Sable Starr

Okay, so maybe I will never actually dress (or act) like Sable Starr, the "supergroupie" who, in the 1970s, was notoriously linked to such stars as David Bowie, Iggy Pop, and Johnny Thunders of the New York Dolls. I do, however, totally love this photo of her here:

Sable Starr and Iggy Pop

How great is that little ensemble? I love the hat and sunglasses, and the shirt is too cute. It's crazy to think that Sable Starr and other teenage girls flaunted their way onto the rock scene at as early as thirteen years old! They sure had guts.

I recently read an article entitled "Rock Groupies and Feminism" on Rachel Rabbit White's website, where I learned a lot about the "groupie babies" of the 1970s. Did you know that there was even a magazine (that ran for only five issues) centered around groupie lifestyle? The magazine was called Star, and you can find excerpts of it here.

I totally admire this chick for owning her style. She wasn't shy about taking risks or wearing something crazy to get attention, and that's pretty cool. I'm looking forward to reading more about Starr's very unique teenage lifestyle and her escapades across LA.

Get ready for whole lot of Beyonce during the 2013 Superbowl, Pepsi announced the Big Games half time performer will also be appearing on Pepsi cans and I'm assuming we wont be surprised to see here in one of Pepsi's Super Bowl ads this year. Read the full scoop at Brand Channel HERE.

The Fact Brief:

Pepsi is announcing a true creative and wide-ranging global collaboration with worldwide music icon, Beyoncé. Together they will collaborate in developing new content and innovative ways to engage fans, consumers and retailers to benefit both brands.

• Beyoncé is our partner and Brand Ambassador for Pepsi. Pepsi has had a relationship with Beyoncé for more than a decade – she first served as a Pepsi spokesperson in 2002.
• Since then, she has become a global pop culture phenomenon – arguably one of the biggest pop stars in the world — winning 16 GRAMMY® awards and selling more than 100 million albums worldwide.
• The multi-faceted collaboration with Beyoncé includes:
• Establishing the Creative Development Fund, a resource devoted to the co-creation of innovative and relevant consumer content.
• Collaboration on design – in addition to having her image on a can or bottle, she is working with us on the design of all materials related to the partnership.
• Beyoncé starring in a new “Live for Now” global TV commercial, currently planned for release in early 2013
• Beyoncé will be appearing in print and out of home advertisements for Pepsi. She will also be visible in-store and on-premise through materials such as shelf promotions, in-store displays and in-store advertising.
• The Beyoncé partnership is the lead example of how Pepsi is pioneering a new way for brands to engage with musical artists, moving from sponsor to partner. This creates a creative and commercial collaboration that serves both artist and brand.
• Beyond the partnership with Beyoncé, we are using our global scale and scope to create a platform to support multiple country-specific Pepsi musical artists.
• With our music program, we can excite our existing fans and attract new consumers to Pepsi, connecting their love of music with the refreshing experience of drinking Pepsi, driving sales of Pepsi globally.
• Our retail partners love music partnerships and are ready to embrace this relationship because Pepsi has a proven record of promotions that drive store traffic and sales.

Chief Stylist Rachel Zoe is ready to style you in the newest commercial for Shoe Dazzle featuring the music "I Love It" by Icona Pop and some of Rachel Zoe's favorite shoes.

The Mid-June preview commercial features the music "Dance it, Dance all" by The Easton Ellises.

Credits:
Client: ShoeDazzle
Creative Advertising Agency: SelectNY
Country: United States of America
Director of Creative Strategy: James Moore
Senior Art Director: Roxane Zargham
Managing Director: Angela Pih
Director: Maz Makhani
Production Company: Factory Films
Director of Photography: Maz Makhani
Executive Producers: Peter Martin/Nicole Ehrlich
Producer: Steven Johnson
Set Design: David Courtemarche
Editor: David Binns
Music House: Atlantic Records
Artist: Icona Pop

Google this morning released its annual “Zeitgeist 2012: Year in Review” list and accompanying video that looks back at the most popular and fastest rising search terms of the year. To create the video, for the third year in a row, Google tapped LA-based creative agency, Whirled, and the company’s founder, Scott Chan as director.

