ConAgra Foods with the help of Google Glass technology, Marie Callender's and Healthy Choice frozen meals are re-imagining the way we see food in this 3 minute long ad.
Marie Callender's and Healthy Choice just released this super cute video, illustrating how technology and instant information can make the frozen food aisle a simpler place.
Inspired by Google Glass technology, the ad follows two shoppers as they make their way through the grocery store picking their favorite, family-friendly meals from the two brands. Marie Callender's and Healthy Choice use crisp vegetables, tender meats and perfectly al dente pasta to create chef-inspired entrées and desserts that are not only good for you — but will bring the family together.
The white house is not intended to interfere with process of decision-making by a management of American autoconcern General Motors about sale of European branch Adam Opel GmbH, reports Reuters.
Board of directors General Motors once again could not choose on August, 22nd the buyer from the Canadian manufacturer of autoaccessories Magna, the consortium with which includes the Russian Savings Bank, and Belgian investment company RHJ International. According to the assistant to the press-secretary of the White house Bill Burton, the government of the USA not begins to influence choice process in spite of the fact that 60% of actives GM own somehow.
"According to the president, decisions on current operations should be accepted by workers General Motors. He (the US president Barack Obama) never wished to be engaged in this business, and the president is happy, that they make the decision and again rise on feet", — Burton at a briefing in the State of Massachusetts where spends holiday the US president has told.
In turn press-secretary German chancellor Angela Merkel on Monday has confirmed, that the German government still wants, that concern Magna became buyer Opel, and undertakes necessary measures to promote. According to the press-secretary of the chancellor, the next session of management General Motors of a choice of the buyer will take place on September, 8th or 9.
Board of directors GM gives only "recommendation" about the buyer. The definitive decision accepts appointed after the beginning of procedure of bankruptcy Opel "tutorial structure" in which enter on two representatives from GM and the federal government, and also a "neutral" member — the president of the Chamber of commerce of the USA into Germany Fred Irwin.
Is he asking for Change, or is he asking for CHANGE? Follow a man as he affects multiple peoples' lives with just one dollar, proving that it doesn't take much to be the change in someone's life. The homeless man is played by Robert P. Campbell. You can't watch this without getting a little teary eyed, hopefully it will inspire you as it has me to make an effort to make a positive change in someone's life Winner — Best Short Film — Maryville Film Festival Winner — Audience Choice Award — Gateway Film Festival Winner — Audience Choice Award — Moonlight Film Festival Nominated — Best Female Filmmaker Award — Action On Film Intl Film Festival Nominated — Sirrocco Award — Action On Film Intl Film Festival Nominated — Best Silent Film — BareBones Intl Film Festival Credits: Written and directed by Sharon Wright Director of photography/editor Kendal Sinn Composer Christopher Komsthoeft More about Sharon Wright Here.
The new “Vikings” exhibition at Discovery Times Square is, in a sense, built around something that isn’t there.
The exhibition, which opens on Friday, was organized by the Swedish History Museum in conjunction with MuseumPartners in Austria, and the people behind it really want you to know that during the 350 years (750 to 1100) that Viking culture flourished, horned helmets were never a thing. They have amassed 500 artifacts — some copies; many the genuine article — to make the point.
There’s not a horned helmet among them (unless you count an amusing sight gag as you exit), because no such headpiece has ever come out of an archaeological dig. The ubiquitous headgear often associated with Vikings, we’re told in the exhibition, actually came out of the imagination of an 1876 costume designer staging a Wagner opera. And that’s not the only misperception this exhibition is intent on correcting.
The first thing you see in the introductory film as you enter is a farming scene. Raiding was certainly part of what Vikings did, but it is de-emphasized here — perhaps too much so — in favor of displays that highlight social and religious life and try to give women their due.
Countless fictional portrayals might have left the impression that Viking culture was somehow 90 percent male, wild-haired and sword-wielding, but of course it wasn’t, as the jewelry and many other women’s artifacts here attest. The now-rusted keys on display, we’re told, were often carried by women, because with men frequently on the road, they ran the farm.
