The "By Brizo" campaign brings fashion into entirely new spaces: the kitchen and bath. Working with renowned fashion photographer Greg Lotus, the Brizo team sought to capture and express the idea that fashion isn’t about just clothes—it’s about an entire lifestyle.
The luxury fittings brand launched a campaign showcasing its Sotria, Artesso and Virage collections in highly stylized settings. Inspired by fashion, the campaign embodies two simple words that speak volumes. The Brizo brand equates itself with fashion – and this campaign underscores how fashion is not simply about the clothes we wear, it’s a lifestyle. “By Brizo” was captured by with celebrated fashion photographer Greg Lotus, whose work can be found in the pages of Vogue, GQ and Vanity Fair, to bring the campaign to life from behind the lens.
Each ad in the campaign features a headline that speaks not only to the inspiration behind the product itself, but the fact that each Brizo product is a work of art. And much like an artist or fashion designer signs her work, so too does Brizo—with two simple words that speak volumes.
Creative Credits: ADVERTISING AGENCY: Young & Laramore CREATIVE DIRECTOR: Trevor Williams PHOTOGRAPHER: Greg Lotus The Models SOTRIA: Jennifer Pugh, MUSE Model Management ARTESSO: Luize Salmgrieze, MUSE Model Management VIRAGE: Amanda Norgaad, IMG Models STYLIST: Brendan Cannon, The Cannon Media Group SET DESIGN: Carin Sheve HAIR Thanos Samaras MAKE-UP: Emily Moses MANICURIST: Roxanne Valinoti Images via: Brizo
Whitelodge's latest collaboration with Christopher Raeburn featuring his fresh-from-the-catwalk SS14 Menswear collection. Conceived and directed by Ryan Hopkinson, this one of a kind fashion film fuses technology with style to deliver a striking presentation of Christopher's collection shot in bullet time using the Sony Xperia Z smartphone.
Filmed over three days, the piece fuses moving image and stills art directed by Ryan to give a 360 degree spiral view of colour explosions, with each look bursting away from the model to reveal yet another layer to Christopher's collection.
100 Xperia Z smartphones mounted on a one-off spiral rig, set up to capture every angle of an explosive fashion collaboration that pushes fashion and technology to new limits.
'Xperia Z Versus Fashion' captures every angle of three explosive transitions that model Sera underwent, while wearing four pieces of fashion designer Christopher Raeburn's recent collection for London Fashion Week.
Delve into the behind the scenes film to see exactly how the look was achieved...
Credits: Creative Advertising Agency: Whitelodge, USA
In an artistic twist on recycling, Lexus challenged four of today's most exciting designers to create innovative fashion items using parts from the Lexus CT 200h (a car that is 90 percent recyclable). The designers created jewelry, clothing, shoes and a very dramatic and Gaga-esque headpiece from gaskets, floor mats and hose clamps.
The Lexus Fashion Workshop will appear in the January 2012 issue of Vogue, on newsstands this week.
Elevating the notion of recycling to an art form, Lexus challenged four of fashion’s most inventive designers to rethink their notions of automotive design for an advertising campaign to appear in Vogue. Using some of the more than 2,000 individual parts of a completely dismantled Lexus CT hybrid, a vehicle that is 90 percent recyclable*, the designers created fashionable works of art as part of The Lexus Fashion Workshop.
From crank bearings to exhaust gaskets, the designers took on the challenge with verve, turning some of the best engineered auto parts into innovative fashion accessories – all while driving home the beauty of recycling.
·“Environmental Crown of Virtue”—A truly head-turning piece designed by Moss Lipow using a transmission starter and exhaust manifold gasket. ·“The Valve Collection”—Designed by jewelry creator Eddie Borgo using valve lifters, crank bearings and hose clamps. ·“Nomadic Sanctuary”—A sleek trench coat, shorts and clutch designed by John Patrick, featuring floor mats made from plant-based plastic, sustainable sound-dampening material, wire harness, leather seat covers and cargo covers · “The Luna Shoe”—Created by Alejandro Ingelmo using armrest leather trim and clear plastic tubing.
“Merging the worlds of luxury automobiles, art and fashion is another example of how Lexus is 'Engineering Amazing' or maybe more appropriately, 'Engineering Unexpected',” said Brian Smith, vice president of marketing for Lexus. “We were able to challenge four designers to turn one of our most progressive hybrid vehicles into innovative fashion pieces, inspiring the designers, and the world, to see things differently.”