The goal of the Zeitgeist videos is to connect with people through the story and emotion of the year’s highlights, which in 2012 includes news making events and culture across politics, sports, pop culture, music and more that range from Felix Baumbarter’s supersonic free fall, the Olympics, elections around the world, Hurricane Sandy to pop music sensations, all in a less than three minutes. The Zeitgeist videos for 2010 and 2011, also created by Whirled, have become two of the most watched videos from Google.
The 2011 Google Zeitgeist has had over 8 million views, see it HERE .

1.2 trillion searches in 146 languages, What did the world search for in 2012?
Visit Google's 2012 Zeitgeist here http://google.com/zeitgeist

Credits:
LA-based creative agency Whirled .
Directed by Scott Chan.

A new video popped up earlier this to promote the new Iggy Pop and the Stooges album Ready to Die (out April 30 on Fat Possum),in the ad we see Iggy surrounded by beautiful women at a pool, complaining about being on a major label and "losing touch with the common man." He pleads with his manager to find him a new label..."I have got to get off this major-label system before it kills me. I don’t care about the money. Where’s my integrity?"
Which takes us to a shot of Iggy picking up trash in a park saying, "Hey, listen. You have got to get me off of this indie label," adding. "I handed [the record] in a month ago. Haven’t heard from them. The check bounced!"..."They’re from Mississippi!" a banner pops up that reads "Proudly released on Fat Possum Records from Oxford, Mississippi."
via:

Scion has announced today that their lifestyle gallery and retail space on Melrose Ave. in Los Angeles, called the Scion A/V Installation, will host cult fashion label Hood By Air for a month long installation opening May 18.
"Scion's goal is to continually support influential and emerging artists with the opportunities and resources that otherwise might be unavailable to them," says Jeri Yoshizu, manager of sales promotions at Scion, "Hood By Air was a brand we felt would really embody the conceptual retail experience we set out to deliver through this gallery space."
The Scion A/V Installation is a retail and gallery environment that merges Scion product and lifestyle for the first time by offering consumers the opportunity to test-drive vehicles from the space itself. "Scion A/V Installation is a step in a more interactive direction for the retail gallery," says Yoshizu, "The focus of the space is affordable artwork, and limited edition products. Adding a test drive component moves Scion and our art initiatives closer to each other than they've ever been."
The Scion A/V Installation project will bring New York City based fashion label Hood By Air to the west coast for the brands first pop up retail installation. "The partnership between Scion and Hood By Air was a natural step for the cultural strategy we focus on," explains Jeri Yoshizu, manager of sales promotions at Scion, "Scion A/V hosted a concert in Brooklyn with A$AP Rocky. It was during an interview with the rapper that we first began the Hood By Air conversation. It became clear that this would be a perfect partnership to shed light on the work we are doing at Scion and also support these emerging talents across the music and art worlds."
The Scion A/V Hood By Air pop up exhibition, entitled "MORPH," will serve as the debut of a capsule luggage concept collection and feature three silicone art objects inspired by hiking luggage, tattooed skin and jewelry piercings as the focal point for the exhibit. On May 18th the Scion A/V Installation space will be transformed into a space reminiscent of a high school locker-room wherein the limited edition products will be sold for the duration of four weeks. Scion A/V has partnered with Hood By Air to produce an entire inventory of limited edition Hood By Air items that will sell within the space, including but not limited to the coveted Hood By Air Classics t-shirt collection in never before seen color-ways, backpacks, posters, water bottles, Emory boards, small accessories and more.
The opening reception of the Scion A/V Presents: Hood By Air "MORPH" will be held on Saturday, May 18th from 7 – 10 p.m. at the Scion A/V Installation, located at 7667 Melrose Ave, Los Angeles, CA 90036.
The Hood By Air exhibit will be present within the Scion A/V Installation space for the duration of four weeks following the opening reception and close on June 16th.
Credits: Creative Agency — Sydney Reising, New York.

