Who babysits the babysitter? In a new video promoting the American Red Cross’ Babysitting Basics online course, Tool Director Erich Joiner takes viewers through a tour of worst-case scenarios for childcare amateurs and parents alike.
Do you know how to calm a crying baby? Or how to handle a conflict between two children? How about what to do if a child has a tummy ache? These babysitters didn't know the answers to these questions. You can learn how to help kids have fun, while keeping them safe and following household rules with Babysitting Basics online course and Babysitter's Training classroom course from the Red Cross.
Credits: Client: American Red Cross Spot Title: “The Babysitter You Don’t Want to Be” Air Date: May 2013
Agency: BBDO, Atlanta EVP, Management Director & Chief Marketing Officer: Rob Cherof SVP, Executive Creative Director: Cabot Norton Account Supervisor: Erica Schmidt Senior Account Executive: David Welday Broadcast Producer: Todd Johnson Art Director: Christy Schneider Senior Copywriter: Scott Biear Broadcast Business Manager: Ashley Cummins
Production Company: Tool Director: Erich Joiner EPs: Brian Latt, Dustin Callif, Oliver Fuselier
Ted Danson is the voice of a great new commercial suggesting we forget about all our stuff do something something different this year for Christmas.
The "Stuff" ad created by BBDO, New York reminds us what a waste of time all this stuff really is, and I love the spot, Danson's beautiful voice doesn't hurt either.
Credits: Agency: BBDO CCO: David Lubars Client: Red Cross EVP: Linda Honan ACD/Copywriter: Nick Sonderup ACD/AD: Kim Haxton Sr. Producer: Jesse Brihn Prod. Co.: Elastic Director: Andy Hall CG Lead: Kirk Shintani Music: Search Party Sound Design: POP Sound
Meet Ton, founder of Tons Mustard which happens to be Hollands most environmentally friendly mustard factories, if not the world's. Earlier last year Ton saw a charity auction for the Dutch Red Cross where the highest bidder won a free 30 second TV commercial which would be created by the Amsterdam creative agency Indie, gratis of course.
The video above gives us a brief look into the organic mustard and mayonnaise producers way of life and his vision to what he wanted his commercial to be.
Below is this winning final cut of the commercial that premiered two nights ago, an estimated 2.5 million viewers tuned in to see the Tons Monsterd ad and it was absolutely brilliant.
Credits: Ad Agency — Indie, and discovered via Amsterdam Ad Blog.
The exhibition which opened on July 2 at the Musee d’histoire de Nantes, was organized in partnership with the Byzantine and Christian Museum in Athens, and offers a chance to discover the exceptional objects from the Refugee Treasures exhibition presented in 2009 in Athens, and a selection of items conserved in France that will be presented for the first time.
The treaty imposed the exchange of civil populations and defined the terms of forced migration on both sides of the Aegean Sea. 1.3 million Greeks and 400,000 Muslims were forced to leave their homes, leaving their belongings behind.
Icon of Saint Catherine. Late 17th century [Credit: Byzantine and Christian Museum, Athens]At the moment of their exile, many of the Greek men and women of Asia Minor left with their religious icons, or those from their churches. These precious, sacred, or protective objects established a link between an old and a new country, between an old and a new life.
Today, some icons in France act as a testament of a migration extending far beyond Greece’s borders.
Silver revetment of icon depicting St. George killing the Dragon. From a Smyrna workshop, 1878 [Credit: Byzantine and Christian Museum, Athen]Each one tells a story.
Exhibition curator: Kiriaki Tsesmeloglou, member of the Icon Network association, restorer and conservator of painted works.
The exhibition will run through November 13, 2016.
Source: Musee d’histoire de Nantes [July 08, 2016]
Puma introduces us to it's newest technology in running shoes with the commercial above for PUMA Mobium shoe, the running shoe that was inspired by cats, yes cats, see video below.
A cat's paws contract to provide propulsion and expand to provide cushioning. PUMA Mobium Elite's Expansion Pods, inspired by a cat's paw, adapt to your foot with every step. Welcome to Adaptive Running.
Press: PUMA Launches The Nature of Performance in 2013. PUMA Celebrates A Year Of Innovation With Groundbreaking Performance Product Introductions & New Campaign Launch 2013 signals a pioneering year for PUMA, as the global sportlifestyle brand re-energizes its performance positioning through the introduction of a new cross-category performance platform — The Nature of Performance. The Nature of Performance underpins a new creative and marketing campaign, in addition to serving as the inspiration for a collection of innovative new products in the Football, Running, Training and Fitness categories.
PUMA's Nature of Performance platform is a red thread that unifies all of PUMA's performance categories with a consistent voice, look and feel. Grounded in nature and the athlete's innate desire to perform at their best level, The Nature of Performance takes us on a journey that is at once personal and universal. Through it, we come to understand certain campaign insights:
The Nature of PUMA Football: Whether it's in your nature to be power hungry, a glutton for speed or a control freak, PUMA builds inspired products to amplify you and your team's instincts.
The Nature of PUMA Running: It's in our nature to disrupt the monotony of running. It's making a routine run feel fresh again, and it's in our nature to get you out the door.
Similar insights have been developed for PUMA Golf, PUMA Training, PUMA Fitness and PUMA Ecosphere and will feature in the creative executions for each. Created in collaboration with advertising partner Droga5, the Nature of Performance campaign for ATL and BTL features the product as hero in each treatment, with a minimalist deconstructed "set" using a simple gray background, exposed staging and technical features, and athletes in motion showcasing the 'epic moment' of athletics. Stylistically new for PUMA, the Nature of Performance creative is designed to evoke a visceral reaction and tap into our nature as performance athletes.
PUMA also partnered with video production house Juliet Zulu to develop a series of technical films and TVCs for The Nature of Performance that will roll out online, by category, beginning in February 2013.
"With The Nature of Performance, we've found our own unique voice within the performance space," said Filip Trulsson, Director of International Marketing at PUMA SE. "The platform works across all of our sport categories and offers a compelling and effective way to convey pinnacle performance PUMA products and the user experiences at its most natural state."
The Nature of Performance platform launch coincides with a series of innovative new product introductions in Spring/Summer 2013, including ground-breaking footwear and apparel styles for Running and Training.
PUMA Mobium Elite is a first generation PUMA Adaptive Running™ shoe that's built on a system of interdependent technologies that are proprietary to PUMA. The patent-pending technologies of the Mobium Bands, the Windlass Chassis and the Expansion Pods work together allowing the shoe to expand and contract as the foot naturally does through the gait cycle. PUMA has identified this new category of running — Adaptive Running — after two years of intense biomechanical research, development and testing. PUMA Mobium Elite encourages a more natural movement and efficient stride.
In addition to innovative new product introductions, PUMA is also introducing for 2013 a unique naming and labeling concept designed to make it easy for consumers to identify which products best fit their performance needs. The PUMA CELL system consists of 14 CELL names, each of which corresponds to a specific key performance benefit — dryCELL for moisture management, visiCELL for increased visibility and powerCELL for compression, to name a few. PUMA CELL is a proprietary system the brand has developed to ensure product benefits are clearly communicated and identifiable to the consumer.
I love everything about this campaign, especially Puma Designer Raymond Horacek (video below) who quotes the great architect Antoni Gaudi, "...man does not create, he discovers" in his design process. Raymond and the PUMA Innovation Team studied the way big cats move and how the human foot changes in length, height and proportion during the running step that gave birth to Adaptive Running.
Credits: Creative Advertising Agency: Droga5 Video Production House: Juliet Zulu
