A new advert for the famous department store Harrods of London combines food and fashion to create an intriguing persona for the famous department store. The sexy ad above entitled "Style To Savour" features the Harrods Ice Cream Parlour and three lovely models, a lot of lips and of course ice-cream. Harrods better known for its luxury boutiques and culinary-chic cafes, the company is looking to expand its market of loyal customers by creating a timeless, “acquired” look that pairs well with fine dining, which according to industry expert, Brittany Mills, will help them in the long run:
Food and fashion are both an acquired taste and when a person likes a particular restaurant or designer, they are loyal for a lengthy amount of time. Fine food is not a fad or a trend and compliments that lifestyle of Harrods’ target buyers…I think Harrods will successfully be able to extend its reach by going after a complimentary industry that has a large, loyal following.
Here is a new spot for SnöBar, the ad introduces us to what they claim to be the Cocktail for the 21st Century. Are we ready to embrace an alcoholic popsicle?
Credits: Breakthrough innovations within the spirits category have been few and far between.SnöBar is changing all of that. SnöBar has successfully created a fun way to enjoy cocktails by launching gourmet, frozen alcohol-infused ice-pops and ice cream. Made with natural ingredients and premium alcohol, there’s a full cocktail in every serving, the alcohol infused desserts are guaranteed to stimulate and please even the most sophisticated palate.
Copywriter: Billy Pollina Producers: Billy Pollina, Dave Goldberg, Ron Dumont Executive Producer: Shannon Masjedi Co -Director: Billy Pollina Co-Director: Dave Goldberg Art Director: Jason Larimer Director of Photography: Brian Vilim Editor: Dave Goldberg Production Services: AZ Studios, Los Angeles Camera: HDiablo
Sony and the creative ad agency gave three Australians experiences they'd never had in this touching new commercial campaign entitled "Never Experienced."
The spots share the stories of Robert, Josh, and young Grace who have yet to experience three things, from as simple as seeing an ice-cream truck, the ocean and in Josh's case playing soccer in front of 18,000 people. These brilliantly executed spots are a nice reminder to some of us who take what we have and do for granted.
Havas captured their stories in 4K detail using the Sony PMW-F55 camera.
Watch all three stories below individually.
Robert's experience, he has not taken a holiday for 30 years or ever been to the ocean
Josh's experience, a footballer who has never played in front of 18,000 fans.
Grace's experience, she has never seen an ice-cream truck.
Credits: Creative Advertising Agency: Havas Worldwide, Sydney, Australia The music/song track is ‘Marie Curie’ by composers: George Nicholas & Alex Cameron of the band Seekae.
Known artists and designers have participated in advertising campaign creation «Rare prints» for exclusive series of sun glasses «Ray-Ban Wayfarer».
Traditionally colorful and bright summer collection of a brand was updated by an author's adv prints from artists and designers: Vahalla, Matt W. Moore, Aesthetic Apparatus, and Ames Bros.
The Well-known Illustrators for the Well-known Brand
Short 15-second video-clips are logic continuation of prints and show unusual characters from a collection of «Rare images».
The creative belongs to agency Cutwater (San Francisco), production by One Small Step, director Tomorrows Brightest Minds.
Here's a new commercial for Turkish Airlines featuring NBA 30,000 point man Kobe Bryant and soccer star Lionel Messi. The two sporting icon get showoff their competitive spirit as they try to out do each other and win over the admiration of the kid before the stewardess wins in the end with a bowl of ice cream.
Robert Rodriguez has teamed up with BlackBerry for the Keep Moving Projects and gives us a 30 second teaser ad that introduces the Project Green Screen. With the help of his fans, and a BlackBerry 10 device, he'll be producing his latest cinematic piece, Two Scoops that features twin sisters Lola and Lucia, who run an ice-cream truck that just happen to be monster slayers in their spare time.
Robert Rodriguez never stops. Director, writer, producer, editor, composer, he’s known as much for his hands-on creative approach as for hit movies like Sin City, Desperado and From Dusk till Dawn. His latest boundary-pushing project enlists fans around the world, to help create an action-packed short film. The story so far? Two vigilante twin sisters on a secret mission. Robert needs actors, writers and artists to complete each of the three acts. Full details and to get into the action visit the BlackBerry Project Green Screen.