See the house that FreeFest built in this Virgin Mobile ad raising awareness and money for the cause, the spot also introduces this year lineup. A few of the bands you can expect include: Icona Pop, Pretty Lights, Vampire Weekend, and Kaskade.

This year, the residents of the Sasha Bruce RE*Generation house want to share the 2013 Virgin Mobile FreeFest lineup.

Every year, Virgin Mobile FreeFest raises money for people without homes. With your generous donations, they were able to open the Sasha Bruce RE*Generation house.

Pro Skater Eli Reed teams up with Playboy for “Lost Paradise,” a short film featuring Reed skating the Playboy Mansion. Check out the short film, sponsored by Diamond Supply Co. and Tenga, wherein the skater takes a nasty fall in New York City’s Chinatown and consequently wakes up in the Playboy Mansion to the likes of Playmate’s Kayla Collins, Ashley Doris, Carly Lauren, Crystal McCahill, Jaslyn Ome, Tiffany Toth, and Dani Mathers.

Eli Reed teamed up with Playboy.com to romanticize the imagination of a New York City skater in “Lost Paradise”. As he skates through the sweltering, concrete island that is NYC he takes a nasty spill and wakes up in easy, breezy Beverly Hills. His eyes flutter open to find himself draped in women inside of the Playboy Mansion. He finds paradise in the arms of Playmates Kayla Collins, Ashley Doris, Carly Lauren, Crystal McCahill, Jaslyn Ome, Tiffany Toth, and Dani Mathers.

As we watch pro skater Eli Reed skate around the forbidden Playboy Mansion in his flamingo pink Marc Jacobs suit, we are met with visually stunning imagery of Hugh Heffner’s iconic home. The film is a new twist on an old favorite. Babes, boards and bunnies.

Ronaldo de Assis Moreira, better known as the Brazilian footballer Ronaldinho, cost himself a Coke sponsorship worth $750,000 for drinking a can of Pepsi at a recent press conference.

Ronaldinho stunned Coke chiefs by turning up at a press conference and sipping nonchalantly from a can of Pepsi, their arch-rivals’ fizzy pop. Furious bosses at the Atlanta-based firm immediately demanded that the plug be pulled on his huge endorsement deal, according to a report in the ‘O Estado de Sao Paulo’ newspaper.

"The fact that the player has appeared with a can of Pepsi was the straw that broke the camel’s back,” Coca Cola marketing chief Marcelo Pontes told reporters. “The sponsorship had become embarrassing."

This should get pretty entertaining over the next few days.
via: SI.com

END7 asked celebrities including Emily Blunt, Eddie Redmayne and Priyanka Chopra to watch a powerful new video. See how they reacted to people suffering from neglected tropical diseases. The Public Awareness (PSA) ad campaign, called "How to Shock a Celebrity" begins by showing us the reactions of famous actors and musicians watching video of tropical-disease sufferers, the clip then turns us viewers to watch.

Most people have never heard of these seven diseases, but as you'll see on the video, NTDs can be horrific and are a major reason why poor communities stay trapped in poverty. It costs just 50 pence to treat and protect one person for an entire year. Visit http://www.end7.org/ to take action today. We would love for you to join us on the journey to 2020 — together we can see the end!

END7 aims to raise the public awareness and funding required to cover the cost of distributing medicine and setting up treatment programs for NTDs. A big problem is that NTDs affect neglected communities — the world's poorest people. So END7 is about providing them with a voice to help address a big problem. Emily Blunt ("Salmon Fishing in the Yemen," "Devil Wears Prada"); Eddie Redmayne ("Les Miserables," "My Week with Marilyn"); Tom Felton ("Harry Potter" series); Yvonne Chaka Chaka (South African pop star); Tom Hollander ("Pirates of the Caribbean," "Pride and Prejudice"); and Priyanka Chopra (leading Bollywood actress and international recording artist) are featured in the video and are END7 supporters. Visit http://www.end7.org/ to join the fight.

