Adv agency Jung von Matt (Alster, Germany) has embodied the Brazilian motives in advertising of alcoholic cocktails «Bit Copa». The idea shows a drink "a Bit more exciting", than other drinks, because a drink — "REFRESHINGLY BRAZILIAN".
In the visual plan the agency has shown the "revived" drawings on a skin of girls which hold cocktails.
Here is a new spot for SnöBar, the ad introduces us to what they claim to be the Cocktail for the 21st Century. Are we ready to embrace an alcoholic popsicle?
Credits:
Breakthrough innovations within the spirits category have been few and far between.SnöBar is changing all of that. SnöBar has successfully created a fun way to enjoy cocktails by launching gourmet, frozen alcohol-infused ice-pops and ice cream. Made with natural ingredients and premium alcohol, there’s a full cocktail in every serving, the alcohol infused desserts are guaranteed to stimulate and please even the most sophisticated palate.
Copywriter: Billy Pollina
Producers: Billy Pollina, Dave Goldberg, Ron Dumont
Executive Producer: Shannon Masjedi
Co -Director: Billy Pollina
Co-Director: Dave Goldberg
Art Director: Jason Larimer
Director of Photography: Brian Vilim
Editor: Dave Goldberg
Production Services: AZ Studios, Los Angeles
Camera: HDiablo
Ad agency Deutsch New York, is filming the one of 2 GoDaddy 2013 Super Bowl ads this week, GoDaddy also announced that one spot will feature supermodel Bar Refaeli with return GoDaddy girl, Danica Patrick, ironically in a spot entitled "Perfect Match".
Story via USA Today: Sexy Super Bowl ads may emit a tad less sizzle this go-round — but two will feature knock-out supermodels.
Go Daddy, historically the Super Bowl's raciest advertiser, on Friday will name supermodel Bar Refaeli as its newest Super Bowl-bound Go Daddy girl.
She was ranked No. 1 on Maxim's Hot 100 for 2012. The move comes just weeks after Mercedes-Benz announced that supermodel Kate Upton will star in its game spot.
Both models are former Sports Illustrated swimsuit issue cover girls.
But neither of the hotter-than-hot models will appear in racy attire. In fact, both will appear in formal dresses — as plans are right now. Even as Super Bowl marketers are reaching out to the world's most beautiful models, some appear to be evolving away from ultra-racy imagery.
"It's about intrigue and desire," says Noreen Jenny Laffey, president of Celebrity Endorsement Network, which links celebrities with marketers. "It's not what you see; it's what you don't see — but you know is there."
For Go Daddy, it's also an attempt to soften its image. "The new sexy at Go Daddy is all about the customer," says Barb Rechterman, chief marketing officer.
This will be Refaeli's first Super Bowl spot. The Israeli native, who has dated actor Leonardo DiCaprio on and off, will star with veteran race car driver Danica Patrick in the 30-second ad.
Refaeli, 27, who was the cover model for the 2009 Sports Illustrated swimsuit issue, says she has no hesitation about linking up with an advertiser whose brand image has been built and tarnished by its often-racy Super Bowl commercials.
"I am a model who is well known for her body and feminine image," she says. "I'm not here to make people think I'm the next Einstein."
The ad, to be filmed next week in Los Angeles, also features Patrick, who will star in her record 11th and 12th Super Bowl spots for Go Daddy.
Go Daddy won't reveal detailed contents of the spot, called "The Perfect Match." But the two will likely discuss why helping customers is the new meaning of sexy at Go Daddy.
While Refaeli's outfit in the commercial is still undecided, it will be a cocktail dress or something very formal, says Rechterman. "We're not thinking bikinis or anything like that," she says. "You might say we've come up in the world."
After 100 years of prohibition laws a true Chattanooga Tennessee Whiskey flows freely and mark this monumental decision a simple and true to it's heritage ad campaign for said whiskey wants us to "Be The Whiskey."
Isaiah Smallman, director at Fancy Rhino explains the idea for the commercials, "With these spots we wanted to capture both the history and the relevance of Chattanooga whiskey. While Chattanooga was once a center of whiskey production, it's been almost 100 years of silence from the town, since prohibition laws have outlawed all but the sale of it. However, Chattanooga whiskey has decided to bring the tradition back to the city and they're doing it it in style".
