AIB Bank (Allied Irish banks) turned to Dublin based agency Rothco to create it's latest commercial, the team at Rothco picked up their iPhone 5 and went to work. The result is the AIB "Bridge sunrise" TV advert using nothing but the iPhone...not bad.
This 30 second TV advert for AIB features Mobile Banking at it's core, and shows how quickly customers are adopting this new technology to bank on the move. This ad was shot using a smartphone on location in Dublin City by Rothco.
The ad features the track 'Petardu' from Dublin based band Delorentos most recent album 'Little Sparks'. They were this years Meteor Choice music award winners.
Damian Hanley, creative director at Rothco told Mashable "It was a big decision to shoot the ads on the iPhone. But once we did some preliminary tests, we knew that they were able to deliver high quality footage".
Credits:
Creative Advertising Agency: Rothco, Ireland.