WGBH's Emmy® Award-winning Design Squad Nation is introducing a revamped website to inspire the next generation of engineers. The online community is fueling kids' spirit of inventiveness, providing a destination where they can discover firsthand that engineering isn't something done by boring grownups in hidden labs: it's solving problems in creative ways...everyday, and all around you. Full press release below.

PBS KIDS' Design Squad Nation® Introduces Revamped Site To Inspire Community of Creative Kids
-- Emmy® Award-winning Team behind Design Squad Launches Extensive Updates and New Features to Inspire Next Generation of Engineers --
(Boston, MA, Tuesday, October 2, 2012) — WGBH announced the official launch of the revamped Design Squad Nation®, an online community that provides kids with a forum to express their adventurous, do-it-yourself spirit and share their creative ideas with other like-minded kids. Hot on the heels of a renewed DIY movement, the PBS KIDS Design Squad Nation website is the latest iteration of a franchise that includes a four-season run of the Emmy® and Peabody Award-winning TV shows Design Squad and Design Squad Nation. Design Squad Nation can be found at http://pbskids.org/designsquad/.

Why it's important

By nature, every young kid is a budding engineer: building contraptions with glue and Popsicle sticks or sketching an idea for an automatic pet feeder. But as kids get older, they have fewer moments in their daily lives where they can develop those critical thinking skills. Design Squad Nation fuels kids' spirit of inventiveness, providing a destination where they can discover firsthand that engineering isn't something done by boring grownups in hidden labs: it's solving problems in creative ways...everyday, and all around you.

How it works

Kids can join Design Squad Nation for free; earn points by contributing ideas, sketches, and photos of the projects they dream up; and keep track of all the things they have made in their own profile pages. As users contribute more to the site, they earn more points and move up in rank from "Newbie" to "Phenom." The goal is to frame the design process as a game, encouraging a virtuous cycle that gets kids to continue sharing their own ideas while cheering on others to do the same.

Kids ask great questions that deserve great answers! On Design Squad Nation, engineer-hosts Nate Ball and Deysi Melgar respond to questions in a series of short videos posted online. One week, Nate will add his own ideas to kids' sketches of waterpark rides. The next, Deysi will share what's so amazing about NASA's Curiosity Mars rover. As mentors and guides, Nate and Deysi show kids how engineers see things through a creative lens, inspiring kids to do the same.

Video made for the YouTube Generation

Into fashion? We've got a video about how engineering connects to it. How about cooking, sports, camping, or dancing? We've got those, too, and we're rolling out more videos all the time-from cool stunts to how-tos. We know that kids have many interests, and that their favorites shift from one thing to the next. No matter what they are into, Design Squad Nation has a video, project, or inspiring example of how engineering can further their interests.

The team behind the site

A passionate team of educators, Emmy® Award-winning producers, and website engineers at WGBH created Design Squad (the TV show) and Design Squad Nation. And that team is constantly looking for new ways to share the power of engineering and inspire kids to dream big. Their efforts are garnering wide acclaim. Design Squad Nation just earned a 2012 Emmy Award in the category of New Approaches-Daytime Children's.

"More than a website, Design Squad Nation is a growing community built around the belief that through creative problem-solving and engineering, any kid can make a difference," says executive producer Marisa Wolsky. "We currently are hard at work to make this community bigger and stronger, inspiring a new generation of engineers to dream big and change the world."

Design Squad Nation invites the next generation of great thinkers to get involved at pbskids.org/designsquadnation. Viewers also can follow Design Squad Nation on Facebook and on Twitter.

Here's a look at the new RAZR Fit Xtreme TV ad featuring Phil Mickelson and the commercial for the all new X Hot Irons featuring Luke List for Callaway.