Credits:
Advertised Brand: Chattanooga Whiskey
Agency: Fancy Rhino
Spot Titles: Be the Whiskey
Agency Website: http://Fancyrhino.com/
Directors: Isaiah Smallman and Drew Belz
Writers: Caleb Rexford and Jonathan Cate
Producer: Keith Turner
Director of Photography: Bryan Fowler
Music: The Distribution and Jonathan Cate
Color: Andrew Aldridge
For the true connoisseur of fine Tennessee Whiskey, Laura Kelton of the Easy Bistro & Bar in downtown Chattanooga demonstrates how to make the Dixie Smash Cocktail
Kristen Stewart and Dakota Fanning prove they are the Queens Of Noise in a biopic about 70s all-girl rock band The Runaways. The career of The Runaways was short lived, spanning only five years, but the impact they had on the music industry was immense. The all-girl teenage rock band helmed six albums and several hit singles such as Cherry Bomb, Queens Of Noise and Born To Be Bad, and helped shape female rock icon Joan Jett. Yet it was a dirty, tumultuous ride as shown in The Runaways, the directorial debut from Floria Sigismondi.
Set in Southern California in the mid-70s, Joan Jett (Kristen Stewart) is a shy and sulky glue-sniffer who dreams of becoming a rock star like Suzi Quatro. She takes that burning ambition to music promoter Kim Fowley (Michael Shannon) and after pitching him the idea of starting an all-girl rock band, he starts to recruit teenage girls for The Runaways. He and Jett find their front woman in the stylish and dreamy Cherie Currie (Dakota Fanning) and the young women are soon subjected to a rigorous training regimen where Fowley teaches them how to handle rowdy crowds, deal with hecklers and howl, wail and strut in a passionate brand of macho feminism.
Despite their musical talent, they all play their own instruments and write their own songs, Fowler sees an opportunity and promotes The Runaways as a cocktail of empowerment and exploitation. Dressed in hot pants, heels, jumpsuits and lingerie, the teenage girls become both a fetish and a rebellious rock `n' roll band, and subsequently take off. From homegrown success to global domination, including a huge fan base in Japan, the girls begin to struggle with their meteoric rise to fame, the easy availability of drugs, predatory men, lack of supervision and group dynamics.
The focus of the film is the individual stories of Jett and Currie, who are key members of the group and share an intimate relationship as friends and sometime lovers (which cumulates in a pash between Stewart and Fanning). Coming from a background as a photographer and music video director, Sigismondi has an eye for visuals and her competency in creating this grungy 70s world is similar to Catehrine Harwicke's effort in The Lords Of Dogtown. Her direction of the music scenes, which are all sung and performed by the actors, really captures the electricity of the band and their music. However, that is also her downfall because The Runaways retains a glossy sheen that seems out of place given the events unfolding on screen. The story too has been trimmed and moulded from Currie's autobiography, so that it is just rebellious enough, while skipping over some of the more confronting and compelling issues.
But the crux of The Runaways is the performances, with Shannon delivering a suitably sociopathic turn as Fowley and Alia Shawkat makes the most of her small supporting role. Yet it is Stewart and Fanning who steal the show. In case you did not know already, they make this film their declaration that they are no longer child stars, but rather young-adult actresses who deliver tour de force performances. Fanning's David Bowie-esque Currie is as beautiful contradiction, a vulnerable and undecided teenager off stage and a fierey sex kitten on it. Besides her uncanny resemblance to Jett, Stewart ozzes the rock `n' roll mentality and her brooding, attitude-filled performance is reminiscent of a young James Dean.
Flashy and feisty, The Runaways is an entertaining piece of pop art, but it fails to delve deeper into the real story. For an accurate account see former bassist Victory Tischler-Blue's documentary Edgeplay: A Film About The Runaways. Sure, from a technical perspective it may be one of the worst documentaries I’ve seen, but she captures the band’s truly amazing story in interviews and mind blowing revelations. Watch it. In other news, I interviewed her a few weeks ago and she describes Jett as a “fucking c#nt” so she deserves your props for that.
A trio of ladies tell us how they like their men groomed in Gillette's poolside cocktail party ad. The commercial features Kate Upton who prefers her men with some chest hair, but never on the back, actress Hannah Simone likes hairless stomachs to emphasize abs, and Genesis Rodriguez prefers no hair at all...good news for Gillette.
It does get a bit more entertaining, if you scan the QR code in the print ad from the campaign, we are delighted that we can read Kate Upton's mind to find out that, and I quote..."very important for a man to groom down there."
Credits:
Advertising Agency: BBDO, New York.
Director: Ruben Fleischer
Executive Creative Director: Toygar Bazarkaya
Production: Caviar
