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Wax Mr. Zogs Sexwax for surfings-boards exaggerates the viscosity in a series of advertising prints. The Barcode — Happy 40th
April 3, 2013 marked the 40th aniiversary of the bar code. The first product ever scanned using a UPC back in 1974 was a 10-pack of Wrigley's Juicy Fruit Gum at the Marsh Supermarket in Troy, Ohio. In honor of the 40th we thought it might be fun to compose a list of some creative bar codes in advertising.
For the UK's TigerTrust preservation charity a tigers stripes are made to look like a bar code. Created by ad agency Leo Burnett, Copywriter, Nick Bell and Art Director Mark Tutssel. I believe from back in 1998.
In France a Renault burns out a few barcodes in this print ad from Publicis Conseil, copywriter Serge Ficard and art direction by Pascal Midavaine.
Coca-Cola has a history of cute bottled shaped bar codes, this one from ad agency Chaitra Leo Burnett, India.
Soul Tattoo & Piercing in Brazil ran this IRA Communication created tramp stamp print campaign back in 2008.
The Belgian Federation of Food Banks asked us to donate a barcode and feed the hungry.
Some where in Russia.
For those of us old enough to remember Mad Magazine, they weren't too pleased back in '78 so they ran this cover hoping to jam every computer in the country...Sorry Mad Mag, you're plan didn't work.
The MINI Roller Coaster, A NOT so NORMAL campaign for MINI via Anomaly
MINI is much more than just a car. It has its own distinctive personality and generates emotion, passion, and excitement from its loyal owners and fanatics (AKA “MINIACS”). In May 2013, with the help of their AOR Anomaly, MINI Canada launched their nationwide NOT NORMAL campaign that reinforces MINI’s unique and “only MINI can do” attitude.
To amplify the NOT NORMAL campaign and MINI’s undisputed go-kart handling, MINI Canada and Anomaly took directly to the streets. Through vigorous planning and with the help of Toronto-based production company Asymetric, three MINI Cooper S models were completely retrofitted to create a MINI Roller Coaster. The fabrication included the removal of the rear seats and parts of the roof, welding on new roller coaster frames, external speakers, custom roller coaster carts, bright and ambient LEDs, custom paint/decals, and wind blowers, which really showcased the hair-raising experience of driving a MINI even while stopped at traffic lights. With all the structural changes to the car, performance tests to ensure safety were conducted at the MINI Test Facility in collaboration with stunt driver coordinator Philippe Létourneau.
Once the MINI Roller Coaster was street ready, 3 professional drivers ripped through downtown Toronto with 2 riders on each car screaming at the top of their lungs. In addition to the ear piercing screams, a custom music track created by Didier Tovel from SNDWRX blasted through the exterior speaker system. The reaction? Torontonians laughing, smiling, and whipping out their phones and cameras to capture true excitement and the NOT NORMAL execution.
"The stunt was truly an unconventional and NOT NORMAL way to communicate the brand core of excitement.” Said Dave Douglass, Partner/ECD Anomaly. “We hope people take away that driving a MINI is an absolutely thrilling experience and its “corners like it’s on rails” abilities are completely unlike any other car.”
The making of...
Credits:
Client: MINI Canada
Director: Adam Shaver
Brand Team: Steve Ambeau, Adam Wexler, Ryan Chu, Shay Li, Rosalind LoAgency: Anomaly
Executive Creative Directors: Pete Breton, Dave Douglass
Creative Team: Craig Mcintosh, Jaimes Zenith
Wrap Design/Illustration: Omar Morson, Jeremy Thompson
Senior Integrated Producer: Jen Mete
Junior Integrated Producer: Sharon Langlotz
Account Team: Brent Rivard, Candace Borland, Mike Stollar, Patrick Martini, Scotty BoothProduction House: Asymetric
Executive Producers: Geoff Cornish, Kristina Anzlinger
Line Producer: Dwight Phipps
Director: Finn O'Hara
Director of Photography: Mark Peachey
Car Modifications: Performance Solutions
Precision Driving Supervision: PLB AutoSport
Casting: Steven Mann
Editorial House: Bijou
Executive Producer: Stephanie Hickman
Editor: Mel Hider
Assistant Editor: Cian McDevitt
Telecine: Alter Ego
Colourist: Wade Odlum
Post House: Fort York
Online: Ernie Mordak
Music and Sound Design: SNDWRX
via: GlossyLet will be mine for ever!
Prints Neonode N2 maintain one of the most popular images of mobile phones: phone-fetish. Slogan of phones Neonode "Don't think. Feel" urges not to think, feel. The idea of the Swedish founders from Publicis Stockholm which embodies this plain motto, consists that it is not necessary to choose that friends and sellers cellular impose you phone. Relic phone
It is necessary to choose that grasps your feelings. The new model of mobile phone Neonode N2 appears in a role of an amulet habitual for luxury phones, a talisman, an ornament...Telephone piercing
On posters the agency has shown the black beauty who uses phone as an ornament, the girl who "has built in" a mobile phone in the hand. Perhaps, the most expressive print is series — a poster with the man which veins, similarly phone set, are stretched from Neonode to ear-phones.Related Posts: Beauty