Credits:
The principals of design-focused production studio Leviathan are very proud to share the results of their collaborations with advertising agency Factory Design Labs on behalf of Callaway Golf Company. Numerous TV spots and brand films supporting the launch of Callaway Golf's new line of RAZR Fit Xtreme(TM) Drivers, X Hot(TM) Drivers, Fairway Woods and Irons have recently debuted on targeted media outlets and Callaway's YouTube Channel. Leviathan's team has been integrally involved in the end-to-end design, animation and visual effects aspects elevating the visual, artistic, branding and storytelling aspects of these spots and several new Callaway product films and still renderings that are 100 percent CG.

Leviathan landed its first assignments for Factory Design Labs in 2011, and as a result of the studio's craftsmanship on those high-profile projects, it was chosen as an official partner for design, CG and VFX for the agency's 2013 campaign for Callaway. "Earning the opportunity to develop and apply extraordinary design and VFX solutions for Callaway is one of the most exciting things to happen for our company so far," confirmed Leviathan's executive producer Chad Hutson. "Knowing our contributions need to represent Callaway as the world-class leader moving into the future, we are pouring ourselves into perfecting the brand's look across all media platforms."

Agency: Factory Design Labs
ECD: Andrew Price
Creative Director: Steve Pratt
Associate Creative Director: Tom Goodrich
Sr. Art Directors: Jason Shiskowsky, Steve Hurd
Art Director: Elliot Hasse
Director of Broadcast Production: Melany Fehrenbach
Broadcast Producer: Jessi Dana

Production: Supply & Demand
Director: Josh Taft
Co-Head Production: Tracy Hauser
Producer: Tina Nakane

Design, Animation, Visual Effects: Leviathan
CD: Bradon Webb
Lead 3D: Nathan Davies
Lead Compositor/VFX: Chris Beers
Lead 2D: David Brodeur
Animator/Compositor: Katrina Nelken
Compositor/Particle Effects: Tim Sepulveda
3D Artists: Timur Salikov, Morgan James, Adam Stockholm
Roto Artists: Patrick Schultz, Kurt Lawson, Shawn Sahara, Ashley Whitaker
Graphics Editor: Mike LaHood
Producer: Lauren Shawe
EP: Chad Hutson
ECD: Jason White
VFX Director: Matt Daly

HIFI PROJECT PROVIDES MUSIC & SOUND DESIGN FOR VISUALLY COMPELLING STARZ RE-BRAND CAMPAIGN

Los Angeles & Minneapolis – (May 13, 2013) Collaborating with ad agency Fallon, HiFi Project is the creative force behind the music and sound design for the new, visually compelling re-brand for cable network STARZ. According to HiFi Creative Director/Composer Paul Robb, this was the most extensive sonic branding campaign to date for the company, which is better known for working on commercial and advertising campaigns such as new spots for Gap, Jaguar, and Chevy.

HiFi Project was tapped to create an extensive soundscape that was innovative and revolutionary, taking the listener on a musical journey; while design firm yU+co was called on to create a design language that infused the entire landscape of the STARZ platform with their new tagline, “Taking You Places.” “We had a great time on this project because they really gave us a tremendous amount of freedom to create music,” explains HiFi’s Robb. “We were tasked with creating a soundtrack for the network that was thrilling, but never heavy-handed. They didn’t want music that was overly whimsical or cheery, but something that was gripping, seductive, and premium.”

HiFi initially provided STARZ with 60 original demos, from which network creatives chose five to explore further. After hearing extended arrangements (some as long as four minutes) of the “final five”, a hero track was chosen. HiFi then set about the demanding task of arranging this hero track into five broad style families, for each of the network programming categories. All in all, HiFi Project produced an astonishing 35 complete compositions, ranging from two seconds to over three minutes in duration.

“From a creative point of view, this was just pure joy,” says Robb. “We were given license to create music and sound design for these beautiful, abstract graphics that yU + co had created. We don’t get that level of freedom that often, so we were thrilled.”

“Because a great deal of our work is in the commercial and advertising realm,” adds Executive Producer Birgit Roberts, “and there are oftentimes far more restrictive parameters to that type of work, our team really had a great time with the creative process. It was also great to collaborate with both Fallon and the creative team in-house at STARZ on a re-brand of an entire cable network, which was a first for us.”

