, so Tyga constructs a way to even the playing field.

    Credits:
    Advertising Agency: BBDO, New York, USA
    Full credits after the clip.

    Credits Con't:
    Chief Creative Officer: David Lubars
    Senior Creative Directors: Chris Beresford-Hill, Dan Lucey
    Associate Creative Director & Copywriter: Jessica Coulter
    Associate Creative Director & Art Director: Matt Sorrell
    Executive Producer: Anthony Curti
    Executive Music Producer: Melissa Chester
    Production Company: O Positive
    Director: Jim Jenkins
    Executive Producer: Ralph Laucella
    EP/Line Producer: Marc Grill
    Director of Photography: Jeff Cutter
    Editorial: Mackenzie Cutler
    Editor: Ian Mackenzie
    Assistant Editor: Nick Divers
    Executive Producer: Sasha Hirshfeld
    Sound Design: Sam Shaffer
    Sound: Heard City
    Sound Mixer: Keith Reynaud
    VFX / Conform: Schmigital
    Smoke Artist: Jimmy Hayhow
    Color: CO3
    Colorist: Tim Masick
    GFX: Hornet inc
    Designer / Animator: Santa Maria
    Music: Philip Quinaz

  • Jolly Rancher "Turtle"

    New Jolly Ranchers Turtle Ad – Chewy and crunchy, like a turtle. But they taste way better and won’t laser zap you.

    “Turtle” is the latest from director Olivier Agostini for Jolly Rancher. “Turtle” was written and directed by Olivier Agostini as part of a crowd sourcing campaign for the brand, which he discovered on http://www.poptent.net
    The brief for this project was centered around the concept that the new Jolly Rancher candy was crunchy and chewy.

    “The words a crunchy hard shell with a chewy inside, kept making me think of a turtle”, says Agostini. “I've never owned a turtle, nor do I know anything about turtles, but I couldn't seem to shake this vivid picture from my imagination.”

    After a week of brainstorming, Agostini came up with the concept for the spot you see here – a spot about a guy who's ominously staring at a turtle, wanting to eat it for its "crunchy and chewy" qualities, and a turtle who is trying to convince the guy not to eat him in favour of the Jolly Ranchers. “This could not just be any turtle,” adds Agostini. “I had to give the turtle some sort of power. And since the turtle was limited in terms of mobility (turtles aren't very good at karate) I figured lasers would be an easy and funny defense mechanism. And who doesn't love lasers?”

    All the shots of the turtle are in-camera. The only effects being the smoke, sparks and lasers. “I felt it would never be as funny if a CG turtle was used or if we animated his mouth. For me, the more practical it looked, the funnier it was.”

    Credits:
    Director: Olivier Agostini
    Production Company: Weird Pictures
    Copywriter: Olivier Agostini
    Art Director: G.O. Burton
    DP: Aaron Biller
    Editor: Steven Cuellar
    Production Designer: Jimmy L'ananas
    Wardrobe Stylist: Marie-Pierre Agostini
    VFX: Aaron Sjogren
    Animal Wrangler: Stephanie Ghantous
    SFX: Tyler Slade
    Post: Co3

  • Stadium Full of Soccer Fans Get Naked for CoolSculpting

    Stadium Full of Soccer Fans Get Naked for CoolSculpting

    A stadium full of soccer fans are so excited about losing weight that they get naked, thanks to one streaker who triggered the chain reaction. Well this one awesome way to advertise, created by Cutwater for CoolSculpting.

    “This is a category where no true brands exist. Products and services and the images typically used are a homogeneous blur,” said Chuck McBride, founder and executive creative director for Cutwater. “Our responsibility was to not just create a brand within the cosmetic medical device category but to create one that transcends into culture on the idea of self-confidence. Because it really isn’t about what you lose. It’s about what you gain.”