The four pieces will be highlighted in a six-page advertisement in the January 2012 issue of Vogue.Behind-the-scenes videos of the Lexus CT hybrid being dismantled piece-by-piece are available at Vogue.com/Promotions/Lexus. Additionally, a series of exclusive interviews with the four designers will be posted throughout December. More here.
The most eminent fashion week in Croatia is coming this October, from the 1st to the 4th and to promote the week Cro A Porter released this tantalizing commercial entitled "Departure".
Meet the new edition of the most important domestic fashion project Schwarzkopf Cro A Porter , which gathers most eminent list of local designers in their ranks, we present the SCHWARZKOPF CRO A PORTER DEPARTURE . Visitors used to uniquely fashion and Production excitement even this time will not be deprived of a superb experience ! First time for this project , in collaboration with the national carrier, Croatia Airlines , those with the most happiness will enter the space previously inaccessible to the public. Runway will become a fashion , and an airplane hangar location of events, which will be strictly limited input and controlled. Inspired by travel , flight and erasing borders, organizers announce perhaps the most sophisticated edition of the project to date . " Indescribable , we are proud that we were chosen for Croatia Airlines partners in this project and provided the opportunity to jointly organize the event, which will undoubtedly push the envelope . This is a unique opportunity and honor. Precision , professionalism , safety and sophisticated design are characteristics which can be described and Croatia Airlines and Cro a Porter , both brand of great national importance . This is a great example of cooperation , which should work on all levels. " ( VD) Request for participation , accreditation certificate and confirmation of this will at times be conducted in the strictest controls as required by air transport . So hurry to your booking, because late check in is not possible! Glossy Mladen Saric is returning as the author photo announcement campaign DEPARTURE with a series of attractive photos taken in an airplane hangar and a beautiful Ana Laura Kapitanović in the lead role . Blonde Ana Laura , with her iconic beauty , dressed only in elements that are associated with travel : Hard case, bar codes to label luggage, foil wrapping luggage and covered transit cancels, embodies almost couture glamor trip ! Make up : Tena Basic, Hair Salon ROSE Schwarzkopf Cro a Porter DEPARTURE are scheduled from 02 4/10/2014 Talented Francis Matkovic for the first time in the role of photographers campaign for Schwarzkopf Cro A Porter , in a part of the project called AVANT GARDE , brings a series of photographs great atmosphere behind the scenes in the so-called . backstage. Sophisticated styling stillness and Mary Vijačkića and Antonia Solar ( Thalia ) as models , were recorded during Photo Days in Rovinj and , as such, and the winning design workshops EMOTIONS IN FASHION . Make-up : John Bilanđija for Illamasqua , hair Nikola Blažinčić Schwarzkopf Cro A Porter AVANT GARDE is scheduled for 01.10.2014 via: http://www.cro-a-porter.hr/
You’ll never think about Tide and Oreo Cookies the same way again, creative ad agency, mono teamed up with high fashion director and photographer Matthew Donaldson to amplify universal truths about everyday items to epic proportions with a suite of national ads for Target and The Everyday Collection.
Spot: "Matador" — Tonight's menu: sirloin steak, chicken breasts and pork, with a side of fierce. Welcome to The Everyday Collection by Target.
Is Target's grocery aisle ready for its close up?
Target is pushing its food, laundry detergent and other groceries in a national ad campaign that pokes fun at high-fashion advertising by featuring models interacting with everyday products.
In one ad, a model in a white dress and high heels struts by blueberry muffin and cake mix boxes that explode in different colors. Then she crushes an egg with her hand.
"Dominate that PTA bake sale," a voiceover whispers. "The Everyday Collection. By Target."
The campaign is part of a larger move by Target, better known for its cheap-chic clothing and home goods, to focus more on its grocery-store aisle. Wal-Mart Stores Inc. and other Target competitors also have been expanding their selection of groceries to lure more customers into stores.
For its part, Target has been expanding its grocery selection, particularly with investments in its "P-Fresh" fresh-food section. Out of its 1,782 stores, about 1100 have an expanded fresh food layout and more than 250 have a full grocery store.
With that push complete, Target decided the time was right to put the focus on its groceries, but in a way that still plays on Target's fashion know how, said chief marketing officer Jeff Jones.
Target, with ad agency Mono in Minneapolis, created the tongue-in-cheek campaign that treats groceries and home products like fashion accessories in a photo shoot. Spending is undisclosed on the ad campaign, but it will include eight TV ads that will run throughout 2013. In addition to TV spots and newspaper inserts, it will include eight TV spots, three radio ads, and digital short films that will run as banner ads online.