A display of swords in the “Vikings” show includes the prized Ulfberht [Credit: Hiroko Masuike/The New York Times]If Viking society wasn’t all male, it probably wasn’t all that wild-haired, either. Both women and men possessed combs, generally made of bone. Tweezers and other grooming tools are also on display. There’s even a bronze “ear spoon,” because apparently Vikings were no fonder of waxy buildup than anyone else.
What’s most interesting about the exhibition, though, is the way it places Vikings within the evolving world. It includes, for instance, a shell found on Gotland, the Swedish island, that came from the waters off distant Cyprus, because one thing Vikings were good at was getting around.
The Gokstad boat [Credit: Hiroko Masuike/The New York Times]“The word ‘viking’ was something that you did, it wasn’t something that you were,” Sophie Nyman, director of exhibitions, marketing and visitor services for the Swedish History Museum, explained during a pre-opening tour. In the original meaning, one went “on a viking” — a journey for trading, raiding or settlement. Only in the 19th century did the word come to mean the people themselves.
From Scandinavia, the Vikings vikinged far and wide, encountering other emerging cultures. The exhibition is organized by themes rather than chronologically, and the cross-cultural pollination is especially clear in a section on religion. Norse gods and Christian symbolism combine on brooches and pendants, tangible evidence of the kind of slow cultural conquest or merging that is harder to dramatize than a plain old military invasion but fascinating to contemplate.
Rune stone reproductions at the “Vikings” exhibition at Discovery Times Square [Credit: Hiroko Masuike/The New York Times]“We think that people were very pragmatic,” said Lena Hejll, senior curator and project manager at the Swedish museum. “They used the gods they needed for different parts of life.”
The ships that made all this roaming possible are well represented. There’s a reproduction of a Viking boat, but just as compelling is a display that speaks to the archaeologist’s frustration: So many materials, including wood, deteriorate in a harsh climate. The display — “We call it the ghost ship,” Ms. Hejll said — consists only of what might be left of a ship at an archaeological dig: the metal hardware that held it together. Dozens of weatherworn rivets and other pieces of ancient hardware dangle from strings, creating the shape of a vessel; only the actual vessel is missing.
A hanging boat sculpture features iron rivets [Credit: Hiroko Masuike/ The New York Times]Ms. Hejll and Ms. Nyman said public interest in the Viking age has been high of late, both in Scandinavia, where a certain nationalist sentiment is associated with Vikings, and elsewhere, as evidenced by the television drama “Vikings,” which returns for its fourth season this month on the History channel. That presumably makes this traveling exhibition attractive for a for-profit museum like Discovery Times Square — it has already made nine other stops, including Chicago and several cities in Canada — as well as giving the show’s creators a chance to expand the public perception of the Viking era.
The exhibition is geared toward a general audience, with several interactive features likely to appeal to children. One especially illuminating one involves shipbuilding. It presents a graphic display of a landscape, then asks you to select what you’d need to build a Viking ship. Rope? Sure — make that choice and all the horses in the landscape lose their tails, because horsetail hair was used for rope. Wood? Of course — make that selection and all the trees disappear. Deforestation, it turns out, was not just an Industrial Age problem. The Viking commitment to a seafaring life was also a commitment to expend a lot of natural resources.
A gilded trefoil brooch, made of bronze [Credit: Hiroko Masuike/ The New York Times]The threat of exhausting environmental resources isn’t the only problem 21st-century inhabitants share with the Vikings of a millennium ago. There are, of course, swords in this wide-ranging exhibition. One display is devoted to the Ulfberht, a particularly prized type of sword inscribed with that moniker — the Gucci bag of medieval blades. And, we’re told, as with Gucci bags, there were imitation Ulfberht swords. The long tradition of street-corner knockoffs is, it seems, considerably longer than most people realize.