Get up to speed with the first episode, Act 1 below...
Credits: Advertising Agency: ANR BBDO, Stockholm, Sweden Creative Director: Andreas Lönn Art Director: Marcus Göransson Copywriter: Fredric Antonsson Director: Joakim Eliasson, Film de Liberté
Google celebrates the first day of summer with a new ad entitled "The Web is Working for Beating the Heat. Today, the web is working for t-shirt shops, repairmen, ice cream shops and businesses everywhere. See how the web can work for you.
New Campaign Highlights Organic Benefits and Debunks Misleading “Natural” Claims. The trio of video/ads were developed by the recently launched agency Humanaut with help from advertising icon Alex Bogusky.
A public education campaign was launched today to highlight the benefits of organic food and to help consumers understand the difference between products labeled organic and those that are labeled as “natural.”
“Foods made with the use of toxic persistent pesticides and even genetically engineered ingredients are being labeled as natural,” said Gary Hirshberg, Chairman of Stonyfield Farm. “Only organic guarantees that food is produced without the use of toxic persistent pesticides, hormones, antibiotics or genetically engineered ingredients. Only organic gives you complete piece of mind.”
The videos help consumers understand the how the “natural” label can be used to confuse shoppers. The videos were developed by the recently launched agency Humanaut with help from advertising icon Alex Bogusky.
Organic foods are subject to stringent environment and animal welfare standards enforced by United States Department of Agriculture.
While the Food and Drug Administration and USDA discourage companies from including “natural” claims on processed foods containing synthetic or artificial ingredients, there is no official definition of “natural” and little enforcement of misleading claims.
“Only organic is produced in a way that Mother Nature would recognize as natural,” said Sarah Bird, Chief Marketing Officer for Annie’s, Inc. “Many products that claim to be “natural” are made with ingredients you couldn’t find in nature – including artificial flavors or colors, synthetic preservatives, high fructose corn syrup, and genetically engineered ingredients.”
Natural claims have been added to everything from cooking oils made from genetically engineered crops to ice cream made from cows pumped full of growth hormones.
“Many consumers mistakenly believe that foods labeled as ‘natural’ are better than food that has been certified as organic,” said Lewis Goldstein, Vice President of Brand Marketing at Organic Valley. “Organic food starts with organic farming, from the ground up. Only organic is subject to tough, enforceable standards created by the USDA designed to insure that our families can count on their food being produced in ways that protect their health, the environment, and the welfare of farm animals.”
The public education campaign is being launched by Organic Voices, a non-profit organization, and is supported by organic companies and other companies, including AllergyKids, Annie’s, Earthbound, Happy Family, INFRA, Late July, Nature’s Path, NCGA, Organic Valley, Rudi’s, and Stonyfield.
“Many products carry the ‘natural’ claim when there is nothing natural about them,” said Darren Mahaffy, Vice President of Marketing at Nature’s Path Foods. “As a result, many consumers are buying products they think are the same – or even better – for their families and the environment than organic.”
A recent survey found that consumers commonly believe that “natural” foods do not contain artificial ingredients.
“The public needs new tools to understand the benefits of organic and to be able to distinguish between organic foods and all other unverified claims,” said Laura Batcha, Executive Director of the Organic Trade Association.
Organic Voices works to educate and empower consumers by promoting the benefits of organic food.
Creative Credits: Advertised brand: Only Organic Spot Title: The Natural Effect Advertising Agency: Humanaut Creative Advisor: Alex Bogusky Creative Director: David Littlejohn Art Director: Stephanie Gelabert Art Director: Chad Harris Copywriter: David Littlejohn Copywriter: Jason Corbin Production Company: Fancy Rhino, Chattanooga, TN Director: Daniel Jacobs Producer: Katie Nelson Production Designer: Chad Harris Director of Photography: Andrew Aldridge Editor: Andrew Aldridge Music Company: Skypunch Studios, Chattanooga, TN Composer: Carl Cadwell Media Strategy: Ikon3