One TV ad shows an $11.99 bottle of Tide laundry detergent and a model in a white dress dancing fancifully.
"We all yearn for something," says a voiceover as bubbles float by the model. "And that something is the other sock."
The campaign "creates a foil for what people are used to seeing for grocery advertising," said Jones. "It combines the design ethos and fashion creditability that Target has with the idea that it also has great grocery items at a great price." article via: The Associated Press.
Spot: "Laundry" — Lose yourself in Tide laundry detergent. Who knows what you'll find? Give in to The Everyday Collection. By Target.
Spot: "Ravenous" — Pickles, Ruffles chips and other timeless cravings. Attack! Give in to The Everyday Collection. By Target.
Spot: "Bake Sale" — Cake and muffin mix hit the catwalk in true Target fashion. Welcome to The Everyday Collection. By Target.
Credits: Creative Ad Agency: mono, Minneapolis. Director: Matthew Donaldson Creative Co-Chair: Paula Biondich
Born in 1983, G-SHOCK has spent the last 30 years pursuing innovative and enduring watchmaking. To celebrate its 30th anniversary, a special G-SHOCK by Maison Martin Margiela model has been created. Only 3,000 exclusive models will be available from a limited 300 points of sale worldwide, each tagged with an exclusive serial number. A fashion leader since its founding in 1988, through deconstruction, reinterpretation and transformation, Maison Martin Margiela has engineered a unique identity and is recognised in the fashion industry as iconoclastic and avant-garde, redefining fashion standards along the way.
On this occasion, Maison Martin Margiela turned to WANDA DIGITAL and its directors Camille Hirigoyen and Julien Choquart (J.A.C.K) to create a visual universe around the watch: Photos, video and interactive experience.
The interactive video allows the user to take control of the film with extreme precision by simply clicking & dragging. The experience enables Maison Martin Margiela and Casio fans to play with textures & speed and reveal the logos, on a personal and randomly built platform.
This marks WANDA DIGITAL’s first high end Fashion project and is directed by the duo J.A.C.K well-known for their sharp art direction (Nike, Vogue...). In sticking with the Maison Martin Margiela spirit, they were willing to deviate from the classical notions of fashion and transform the experience into a true visual experiment. The interactive experience is set to be online Thursday 29th March on Maison Martin Margiela’s Facebook and Tumblr pages.
Credits: Client: Maison Martin Margiela Directors: J.A.C.K Production: Wanda Digital Digital creation: Jean-Frédéric Passot Development: Yoann Guény Producer: Helene Segol Producer: Romain Altain Aldea
Glacéau vitaminwater to help young creatives #shinebright in brand’s latest campaign, by recruiting six mentors including Susie Bubble and Mikey Trapstar to help cutting edge creative talent
Glacéau vitaminwater, the original, enhanced drink, is launching a new campaign for the summer, which will offer emerging talent unrivalled opportunities to work with some of the biggest names in the entertainment and creative industries, as part of a long-term, global commitment to help young talent.
The #shinebright campaign will be kick-started this summer, throughout Europe, by six leading cultural entrepreneurs from the worlds of fashion, music, design and media. These cultural entrepreneurs will mentor and support aspiring creatives in a series of exciting projects, all geared towards giving them a step up the creative industry ladder.
World-renowned fashion blogger, Susie Lau (of Style Bubble fame) and Mikey Trapstar (founder of legendary urban streetwear label Trapstar) will be among the first wave of cultural entrepreneurs mentoring aspiring creatives. Susie will be offering one-to-one mentoring and the chance to work with her at London Fashion Week. Mikey is offering young designers the chance to showcase their designs in a London pop-up store, offering them the inside track on launching their own fashion brand. Other opportunities include the chance to work alongside musician /architect /designer Jenny Grettve at a studio in Sweden and a photography session capturing the streets of Paris during a one-to-one photography workshop with Theo Gosselin.
The content-rich and social campaign showcases the importance of nurturing creativity and talent through an integrated approach including PR, media partnerships, sampling, social media, social advertising and OOH.
Glacéau vitaminwater is urging consumers to get involved by heading to a dedicated campaign hub, www.vitaminwatershinebright.com to find out more about the creative challenges set by each of the six mentors. The six #shinebright opportunities are open until Friday 16th August. Follow @vitaminwater_uk to find out more about the collaborations, stay up to date and get involved.
