DDB New York just launched a new global campaign, featuring supermodel Miranda Kerr, for Reebok's new Skyscape shoe...and looks looks stunning in it.
Official Press: Reebok, the fitness brand at the center of women’s footwear innovations for more than 30 years, today revealed its new campaign with international supermodel Miranda Kerr for its new shoe, Skyscape. Created using new materials and techniques for a feeling of unparalleled comfort, the international style icon kicks off a global integrated marketing campaign for the shoe, which is so comfortable, you’ll forget you have it on.
An everyday shoe for active and casual wear, Skyscape features 360 degrees of foam comfort in a fun, flirty silhouette that pairs perfectly with jeans, skirts or yoga pants. The challenge behind Skyscape was to create a stylish shoe that would keep women comfortable when they are on their feet all day running errands, meeting friends, commuting to work or going to the gym. Rather than just thinking about comfort underneath the foot, Reebok wanted the foot to be enveloped in comfort. In the research and development phase, Reebok looked to other industries for inspiration. For the pillow-like design of the sole of the shoe, the inspiration came from the home furnishings industry, while for the upper, the inspiration came from the lingerie industry – and specifically, molded foam bras.
The Skyscape upper is crafted using the same manufacturing techniques and processes as molded foam bras, but using materials that have been optimized for the stresses and strains placed on the feet all day. The seamless, 2-way stretch material creates a soft, comfortable envelope around the top and sides of the foot, while allowing for natural foot movement and breathability. The sole of the shoe resembles cloud-like pillows, and provide cushioning, comfort and flexibility for all-day comfort. The flirty lace-up silhouette comes in a broad range of colors to match any outfit or mood.
A fully integrated marketing campaign featuring style icon Miranda Kerr will launch the shoe, which hits retail outlets globally in March. With TV, print, retail, PR an digital components, the campaign works on all channels to demonstrate the way Skyscape feels and will have women everywhere wondering about the shoe that’s so comfortable, you’ll forget you have it on. Both the film and static elements of the campaign playfully center on this idea and were brought to life by legendary fashion photographer Gilles Bensimon, who captured the static imagery, and famed music video director Dave Myers who shot the TVC. DDB New York is the creative agency behind the campaign.
“I’m on the move all day so it’s important to have a pair of shoes that balance comfort, style and practicality,” said Miranda Kerr. “My Skyscape shoes are a wardrobe staple that come with me everywhere I go, they’re the perfect in-between shoe to wear to work, running errands or to the gym, and because they’re lightweight and compact they’re also great for travel. Skyscapes come in a range of fashionable colors so there’s a pair for every outfit!”
Martina Jahrbacher, Head of Reebok Walking, commented, “Reebok has a rich heritage in developing product especially for women and of looking outside of the footwear industry for the newest techniques, and I am proud to say that we have done it again with Skyscape. It took us more than two years to complete this shoe, as we were dedicated to creating a shoe that will perfectly support our active female consumer and, at the same time, was unlike any other shoe in the industry. At Reebok, we’re constantly looking for new ways to develop the best footwear and the innovative processes we’ve incorporated to develop Skyscape have created a shoe that you really have to try on to believe.”
Creative Credits: Ad Agency: DDB New York Campaign: “Layers Off” Client: Reebok Product: SkyScape Celebrity Spokesperson: Miranda Kerr
Chief Creative Officer: Matt Eastwood Creative Director, Art: Mariana Costa Creative Director, Copy: Julie Beasley Head of Production: Ed Zazzera Senior Producer: Heidi Baltzer Senior Business Manager: Lynda Blaney-Smith Global Business Director: Chris Tussing Management Supervisor: Damaris Marszalek Account Supervisor: Amanda Foderaro
Production Company: Radical Media Director: Dave Meyers Executive Producer: Jim Bouvet, Maya Brewster Head of Production: Frank Dituri Producer: Carla Tate
Editorial: Rock Paper Scissors Editor: Mikkel Neilsen Executive Producer: Eve Kornblum
Now this guy is cool..."Beach" is the work of W+K, New York and features one cool dude walking along the beach in his Speedo doing Whatever's Comfortable for Southern Comfort. Just as as good as Speedo man is the music used in the commercial, "Hit or Miss" by Odetta is equally awesome.
