The company suggests to bring the unique design of drawings in any jeans shop Levi's (only in Japan) and to make for itself exclusive jeans from Levi's.
A new print ad campaign for Killer Jeans claims to be a real "Water Saver". The ads include a bold statement that Water Saver Jeans save 80% of water, and thanks to doing so "I can water a nursery for an entire week, shower longer with my man, make infinite ice cubes for my MojitoPartay and provide water for an entire village in East Africa". The other two ads from the campaign created by the ad agency Karan Rawat, make similar statements about water and what you can do with it thanks to their jeans. Thumbs up to them if these are facts and not just more greenwashing.
The perfect fit + liquid shaping technology = a revolution in shaping jeans. The newest addition to Levi's Curve ID fit system keeps it's shape and shows off yours.
Stink director, Gustav Johansson's latest work for Levi's jeans captures different young women in Revel jeans. Shot through W+K Shanghai, Gustav embraced the idea of 'Let your body do the talking and letting the models to get creative expressing themselves with their body languages. Some interesting Shanghai city locations added a touch more charm to this fun spot.
The music and song is a cover of Bunny Siglers's "Shake Your Booty" redone by Pusha T. The: 60 version of the commercial is down below after the credits.
Credits: Creative Ad Agency: Wieden + Kennedy, Shanghai Production: Stink Director: Gustav Johansson Executive Creative Director: Achilles Li Creative Director: Vivian Yong Executive Creative Director: michael simons Creative Director: Marcus Woolcott Art Director: Kendra Wan Copywriter: Joey Chung Producer: Ding Ni Executive Producer: Louise Kwan DoP: Niklas Johansson
American Eagle Outfitters has some fun with skinny jeans by creating this spoof ad introducing it's newest fit, the "Skinny Skinny". AEO says "It's our skinniest fit yet and is so comfortable you'll feel like you're wearing nothing at all." The product page describes the fit as: most fitted leg opening, new skintight technology, contours through thigh, knee, ankle...they did forget to mention the skin tight butt crack fit. Now don't get to excited just yet, if you follow the link to American Eagles product page for the Skinny Skinny jeans you will get your option of two spray on body paints, Indigo and Bright Light.
A unique story from a unique brand, Tellason Jeans and the story of those who wear them is a refreshingly beautiful campaign. Tellason is a San Francisco based designer and maker of quality denim jeans who turned to Vertical Online to create the "Tellason Stories" films. Vertical set out to explore the spirit and sensibilities of the Tellason user and to share their unique stories. The first film in the series features Todd Blubaugh. Todd is a brilliant photographer, artist, graphic designer and motorcycle builder who loves to document two-wheeled adventures with a camera.
Credits: Created and Produced by Vertical Online http://www.verticalonline.com/ Director: Logan Kelsey Stories by http://tellason.com
Modern ballet mixing elements of classical ballet and a dash of bboy. Levi's meets up with Korea National Ballet and performs a modern ballet on the streets of Seoul for their Stretch to Fit Jeans. Composed by Rafael May, featuring dancers Kim LiHoe — a classically trained ballet dancer and Lee DongHoon, Bboy trained and classically inspired. Choreographer by Sejung Hong and Director by Lee Jae Cheol.
Additional Levis Ballet Stretch Ad Credits: Ad Agency: Tribal DDB, Korea
1791 Denim. 100% Made in the USA. Radio host Glenn Beck's new denim and clothing brand 1791 which originally launched as a charity clothing line 11 months ago, released a new commercial and web film (film below) promoting the clothing line.
Beck who was critical of the Levi's "Go Forth" campaign and complained that it "glorifies revolution"..."I put on a pair of old Levi’s and I said to my wife, ‘I love Levi’s! I’ve loved them since I was a kid. They’re my favorite jeans! I don’t know why I don’t wear them all the time!’ I am turning my red tabs in. I will not wear a pair of Levi’s. Won’t do it."
What's a man to do? You start your own denim shop! I have to be honest as a Canadian I have no positive or negative opinion of Glenn Beck, but I am really liking this 1791 Supply & Co. stuff.
See the Levi's Go Forth ad "America" that set Beck off Here.
Greenpeace turns the Levi's Go Forth ad campaign into their cause with "Go Forth and Detox."
They say you can tell next season's hottest trend by looking at the colour of the rivers in Mexico and China. That's because global fashion brands like Levi's are using hazardous chemicals and dyes to make our clothes. But it doesn't have to be this way. Thanks to global People Power, we were able to convince Zara, the world’s largest retailer, to commit to work with their suppliers and clean up their toxic water pollution. Levi's is the world's biggest jeans producer, but they have yet to make a credible and ambitious commitment to Detox. This is their time to give a damn. To be daring. To be a leader. To take a stand. To live the truth. Join fashion-lovers, activists, models and designers in demanding Levi's Go Forth and Detox!
17 activists spread a thousand square meter yellow arrow banner pointing at the waste water treatment plant for Lavamex — one of Levi's suppliers in Mexico. The banner (bearing Levi's logo) reads: "LEVIS, Stop Polluting Mexico's rivers" and "Queremos Ríos Sin Tóxicos" (in Spanish). GreenPeace claims that the Lavamex facility is operating with little transparency and under weak Mexican laws, which allow them to avoid scrutiny of their manufacturing processes. Greenpeace goes to say they discovered nonylphenol (NP), a hormone disruptor during tests from a Lavamex discharge pipe.