Credits:
Client: STARZ
Executive Creative Director: Jessica Creasey
Director of Production: Kandy Barry
Technical Director: Sean Richardson
Creative Director: Michael Vamosy

Ad Agency: Fallon
Integrated Producer: Angie Schoemer
Art Director: Ben Pagel
Creative Director: Andrew Voss

Design Company: yU+Co:
Senior Producer: Carey Michaels Keeney

Music & Sound Design Company: HiFi Project:
Creative Director/Composer: Paul Robb
Executive Producer: Birgit Roberts
Composer: Jason Murgo
Producer: Melissa Mooney

Engine Room Creates New NASCAR On Air Graphics/Branding Package For Fox Sports; Photo-Real CG Show Open Establishes An Exciting New Look for NASCAR ON FOX

Hollywood, CA — Engine Room’s latest NASCAR project for Fox Sports revved into high gear during the Daytona 500 broadcast. The expansive, high-energy package will air throughout the NASCAR ON FOX fourteen-week season and involved the creative development, design and production of the Show Open (Daytime and Night versions) as well as two new NASCAR ON FOX branding icons to be rolled out in the coming weeks.

For the last two seasons, Fox Sports has tapped Engine Room for custom animation pieces involving intensive and rapidly produced, animated comic-style CG recaps of each weekly NASCAR race. This year’s the collaboration went into overdrive, with Engine Room delivering an entire broadcast sports package that showcases the thrills, spills and upsets intrinsic to NASCAR, all with a beautiful new hyper-real look. As part of the Open’s signature design, are animated race cars that reflect the evolution of new 2013 custom body styles from the big three automakers in a wild race to the finish line. Engine Room was also tasked with designing two new branding icons for FOX SPORTS to be used throughout the racing season. The new chrome, energy infused Fox X-Car and its high-tech robot driver Speedus, a powerful 3D animated cousin to FOX Football robot Cleatus, is a lightning-fast racing mascot on wheels.

VFX Supervisor Dave Piedra, Creative Director Dan Schmit and EP Michael Caplan led the Engine Room design and animation team throughout the intensive process that spanned nine months, from the design phase to the execution of each deliverable in the campaign, which included two complete packages, the first for day races and a second to air during the season’s night competitions.

“Our work with Fox Sports is always incredibly rewarding thanks to the vision and passion of EVP/Creative Director Gary Hartley and his team,” says Engine Room’s Dan Schmit. “We are proud of how our ongoing collaboration with Fox Sports has evolved for more than a decade from a relationship based on our live action skills, to now providing large scale creative branding projects where we have been invited to do it all, from developing original concept, through feature-level visual effects CG execution. Gary saw our potential early on and we look forward to many more years of exciting collaboration and visionary work in support of Fox Sports.”

About Engine Room:
Engine Room is a global creative arts studio specializing in visual effects, live action and design for television, commercials, feature film and new media.

The new commercial for the 2013 Hyundai Santa Fe is making the ladies sweat and showing us some sexy assets in the "Panty — by Storm Edge Design" spot.

In order to introduce the new Hyundai Santa Fe, Fitzroy Amsterdam developed an edgy campaign where the new design – the so called Storm Edge design – is placed centrally. With this new design Hyundai pushes the boundaries within their communication. This is perfectly in line with their pay-off slogan: “New thinking. New possibilities.” The sensual campaign can be admired on the internet as well as television.

Credits:
Ad Agency: Fitzroy Amsterdam
Strategy: Jur Baart
Art director: Wouter Vanhaeren
Copywriter: Merlijn van Vliet
Production: 100% Halal Productions

You'll watch it a few times to be sure you didn't miss anything, we did.

Nissan gets tough on the streets with their new concept sports car "Extrem". Nissan captured the vibrancy, color and excitement of Brazil with EXTREM, a radical car aimed squarely at the young (and young-at-heart) car enthusiasts keen to make a statement on the roads. Press below.