    Credits:
    Client: ZELTIQ® Aesthetics, Inc.
    Product: CoolSculpting®
    Agency: Cutwater, San Francisco

    Executive Creative Director / Copywriter: Chuck McBride
    Executive Creative Director / Art Director: Travis Britton
    Executive Producer: Daniel Tuggle
    Production Company: Interrogate Films
    Director: Jeff Labbe
    Executive Producer: Jeff Miller
    Line Producer: Sam Levene
    Editorial: Barbary
    Post Editor: Bob Spector
    Asst. Editor: Dani Sanchez
    Asst. Editor: Matt O’Donnell
    Executive Producer: Kristen Jenkins
    Smoke / Visual Effects: Greg Gilmore
    After Effects: Steve McEuen
    Sound Design: Pollen
    Sound Designer: Scot Stafford

  • Executive Search Firm Sends A Pitch To The Vatican

    Executive Search Firm Sends A Pitch To The Vatican

    Jason Associates is an executive search, training and development company. Using the conclave at the Vatican as inspiration, Jason Associates communicates, in an original and creative way, its services. BAR created an open letter to the cardinals meeting at the Vatican, that was published today in Público, one of the most important newspapers in Portugal. In the letter, Jason Associates showcases its experience in the selection of the best candidates for “leadership missions”. Even knowing that the decision will be, as always, “guided by the holy spirit”, the executive search company offers to share its experience and expertise with the conclave, so that the world can see white smoke rising from the chimney on top of the Sistine chapel as soon as possible.

    Created by the advertising agency: Bar, Lisbon, Portugal via:

  • Reebok Classics and Alicia Keys "Girl Inspired" TV Commercial

    Reebok Classics and Alicia Keys "Girl Inspired" TV Commercial

    The new Reebok commercial “"Girl Inspired"” is bold & beautiful, striking a chord and with a rhythmic intensity that is the fusion of music video and an all-out powerful brand spot for agency mcgarrybowen. Reebok and Alicia Keys have a new and exciting partnership and design collaboration. Alicia's first project with Reebok is the launch of her own signature collection, which includes a new take on the Freestyle Hi (also known as the 5411), Freestyle Double Bubble, Classic Nylon Slim and Princess.

    To support the launch of her new Reebok Classics signature collection, Alicia Keys is featured in this TV commercial directed by Samuel Bayer. Set to an exclusive version of her upcoming new single, Girl on Fire, the story showcases how Alicia inspires and empowers women through her soul-searching journey to the top. The story takes place in the world's greatest canvas and Alicia' hometown — New York City.

    Credits:
    Title: “Girl Inspired”: 30
    Advertising Agency: mcgarrybowen, New York, NY
    Executive Creative Director: Mark Koelfgen
    Associate Creative Director: Jamie Massam
    Associate Creative Director: Cooper Smith
    Account Director: Alison Stratten
    Account Supervisor: Heather Livengood
    Executive Producer: Steve Ford
    Assistant Producer: Nick Bourne
    Production Company: Serial Pictures NY & Serial Pictures CA
    Director: Samuel Bayer
    Executive Producer: Violaine Etienne
    Head of Production: Peter Fitzgerald
    Producer: Richard Berman
    Editorial Company: Cut + Run
    Editor: Gary Knight
    Assistant Editor: Zach Patten
    Producer: Melati Pohan
    Executive Producer: Rana Martin
    Telecine: Company 3, New York, NY
    Colorist: Tom Poole
    Visual Effects: Smoke & Mirrors, New York, NY
    Artist: Sam Caine
    Assistant Artist: Dan Bowhers
    Audio Post: Plush, New York, NY
    Mixer: Rob Fielack

  • Magners Now is a Good Time Advert | Director's Cut

    Magners Now is a Good Time Advert | Director's Cut

    Yesterday's gone and tomorrow will be, so life is all about enjoying the moment you're in. Magners' latest ad, featuring an ode to the 'here and now', and inspiring the nation's cider lovers to meet for a Good Time with Magners.

    Credits:
    Advertising Agency: The Red Brick Road, London
    Production: Sonny London
    Country: United Kingdom
    Director: Steve Rogers
    Creative Director: Matt Davis
    Creative Director: Richard Megson
    Art Director: Marcus Smith
    Copywriter: Tom Hopkins
    Producer: Charles Crisp — TAG Worldwide
    Business Director: Kate Modeland
    Sound: Factory — Tom Joyce
    Sound: Factory — Sam Robson
    Post production: Big Buoy — Flame — Mark Robinson
    Post production: Smoke and Mirrors — Grade — Mark Horrobin
    Editing Company: Speade
    Post production: Big Buoy — Producer — Barny Wright
    Editor: Sam Sneade