The Vikings Exhibition runs from Feb. 5 – Sept. 5, 2016, at Discovery Times Square: 226 West 44th Street, Manhattan, NYC.
Author: Neil Genzlinger | Source: The New York Times [March 02, 2016]
Ever thought you had what it takes to win a cooking competition? For the 11th year in a row, San Pellegrino is kicking off its celebrated Almost Famous Chefs Competition.
This one-of-a-kind competition brings together culinary students from across the United States and Canada to compete head-to-head in 10 regional challenges. Regional winners will go on to compete against nine others at the culinary finals in Napa Valley where they'll participate in a wide variety of heats, including: the Mystery Basket Competition, the Signature Dish Competition, the People’s Choice Award and Acqua Panna®Fan Favorite.
You can follow these young chefs as they start their culinary journey to Napa. More information on the Almost Famous Chefs Competition here: http://www.almostfamouschef.com/
Nicole Kidman, Gabrielle Union, Julianne Moore, baseball legend Willie Mays and more of Hollywood’s brightest are lending their voice to Futures Without Violence’s new Respect Challenge in a new PSA ad campaign. Press:
Nicole Kidman credits her parents. America Ferrera thanks her fifth grade teacher. And Willie Mays recognizes the impact of his father. To kick-off an online campaign and contest called The Respect Challenge, the national nonprofit Futures Without Violence has produced a PSA that features top celebrities expressing their gratitude to a person who taught them a valuable life lesson — a lesson in Respect. The PSA, a key ingredient in the national Facebook campaign which launches on Monday, September 10, features responses from such VIP talent as Nicole Kidman, Ed Harris, Julianne Moore, Gabrielle Union, America Ferrera, Joe Torre, and Willie Mays. Aretha Franklin’s iconic song, “Respect,” provides the soundtrack for the video. The PSA will also be available on Facebook, futureswithoutviolence.org, giverespect.org. and YouTube. “There’s never been a better time for a national conversation about Respect,” says Esta Soler founder and president of Futures Without Violence. “Whether you’re on the political campaign trail, or just headed back to middle school, let’s stand up to bullies and remind them about Respect.” The interactive Facebook campaign, designed to celebrate everyday role models and heroes, provides an opportunity for the public to write an online thank you note, or post a thank you video about the person who taught them Respect. Two lucky entrants will earn a donation of $10,000 to a school or nonprofit organization of their choice, as well as a VIP trip to New York City to attend the Macy’s Thanksgiving Day Parade. After the initial entry period (September 10 – October 12), fans will be invited to vote on 10 finalists who have submitted a compelling written note or a video. Scheduled for an online launch on Monday, September 10, The Respect Challenge was introduced at the San Francisco Giants vs. Los Angeles Dodgers game on Sunday, September 9, when the Giants hosted their annual program, Strike Out Violence Day. Baseball legend Willie Mays, featured in the PSA, made a special appearance during the festivities. Futures Without Violence, a national nonprofit and social change organization with offices in San Francisco, Washington DC and Boston, created the campaign with the generous help of AKQA, one of the most-respected ideas and innovation agencies in the world. AKQA’s San Francisco Media team not only provided strategic consultation but secured more than $400,000 in donated online advertising space for the campaign and contest. Wildfire, a division of Google, and a leading social media marketing software provider, also volunteered their services to design and implement the Facebook application, and America Online’s in-house creative team offered their services to create compelling online banners and advertising units. Macy’s, the founding partner of the RESPECT! campaign, has a strong history of support for education and awareness programs that promote positive solutions for healthy relationships. “We hope that the positive stories generated through this campaign will remind us of the life-changing role that parents, teachers, coaches, and so many other mentors can have on shaping young lives,” said Martine Reardon, Macy’s Chief Marketing Officer.