• First concept car from Nissan designed specifically for Brazil
• Design reflects the color and passion of the country
• A new urban compact sports car that's exotic yet attainable
• Rugged and agile 2+2 with distinctive color treatment

"Brazil is a country of great natural beauty and it has a passionate, rich culture. But this is not always reflected in the cars on its streets, especially the more affordable locally produced vehicles which tend to be conservative in design, color and specification," said Shiro Nakamura, Senior Vice President and Chief Creative Officer.

"EXTREM, with a dynamic, high-character design, is far from conservative. It was created to appeal to the country's growing band of city-based young professionals who are passionate about design and want to make a personal statement. The lightweight two-door 2+2, has a dynamic stance, fresh surfacing, and a clear rugged ability to tackle the urban jungle everyday," he added.

Designed by Nissan Design America (NDA) in San Diego, California, in collaboration with Brazilian designers and produced in Brazil, the concept previews a new breed of car. By blending versatility and toughness with the agility of a compact 2+2, EXTREM is a new genre of urban compact sports car.

Its unveiling at the São Paulo Motor Show underscores Nissan's commitment to Brazil. The country is one of the largest new car markets in the world and one in which Nissan enjoys significant sales growth. The company claimed almost two per cent of the 2011 market, doubling its 2010 sales, and aims to account for five per cent of new car sales in Brazil by 2016. via NissanNews.com | USA

News Limited Award School presents...

Heineken is looking for designers, creative thinkers, makers and doers to co-create the Lounge of the future. Submit your portfolio at http://heineken.tumblr.com to be a part of a global design collaboration that will be unveiled at Milan Design Week in 2014.

We’re looking for up-and-coming talents in graphic-, product-, motion-, fashion- and interior design. So you have a unique way of looking at nightlife design, and how it can influence behavior for the better – and a portfolio to prove it? The four hubs for this year’s competition will be in New York City, Singapore, Warsaw and Mexico City. Application is open from 9th of April to 31st of May 2013.
We are looking for people that are open to new ways of co-creation with other creatives from all around the world. Who are not afraid to share first ideas and rough concepts. In the month of September we will require full dedication as this is when we will tackle the conceptual thinking around the project.

Sci-fi fantasy meets Greek mythology in this month's TEN by Fotolia design. Consumed with a passion for art and design, Soongyu Gwon, who works as a Creative Director at D.FY Inc. Design Group in Seoul (South Korea), defines himself as a "digital image maker".The work and style of this man, who is above all in search of the deeper meaning in things, materializes in his ultra-graphic, perfectly mastered works. Inspired and enriched by Korea's 5,000 years of history, as well as traditional asian culture, and being close to nature, his compositions also show the influence of contemporary arts: comics, fantasty and horror movies are Soongyu Gwon's favorite genres since he saw Peter Jackson's "Dead Alive" in high school.

Two videos, both with subtitles in 12 languages, were shot in South-Korea. The one revealing his everyday world will be available as a sneak preview on the dedicated TEN Facebook page, from February 6th. The one unveiling his work techniques will be available on release day, February 8th, on the Youtube TEN Collection channel

Credits:
Directed by Gang Corporate
Director / Editor / Colorist: Pavle Savic
Music / Sound Design: Axel Guenoun
Motion Design: Mister Gü

In Greek mythology, Eros was the god of love. He was capable of overpowering the minds of all gods and all men. Literary sources of the sixth and fifth centuries B.C. portrayed him as a powerful, often cruel, capricious being, and in classical Greek art Eros was usually represented as a winged youth.

A radically different visual image of Eros—as a charming, winged child asleep on a rock—was introduced centuries later by Hellenistic artists. The Metropolitan Museum of Art’s statue of Eros Sleeping—one of the finest of the surviving bronze statues from classical antiquity—will be the focus of the special exhibition Sleeping Eros, opening January 29, 2013. The exhibition is made possible by The Vlachos Family Fund.