  • In Honor of Tony Scott | The Last Diet Mountain Dew "Livin' the Life" with Mark Cuban

    In Honor of Tony Scott | The Last Diet Mountain Dew "Livin' the Life" with Mark Cuban

    In honor of director Tony Scott (directed Hollywood hit movies Top Gun, Days of Thunder and Beverly Hills Cop II) who passed away this past Sunday at the age of 68, Great-Ads would like to honor Scott by featuring one of his last directorial works. The Last Diet Mountain Dew commercial entitled "Livin’ the Life" featuring Dallas Mavericks owner Mark Cuban offering up all sorts of luxuries for the last Diet Dew only to be rejected.

    Credits:
    Ad Agency: BBDO, New York
    Director: Tony Scott via RSA Films
    Art Director: Eduardo Petersen
    Copywriter: Christopher Cannon
    Director of photography: Jeff Cronenweth
    Editor: Skip Chaison
    Visual effects and post production: Smoke & Mirrors, New York
    Chief creative officer: Sean Broughton
    Head of production Amy Selwocki

    Director Tony Scott was a thrill-seeker in his personal life, an avid rock climber who also liked driving fast cars and motorcycles. Still, filmmaking was his real thrill.

  • Chris Paul Disappearing Act In New NBA Unbelievable is Big Commercial

    Chris Paul Disappearing Act In New NBA Unbelievable is Big Commercial

    The NBA is out with two new commercials, "The Disappearing Act" is directed by Spike Lee and stars Magic Johnson, Steve Nash, and Chris Paul.

    CP3 bursts on and off the court in a puff of smoke, so fast that at one point he leaves the court and appears at a table in a diner with other point guard greats, Magic and Nash. In a flash, CP3 is headed back to the hoop and scores!

    Credits:
    Ad Agency: Goodby Silverstein & Partners.

    Check out Chris Paul in the "Born To Assist" State Farm Insurance ad, this kid can act too.

  • Hyundai Ad Campaign — Valet Parking — Faster Acting

    Hyundai Ad Campaign — Valet Parking — Faster Acting

    Mighty director Alexander Paul recently lensed a three-spot package promoting Hyundai's Genesis R-Spec and Equus vehicles.

    Faster Acting focuses on a test driver guiding his Genesis R-Spec around a test course. As he bolts over the track in a squeal of smoke and speed, Paul shows us the car from multiple angles, including a goosebump-inducing view from behind the wheel. Valet Parking is a slow-motion spiral through the skylines and boulevards of Manhattan. As a couple gazes out the window of their Equus at the Guggenheim Museum in wonder, the valet nearly drops his client's keys watching the car roll past, and a narrator reminds viewers that J.D. Power recently ranked the ride highest in the vehicle appeal category for premium cars. Review begins with the oft-heard expression, "You can't always get what you want"; a Hyundai with a GDI engine navigates through the back roads of the Hamptons, its relaxed driver allowing his GPS navigation system to lead him pass hedgerows and summer estates as he sinks into the elegant leather interior. A final shot of the vehicle's sleek exterior proves that getting everything one wants in a car is quite possible.

    "It was a real pleasure being able to interpret Hyundai's message with a great deal of artistic freedom," stated Paul. "Visually speaking, I wanted to give all three spots a distinct look and feel, reflecting both the raw experience of the car and the landscape in which it's being driven. While the fluidity of Valet and Review convey the elegance of the models, the sharp, precise cuts Faster Acting evoke speed and performance. We made the most of all three shoots, especially Valet, when the earliest snow blizzard in New York's history called for some much-welcomed improvisation."

    "Alexander's love of cars is evident in his work," noted EP Eric Bonniot. "He treats them with a unique sense of humanity, giving them character through the stories he tells. Shooting these spots was a lot of fun for us because Hyundai is really in touch with its audience, and its new line of vehicles are an absolute knockout."