1. Bear vs. Trailer
In this classic Twinkies ad, a bear tears open a yellow trailer because it looks like a Twinkie, and is disappointed to find that all there is to eat inside is humans and mutters “Where’s the cream filling?”

2. "Celebrating 90 years as America's favorite chocolate cupcake"

Happier times, back in 2009 Hostess celebrated 90 years of goodness with the cup cakes.

Credits:
Advertising Agency: Bernstein-Rein.
Executive Creative Director: Arlo Oviatt.
Creative Director: Elizabeth Paolini.
Art Director: Paul Prato.
Copywriter: Becky Ervin

3. From 1970 The Twinkies "Space Kids" Commercial

4. Bye bye to the Hostess Ho Hos — Another 70's Commercial

5. Another vintage ad celebrating 40 years of the Hostess Ding Dongs

Ding Dongs — named for chiming bells used in vintage Hostess television commercials — are ringing 40 sweet years as one of America's all time favorite snack cakes. Just one bite of the iconic chocolate cake enrobed with chocolate icing and Hostess' signature rich creamy filling leaves little doubt as to the source of Ding Dongs' enduring appeal.

6. "It's A Kids World" A 1976 Hostess Commercial

A kid's world is a special world and Hostess is a part of it- Hostess and kids, they go together...well they did but not anymore: -(

7. Hostess Fruit Pies The Magician commercial from 1973

Fruit Pie the Magician was first introduced in 1973! Created by artist Don Duga.

8. Let's Not Forget The Hostess Chocodiles.

These chocolate-covered Twinkies had a fierce following.

9. 1986 Hostess Pudding Pie Commercial

From 1986, this Pudding Pie ad featured a young Joey Lawrence.

The news that Hostess Brands Inc. is shutting down operations in the U.S. is particularly sad as it represents the death of an iconic brand, a brand that has been part of American pop culture for years.

New York Red Bulls soccer star Thierry Henry collaborates with Brooklyn pop-artist Tristan Eaton to create a 24 x 21 ft mural inspired by the City of New York. The result: sports meets art in an urban setting.

Credits: Production Company — RehabStudio, mural artists include Peachbeach, Lucia Ferro, Petros Xristoulias, and Ricardo Drummon.

Who is Really Famous? Mother knows best Celebrities are everywhere these days – but which are genuinely famous, and how do we tell? Who is Really Famous?, an online game launched today by Mother London, sets to answer just that – by using mothers as a cultural barometer of real fame.
Who is Really Famous? is the creation of Feh Tarty, creative director at Mother, who explains: “Throughout my career in advertising, I’ve had the opportunity meet some famous people. But when I would share these experiences with my mom, in more cases than not, she would have no idea who a person was. I would jokingly say to friends that no one is really famous unless my mom knows who they are. So I decided to find out who actually is, according to my mom, by making a film and asking her which names or faces she recognized.”
On Who is Really Famous the films are broken down into categories such as Pop Stars, Royals and Icons & Legends. Playing the same game on the site with your mother, you are asked to select photos of at least 20 celebrities and then ask your mother whether she recognizes them. If she doesn’t recognize either their name or face, then they are not famous. End of story.
Spending time with your mother is one of the key features of the game – you have to be together to play. In making the film of the game, Feh comments “It was one of the most fun conversations I’ve had with her. I learned so much more about her values, her interests, and also some people I never guessed would be on her radar. The experience had such a positive impact on me that I wanted others to have their own experience with their moms.”
The answer and comments about the celebrities are recorded on the website creating a constantly updated poll of the least famous celebrities – will it be Pete Doherty, Kanye West or Katy Perry who will be the least well known? Or someone else? Find out and play Who is Really Famous? on www.whoisreallyfamous.com