Eros Sleeping will be shown with 46 related works of art in various media, ranging in date from the fifth century B.C. to the 17th century A.D., drawn primarily from the Museum’s permanent collection. Two works from private collections will also be shown.

Through these examples, the exhibition will examine the cult and image of Eros before and after the Sleeping Eros statue type, show the breadth of its influence, and trace the wide dispersal of the type in Roman times and its subsequent rediscovery during the Renaissance. The exhibition will also consider the original function and context of the sculpture, how the statue was made, and the issue of originals and copies in Greek and Roman sculpture.

The Sleeping Eros was among the earliest types of ancient sculpture to be rediscovered during the Italian Renaissance, and it was the subject of numerous figural studies by Renaissance and Baroque artists in Italy—including Michelangelo, among many others—who were looking to the classical tradition for training and inspiration. Some works were close likenesses, such as the fine Drawing of a Sleeping Eros after an antique sculpture by Giovanni Angelo Canini (1617–1666), which will be shown in the exhibition. Other, less literal, adaptations will also be displayed.

In 1943, when the Metropolitan Museum acquired its statue of Eros Sleeping, it was believed to be an original Hellenistic sculpture or a very close replica created between 250 and 150 B.C. Subsequently, some scholars have suggested that it is a very fine Roman copy of one of the most popular sculptures ever made in Roman Imperial times. Recent research—to be presented in the exhibition—supports the former identification, but also makes apparent that it was restored in antiquity—most likely in the Early Imperial period.

Details of the research will also be published in an upcoming article in the Metropolitan Museum’s annual Journal.

A public lecture by the curator on Friday, April 5, 2013, and gallery talks will be offered in conjunction with the exhibition.

Additional information about the exhibition and its accompanying programs can be found on the Museum’s website at www.metmuseum.org.

The exhibition is organized by Seán Hemingway, Curator, Department of Greek and Roman Art. Exhibition design is by Michael Batista, Exhibition Design Manager; lighting is by Clint Ross Coller and Richard Lichte, Lighting Design Managers; graphics are by Mortimer Lebigre, Associate Graphic Designer, all of the Museum’s Design Department.

Source: The Metropolitan Museum of Fine Art [January 23. 2012]

PBS OffBook presents The Art of Logo Design. Logos surround us in digital and physical space, but we rarely examine the thought and artistic thinking that goes into the design of these symbols. Utilizing a silent vocabulary of colors, shapes, and typography, logo designers give a visual identity to companies and organizations of all types. From cave painters to modern designers, artists throughout history have been reducing the complex down to simple ideas that communicate with the world.

The Art Logo Design features: Stephen Heller, Sagi Haviv, Kelli Anderson, and Gerard Huerta. Produced by Kornhaber Brown.

Just in time for today's Apple iPhone 5 launch hoopla Mondo Media (you the them, the online animated media empire that has bragging rights to over 1.2 billion YouTube views) brings Steve Jobs back to live in "Resurrection." The perfectly time animated parody features Steve Jobs rapping such lyrics as: "It's been awhile, but it's worth the wait...Cause I got the OS that makes ya salivate" and "I teabag Bill Gates from beyond the grave!" and my personal favorite "You'll still line up for iPhone 83."

So go on all you iPhone junkies, the 5 will be available to buy on September 21st go line up now you might be one of the first, I'm still loving my Andriod.