ABOUT FUTURES WITHOUT VIOLENCE:For more than thirty years, Futures Without Violence has been working to promote healthy relationships and safe communities that are rooted in respect. Our educational programs, leadership training and public action campaigns reach parents, teachers, coaches and mentors, as well as legislators, physicians, judges and service providers who are influential in shaping the lives of young people.To learn more, please visit us at Futures Without Violence.org. ABOUT THE RESPECT CAMPAIGN:RESPECT! is a social action campaign to raise awareness and engage individuals from all walks of life in positive solutions to end and prevent violence. The RESPECT! Campaign is an initiative of Futures Without Violence, and Macy’s is the Founding National Partner.
The new Galaxy Alpha from Samsung is launching. Lily Allen, Ben Skinner (the world’s number 2 surfer) and BMX star Harry Main join stylish Britons to bring their ‘swagger’ to the launch. Britain’s most popular phones. Music: Lily Allen “As long as I got you.” 60 second extended version below.
Press: Samsung Electronics has today revealed a new UK marketing campaign for its Galaxy Alpha smartphone. The £10 million campaign which includes TV, print, PR, search, social media, digital display and out-of-home, takes Samsung into new territory with the launch of an epic TVC featuring pop star Lily Allen.
The TVC will debut in the UK from this Saturday, 20th September with a one minute primetime spot. As the latest member of Samsung’s popular Galaxy smartphone range, the TVC demonstrates the role the Galaxy Alpha plays in the lives of everyday Britain, capturing the spirit, diversity, quirkiness and vibrant culture of the people that live here.
Filmed on location around England and directed by the acclaimed Josh & Xander, the TVC ‘Right up our street’ is set to the soundtrack of Lily Allen’s ‘As Long As I’ve Got You,’ and features the Galaxy Alpha throughout, showing it naturally entwined in the everyday lives of Alpha Britons, who embody the spirit of new modern Britain and its stylish youth culture.
Commenting on the launch campaign, Russell Taylor, Vice President of Corporate Marketing, Samsung UK & Ireland said: “The Galaxy Alpha is a smartphone that pushes the boundaries in terms of its style and technology and we wanted a campaign that was culturally relevant with young minded consumers. Our goal is to bring this mobile brand platform to life in a way that is relevant to our audience.”
Lily Allen commented: “I’m proud to be British, and it’s exciting to be involved with a campaign intended to be a love letter to my home country. Samsung and Josh & Xander have done an amazing job, the Alpha Briton campaign represents all the things I love about Britain; fashion, music, family...it’s all there.”
The Galaxy Alpha print and digital display campaign will show how Samsung’s beautifully designed new smartphone represents an alternative style choice and capture the uniqueness of British people. The TVC will feature 56 real-life Alpha Britons, some of whom also appear through-out the other elements of the campaign, who will each demonstrate their independent, varied and eclectic style choices.
Logan Wilmont, executive creative director at Cheil UK, the creative agency behind the campaign, added: “Britain is an amazingly diverse and creative culture. We have come through a difficult few years and have emerged as a positive confident and optimistic place. But sometimes we forget that. We wanted to celebrate that optimism. Samsung are the most popular phones in the UK, used by more people on more devices than any other phone. And we love the fact we fit so perfectly into this new Britain. And Lily Allen is the perfect encapsulation of all this. Positive, populist, stylish and fun.”
Matt Pye, COO at Cheil UK, added: “This is the first time we’ve worked with Samsung to create a brand platform in the UK, and significantly, one that will influence the way Samsung devices are marketed in the future. The platform holds exciting potential for future activity and I couldn’t be prouder that our teams have been a part of putting that in place.”
Creative Credits: · Creative agency: Cheil UK · Creative Directors: Dave Newbold & Jim Eyre · Copywriter: Dave Newbold · Planners: Tony Evans / Jason Kidd · Agency Producer: Alex Davis · Account Handlers: Andrew Boatman / Fraser Campbell · Media Agency: Starcom MediaVest · Director: Josh & Xander · Production Company: RadicalMedia · Production Company Executive Producer: Ben Schneider · DOP: Ross McLennan · Post Production Company: Absolute Post · Audio Post Production: Universal Music Publishing · Editor: Paul Watts
Cut+Run’s Jon Grover recently edited a commercial for Coke Zero via agency Translation. Directed by Caviar’s Jody Hill, the spot stars comic actor Ken Jeong who prefers the notion of “and” (as in Real Taste and Zero Calories) over “or.”