UPDATE: See the newest commercial with Speedo Man, Whatever's Comfortable, Southern Comfort "Patio" spot HERE. Credits: Ad Title: Southern Comfort "Whatever's Comfortable" Ad Agency: Wieden + Kennedy New York Executive Creative Director: Ian Reichenthal and Scott Vitrone Creative Director: Scott Vitrone and Ian Reichenthal Head of Content Production: Lora Schulson Copywriter: Nick Kaplan Art Director: Jeff Dryer Producer: Alison Hill Head of Brand Strategy: Stuart Smith Digital Strategist: Marshall Ball Brand Strategist: Ben Alter Production Company: Biscuit Filmworks Director: Tim Godsall Director of Photography: Edu Grau Editorial Company: MacKenzie Cutler Editor: Gavin Cutler VFX Company: Suspect Telecine Company: CO3 Mix Company: Heard City Music Supervision Company: Good Ear Music Supervision Song: Odetta — "Hit Or Miss"
Southern Comfort is back with a new commercial, "Patio" features the coolest guy on the beach, aka Speedo Man. The second ad from the "Whatever's Comfortable" campaign again uses the song "Hit Or Miss" by Odetta and our comfortable cool dude in his now famous brown speedo being as cool as ever.
See the spot that started it all for Speedo Man HERE.
Credits: Ad Title: Southern Comfort "Whatever's Comfortable" Patio Ad Agency: Wieden + Kennedy New York Executive Creative Director: Ian Reichenthal and Scott Vitrone Creative Director: Scott Vitrone and Ian Reichenthal Head of Content Production: Lora Schulson Copywriter: Nick Kaplan Art Director: Jeff Dryer Producer: Alison Hill Head of Brand Strategy: Stuart Smith Digital Strategist: Marshall Ball Brand Strategist: Ben Alter Production Company: Biscuit Filmworks Director: Tim Godsall Director of Photography: Edu Grau Editorial Company: MacKenzie Cutler Editor: Gavin Cutler VFX Company: Suspect Telecine Company: CO3 Mix Company: Heard City Music Supervision Company: Good Ear Music Supervision Song: Odetta — "Hit Or Miss"
New National TV ad for Mitsubishi Electric Cooling and Heating featuring American political consultants James Carville and Mary Matalin in a comfort debate over the cost of energy versus personal comfort. The famous foes are also married in real life. The spot entitled "Stupid" will begin airing in late August.
Credits: Mitsubishi Electric Created by the ad agency Ames Scullin O'Haire.
Southern Comfort is back with "Shampoo" from the Whatever's Comfortable campaign. The commercial featuring the song "The Beat" by Lou Johnson is just as awesome as the first ad from the campaign that featured the coolest dude on the beach sporting his Speedo with attitude.
Happy Day, everyone! If it's raining as much near all of you as it is over here in New York, I sincerely hope you're all staying dry! What's the best thing to do on a rainy day, in my opinion? Online (window) shop! I love learning about new and up-and-coming stores, as well as checking in with my favorite websites to see what was recently added to the inventory (or what's on sale!).
The store where this beautiful dress came from is certainly not unknown - this is the Glacier dress from the super-popular, super-lovely website Shabby Apple! This dress is part of their Berkshire line. I love what they have to say about this line of beautiful dresses:
"Made for the last breaths of summer, this line embraces the Woman-in-the-wild--with basic,feminine silhouettes in easy-to-wear fabrics that provide you the ease and comfort you need for a weekend getaway, a last summer barbecue, or even a long day at the office. Slip into one and feel the joy of the evanescent summer - you'll be glad you did."