Credits:
Directed by: Aaron Simpson
Written by: Andy Ochiltree
Music Production by: Markaholic http://www.markaholic.com/
Featuring:
"Bownce" as Steve Jobs
Eric Bauza as Tim Cook and Fanboy
Mark Byers with backing vocals
Produced by: Mondo Media Inc.
Executive Producer: John Evershed

Producers: Stevie Wynne Levine, April Pesa
Animation Production by: Smiley Guy Studios
Executive Producer: Jonas Diamond
Animation Director: Denny Silverthorne
Producer: Mike Valiquette
Production Manager: Julie Otten
Animation Supervisor: Mateusz Garbulinski
Design Concepts: Aaron Hong
Editor: Denny Silverthorne
Storyboard Artist: Stephanie Ramon
Design Supervisor: Joel Chahal
Design: Stephanie Ramon, Joseph Lague, Peter Habjan
Background Design: Vladimir Kato
Visual Effects: Joel Gregorio, Rich Duhaney
Animation: Mateusz Garbulinski, Rich Duhaney, Nathan Carey, Kurtis Scott, Craig Schriver, Joseph Lague, Darien Ardell

In celebration of iconic fashion brand Fred Perry's 60th anniversary, the brand with its roots firmly in the British style subculture, reached out to influencers from the design, music and sports industries to customize a reproduction of the original 1952 shirt.

The 60 shirts in total will become apart of a traveling tour stopping in London, Ginza and Beijing, beginning with an exhibition at Dover Street Market in London on January 26th. Amongst the many contributors asked to design a shirt were Raf Simons, Blur frontman Damon Albarn, Inez & Vinoodh, The Specials to name a few- Mother Design was honored to be asked to contribute a design.

The team led by Christian Cervantes and Christopher Rogers attacked the shirt with a thoughtful arsenal: buckets of paint, a canister of tennis balls and a tennis racket. The outcome was a spontaneous kaleidoscope of exactly 60 brightly hued splatters resulting from exactly 60 swings to commemorate the brand’s 60th anniversary. "We wanted to honor the brand's origin in tennis as well as recognize it's influence in British music" stated Cervantes.

Credits:
Creative Ad Agency: Mother, New York.

Bring Virginia and her friends to life when you mail your letter to Santa at Macy's! Learn how the Macy's Believe-o-Magic app works, and download it from the iTunes Store or Android Marketplace to take your photo with Virginia in stores. For more information, visit macys.com/believe.
Credits:
Agency: JWT New York
Chief Creative Officer: Peter Nicholson
Client: Macy's
Executive Creative Director: Matt MacDonald
Creative Director: Craig Love
Creative Director: Shayne Millington
Creative Director: Lea Ladera
Art Director: Chad Baker
Art Director: Joseph Merkeley
Copywriter: Emily Sander
Planner: Jonathan Fletcher
Director of Digital Production: Suzanne Molinaro
Director of Brand Production: Sergio Lopez
Director of Creative Technology: Martin Legowiecki
Executive Producer: Brenda Fogg
Executive Producer: Robin Feldman
Producer: Catherine Christiansen
Production Design: Jenny Horn
Production Design: William Creedle
Production Design: Mishu Hassan
Production Company: Metaio
Production Company: The Ebeling Group

Have you ever wondered what graphic designers do with their old camera's, well if you are Stefan Abrahams you create beautiful typeface with the parts. Stefan, a graphic design student deconstructed this DSLR and used all nuts, bolts, wires, pins, the rubber viewfinder, the board, and chips to accomplish the task. The result is a beautiful typeface that will evoke a tingling sensation up the spine of any design and photography geek, myself included.

Discovered this awesomeness via the Design TAXI blog.

The FUN issue of Discipline magazine is out now and available from most news agents, Tate Modern, Magma, Foyles, Artwords and more...

The pursuit of ‘LOLs’ and ‘likes’ is about instant and permanent fun. It’s about ditching the dull and provoking the standard. The second issue of Discipline is a celebration of the big business of fun, where bold is always better. We take a look at the makers and thinkers setting themselves apart from the crowd and we witness just how much hard work and discipline real fun takes.

Discipline issue two — The FUN Issue

House of Mirrors by Ryan Hopkinson

Actress Ariane Labed

Musician Elliott Power
The cover star Susan Boyle is joined by John Prescot, Tom Cruise and Leslie Nielsen in an exclusive feature by Carl Burgess. The Fun Issue includes profiles, features, interviews and editorials with the people behind the scenes making the things you love including cinematographer Evan Prosofsky, photographer Ryan Hopkinson, musicians Palma Violets, actress Ariane Labad and much more.