Facing the choice between two uniquely different movies, Ken Jeong looks down at his can of Coke Zero. Inspired, he leaps into action performing a rendition of “War (What Is It Good For?)” with original dance moves and substituting the word "or" for "war," much to the entertainment and delight of passers by. After all, why choose when you can enjoy everything?
Credits: Advertising Agency: Translation CEO: Steve Stoute Chief Creative Officer: Chris Cereda Associate Creative Director: Cory Smith Senior Copywriter: James Cohen Copywriter: Sunita Deshpande Producer: Barry Sonders Group Account Director: Lauren Schwartz Account Supervisor: Julia Ruzyllo Account Executive: Rebecca Ponce Account Executive: Greg Dyer
Production Company: Caviar Director: Jody Hill Executive Producer: Michael Sagol Executive Producer: Jasper Thomlinson Head of Production: Leigh Miller Producer: Luke Ricci
Editorial Company: Cut + Run Editor: Jon Grover Assistant Editor: Adam Bazadona Producer: Ashley Carrier Executive Producer: Rana Martin
Conform: Cut + Run Flame Artist: Joseph Grosso Graphics Artist: Paul Fiterson
And the tasteless condom ad of the year award goes to...maybe tasteless is a bad choice of words, One Pound Johnny and the "Sex Without The Mess" advert. Warning, proceed with caution this ad will either totally disgust you or make you run to to your lover for a quickie.
One Pound Johnny Club (OPJC) was formed to solve a problem — Expensive and sometimes embarrassing trips to the store to pick up an absolute must for the bedroom. It shouldn't be an embarrassing experience, but it still is. The service, inspired by the experiences of the co-founders, offers a monthly subscription where the members of the club can have discrete packages of condoms (from as little as £1 a month) sent to their door.
What do you think, what's worse the fact that people are still ashamed to actually walk into a store to buy condoms or this commercial?
New multimillion-dollar ad campaign for Kaiser Permanente comes to us from the agency Lowe Campbell Ewald – the 10th season of the “Thrive” campaign – consists of TV, radio, print, outdoor and online banners. The new ads highlight the expertise of Kaiser Permanente physicians, emphasize the choice consumers have when selecting a personal physician and demonstrate the ease of accessing care.
The two spots (“Hands ” and “What I Want”) are noteworthy, having been directed by husband and wife team Jonathan Dayton and Valerie Faris, who are known for directing the critically-acclaimed indie films “Little Miss Sunshine” and “Ruby Sparks.” The duo is also well known for directing commercials for big brands including VW, HP, Sony, GAP, Target, IKEA, Apple and ESPN.
As the title suggests, the first spot focuses on something that’s simple and ordinary: “Hands.” Unless, of course, they’re the hands of Kaiser Permanente doctors. Then these hands become extraordinary tools that can heal, discover new ways to fight disease and, ultimately, save lives.
"What I Want" (below) explores the different options people want in a doctor, and explains that at Kaiser Permanente, members are free to choose the doctor that’s right for them.