I'm sold! As I sit in my apartment shivering and watching the students battle with umbrellas in the storm-like conditions, I could certainly go for a sweet, lingering summer day! Even though this line is inspired by the end of summer, I think this dress is totally a fall piece. It's made from the "sturdiest, no-fuss poly blend," and has the sweetest pinstripe detailing. I love the pleats in the skirt. I think this dress has an incredibly-flattering shape that anyone can wear! Look at those details! So pretty and graceful. Thank you, Shabby Apple, for making such a wonderful dress.
Suiting Up at Express
I've always loved the chic styles in the windows of Express! Whenever I need something classic and pretty for an event or a night out, I'm eager to check out what's new in the store. Right now I'm crazy about the women's suits that can be found in store or online. These tailored pieces are so flattering and would definitely make a statement.
I mean, look at how cute the Rouched Sleeve Jacket and Wide Leg Editor Pant Suit is! I think the silhouette is modern and just so classy. I could totally see myself wearing this to a job interview. Look at the Luster Tweed Jacket and Editor Pant Suit. The details on the jacket are lovely. I love the pockets. I think this suit can easily go from work to play with the addition of some fun accessories (a pretty necklace or a cute clutch).
Guess what, readers! Right now there's an Express sweepstakes taking place on their Facebook page! The Work It Sweepstakes is offering one winner a $500 Express Suiting Makeover! How great is that? Wouldn't you like the opportunity to add one of these cute suits to your wardrobe?
What Express suit do you like best? Where would you like to wear one of their suits, and how would you make it uniquely you?
After 25 successful years in Canada, Corona Extra is proud to launch their new brand campaign encouraging consumers to step outside of their comfort zone, lead an extraordinary life and ‘Live Mas Fina’.
Created by Toronto based agency of record Zulu Alpha Kilo, the new positioning reaches out to attract new Corona drinkers with a rallying cry of Live Mas Fina (Live the Finer Life). The new tagline is inspired by the heritage and message emblazoned on the beer’s iconic ceramic label since 1925, La Cerveza Mas Fina.
“The campaign is a challenge to live life on your own terms and never accept ordinary.” says Drew Munro, President & CEO at Modelo Molson Imports L.P, “Corona Extra is no ordinary beer, it is the original Cerveza with the unique lime ritual, sold in over 180 countries around the world — it’s time for everyone to get out there and experience it.”
“You can live on the sidelines, be beige, boring and never take any risks. Or you can choose to Live Mas Fina and live in an extraordinary way,” explains Zak Mroueh, Chief Creative Officer and President at Zulu Alpha Kilo. “You can choose to be interesting, inspired and follow your own path, not someone else’s.”
The campaign launched online last week with a 60-second commercial that was previewed to the brands Facebook community, asking consumers to reflect on how they’ve been living. Phase 1 of the brand’s new website went live simultaneously at www.LiveMasFina.com along with Twitter #LiveMasFina and YouTube channels. National broadcast support began on Monday, March 18th.
Credits: Spot Title: Live Mas Fina Client: Modelo Molson Imports L.P. Clients: Drew Munroe, Stewart Priddle, Lindsay Wilson Product: Corona Extra Agency: Zulu Alpha Kilo Creative Director: Zak Mroueh Creative Director: Shane Ogilvie Art Director: Mooren Bofill Writer: Erin Beaupre Agency Producer: Melanie Lambertsen Group Account Director: Kate Torrance Account Director: Dic Dickerson Strategic Planner: Shari Walczak Production Company: Boxer Films / Frank Content Director: Jonathan Hyde Executive Producers: Beth George, Danielle Kappy Line Producer: Maeliosa Tiernan Director of Photography: Jonathan Hyde Post Production: The Vanity Music & Sound Design: Pirate Music Director: Chris Tait Sound Engineer: Keith Ohman Producer: Kate Freed Song: Lightning Tent Artist: Wildlife
Lurpak Butter makes comfort food look so good in new advert featuring dishes like Shepard's Pie and some hearty Macaroni and Cheese that could only be served with a sturdy spoon.
After releasing a series of 3 teaser ads earlier this month, Chanel N°5 today released "There You Are" the new commercial featuring Brad Pitt.