Discipline is a new publication celebrating the most interesting makers of film, art, fashion, design, interiors, music, dining and more.

Editor in Chief: Jack Robinson
Associate Editor: Marta Bobic
Contributing Editors: Calum Sager, Jennifer Byrne & Nathan James Tettey
Design and Art Direction: Inventory Studio

After success branding the hotelier last year, Grey re-approached Holm to direct its latest campaign, this time shooting in Istanbul. Supply&Demand flew Holm over early to allow an extra week of scouting before the job awarded. That gamble paid off:

“David’s earlier work ended up becoming our style guide for the shoot,” acknowledges creative director Denise O’Bleness on Holm’s eagerness to continually shape ideas. “His images, ideas and research went as far as Marriott’s global print campaign that also uses his beautifully composed shots.”

Holm, a director of photography himself, directed for five days, shooting footage alongside cinematographer Justin Henning, visiting multiple locations to attain the right feel for the brand – the allure of travel, the need for comfort and the security of trusting in Marriott Hotels & Resorts no matter your destination or itinerary.

“It’s great to have an agency like Grey trust us and hire David on a project of this magnitude,” explains Tim Case, Supply&Demand’s Founder / Managing Partner. “We were excited to direct, shoot and also have the opportunity to bring design and animation to the campaign. Trust with an agency is always critical, in this instance to create a world of beautiful destinations for Marriott International's flagship brand.”

Editing was handled by Marco Perez at Union, NY, while Design and Animation took place at ODD (Office of Development and Design) with Holm acting as Creative Director – effects neatly tying in Marriott’s branding iconography, as designed by Grey after winning the account from mcgarrybowen:

“We’ve been working with Marriott to update elements such as the company logo and brand voice,” O’Bleness explains. “David used topographical lines, lens flair and various graphics elements that were taken directly from our designs.”

As for re-hiring Holm for the second campaign, O’Bleness admits there’s plenty of directorial talent out there – but why bother when Holm continues to deliver:

“Lots of good directors to choose from with incredible talent,” she explains, noting how Holm won the work over other heavy hitters. “You never go back to a director unless there are compelling reasons. David is incredibly gifted, quick on his feet and works with what he’s given. He went above and beyond our expectations, as he did in the first campaign. We couldn’t have asked for more.”

Holm continues focusing on new work, currently in the midst of shooting another global campaign for a large multinational brand soon to be announced – all projects allowing him to continually push boundaries as a director:

“I need to take chances, to diversify my work,” says Holm. “It’s about growing as a director – finding the story, setting the bar higher each time I go out there and making it happen the best that I can. Grey really trusted in me on this job, and because of that it really shows in the final product.”

Creative Credits:  
Director / Cameraman David Holm
Executive Producers / Managing Partners: Tim Case & Charles Salice
Executive Producer / Managing Director: Jeff Scruton
Producer: Ari Hakim
Cinematographer: Justin Henning
Head of Production: Nathan de la Rionda

Agency // Grey Group
CCO: Tor Myhren
ECDs: Jan Egan & Ron Castillo
CD: Denise O'Bleness
Copywriter Emily Goldenberg
Director, Broadcast Production Bennett McCarroll
VP / EP: Kim Kietz
AP: Sophia Pellicoro
Casting Director: Nina Pratt
Senior Music Director: Zack Pollakoff
EVP: Chris Hinkaty
VP: Hope St. Clair
AE: Ben Krame
AAE: Joe Colandrea

Post Production // ODD, NY
Creative Director: David Holm
Executive Producer(s): Tim Case & Charles Salice
Head of Production: Matthew Turke

Editorial // Union
Editor: Marco Perez
Senior Producer: Sara Mills

You’ve seen on TV how they make mega factories and gigantic machines – now a new online film shows how LEGO Technic shrank a giant Volvo wheel loader into a miniature model.