Nuggets of Nostalgia: DickiesStore Discovers Marketing Material from Decades Ago Having recently happened upon an archive of advertising artefacts, DickiesStore is happy to release a wealth of ad campaigns from as far back as the 1930s. This treasure trove of relics has got many retrophiles revelling in the rich history of this couture-centric print media that has been unearthed.
Although the sentiment and commitment to designing top quality workwear and fashion forward casual wear has remained consistent throughout Dickies’ history, these newly discovered gems clearly trace the ebb and flow of advertising and marketing methods over the past 90 years.
The Williamson-Dickie Manufacturing Company faced challenging times in its early years, as the Great Depression was crippling the US economy. But as sturdy and tough as the workwear they were designing, the company weathered the storm and set a benchmark in the industry, marketing themselves as the all-American clothing brand.
As the 50s came around a great emphasis was placed on Dickies being the premium retailer of attire for the “man of production”. On a societal level times have changed dramatically since then but at that point [see image 2] advertising clearly addressed the fact that Dickies manufactured workwear that was easy wearing, easy looking and easy to maintain.
Dickies advertising of the 1960s shifted focus somewhat, catering towards the cool kids on campus. The brand identified that scholars wanted to look good and feel comfortable both in and out of class.
As they introduced imagery of motorcycles and sports cars, the marketing material from the late sixties that DickiesStore recently uncovered clearly spoke to an audience who led a care-free but fashion conscious lifestyle.
In the late 70s and 80s the Dickies brand broke through with a range of funky apparel that really identified with the pop generation. Dickies exemplified what it meant to be hip, cool and colourful. This sense of fun went hand-in-hand with their continuous pursuit of producing durable and comfortable clothing. Dickies also began more powerfully introducing their iconic logo — the horseshoe – into their campaigns and although it represents a solid, reliable product, when it comes to the manufacturing of top quality workwear, Dickies isn’t in need of any extra luck. via: DickiesStore Blog.

The new NBA Finals 2013 ad campaign, "FOREVER is BIG" celebrates Dirk Nowitzki in "Forever Dirk."

The first to celebrate current NBA players who are on their way to becoming legends because of successful Finals moments that live on and resonate in pop-culture forever. In this commercial, we see Dallas Mavericks superstar Dirk Nowitzki make an incredible signature fade away jump shot in Game 6 of the 2011 NBA Finals against the Miami Heat. Dirk remains suspended in time as we see this same iconic moment depicted all over the world in various ways, from cardboard cutouts to toy figurines, representing the different ways the moment is remembered in our collective consciousness. The spot ends by returning to the scene of the play to find Dirk suspended forever in place where this game-changing moment happened. "FOREVER is BIG."

Credits:
Ad Agency: Goodby, Silverstein & Partners, USA
Executive Creative Director: Jeff Goodby
Creative Directors: Nick Klinkert, Adam Reeves
Copywriter: Nick Morrissey
Art Director: Tim Green
Producer: Benton Roman

Ted Danson is the voice of a great new commercial suggesting we forget about all our stuff do something something different this year for Christmas.

The "Stuff" ad created by BBDO, New York reminds us what a waste of time all this stuff really is, and I love the spot, Danson's beautiful voice doesn't hurt either.

Credits:
Agency: BBDO
CCO: David Lubars
Client: Red Cross
EVP: Linda Honan
ACD/Copywriter: Nick Sonderup
ACD/AD: Kim Haxton
Sr. Producer: Jesse Brihn
Prod. Co.: Elastic
Director: Andy Hall
CG Lead: Kirk Shintani
Music: Search Party
Sound Design: POP Sound

Look for this Summer's Honda Civic Tour featuring Maroon 5 to mark the pages of history. Watch as members of M5 talk about the tour and the specially customized Civic Si Coupe.

Brushed is Maroon 5's signature color scheme, the Si Coupe stands in tribute to the pop-rock powerhouse. Frontman Adam Levine stated the goal was to capture the bands iconography, expressing M5's essence and live experiences, channeling it into their race-inspired design.

Credits:
Created by The Marketing Factory Inc.

Psy is Crackin Gangnam Style in the Wonderful Pistachios commercial.
Korean pop sensation, PSY, gets crackin' with Wonderful Pistachios #crackinstyle. First aired during the 2013 Super Bowl.

Take a look at the behind the scenes action on the set of the Wonderful Pistachios Super Bowl 2013 commercial below.