See the Chanel teaser ads HERE, if poetic fashionable celebs aren't your thing then maybe the confident Southern Comfort Speedo guy will make you happier, see it HERE.
Supply&Demand’s David Holm returns to direct his second global campaign for Marriott Hotels & Resorts through agency of record Grey, New York.
After success branding the hotelier last year, Grey re-approached Holm to direct its latest campaign, this time shooting in Istanbul. Supply&Demand flew Holm over early to allow an extra week of scouting before the job awarded. That gamble paid off:
“David’s earlier work ended up becoming our style guide for the shoot,” acknowledges creative director Denise O’Bleness on Holm’s eagerness to continually shape ideas. “His images, ideas and research went as far as Marriott’s global print campaign that also uses his beautifully composed shots.”
Holm, a director of photography himself, directed for five days, shooting footage alongside cinematographer Justin Henning, visiting multiple locations to attain the right feel for the brand – the allure of travel, the need for comfort and the security of trusting in Marriott Hotels & Resorts no matter your destination or itinerary.
“It’s great to have an agency like Grey trust us and hire David on a project of this magnitude,” explains Tim Case, Supply&Demand’s Founder / Managing Partner. “We were excited to direct, shoot and also have the opportunity to bring design and animation to the campaign. Trust with an agency is always critical, in this instance to create a world of beautiful destinations for Marriott International's flagship brand.”
Editing was handled by Marco Perez at Union, NY, while Design and Animation took place at ODD (Office of Development and Design) with Holm acting as Creative Director – effects neatly tying in Marriott’s branding iconography, as designed by Grey after winning the account from mcgarrybowen:
“We’ve been working with Marriott to update elements such as the company logo and brand voice,” O’Bleness explains. “David used topographical lines, lens flair and various graphics elements that were taken directly from our designs.”
As for re-hiring Holm for the second campaign, O’Bleness admits there’s plenty of directorial talent out there – but why bother when Holm continues to deliver:
“Lots of good directors to choose from with incredible talent,” she explains, noting how Holm won the work over other heavy hitters. “You never go back to a director unless there are compelling reasons. David is incredibly gifted, quick on his feet and works with what he’s given. He went above and beyond our expectations, as he did in the first campaign. We couldn’t have asked for more.”
Holm continues focusing on new work, currently in the midst of shooting another global campaign for a large multinational brand soon to be announced – all projects allowing him to continually push boundaries as a director:
“I need to take chances, to diversify my work,” says Holm. “It’s about growing as a director – finding the story, setting the bar higher each time I go out there and making it happen the best that I can. Grey really trusted in me on this job, and because of that it really shows in the final product.”
Creative Credits: Director / Cameraman David Holm Executive Producers / Managing Partners: Tim Case & Charles Salice Executive Producer / Managing Director: Jeff Scruton Producer: Ari Hakim Cinematographer: Justin Henning Head of Production: Nathan de la Rionda
Agency // Grey Group CCO: Tor Myhren ECDs: Jan Egan & Ron Castillo CD: Denise O'Bleness Copywriter Emily Goldenberg Director, Broadcast Production Bennett McCarroll VP / EP: Kim Kietz AP: Sophia Pellicoro Casting Director: Nina Pratt Senior Music Director: Zack Pollakoff EVP: Chris Hinkaty VP: Hope St. Clair AE: Ben Krame AAE: Joe Colandrea
Post Production // ODD, NY Creative Director: David Holm Executive Producer(s): Tim Case & Charles Salice Head of Production: Matthew Turke
Editorial // Union Editor: Marco Perez Senior Producer: Sara Mills
A commercial for Herbaria Tea entitled "Fears" demonstrates the calming effect of tea in an inventive and eye-catching way that just might scare the heck out of you. A devilish looking clown, the grim reaper, and Leatherface, remember him from the Texas chainsaw massacre all sink endlessly with a tea bag tied to their ankles in the hopes that this just might aid us in finding comfort with a soothing cup of tea.
