The new M&S(Marks & Spencer) Christmas TV advert features the X Factor finalists singing a new Christmas festive song 'When You Wish Upon A Star'. The 2011 M&S Christmas advert ran for the first time on Sunday 6th November during the X Factor double eviction program featuring the finalists from the show itself. The remaining 9 acts performed a new Christmas song "When you Wish Upon A Star" in the advert that runs right up until the X Factor final week in December 2011. The 9 finalists sang a new Christmas remake of the 1940 song "When You Wish Upon A Star", from the Disney cartoon Pinocchio. Finalists who featured include Craig Colton, Janet Devlin, Marcus Colins, Franky Cocozza, Little Mix, The Risk, Johnny Robinson, Kitty Brucknell and Misha Bryan who closes the advert.
Credits: Ad Agency: Rainey Kelly Campbell Roalfe/Y&R Executive creative director: Mark Roalfe Copywriter: Pip Bishop Art director: Chris Hodgkiss Director: Toby MacDonald.
Zales kicks up the love factor with their 2011 Christmas Holiday commercial. The ad also features the music of the Alabama Shakes and the song title is "You Ain't Alone".
The newest commercial for Geico brings back Maxwell the pig, first he went "Whee" all the way home in the Ask the Geico Question Guy ad campaign to "Whee weeeeeeee weeeeeeeeee" all the way down the Zip Line.
If you can't make what the pig is saying it's "pure....adreniline,"
Credits: Ad Agency: The Martin Agency Chief creative officer: John Norman Creative director: Steve Bassett Associate creative director/copywriter: Dave Gibson Agency producer: Alex Scheer-Payne. Director: Brian Lee Hughes via Skunk Director of photography: Paul Cameron Executive producers: Matt Factor and Shelly Townsend Line producer: Scott Craig Editor: Tom Scherma at Cosmo Street Post production/VFX: Click 3X Colorist: Tim Masick at Company 3.
On Saturday 6 October, you can take part in #YOUDRIVE, a social media first. Using Twitter, you drive the action of a 3-part story, shown this weekend during the commercial break in the X Factor, to introduce the new A-Class. “Our strategy is led by the way consumers now interact with advertising,” stated David George, Marketing Director, Mercedes-Benz UK. “People no longer want just to listen to brands, they want to interact with them, that’s critical.” The campaign’s three ads are from Abbott Mead Vickers BBDO, the first two airing October 6 and the final 90-second ad broadcast Sunday, will recap the first two before revealing the concluding chapter. For the full #YOUDRIVE experience and to find out more visit youtube.com/youdrive
With thanks to Steve at Adrants, we got the 2012 Super Bowl commercial for Pepsi featuring X Factor winner Melanie Amaro singing a version of Otis Redding's Respect recorded specifically for the ad to a kingly Elton John, entitled "King's Court".
Credits: Created by TBWA\Chiat\Day Directed by Noam Murro
On the threshold of «Earth Hour» The Viral Factory has started an interactive spot with two scenarios depending on illumination.
«Lights Off» for WWF
The social spot «Lights Off», created for WWF, urges to join the world action under the name «Earth Hour» to switch off light as a sign of participation in the decision of modern environmental problems.
Please, switch off light!
Feature of a spot is that depending on the factor: light is included or switched off, — the narrative plot varies.
Press: IKEA, the leading home furnishing company, today announces the launch of a new cross-platform advertising campaign titled ‘Bright, shiny colours’, which aims to inspire the nation to bring life into their homes with inspiring new home furnishing solutions available in-store this autumn season. The campaign coincides with the launch of the new 2013 IKEA Catalogue and launches with a TV advert in the UK and Ireland on September 8, during the ‘X-Factor’ on ITV1. Three versions of the advert have been produced and include 60” and 30” adverts that run until October 7, as well as a full length two-minute ‘music video’ running exclusively online at http://www.youtube.com/ikeauk. The ‘Bright Shiny Colours’ advert, created by the agency Mother, tells the story of a woman who goes on a magical journey through the new IKEA Catalogue. The woman’s home starts out in beige and white before we see her step ‘through the catalogue’ and into a Technicolor IKEA showcase full of inspiring designs. When she emerges from the other side she has bags of inspiration to transform her home.