Credits: Creative Ad Agency: Lowe Campbell Ewald Chief Creative Officer: Mark Simon Executive Creative Director: Jim DiPiazza Art Director: Chip Kettering, Keith McLenon, Robin Todd, Meggie McArthur, Michael McCallum, Susie Campo Copywriter: Mike Rushing, David Bierman, Michael Zadoorian, Pattie Breen, Jason Danielewicz, Jeff Perreca, Becca Loose Designers: Eric Dominguez Broadcast Producers: John Haggerty, Chris Robertson Broadcast Business Mgmt/Talent: Kelly Maines, Susan Keeler-Perkins Print Production/Art Buying: Renee O’Brien, Susan Osterrout, Tat Luneva-Evenchik Digital: Amy Ruud, Gonzalo Enriquez Solutions Planning: Jamie Lewis, Chris Marchegiani, Suzy Ghov
Media: Tom Talbert Karen Campbell Jennifer Accad Lee Gallagher Jon Perez Derek Padilla-Ravega Jamie Snider Amanda Goetz
President/Managing Director: Angela Zepeda Account Director: Doug Ryan Account Supervisors: Matt Clark, Tara Hitlin Account Executives: MoShai Gibbs, Adam Wagner, Alyssa Tigue
TV PRODUCTION (CREDITS) Production Company: Bob Industries Director: Jonathan Dayton & Valerie Faris Director of Photography: Linus Sandgren Executive producer: Bart Lipton, TK Knowles, John O’Grady, Chuck Ryant Editorial/Post FX House: Union Editorial Editor: Jim Haywood Executive Producer: Megan Dahlman Transfer/Color: Co3 Editor: Dave Hussi Audio Mix: Union Editorial Mixer: Milos Zivkovic
“The Power Inside” is the story of the invasion of an alien species called Uricks that are disguised as moustaches (or unibrows). They look like facial hair and attach to your upper lip or eyebrows to control your mind. With the help of his friends and technology, the main character, Neil, discovers he’s the only one who can stop the invasion.
The film is directed by Will Speck and Josh Gordon (“Blades of Glory” and “The Switch”), starring Harvey Keitel (“Reservoir Dogs”), Craig Roberts (“Submarine”), Analeigh Tipton (“Crazy, Stupid, Love”), Reid Ewing (“Modern Family”) Zack Pearlman (“The Inbetweeners”), and the audience.
The audience is given a choice to join the fight or take a side — Uricks or Guardians. Go to the http://www.thepowerinside.com more clips as well as casting call instructions from the directors.
Credits: Creative Ad Agency: Pereira & O’Dell, http://pereiraodell.com/
Bell Mobility debuted their BlackBerry Z10 commercial during the Super Bowl in Canada where a couple breaks up. The woman feels as if they have grown apart and puts the blame on her man's choice of smartphone device and his network. See the national "What BlackBerry 10 Can't Do" ad HERE, or take a behind the scenes look at the making of the spot HERE.
Models Gina-Lisa Lohfink, Micaela Schäfer, Jordan Carver and Sandra Lang strut their stuff in a new TV and online ad campaign for German Retailer Redcoon.
The companies press: Redcoon starts with a large TV and online campaign into the Christmas shopping season with a wide-reaching TV and online ad campaign. The online retailer of electronics and books, into the Christmas shopping. Testimonials include Germany's well-known It Girls Gina-Lisa Lohfink and Micaela Schäfer. The aim of the campaign is to increase the brand awareness of redcoon.de prevail.
With a lot of humor and a large dose of self-mockery to show the It Girls Gina-Lisa Lohfink, Micaela Schäfer, Jordan Carver and Sandra Lang that redcoon.de is the online store of their choice, when it comes to electronics. Why? Because it redcoon.de at a "huge electronics selection in the network" is, namely "super cheap". For the spots the girls live together in a luxury villa, handle by the pool with tablets and smartphones and outdo each other in different spots in an effort to act as "cheap as possible", loosely based on the campaign slogan: "So much cheap There has never been, "The girls who have become famous for her curves and revealing appearances in public, take in the sites themselves and their image charming for a ride to redcoon to establish itself as the cheap electronics store on the net. "I look forward to the campaign, because it marks a new milestone in the history redcoon "says founder and CEO redcoon Reiner Heckel. "Redcoon is a pioneer in online retailing, and is among the, heavy online users' long been known as a reliable, fast, competent and effective senders of electronic goods and household appliances. Now it's time redcoon.de "to a wider audience, explains Reiner Heckel.