Credits: Client: Herbaria Product: Herbaria Calming tea Agency: Jung von Matt / Neckar Production Company: Tempomedia Filmproduktion Co-Production Company: Filmakademie Baden-Württemberg Service Production: Valentine Films Creative Director: Norman Scholl Executive Producer: Alexander Schildt Producer: Christian Hergenröther Director: Andreas Roth DoP: Roland Stuprich Underwater Cameraman: Mike Valentine Music / Sounddesign: The German Wahnsinn Team Editor: Anne Beutel Postproduction: Harvest Digital Agriculture Cast: Clown: Paul Daniels Death: Peter Harcourt Psycho: Tony French
The Royal Ontario Museum unveiled The Forbidden City: Inside the Court of China’s Emperors, presented by the Robert H.N. Ho Family Foundation with Manulife as Lead Sponsor. The exhibition is on display in the Garfield Weston Exhibition Hall from Saturday, March 8 until Monday, September 1, 2014. Presented in collaboration with Beijing’s Palace Museum, the show brings to Canada for the first time approximately 250 treasures that were part of Chinese imperial life for five centuries in a city strictly off-limits to all but the emperor, his family, and his personal servants. These objects are the relics of a momentous chapter in China’s long and fascinating history.
More than 80 of the exhibition’s objects, including textiles, calligraphy, paintings, and armour, have never before travelled outside the Forbidden City. Complemented by stunning artifacts from the ROM’s own internationally celebrated Chinese collections, these objects tell captivating stories and reveal the fascinating characters that made the Forbidden City the centre of an immense empire for more than 500 years. Due to the significant number of light-sensitive textiles and paintings, there will be an extensive rotation of objects half way through the exhibition’s engagement, presenting a new opportunity to experience the stories and exquisite objects of the Forbidden City.
The emperor's role as head of the military required special ceremonial 'armour'. Worn for reviews, it was made more for show than active battle [Credit: ROM]“The ROM’s exhibition takes visitors on a remarkable journey to the heart of the Forbidden City — once off limits to all but a privileged few,” said Janet Carding, ROM Director and CEO. “Carefully selected by our curatorial team, these extraordinary artifacts from Beijing's Palace Museum will give visitors an inside view of life within the Forbidden City and immerse them in China’s rich history. The exhibition is the centerpiece of the Museum’s Centennial, bringing to life our promise to connect our visitors with their communities, world, and with each other.”
The ROM has partnered with Beijing’s Palace Museum to create an exhibition that uncovers untold stories about life in the courts of the Chinese emperors. Dr Chen Shen is the exhibition’s lead curator and the ROM’s Vice President, World Cultures and Senior Curator, Bishop White Chair of East Asian Archaeology. He said, “This exhibition allows Canadians to see, for the first time, the finest objects hidden from view in the Forbidden City. We have worked with our Palace Museum colleagues to develop untold stories about life in the courts of the Chinese emperors; ensuring ROM visitors will enjoy many of China’s national treasures, many of which have never left the palace. These objects — both luxurious and everyday — provide the unique opportunity to advance our understanding of the people who lived within the walls of the Forbidden City.”
The emperor's role as head of the military required special ceremonial 'armour'. Worn for reviews, it was made more for show than active battle [Credit: ROM]In December 2012, Dr. Shen travelled to China with co-curator Dr Wen-chien Cheng, the ROM’s Louise Hawley Stone Chair of Far Eastern Art, and curatorial advisor Dr. Sarah Fee, the Museum’s Curator, Eastern Hemisphere Textiles and Fashion to spend time in the vaults of the Palace Museum and select the most compelling objects in the vast and storied collection.