Press: Samsung Electronics has today revealed a new UK marketing campaign for its Galaxy Alpha smartphone. The £10 million campaign which includes TV, print, PR, search, social media, digital display and out-of-home, takes Samsung into new territory with the launch of an epic TVC featuring pop star Lily Allen.

The TVC will debut in the UK from this Saturday, 20th September with a one minute primetime spot. As the latest member of Samsung’s popular Galaxy smartphone range, the TVC demonstrates the role the Galaxy Alpha plays in the lives of everyday Britain, capturing the spirit, diversity, quirkiness and vibrant culture of the people that live here.

Filmed on location around England and directed by the acclaimed Josh & Xander, the TVC ‘Right up our street’ is set to the soundtrack of Lily Allen’s ‘As Long As I’ve Got You,’ and features the Galaxy Alpha throughout, showing it naturally entwined in the everyday lives of Alpha Britons, who embody the spirit of new modern Britain and its stylish youth culture.

Commenting on the launch campaign, Russell Taylor, Vice President of Corporate Marketing, Samsung UK & Ireland said: “The Galaxy Alpha is a smartphone that pushes the boundaries in terms of its style and technology and we wanted a campaign that was culturally relevant with young minded consumers. Our goal is to bring this mobile brand platform to life in a way that is relevant to our audience.”

Lily Allen commented: “I’m proud to be British, and it’s exciting to be involved with a campaign intended to be a love letter to my home country. Samsung and Josh & Xander have done an amazing job, the Alpha Briton campaign represents all the things I love about Britain; fashion, music, family...it’s all there.”

The Galaxy Alpha print and digital display campaign will show how Samsung’s beautifully designed new smartphone represents an alternative style choice and capture the uniqueness of British people. The TVC will feature 56 real-life Alpha Britons, some of whom also appear through-out the other elements of the campaign, who will each demonstrate their independent, varied and eclectic style choices.

Logan Wilmont, executive creative director at Cheil UK, the creative agency behind the campaign, added: “Britain is an amazingly diverse and creative culture. We have come through a difficult few years and have emerged as a positive confident and optimistic place. But sometimes we forget that. We wanted to celebrate that optimism. Samsung are the most popular phones in the UK, used by more people on more devices than any other phone. And we love the fact we fit so perfectly into this new Britain. And Lily Allen is the perfect encapsulation of all this. Positive, populist, stylish and fun.”

Matt Pye, COO at Cheil UK, added: “This is the first time we’ve worked with Samsung to create a brand platform in the UK, and significantly, one that will influence the way Samsung devices are marketed in the future. The platform holds exciting potential for future activity and I couldn’t be prouder that our teams have been a part of putting that in place.”

Creative Credits:  
· Creative agency: Cheil UK
· Creative Directors: Dave Newbold & Jim Eyre
· Copywriter: Dave Newbold
· Planners: Tony Evans / Jason Kidd
· Agency Producer: Alex Davis
· Account Handlers: Andrew Boatman / Fraser Campbell
· Media Agency: Starcom MediaVest
· Director: Josh & Xander
· Production Company: RadicalMedia
· Production Company Executive Producer: Ben Schneider
· DOP: Ross McLennan
· Post Production Company: Absolute Post
· Audio Post Production: Universal Music Publishing
· Editor: Paul Watts

Fitzroy was asked to develop a campaign for Bacardi Dragonberry. A campaign aimed at regaining the interest of our target group in the Bacardi brand and product. Therefore, Fitzroy asked the Japanese Tattoo Master: Horitaka to give the Dragonberry dragon (A very powerful creature in Japanese culture) a fresh, new, killer look. To celebrate this event Vice.com will pick one lucky winner that will receive ‘the mark of a master’.
Horitaka is a renowned and highly respected Japanese Tattoo Master that gained his ‘Hori’ title after perfecting his skill and style to his master Hiroyoshi III for 10 years. For that reason, during the 8th and 9th of September, Amsterdam will be a haven for Horitaka and his pop-up tattoo shop in the heart of Amsterdam's Red Light District.