The advert is shot like a music video and pays homage to great dance sequences from the films Flashdance and Singin’ in the Rain, as well as the legendary Top of the Pops dance troupe Pan’s People. The music, ‘Bright Shiny Colours’ was originally a Shirelles track, but was given a modern re-working by quirky band 99 Trees. The campaign will be supported by other activities in owned media platforms including the IKEA FAMILY loyalty programme, the IKEA Website and in-store communication, as well as through earned media with PR activities. Peter Wright, IKEA UK and Ireland Marketing Manager, said, “With the new season approaching we adapt our homes to make them cosier as more time is spent out of the cold. But that doesn’t mean our homes have to look and feel the same all year around. We want our new campaign to demonstrate that it’s easy and affordable to bring new life into your homes, through showcasing in a fun and surprising way the many new products and solutions we have available in the new Catalogue and our 19 stores, which will ultimately give them a reason to reconnect with IKEA.” The campaign was developed with the new functionality of the 2013 IKEA Catalogue in mind, which now includes a range of extra interactive content. Readers can use their smart-phone to get even more inspiration when holding it over the page, for example looking behind closed doors, changing curtains or even viewing demo films, pictures and 3D content, all accessible by using the IKEA ‘app’ for Iphone and Android. Freddy Mandy, a creative at Mother, said: “We got excited by the bright, colourful new range of IKEA products and wanted to make a film that showcased them in an exciting way. Working with David Wilson and 99 Trees allowed us to make something that feels fun and energetic. It brings to life what we think it would be like to take a trip through the new IKEA Catalogue.” IKEA also recently updated its website, www.IKEA.com, with a mobile version as a result of increased mobile traffic to the site. Customers can browse products, create shopping lists, find the latest offers and locate their nearest store with the updated user-friendly mobile site. Credits: Creative Agency: Mother Art Director: Mother Copywriter: Mother Planner: Mother Agency Producer: Mother Director: David Wilson Production Co.: Blink Ink Producer: Patrick Craig Editor: James Rose Editing House: Cut & Run Post Production: MPC Animators & Illustrator: Jonathan Harris, Michael Zauner and Nick Edwards Audio post-production: Sam Ashwell @ 750mph Sound Design: Sam Ashwell @ 750mph DoP: Marc Gomez Del Moral
Last year Google started a program to partner with advertisers and agencies to re-imagine how brands tell stories in a connected world. Project Re: Brief set out to recreate some of the advertising industry’s most iconic, classic campaigns using the latest technology tools. This year Google is expanding that program to work with some of today’s most iconic brands and innovative marketers, in it's newest project: Art, Copy & Code.
Art, Copy & Code is a series of projects and experiments to show how creativity and technology can work hand in hand. Some of these will include familiar brands like Volkswagen, Burberry and adidas—projects developed in partnership with their creative teams and agencies. Others will be creative experiments with innovative filmmakers, creative directors and technologists to explore how brands can connect with consumers through a whole range of digital tools—including ads, mobile apps and social experiences. Google's first partner project is a new social driving experience, The Volkswagen Smileage.
Building off VW's 2012 campaign, "It’s not the miles, it’s how you live them," (video clip below if you have yet to see it) Volkswagen Smileage is a mobile app and web service that aims to add a little bit of fun to every drive, from your daily commutes to holiday road trips. The app measures the fun factor of each trip using a metric called “smileage,” based on signals like weather, traffic, location, time and social interactions (e.g., a long drive on a sunny Saturday afternoon might accumulate more smileage than a morning commute in the snow). You can use it with any car, not just Volkswagens.
Powered by the new Google+ sign-in, you can choose to share Smileage experience with friends and family. For example, during a road trip, photos and videos taken by you and your co-passengers can be automatically added to a live interactive map. The inspiration for the service came from a recent study showing that every day, 144 million Americans on average spend 52 minutes in a car—76 percent of them alone; making that time a more shareable experience. Volkswagen Smileage will be available soon in beta.