Robert H. N. Ho, Founder of The Robert H. N. Ho Family Foundation, said “The Foundation is pleased to present The Forbidden City: Inside the Court of China’s Emperors in Canada. Advancing the understanding and appreciation of Chinese culture is a key mission of our foundation. Robust educational programming in support of the exhibition should encourage wider exploration by the public, especially teachers and students. The Foundation is also proud to once again be working with the ROM, an outstanding institution which together with Beijing’s Palace Museum, has developed this wonderful exhibition, bringing to life the 600-year-old imperial palace and revealing for the first time many of its treasures and secrets. ”
This gemstone-decorated gold ewer was used only on special occasions such as the emperor’s birthday [Credit: ROM]“The Forbidden City is a true celebration of Chinese culture and history," said Nicole Boivin, Chief Branding and Communications Officer for the exhibition’s Lead Sponsor Manulife, “As a global company, Manulife is committed to engaging the international communities in which we live and work, including China where we've been operating since 1897. Partnering with the ROM to support this exclusive exhibit is an excellent way to honour the China-Canada Cultural Exchange and the ROM’s 100th anniversary.”
The ROM’s exhibition uncovers the stories of the Forbidden City and China’s last emperors who led their lives deep within the palace’s opulent interior. Through intimate encounters with everyday objects, visitors meet a cast of real characters, including emperors, court officials, concubines, and eunuchs — castrated men who served the imperial families. The ROM’s exploration of life inside the mysterious Forbidden City transports visitors through increasingly restricted areas — the palace’s great halls, grand courtyards, and intricate terraces and roofs, until visitors ultimately gain access to the most private space of all: the emperor’s personal study.
'Being Ruler is Tough' was the motto Emperor Yongzheng inscribed on this seal. At his wish, copies of this seal were placed in different rooms for his use and as a reminder of his role [Credit: ROM]Upon arrival, before reaching the admissions desk, visitors are introduced to the Forbidden City in the exhibition’s Prologue. An intricate model including many of the complex’s significant features is displayed in the Thorsell Spirit House, complemented by the one of the ROM’s most recent acquisitions — a yellow-glazed bowl, commissioned by Ming Emperor Wanli. The colour yellow was strictly reserved for royal families and could not be used in any way outside the Forbidden City unless explicitly permitted by the emperor himself.
Thrones were not made for comfort, but as a symbol of the ruler’s imperial and authoritative power. All the pieces here are part of the 'throne set' [Credit: ROM]Visitors next enter The Inner Court, the residential space where only the imperial family and their eunuchs lived. Empress Dowager Cixi, a towering presence over the Chinese empire for almost half a century, is profiled in this section. Stunning gilt silver nail guards represent her. Up to six inches long, they protected the extremely long nails of imperial women — signifying their leisure status. Also on display are the opulent objects of the emperor’s everyday life including silk dog coats, gold eating utensils, and the last emperor’s gilt bath tub.
The exhibition’s climatic section takes visitors inside the Emperor’s personal spaces that were once forbidden to all but the emperor. As rulers, emperors were bound to strict institutionalized governance. However, their choices were their own in collecting and personal cultivation. This area showcases some of the most exquisite objects in the imperial collection including jades, calligraphies, and ceramics and an exceedingly rare porcelain “chicken” cup, commissioned by Emperor Chenghua for his mother; only two such cups exist today in the Palace Museum. In this section, a British-made musical clock and the character of a Western missionary represent the foreign dignitaries who gained access to the Forbidden City with gifts from their homelands — pieces much admired by Qing dynasty emperors.
Pages like this, in a fourteen-sheet album, presents the emperor assuming various ethnicities and characters – in each he is accompanied by an animal or a bird. [Credit: ROM]Finally, Twilight of the Last Dynasty portrays the Forbidden City’s last chapter as it began its transformation to the Palace Museum. Here, visitors learn of the fall of the empire during the last dynasty and the imperial collection’s fate. The magnificence of imperial life is countered by the poignancy of the last emperor’s departure. As visitors are brought back to their own world, they gain an appreciation for the Forbidden City then and now.
The Forbidden City
China’s imperial palace, known to the world as the Forbidden City, was built from 1406 – 1420. It was the center of government and home to China’s last 24 emperors of the Ming (1368 – 1644) and Qing (1644 – 1911) dynasties. Made up of about 980 buildings and 8700 rooms in over 90 architectural complexes, the Forbidden City remains to this day the largest palace complex in history. Once strictly forbidden to all but the emperors, their families, servants, invited guests, and most trusted officials, the palace gates are now open to all.