DDB New York just launched a new global campaign, featuring supermodel Miranda Kerr, for Reebok's new Skyscape shoe...and looks looks stunning in it.
Official Press: Reebok, the fitness brand at the center of women’s footwear innovations for more than 30 years, today revealed its new campaign with international supermodel Miranda Kerr for its new shoe, Skyscape. Created using new materials and techniques for a feeling of unparalleled comfort, the international style icon kicks off a global integrated marketing campaign for the shoe, which is so comfortable, you’ll forget you have it on.
An everyday shoe for active and casual wear, Skyscape features 360 degrees of foam comfort in a fun, flirty silhouette that pairs perfectly with jeans, skirts or yoga pants. The challenge behind Skyscape was to create a stylish shoe that would keep women comfortable when they are on their feet all day running errands, meeting friends, commuting to work or going to the gym. Rather than just thinking about comfort underneath the foot, Reebok wanted the foot to be enveloped in comfort. In the research and development phase, Reebok looked to other industries for inspiration. For the pillow-like design of the sole of the shoe, the inspiration came from the home furnishings industry, while for the upper, the inspiration came from the lingerie industry – and specifically, molded foam bras.
The Skyscape upper is crafted using the same manufacturing techniques and processes as molded foam bras, but using materials that have been optimized for the stresses and strains placed on the feet all day. The seamless, 2-way stretch material creates a soft, comfortable envelope around the top and sides of the foot, while allowing for natural foot movement and breathability. The sole of the shoe resembles cloud-like pillows, and provide cushioning, comfort and flexibility for all-day comfort. The flirty lace-up silhouette comes in a broad range of colors to match any outfit or mood.
A fully integrated marketing campaign featuring style icon Miranda Kerr will launch the shoe, which hits retail outlets globally in March. With TV, print, retail, PR an digital components, the campaign works on all channels to demonstrate the way Skyscape feels and will have women everywhere wondering about the shoe that’s so comfortable, you’ll forget you have it on. Both the film and static elements of the campaign playfully center on this idea and were brought to life by legendary fashion photographer Gilles Bensimon, who captured the static imagery, and famed music video director Dave Myers who shot the TVC. DDB New York is the creative agency behind the campaign.
“I’m on the move all day so it’s important to have a pair of shoes that balance comfort, style and practicality,” said Miranda Kerr. “My Skyscape shoes are a wardrobe staple that come with me everywhere I go, they’re the perfect in-between shoe to wear to work, running errands or to the gym, and because they’re lightweight and compact they’re also great for travel. Skyscapes come in a range of fashionable colors so there’s a pair for every outfit!”
Martina Jahrbacher, Head of Reebok Walking, commented, “Reebok has a rich heritage in developing product especially for women and of looking outside of the footwear industry for the newest techniques, and I am proud to say that we have done it again with Skyscape. It took us more than two years to complete this shoe, as we were dedicated to creating a shoe that will perfectly support our active female consumer and, at the same time, was unlike any other shoe in the industry. At Reebok, we’re constantly looking for new ways to develop the best footwear and the innovative processes we’ve incorporated to develop Skyscape have created a shoe that you really have to try on to believe.”
Creative Credits: Ad Agency: DDB New York Campaign: “Layers Off” Client: Reebok Product: SkyScape Celebrity Spokesperson: Miranda Kerr
Chief Creative Officer: Matt Eastwood Creative Director, Art: Mariana Costa Creative Director, Copy: Julie Beasley Head of Production: Ed Zazzera Senior Producer: Heidi Baltzer Senior Business Manager: Lynda Blaney-Smith Global Business Director: Chris Tussing Management Supervisor: Damaris Marszalek Account Supervisor: Amanda Foderaro
Production Company: Radical Media Director: Dave Meyers Executive Producer: Jim Bouvet, Maya Brewster Head of Production: Frank Dituri Producer: Carla Tate
Editorial: Rock Paper Scissors Editor: Mikkel Neilsen Executive Producer: Eve Kornblum
Great new spec commercial/ad for Levi's Jeans features an awesome version of the American National Anthem done by Jimi Hendrix and his sweet guitar, the ad was created specifically for the 2012 London Olympics. How can you not love the simplicity of the famous Levi Red Tab rising alongside the jean pocket as Jimi salutes the U.S.A and their athletes.
Credits: Writer: Douglas Tracy Director: Patrick Ortman Director of Photography: Patrick Ortman Producers: Patrick Ortman & Kathi Funston, PatrickOrtman, Inc. Animator: Tim Smyth
Australian jean maker BillyCock apparently makes denim worth dying for, I'm sure you'll agree after watching the spot that the tagline should have been Worth Killing For. Jai Films, the production company behind the film, confirmed that TV networks had been approached, but they had declined to run the film because of its strong content. The film is intended for cinema and the internet.
The video was directed by Jared Beekhuyzen. Jai Films created the film from concept to completion; no ad agency was involved. Billycock plans to run an ad suitable for TV in the new year. Credits: Director: Jared Beekhuyzen Concept: Jared Beekhuyzen Producer: Igor Shmaryn DOP: Christopher Lee Miles Editor: Alan Harca PROD: JAI Films
