Advertising Agency: Tuppi, Salvador, Brazil
Creative Director: Lucas de Ouro
Art Director: Lucas de Ouro
Copywriters: Pedro Cajueiro, Filipe Bezerra
Illustrator: Diego Maia
A love-struck protagonist cat and a feel-good car are the makings of the one of best commercials I've seen this year, the best one starring a cat that is. This fantastic new commercial for the 2013 Toyota Corolla entitled "Feels Good Inside" features a curious cat who seems to have some bad luck with his curiosity, from being run over by a lawn mover to diving into wet cement. But the best part is this cat's dive attack on the dog. The ending, well let's just say this cat will be back.
Credits: Ad Agency: Saatchi & Saatchi, New Zealand Client: Toyota Executive Creative Director: Antonio Navas Creative Director: Corey Chalmers, Guy Roberts Creative: Sarah Litwin-Schmid, Emily Drake GAD: Mark Cochrane AD: Emma Guadagni Production Company: Goodoil Director: Hamish Rothwell Producer: Sam Long DOP: Crichton Bone Editor: Peter Sciberras Online: Nigel Mortimer Audio Post: Liquid Studios Music Composition: Elliott Wheeler Music Composition: Turning Studios Audio Post: Liquid Sound Engineer: Craig Matuschka
Just as the world finished watching the Opening Ceremony of the London 2012 Olympic Games, Procter & Gamble and Gillette staged an unforgettable event to wish Team USA a great start to The Olympics. The event was a spectacle of light and water featuring 60-foot holograms of Team USA athletes Tyson Gay launching off the blocks and Ryan Lochte diving into historic Boston Harbor. Set to the music of M83 "Steve McQueen", the event officially launched Gillette's global 'Get Started' campaign.
Part science, part nature and part digital art, Gillette created a series of projected light displays on buildings throughout Boston culminating in a massive water show. The event used half a dozen projectors to display video images of Ryan Lochte and Tyson Gay in action on two massive screens of particulate water vapor sprayed above the surface of the water adjacent to Boston's Institute of Contemporary Art.
Italy's iconic Riace Bronzes will return to their home at the Reggio Calabria National Museum later this year after lengthy restoration work.
The Riace Bronzes [Credit: ANSA]For almost three years the 2,500-year-old ancient Greek statues representing warriors have been in the Calabrian regional government's headquarters, undergoing a long-awaited restoration. A host of chemical, laser and electromagnetic tests designed to help experts better understand where the statues came from, and who created them, were also carried out.
So now, it's almost time for them to return to their permanent home.
According to the superintendent for archaeological and cultural heritage of Calabria, Simonetta Bonomi, restoration work should be completed near the end of the year and the two warriors "will be back home again" in time for Christmas.
The celebrated bronzes were found in August 1972 off the coast of Calabria and quickly captured worldwide attention. They were so highly prized that they are rarely allowed to travel from their home, despite repeated requests.
Even former Italian premier Silvio Berlusconi was turned down twice after seeking to borrow the statues for Group of Eight summits.
During the current restoration work, the Riace Bronzes, last let out in 1981 for a triumphant round-Italy tour, have been kept inside a purpose-built area with a glass front allowing visitors to watch the delicate restoration work.
Meanwhile, the Reggio Calabria museum has been undergoing restorations itself while the bronzes have been away. Approximately six million euros have been earmarked for that project, and regional authorities have released the final funds need to complete the work before year end.
The Bronzes were discovered in 1972 by a Roman holidaymaker scuba diving off the Calabrian coast and turned out to be one of Italy's most important archaeological finds in the last 100 years.
The statues are of two virile men, presumably warriors or gods, who possibly held lances and shields at one time. At around two metres, they are larger than life.
The 'older' man, known as Riace B, wears a helmet, while the 'younger' Riace A has nothing covering his rippling hair.
Both are naked.
Although the statues are cast in bronze, they feature silver lashes and teeth, copper red lips and nipples, and eyes made of ivory, limestone and a glass and amber paste.
Italy has the world's biggest trove of archeological treasures but the Riace Bronzes attracted particular attention.
This was partly due to their exceptionally realistic rendering and partly to the general rarity of ancient bronze statues, which tended to be melted down and recycled.
Stefano Mariottini, the scuba diver who first spotted one of the statues some 300 meters off the coast and eight metres underwater, said the bronze was so realistic that he initially thought he'd found the remains of a corpse.
A million people came to see them in 1981 and the pair are even featured on a commemorative postage stamp.
The statues usually pull around 130,000 visitors annually to the Reggio Calabria National Museum.
Hollywood heavyweight James Cameron's 3D underwater epic Sanctum starts filming on the Gold Coast this Friday with local and international film crews busy making final preparations. I had the chance to speak with the director, local Alister Grierson, and location manager Chris Strewe, who shared some juicy, exclusive details. Work has already begun at Warner Roadshow Studios with sets being built in Sound Stage 2 and 8, and crews preparing to film underwater scenes in the studio's $2.1 million water tank. Construction is also under way at a private residence on Bonogin Road, Mudgeeraba where some of the opening scenes will be shot in a semi-tropical rainforest.
Cameron, known for his blockbusters Titanic, Aliens, Terminator 2, Judgment Day and the upcoming Avatar, is serving as executive producer alongside Grierson, from Burleigh Heads, as director. Sanctum will be the first 3D underwater action-adventure-fiction film ever and is being made on a budget of $30 million, relatively small for Cameron spawn.
Grierson remained tightlipped about which Australian A-list celebrities will feature in the film, and said fans will have to wait for the official casting announcement in a few weeks. Just quietly, my bet is on Sam Worrington as he was around recently for the Inside Film awards and lord knows he's on team Cameron. Sanctum follows a father and his teenage son as they navigate a treacherous cave-diving exploration gone wrong.
The underwater cave is being constructed in Warner Roadshow Studios outdoor water tank, where majority of the filming will take place. Cameron will arrive on the Gold Coast to work on the project early next year once he finishes the press tour for Avatar. The crew behind the film will be taking a break over Christmas then continuing filming until mid-March.
RONA shows its support for the 2012 Canadian Olympic athletes by participating in a running relay of their own from coast to coast in their newest TV commercial. Nobody said doing it right was easy, a great ad eh. Watch as good ole Canadian men take on Canada's glorious challenges using a screwdriver as their baton, from the city streets, a polar bear, the rapids, a cyclist racing a train, diving off what seems to be Niagara Falls, the relay get's the screwdriver to it's destination...too bad he forgot the hammer.
See more of RONA's Canadian Olympic Partnership at http://www.rona.ca/en/awinforus.
Update August 5,2012... Yes, this spot is 100% Canadian, it was created by the ad agency Sid Lee, Montreal and filmed in various locations across Canada.
The latest ad for the Fiat 500 sends the full line of little 500's diving in into the ocean as they make their journey from Italy to the USA in the commercial entitled "Immigrants".
The commercial features the music of Arianna and Pitbull song Torna a Surriento (Come Back to Sorrento) originally done by Ernesto De Curtis.
"Immigrants tells the story Fiat's resurgence in America in a manner that is smart, unexpected and stylish while introducing viewers to our product portfolio. We are proud and thankful to be back in this country and we wanted to capture the viewer’s attention in a way that is impactful, visually-appealing and entertaining, while reinforcing our distinctive Italian origin." Says Olivier François, head of the Fiat brand and chief marketing officer at the Chrysler Group.
FIAT "Immigrants" Credits:
Ad Agency: Richards Group, Dallas TX Title: "Immigrants"