The Palace Museum
The Forbidden City became the Palace Museum in 1925, one year after the last emperor was forced into exile. Located in the heart of Beijing, the magnificent site spans over 720,000 square metres and houses the largest collection of China’s imperial treasures. Designated by China’s State Council as one of that country’s most important protected cultural heritage sites in 1961, it became a UNESCO World Heritage site in 1987. Today, it is considered one of the world’s most important museums. Popularly called The Forbidden City, it houses over 1.8 million art treasures spanning 5,000 years of Chinese history with many from the Qing imperial court. It is one of the world’s most visited museums, welcoming a record 182,000 visitors on October 2, 2012.
Introducing mbrace2, the most comprehensive cloud-based telematics system on the road today. No matter where the road may take you, the new Mercedes-Benz mbrace2™ system lets you stay connected and stay in touch all from one place: your Mercedes-Benz.
Mercedes-Benz introduces us to the Mbrace2 Telematics System with this new TV ad entitled "All From One Place". The commercial puts a Benz owner in various scenes from a stadium full of fans, in front of a burning house, on a stock exchange floor, in the middle of violent storm, at a party and on a date while he explains to us how the system helps him optimize his daily life with sports information, weather, business news, restaurant listings and such...all from the comfort of his shiny new Mercedes.
The system actually has some very cool features like "Travel Zones" and "geo-fences" the Curfew Minder, Driving Journal, Speed Alerts, Valet Protect and Remote Horns & Lights. It also has "Mercedes Benz Apps," a suite of in-vehicle versions of social media platforms as well as things like Google Local Search. The company says it also includes update software that automatically updates apps via the cloud...not too shabby at all, so they've basically installed your smartphone into the dash of your car.
Credits: Ad Agency: Goodby, Silverstein & Partners.
You don't have to be good to be healthy is the Canadian Breast Cancer Foundation new print ad campaign tag. More info from CBCF at www.reduceyourrisk.ca
A web film was released earlier in January encouraging individuals to share their #OneNewThing by getting out of their comfort zone and trying new things, healthy, active things to help reduce the risk of breast cancer.
Advertising Agency: Idea Studio Creative Director: Bruce Sinclair Production company: The Film Group Director: Michael Haldane Editor: Ross Birchall / Bijou Editorial Online editing: Track & Field Transfer: Alter Ego Music: Vapor Music Media: Twenty6Two International
In the new ESPN NBA ad (from the RV campaign) Anthony Davis and Mike Breen try to comfort Hugo the Hornet in a difficult situation after a bug splatters on the RV's windshield.
Credits: Agency: Wieden + Kennedy New York ECD: Scott Vitrone ECD: Ian Reichenthal CD: Brandon Henderson CD: Stuart Jennings CW: Scott Mahoney AD: Craig Evans Head of Content Productions: Lora Schulson EP: Temma Shoaf Producer: Winslow Dennis Prod. Co.: O Positive Director: David Shane Editor: Mackenzie-Cutler VFX: The Mill Mix: Heard City
Google and the Nexus 7 launch another heartwarming commercial for the tablet, entitled "Curious". A curious little girl reads a book with her mother and then goes on a
journey with her imagination and their Nexus 7. Just as heartwarming as their previous ad a father and son explore the wild frontier with a little help from their Nexus 7 all in the comfort of their own backyard, see the "Camping" spot here. Credits: Ad agency: Mullen, San Francisco Director: Frederic Planchon
A branded content piece follows a chair's journey traveling from a small town to the big city in hopes of saving its ailing mother. Director Nickolas Duarte wrote the live-action spot with his co-writer Drew Grubich to include themes based on the brand's core elements and product's key features. The story unfolds for the 'hero' as it crafts its design from an artist, strength from a fighter, and comfort from a nurturer, all in hope of providing the right support back home. Rather than label and list its features, the commercial seeks to portray through its visual storytelling the unique assets consumers can come to expect from the brand's newest product.