Broad spread on TV and online portals
The campaign seeks to brand redcoon.de be made known in Germany, according to the wide variation in TV channels and high-reach online portals. "As an Internet pure player redcoon was over a year ago a member of the Media-Saturn Group. We support redcoon you increase brand awareness. For the Christmas season starts to fight with the media coverage, as the public has come to expect from a Media-Saturn company, "says Pieter Haas, COO of Media-Saturn-Holding. planned over 2000 TV commercials are on major channels like Pro7, RTL, VOX, RTL2 and N-TV. The online marketing plan includes a mix of range and special-interest portals. Large-format advertising and website events include booked on bild.de youtube, GMX, CHIP Online or mirror online — over 90% of placements are working here with video productions. Besides television and online advertising are also social media channels such as Facebook, Twitter Youtube and very intensely involved in the media mix. Even before the filming was for a great casting action of partners bild.de Sandra Lang brought redcoon as another girl in the house. for creation and implementation of the campaign, the Serviceplan Group is responsible: the lead agency is the Service Plan Campaign. Together with plan.net and Media Plus, the agency group was convinced in the late summer and made it through a multi-stage pitch against the competition.
AIB Bank (Allied Irish banks) turned to Dublin based agency Rothco to create it's latest commercial, the team at Rothco picked up their iPhone 5 and went to work. The result is the AIB "Bridge sunrise" TV advert using nothing but the iPhone...not bad.
This 30 second TV advert for AIB features Mobile Banking at it's core, and shows how quickly customers are adopting this new technology to bank on the move. This ad was shot using a smartphone on location in Dublin City by Rothco. The ad features the track 'Petardu' from Dublin based band Delorentos most recent album 'Little Sparks'. They were this years Meteor Choice music award winners.
Damian Hanley, creative director at Rothco told Mashable "It was a big decision to shoot the ads on the iPhone. But once we did some preliminary tests, we knew that they were able to deliver high quality footage".
Ellen DeGeneres spends a few minutes with three Christmas Elves in a new JC Penny commercial. No big deal right? Oh but wait, The One Million Moms got all up in arms again.
Joe.My.God posted the official statement by One Million Moms about the ad (below) I've watched this 20 times, maybe I'm stupid but what in the world are they upset about, oh wait Ellen is gay. Shame on you OMM!!
"Since April, JC Penney's has not aired Ellen DeGeneres in one of their commercials until now. A new JCP ad features Ellen and three elves. JCP has made their choice to offend a huge majority of their customers again. Christians must now vote with their wallets. We have contacted JC Penney's several times in the past with our concerns, and they will not listen. They have decided to ignore our complaints so we will avoid them at all costs."
The first commercial for the new Mentos gum UP2U gives us a young man enjoying the fact he has a choice in gum, things go wrong, people flee the room, a tiger talks....go figure.
Credits: Advertising Agency: The Martin Agency, USA Agency EP: Brett Alexander Agency Senior Producer: Dan Kaplan Chief Creative Officer: John Norman Group Creative Director: Fabio Costa Creative Group Director: Keith Cartwright Associate Creative Director: MIke Lear Associate Creative Director: Dustin Artz Copywriter: Mike Lear Senior Art Director: Dustin Artz Production Company: @radical.media Executive Producer: Gregg Carlesimo Producer: Barbara Benson Director: Steve Miller DOP: Jeff Cutter Production Designer: Zach Matthews Editorial Company: Whitehouse Post Editorial Company EP: Corina Dennison Producer: Lauren Hertzberg Editor: Matthew Wood Assistant Editor: Tim Quackenbush Post Facility: The Mill Telecine: Fergus McCall Telecine Producer: Claudia Guavara Colorist: Fergus McCall Visual Effects Company: The Mill
The Biggest Dutch retailer Albert Heijn involves consumers in sustainable message with "Groceries with a message" battle on Facebook.