The campaign was created by luxury and lifestyle agency, atelier and social agency, holler. Both are part of the Leo Burnett Group in the UK.
Glaceau vitaminwater’s 2013 Shinebright campaign is part of a long term, global commitment to help young creative talent to be at their best. The six mentors were chosen to represent the campaign as they have a unique style and personality that reflects six of the different vitamin and mineral combinations available.
The mentors star in a photoshoot by Matt Irwin, styled by Anna Trevelyan, which is being featured on billboards in cutting edge urban spots across the UK, France, Denmark and Sweden, to catch the eyes of a discerning crowd.
Peta blows minds again with a shocking new ad entitled "Runway Reversal". From Peta: "Millions of animals are slaughtered for fashion every year. What if the tables were turned? What if humans had to endure the painful skinning that animals endure for "fashion"? Before buying real skins, put yourself in the animals' position".
Music and song is "How You Like Me Now", by The Heavy. Credits: Advertising Agency: Ogilvy & Mather, China Executive Creative Director: Bill Chan, KweiChee Lam Creative Director: Rain Yu Art Director: Inyan Liu Mao Ye, Xinyan Liu Copywriter: KweiChee Lam, Dong Schiff, Jackie Bai Director: Rain Yu Producer: Jeff Wong, Ning Sun Executive Producer: Feng Gao, Yunsong Liu, Rong Ma
As part of Greenpeace's global "Detox" campaign, more than 700 people, in over 80 cities, in 20 countries around the world protested, staged street theatre and conducted "mannequin" walk-outs to demand ZARA commit to eliminating the use of all hazardous chemicals throughout its supply chain.
The participants, from Bangkok to Buenas Aires, also called on ZARA store managers to forward Greenpeace's Detox demands to their headquarters, after new research found traces of hazardous chemicals in ZARA clothing items, some of which can break down in the environment to become hormone-disrupting or even cancer-causing substances.
Now the only question is when will the world's largest fashion retailer — which responds so swiftly to changes in fashion trends — react to this global call for toxic-free fashion?
Mercedes-Benz sent fashion blogger Annie Vazquez into the streets of Miami to find the most fashionable Benz drivers.
And once she found them, her mission was to hand out exclusive invitations to Mercedes-Benz Fashion Week Swim. See how it all unfolded on the sun-soaked streets of Miami Beach.
Fashion brand Bebe’s “The Best Part of the Day is the Night” ads rolling out now nationwide in print and online, add to a high-energy, multiple touchpoint marketing campaign introducing consumers to a new Bebe.
Created by New York City – based advertising agency JWalk (www.jwalkny.com), this newest national creative campaign will be seen in fashion books including Glamour, Elle and Cosmopolitan; online, with high-impact digital homepage roadblocks on sites including Instyle.com. Other components include mobile ads, video ads in taxis – even branded t-shirts, printed with campaign slogans (“good girls go to heaven, bad girls go everywhere”).
The branded rollout follows a month-long, unbranded mystery hash tag teaser campaign, #be9to5, that introduced girls to the idea of the real 9 to 5 – 9 p.m. to 5 a.m. – and got people talking about who or what was behind it. Unbranded ads on billboards, bus stops and beer coasters with provocative lines like, “he was a good idea at the time” generated excitement; copy directed viewers to an unbranded microsite, http://www.be9to5.com/. As buzz built around the hashtag, among fashion bloggers and followers, and speculation grew about who or what was behind it, Bebe earned some much needed 9 million impressions, 120 percent above projections, a renewed cultural cachet and a ton of social engagement.
Early stages of the branded phase are showing similar momentum. The campaign has generated over 6 million impressions on Twitter and Instagram. Moreover social engagement is translating into sales increases. One example: over 1,000 t-shirts, carrying the messages "Good Girls Go to Heaven" in white and "The Best Part of the Day Is the Night" in black, sold out in one week — a 250% increase over typical t-shirt sales of 200 in a week.
Aurora from Sleeping Beauty by Elie Saab Disney’s most magical fairy-tale princesses have been re-imagined for a new generation, courtesy of fashion’s most romantic designers for the London department store Harrods. Harrods went with magical theme for its Christmas displays this year.
Ariel from The Little Mermaid by Marchesa
Belle from Beauty & The Beast by Valentino
Cinderella by Versace
Jasmine from Aladdin by Escada
Mulan by Missoni
Pocahontas by Roberto Cavalli
Snow White by Oscar de la Renta
Tiana from The Princess and the Frog by Ralph & Russo The gowns and accessories will be on display at Harrods in the Brompton Road windows, near Door 7.