Duarte is represented by Rated Content out of NYC for national/international commercial projects and runs Crown Chimp Productions out of Arizona. His commercial work has earned a National ADDY, 2 Silver Tellys, an ADC Young Gun finalist mention and a Museum of Modern Art nomination. Credits: Director/Co-Writer: Nickolas Duarte http://nickolasduarte.com/ Production Company: Crown Chimp Productions Voice Over: Jason Huggins Talent: Ma: Lawannah Curry; The Artist: Christopher Koval; The Fighter: Fred Lux; The Nurturer: To-Ree-Nee Wolf; Dr. Mister Doctorson: Jay Kyle Petersen; Nurse: Antonella Cassia; Massage Couple: Lauren Nichols, Drew Grubich Producer: Margoth Barrera Director of Photography: Oscar Rivera Editor: Matthew King Co-Writer: Drew Grubich Music: Adgio Hutchings 1st AC: Charity Bidegain Production Design: Jessica Van Ravenswaay Make Up: Sonia Campbell Colorist: Luke Padgett Storyboard Artist: Ridge Young Production Design Asst: Gianni Scarpino Production Assistant: Keith Wagner Special Thanks: Chezale Rodriguez, David Horn, Mike Marsh, Monica Coulter, Cliff Lowpriest, John Sears, Grace Baumgartner, Adam Ray, Love Smack Studios, The Adobe Guest House, A Day 'N Nite Salon & Spa, Rise Combat Sports
Australia. Land of quattro is no ordinary TV commercial. Audi hacked quadcopters to track their car through Australia and create a multi-angle, multi-screen, interactive commercial — designed to be instantly and infinitely remixable from the comfort of your couch.
To achieve this agency Holler and production company Aloha Films had to reinvent the way they shot a commercial. They used 'dynamic waypoint' hacked quadcopters (arduino) and 3DR telemetry tracking technology to match the Audi quattro turn for turn and capture each scene over and over again, so you can take the director's chair and create your very own commercial to share.
See how they did it in the "making of" clip, below and then try creating your own Audi TV commercial.
Credits: Creative Ad Agency: Holler, Sydney Production: Aloha Films Director: Yanni Kronenberg Creative Director: James Theophane Art Director: Ben Heath Copywriter: John Gault Producer: Suzanne Mallos Copywriter / Art Director: James Theophane Digital creative: Ronnie Pyne, Scott Swabey and Mike Hazell Account Director: Laura Boyd Agency Executive Producer: John Mclean DoP: Bob Humphreys Planner: Damien Hughes Sound: Klang Agency Producer: Thomas Trentfield Post production: THE EDITORS Editor: Dave Whittaker Designer: Maria Garcia Chief Executive Officer: Mike Hill Designer: Antonny Sugianto and Thomas Fitzpatrick
The lovely and very sexy Bar Refaeli takes a stroll in a Santa Claus suit through New York City in a new Christmas commercial for underwear maker under.me. More images of Rafaeli in UnderMe underwear below.
"Twas weeks before Christmas and all through the City A Supermodel Santa wandered, looking quite pretty.
After a long day of spreading comfort and joy, She opened a box from her favorite boy.
To her surprise it filled her with glee, The box was filled with her favorite things from under.me"
A new TV and Cinema ad campaign for the Premier Foods brand, Ambrosia, created by JWT London demonstrates just how pudding is the real comfort food for the modern British family. The ad is a first in over ten years for the Ambrosia Custard.
Credits: Client: Premier Foods Creative Advertising Agency: JWT London Creatives: James Humphreys and Craig Hunt Executive Creative Director: Russell Ramsey Creative Director: Dave Masterman Planners: Hilde Oord and Lola Finney Media Planner: Melpo Gkofa Director: Joanna Bailey Production Company: Bare Productions Editor: Adam Marshall White House Post Sound: 750mph
