Jim Beam turns a recent event at Bondi Icebergs into a new ad where the pool was transformed into the world's largest Esky with giant cans of Jim Beam...cue music, girls and party.
Credits:
Client: Beam Australia
Advertising Agency: The Works
Creative Partners: Damian Pincus and Paul Swann
Art Director: Guy Patrick
Copywriter: Nathan Bilton
Executive Producer: Craig Bolles
Content Producer: Tristan Drummond
Creative Project Leader: Lindsey Bugeja
Production: Exit Films
Director: Ben Saunders
Producer: Kat Latour
Editing: The Butchery
Sound: Electric Dreams
VFX: Fin Design