Credits: Photographer JASON ELL Senior Fashion Editor SARAH WEBB Hair SIMON IZZARD at Frank Agency Make-up and Nails ROZELLE PARRY at DWM using Shu Uemura and Essie Make-up Assistant GIA MILLS Models IVANE G at Profile, DOMINIQUE at Models 1, CAROLINE MEAD at IMG, AMBA REOHORN and CHARLOTTE P at Select, and JENNIFER at M+P Models Deputy Fashion Editor POPPY ROCK Photographer’s Assistants MICHAEL FURLONGER, LIZ FRANKS, SCOTT ARCHIBALD and ROBERT SELF Set Designer CHRISTOPHER WOODS at CLM
More Big Finds fashion goodness from Winners via John St. and Holiday Films’ director Margo Weathers. Savvy shoppers like nothing more than discovering a truly big find (big find = must have item + incredible discounted price) and the playfully oversized items are the perfect visual device to drive the point home.
How has this campaign evolved from the previous Big Finds? “Last time we used a giant puppy analogy when working on the actor’s reactions” says Weathers. “This time the camera moved all over the place, including hitching a ride on one of the giant flying accessories — I guess you could say that we also gave that personality to the camera this time”. In the usually conservative retail fashion market, this campaign is a delightful standout.
Credits: Name: More In Store Client: Winners Agency: John St. Creative Director: Stephen Jurisic Creative Director: Angus Tucker Art Directer: Hannah Smit Writer: Keri Zierler Producer: Dale Giffen Account Director: Rena Bast Account Executive: Kylie Pinder Account Coordinator: Caitlin Elliot
Production Company: Holiday Films Exec Producer: Josefina Nadurata Exec Producer: Derek Sewell Director: Margo Weathers DP: David Morrison Producer: Marilyn Kastelic
Carolina Melis directed this short animation for the fashion brand, FENDI. It’s a viral film featured on FENDI’s channel. It’s quite interesting as is the new way fashion brands present their collection, something that it is an alternative to fashion magazines and catwalks.
Credits: Directed and Designed by Carolina Melis Animation by Michela Bruno
The new Brian Atwood Spring 2013 fashion film starring Eva Herzagova has a little something for both the men and us women. For the him, the sexy Herzagova takes a dip in the pool wearing nothing but the shoes, and for the ladies the film features Eva wearing the Brian Atwood "Sigrid" platform shoe which by the way retails on his website for only $3,995.00.
If the price tag hasn't scared you off, then come behind the scenes with Brian, the film crew and of course Eva as they shoot his sexy Spring 2013 ad campaign in London.
Credits: Production Company HSI Director: Mert and Marcus Executive Producer: Nicola Doring DP: John de Borman Editorial Company: Whitehouse Post Editor: Charlie Harvey Editorial Company EP: Lisa Kenrick Assistant Editor: Alessandra Milani Post Production Company: Coffee and TV
Fashion photographer Rankin has his images sketched over by illustrator Jo Bird in this fashionably sexy new ad campaign for the French Connections (FCUK) Autumn Winter Collection. The campaign, "From Sketch to Store" features models Milou, Georgia and Harvey who tastefully have their nude images sketched over with fashion designs from the 2013 collection and set to the music of The Beaches song "Loner".
Credits: Creative Ad Agency: The Full Service Client: French Connection Photographer: Rankin Illustrator: Jo Bird, Jelly London
Han Kjøbenhavn – the Danish men’s fashion brand famous for its minimalist designs – loves to experiment. All the models during the arresting presentation of the brand’s new collection in 2015 wore Teva sandals. That’s how the idea of developing a special Han Kjøbenhavn sandal started. A special partnership between Teva and Han Kjøbenhavn that increasingly blurs the boundaries between outdoor and high fashion.
Fitzroy has developed a video together with Teva and Han Kjøbenhavn for this special sandal, shot in Copenhagen. The video is about the interplay of Han Kjøbenhavn’s urban roots and the outdoor life that is inextricably linked to Teva. We touch on a facet that is equally important in both worlds: determination. The images are accompanied by ‘The Quitter’, Robert W. Service’s poem about how to deal with setbacks.
The Teva x Han Kjøbenhavn collection will be sold in very limited numbers in Han Kjøbenhavn stores in New York, Paris and Copenhagen, by selected retailers and online.