    Credits:
    Client: Hyundai
    Spot Title(s): Valet Parking, Faster Acting, Review
    Agency: Innocean
    CD: Ed Miller
    AD: Tyson Brown
    Copy: Cooper Olson, Jonathan Hum
    Prod Co: Mighty Film Co.
    Director: Alexander Paul
    DP: Stephan Von Borbely
    EP: Eric Bonniot
    Producer: Susanne Porzelt
    VFX: Liquid
    Lead VFX Artist: James Bohn
    VFX Artist: David Parker
    Producer: Terry O'Gara
    Editorial Co: Spot Welders
    EP: David Glean
    Senior Producer: Carolina Wallace
    Editor: Michael Heldman
    Asst. Editor: Patrick Murphree
    Telecine Co: New Hat
    Mixer: Bob Festa
    Shoot Location: NYC, Hamptons, Alabama

    Attribution: Written content created by TRUST: http://www.trustcollective.com
    Under Creative Commons License: Attribution Share Alike

  • Lowe's Commercial — Gas vs Charcoal The Official Trailer

    Lowe's Commercial — Gas vs Charcoal The Official Trailer

    Lowe's has some fun with the great BBQ debate in their latest ad; Gas vs Charcoal.

    Where there's smoke...there's a fiery debate.

    It's gas versus charcoal, and it pits neighbor against neighbor, husband against wife, father against son. So what's your choice?

    You like a self-starter that's ready to go when you are? Or do you like the intense heat and flavor only a bag of briquettes can bring?

    Are you a control freak that craves precision when the heat is on? Or do you find yourself wanting to be with the hottest grill around?

    So come on, America, it's time to don the aprons...choose your weapons...and grab one of these, because a silly hat makes everything that much cooler.

  • "The World Is Listening" The Grammys Ad Campaign

    "The World Is Listening" The Grammys Ad Campaign

    The Recording Academy® and TBWA\Chiat\Day have teamed for the sixth year to promote the 55th Annual GRAMMY Awards® with the ad campaign "#TheWorldIsListening." The 55th Annual GRAMMY Awards (www.grammy.com) will be held on Sunday, Feb. 10, 2013, at the STAPLES Center in Los Angeles and will be broadcast live in HDTV and 5.1 surround sound on the CBS Television Network.

    "Slammed Door" featuring Rihanna above and below is "Soundcheck" with The Black Keys and voiceover by Dr. John

    "#TheWorldIsListening" campaign features both established and up-and-coming artists across a variety of print, out-of-home and digital communications, as well as three TV commercials. The first commercial, "Slammed Door," tells five-time GRAMMY® winner and current nominee Rihanna's story. The second commercial, "The World is Listening," features artists including the Kills, Snoop Lion and Taylor Swift alongside emerging artists such as Grace Potter, Kishi Bashi and Dam-Funk. Two-time GRAMMY winners and current nominees the Black Keys will appear in the forthcoming commercial titled "Soundcheck."

    At the heart of this year's "#TheWorldIsListening" campaign is a newly created Web site, www.grammyamplifier.com, which allows musicians to share their tracks via SoundCloud for a chance to have their music tweeted out by a panel of musical icons, including Linkin Park, RZA, and Snoop Lion. While social media has given musicians more ways to share their sounds than ever before, the online music space is increasingly fragmented. As a result, it gets more difficult for emerging artists to be discovered. "#TheWorldIsListening" campaign and the GRAMMY Amplifier aims to help solve this problem by exposing new artists through social platforms — with the ultimate goal of discovering artists with the potential to be the next generation of GRAMMY winners..

    "This year's campaign highlights the raw emotion and desire of the artist's journey, and is amplified via social media in order to draw more music fans into an engaged music conversation," said Evan Greene, Chief Marketing Officer of The Recording Academy.

    Patrick Condo, Creative Director, TBWA\Chiat\Day, said, "Sure, the music industry embraces fame — but music always comes first. From RZA to Rihanna, to the young girl taking her first piano lesson, it's their passion for the craft that will, ultimately, lead them to the public and then fame. This year's campaign celebrates this passion and the talent as burgeoning artists embark on that quest for fame."

    All of the campaign materials prominently feature the hashtag #TheWorldIsListening, a first in GRAMMY history and a testament to the role of social media with regard to the GRAMMY telecast. In February 2012, the 54th Annual GRAMMY Awards generated more than 13 million social media comments making it the biggest social media event in the history of television at the time.