Yesterday Albert Heijn launched a Facebook app with an animation of two sustainable products battling for the most Facebook likes. Fans can vote by liking their favourite product. The sustainable product that receives the most likes will get a 50% discount in stores the week after. After the campaign, an infographic will be given back to the community, providing insights to the effects of the choice made by consumers.
Through this activation, but also by giving the opportunity to ask questions and give tips, Albert Heijn wishes to actively involve their customers in their sustainability message and inspire them to make sustainable choices. After all Albert Heijn feels that, together with their customers, they can make a difference.
The Facebook activation is part of the overall campain “Doing more. Simply at Albert Heijn”, wherein products communicate their sustainable message on receipts, plastic bags, stickers and trucks.
Credits: Ad Agency: TBWA/NEBOKO Client: Meike van Es — Vriesendorp, Sanne Swinkels, Fleur Bernhard Creatives: Ivar van der Hove (CD), Bert Kerkhof (CD), Matthijs Schoo, Rogier Verbeek Strategy: Marc Leurs, Mijntje Cuijpers Account: Esther Brouwer, Danielle Tanchette, Danielle Jonk
High boots Jumbo UGG Tall Boots of 35cm. Stars of Hollywood, as well as the overwhelming majority of the population of Australia already have made the choice in favor of footwear UGG. It not only stylishly, but is convenient. Buy the Australian footwear and feel a real Australian cosines, comfort and heat!
Jumbo UGG Tall Boots 35cm (UGG)
* Classical high boots (UGG), style of traditional Australian footwear. The cafe, cinema and walks on the nature are irreplaceable for campaigns on shops. * Style: 35,5cm are long. * The Material: These UGG boots are made of a high-quality Australian sheepskin. The top of boots is processed by a band that gives them the "finished" kind. Thanks to special heat-resistant qualities of the Australian sheepskin to your feet it will be warm in the winter and not hot in the summer. * The Sole: Easy strong synthetic EVA a sole. A leather support. * Colors: pink, violet, chocolate, beige, brown, black. * Ugg boots — wholesale and retail.
IKEA's latest advert features Gnomes who sabotage a couple who are trying to improve their garden. The commercial that is a music video features music by The Palace Of Budapest Philharmonic Orchestra and The Heritage Singers doing a cover song of the Mötley Crüe song Time for Change.
The adverts, which launch on Saturday 13 April, look at a family trying to transform their garden with IKEA outdoor furniture, but they have some opposition to the change, from the ultimate embodiment of everything that’s tired and dreary about British gardens – the garden gnome. The gnomes will do anything possible to keep the garden the way that they like it – kitsch and dull. Every improvement the family makes, hanging colorful SOLVIN DEN solar-powered lights, erecting a KARLSÖ gazebo and introducing the ARHOLMA outdoor sofa, angers the gnomes, who do anything to stop the family.
The campaign, which features a 60 second TV ad and a 2 minute music video, uses the insight that although the UK are a house-proud nation who love their gardens, we simply aren’t making the most of them, whether big or small or come rain or shine. The campaign is intended to inspire people to give as much thought to how they furnish their outdoor space as they would any room inside of their house, showing off some of the most inspiring IKEA solutions along the way, whatever the weather.
Credits: Client: Ikea Creative Agency: Mother, London Director: Mike Maguire Production Co.: Biscuit Filmworks Managing Director: Shawn Lacy Executive Producer: Orlando Wood/ Colleen O’Donnell Head of Production: Rachel Glaub Producer: Gustav Geldenhuys Production Designer: Alexis Ross Editor: Ed C @ Final Cut Post Production: The Mill Audio post-production: 750mph DoP: Ulla Pontikos
UPDATE: April 26, The Gnomes speak:
This has gone on long enough, IKEAS attempt to throw us out and replace us with affordable flat packed garden furniture is simply ridiculous. The time has come to fight back!
We, the garden gnomes of the United Kingdom are uniting as we fight to bring back our rightful place in the luscious green gardens up and down this beautiful country.
We have Billy, admit that we belong in gardens and he shall not be harmed. Your choice....