Creative Credits: Responsible parties at Teva : Barry Schmits, Priscilia Streefkerk Concept : Fitzroy Amsterdam x Han Kjøbenhavn Production : Nobody Danmark x Fitzroy Amsterdam Director : Jeppe Kolstrup DOP : Frederik Säll Producer : Claus Moller 1.AD : Lachlan Forbes1.AC : Kenneth Gaffer : Martin Riello Set/Props Designer : Joshua Beckford Stylist : Bjørg Frellesvig Make-up : Marianne Rud Production Assistant : Kristian Pugholm Editor : Peter Brandt Colourist : Norman Nisbet Vfx : Andreas Blinkenberg Sound Design : Lars Bo Music : Kasper Bjorke
Wanda Hamburg is proud to present its latest production for the German fashion brand OTTO. A glamourous campaign based on 3 surrealistic scenarios well crafted by the unconventional collective Leila & Damien de Blinkk. The agency Heimat Berlin originally planned this 360° repositioning for OTTO.
Credits: Agency: Heimat Berlin Client: Otto.de Directors: Leila & Damien de Blinkk @ WANDA Hamburg Executive Producer: Mandy Kothe Offline/Edit: Ben Campell @ Cut & Run Sound Design: Ben Campbell Music: Sizzer Soundmix: The Wave/ The Shack Online / Grading: Harvest Digital Agriculture/ MPC London
Nuggets of Nostalgia: DickiesStore Discovers Marketing Material from Decades Ago Having recently happened upon an archive of advertising artefacts, DickiesStore is happy to release a wealth of ad campaigns from as far back as the 1930s. This treasure trove of relics has got many retrophiles revelling in the rich history of this couture-centric print media that has been unearthed. Although the sentiment and commitment to designing top quality workwear and fashion forward casual wear has remained consistent throughout Dickies’ history, these newly discovered gems clearly trace the ebb and flow of advertising and marketing methods over the past 90 years. The Williamson-Dickie Manufacturing Company faced challenging times in its early years, as the Great Depression was crippling the US economy. But as sturdy and tough as the workwear they were designing, the company weathered the storm and set a benchmark in the industry, marketing themselves as the all-American clothing brand. As the 50s came around a great emphasis was placed on Dickies being the premium retailer of attire for the “man of production”. On a societal level times have changed dramatically since then but at that point [see image 2] advertising clearly addressed the fact that Dickies manufactured workwear that was easy wearing, easy looking and easy to maintain. Dickies advertising of the 1960s shifted focus somewhat, catering towards the cool kids on campus. The brand identified that scholars wanted to look good and feel comfortable both in and out of class. As they introduced imagery of motorcycles and sports cars, the marketing material from the late sixties that DickiesStore recently uncovered clearly spoke to an audience who led a care-free but fashion conscious lifestyle. In the late 70s and 80s the Dickies brand broke through with a range of funky apparel that really identified with the pop generation. Dickies exemplified what it meant to be hip, cool and colourful. This sense of fun went hand-in-hand with their continuous pursuit of producing durable and comfortable clothing. Dickies also began more powerfully introducing their iconic logo — the horseshoe – into their campaigns and although it represents a solid, reliable product, when it comes to the manufacturing of top quality workwear, Dickies isn’t in need of any extra luck. via: DickiesStore Blog.
Greenpeace turns the Levi's Go Forth ad campaign into their cause with "Go Forth and Detox."
They say you can tell next season's hottest trend by looking at the colour of the rivers in Mexico and China. That's because global fashion brands like Levi's are using hazardous chemicals and dyes to make our clothes. But it doesn't have to be this way. Thanks to global People Power, we were able to convince Zara, the world’s largest retailer, to commit to work with their suppliers and clean up their toxic water pollution. Levi's is the world's biggest jeans producer, but they have yet to make a credible and ambitious commitment to Detox. This is their time to give a damn. To be daring. To be a leader. To take a stand. To live the truth. Join fashion-lovers, activists, models and designers in demanding Levi's Go Forth and Detox!
17 activists spread a thousand square meter yellow arrow banner pointing at the waste water treatment plant for Lavamex — one of Levi's suppliers in Mexico. The banner (bearing Levi's logo) reads: "LEVIS, Stop Polluting Mexico's rivers" and "Queremos Ríos Sin Tóxicos" (in Spanish). GreenPeace claims that the Lavamex facility is operating with little transparency and under weak Mexican laws, which allow them to avoid scrutiny of their manufacturing processes. Greenpeace goes to say they discovered nonylphenol (NP), a hormone disruptor during tests from a Lavamex discharge pipe.