A new video from LEGO® Technic shows the lengths the world’s largest toy maker’s design team were prepared to go to in order to perfect their latest mini marvels.

With 1,600 individual pieces and the largest individual element ever created for the brand, the remote-control Volvo L350F wheel loader can lift more than 1kg in its bucket and drive over challenging terrain day in, day out – just like the real thing.

LEGO’s hands-on research
The film talks to the development team behind LEGO Technic’s biggest machine for 2014 – from both LEGO and Volvo – charting their passion for getting their latest model as close a representation of the real machine as possible. It also follows LEGO® Technic’s Niels Henrik Horsted, head of marketing and design manager Jeppe Juul Jensen as they conduct hands-on research, visiting the Volvo factory and a construction site and operating a L350F themselves.

“We tried to make it as realistic as possible, so it drives, steers and lifts the load just like the real thing,” says Jensen. “You can also remove the oil filters, the radiator-door swings out, pistons move and the engine is painted green, just like in the real thing.”

The meticulously detailed and fully remote control Volvo model LEGO 42030 is available from LEGO Shop and all participating retailers.

For over 50 years promo girls have been handing out samples at intersections, shopping malls and other high traffic areas, hoping consumers would buy their products. Time for a change, so Pepsi and TBWA Belgium teamed up and created The Like Machine: a vending machine that doesn't accept money, only Facebook likes.

The idea of connecting through the vending machine is simple. Just use your smartphone, go to likepepsi.com, connect with your Facebook account, like the Pepsi Facebook page and get a free Pepsi.

By using the smartphone location settings, Pepsi was sure only people near the vending machine got offered a sample. People without a smartphone could tap the 42” built-in touchscreen to log in on Facebook and get a free drink as well. Once the sample was given, a timer made sure everybody was logged out.

"That there are creative minds in Belgium is no secret. The Pepsi Like Machine is another good example of that," adds Jan Verlinden, Marketing Director of PepsiCo, BeLux. Now it is possible, with a Facebook like, in real time, to get a can of Pepsi. "It’s a new way of sampling which provides us with information, so we can immediately start communicating with our target audience."

Pepsi Belgium introduced the Like Machine at the Beyoncé concerts in Antwerp.

Credits:
Brand: PepsiCo Belgium
Agency: TBWA Belgium
Campaign Title: Pepsi Like Machine
Creative Idea: Diederik Van Remoortere
Creative Director: Gert Pauwels
Project Manager: Jan Casier
Account Director: Yann Billen, Michael Renier
Digital Strategy: Rindert Dalstra
Event Manager: Sharon Lavaert
Back-end Developer: Diederik Van Remoortere
Front-end Developer: Alwyn Wymeersch
Experience Design: Gilles Vandenoostende
Animation Design: Frederik Severijns
Graphic Design: Anthony Buyssens
Studio Artist: Danny Jacquemin, Jan Van Stappen
Production: Willy Hebbrecht
Public Relations: Steven Verbeiren
Audio/Video producer: Johanna Keppens, Tom Syryn, Eli Sundermann

During Milan Design Week 2013, Heineken invited everybody to Open Your World at "The Wall of Opportunities". A 64-doors design installation to reveal a mix of art performance, theatre, live music and stunts.

Credits:
Creative Advertising Agency: Publicis, Milan, Italy
Creative Directors: Cristiana Boccassini, Bruno Bertelli
Art Director: Valeria Vanzulli
Copywriter: Francesca Bonomi
Account Supervisor: Giada Salerno
Agency Producer: Mariella Maiorano
General Manager/International Client Service Director: Daniela Di Maio
Production: Dooley Srl
Executive Producer: Marco Astarita
Director and Coreographer: Nikos Lagousakos
Set Designer: Andrea Gallo, Pollo Design
Stylist: Claudia Tortora
Music and Sound Effects: Diego Maggi
Structure and Technology Producer: Giancarlo Campora, Lime Lite
Editor: Stuart Greenwald