    "The World Is Listening" 55th GRAMMYs Full Campaign Credits:
    Artists: The Black Keys, Gary Clark Jr., DaM-Funk, The Gaslamp Killer, Jim James, Kaskade, The Kills, Lianne La Havas, Linkin Park, Moon Duo, Nas, Ozzy Osbourne, Papa, Grace Potter, Rihanna, RZA, Simian Mobile Disco, Snoop Lion, Taylor Swift, Anthony Valadez, Warpaint, Patrick Watson, Jonathan Wilson.

    Global Creative President: Rob Schwartz
    Executive Creative Director: Patrick O’Neill
    Creative Directors: Patrick Condo & Bob Rayburn
    Associate Creative Director/Copywriter: Eric Haugen
    Associate Creative Director/Art Director: Kirk Williams
    Art Directors: Hillary Coe, Rebecca Ginos, Katie Dittman
    Executive Director of Integrated Production: Richard O’Neill
    Executive Producer: Sarah Patterson
    Producer/Music Supervisor: Michael Gross
    Assistant Producer: Whitney Fromholtz
    Director of Creative Technology: Ricardo Diaz
    Account Director: Michele Tebbe
    Management Supervisors: Mike Peditto & James Aardahl
    Account Supervisor: Daryl Conui
    Group Planning Director: Rad Tollett
    Digital Strategist: Kyle Luhr
    Business Affairs Managers: KK Davis & Lisa Lipman
    Typography Design: I Love Dust

    DIGITAL PRODUCTION
    Music Supervisor: Liza Richardson
    Creative Technologist: David Riegler
    Tech Lead: Gevorg Ablabutyan
    Senior Developers: Marcelo Duende & Jake Edur
    QA Lead: Lester Broas
    QA Engineer: Walter Velasquez
    Senior Producer: Justin Taylor
    Producer: Kiley Story
    Tech Lead: Mike Bucks
    Technology Manager: John Byrne

    PRINT & OOH PRODUCTION
    Photographer: James Minchin
    Executive Art Producer: Karen Youngs
    Print Producer: Matthew MacDonald
    Project Managers: Jane Martin, Collin Beckles
    Creative Retouching: Arthaus
    Prepress: E-Graphics

    FILM PRODUCTION
    Director: Saam Farahmand
    Production Company: Furlined
    President: Diane McArter
    VP Executive Producer: Eriks Krumins
    Producer: Dave Robertson
    Original Music, Sound Design, & Mix: Barking Owl
    Creative Director: Kelly Bayett
    Mixer: Brock Babcock
    Sound Design, "Slammed Door" and "Soundcheck": Barking Owl & Michael Anastasi
    Editorial: Arcade
    Editor, "The World is Listening": Kim Bica
    Editor, "Slammed Door" and "Soundcheck": Greg Scruton
    Post Producer: Kirsten Thon-Webb
    Managing Partner: Damian Stevens
    Executive Producer: Nicole Visram
    Assistants: Dean Miyahira, John Jenkins, Pete D'Andrea, Laura Sanford
    Visual Effects: The Moving Picture Company
    Creative Director / VFX Supervisor: Paul O’Shea
    Smoke Artist: Mark Holden
    Telecine Artist: Ricky Gausis
    Producer: Juliet Tierney
    Executive Producer: Asher Edwards

  • Oral-B Celebrates The Power Of Dad In New Ad

    Oral-B Celebrates The Power Of Dad In New Ad

    Your dad has always had the power to make you smile, now Oral-B wants to help you power up his smile in return.

    Make your dad smile by sending him this video, or by sharing your favorite dad memory on http://powerofdad.com or by just letting him know that Oral-B is donating $25,000 to March of Dimes in his honor

    Credits:
    Agency: Publicis Kaplan Thaler, NY, USA
    Senior Vice President, Creative Director: Mark Ronquillo
    Art Director: David Drayer
    Copywriter: Heather Stiteler
    Senior Producer: Deanna Shenn
    Sound: Sound Lounge
    Mixer: Glen Landrum
    Post Production: Cutting Room
    Editor: Conor O’Flynn
    Post Executive Producer: Melissa Lubin
    Post Producer: Kristine Polinksy
    Finishing: Light of Day
    Finishing Producer: Aynsley Connell
    Smoke Artist: Peter Charles
    GFX: Leo Nguyen
    Flame Artist: Colin Stackpole
    Head of Production: Kristen Barnard