To commemorate La-Z-Boy's 85th anniversary, the campaign includes a TV commercial promoting a national sales event. "We're excited about this promotional spot and feel it's the perfect time to invite customers to come see our collection of customizable home furnishings, including sofas, sectionals, ottomans and more," said Doug Collier, Chief Marketing Officer and President International at La-Z-Boy. "The anniversary commercial celebrates our 85-year history by having a little fun with Brooke and poking some fun at ourselves, while showing our beautiful and unexpected home furnishings."

La-Z-Boy's agency of record, RPA, teamed with @radical.media Director Dave Meyers to create four TV commercials, a pair of online videos, four national print ads and other digital content.

The first TV commercial, which started airing in early August, "Big Deal/Anniversary Sale," opens on Shields in the midst of an elegantly decorated living room, calmly discussing La-Z-Boy's 85th anniversary sale. "Eighty-five years, that's a really big deal," she says. "They don't need some loud ad that screams 'sale!'- just me telling you about the great deals on gorgeous furniture." Just then, horns trumpet, balloons drop from the ceiling and a nine-foot tall flashing sign lit up with "85th Anniversary Sale" slides across the set. "Guys, I thought we weren't doing this?" Shields asks with a confused yet playful and cheeky tone.

"For a household name, Brooke maintains a down-to-earth, relatable persona that's genuinely approachable," said RPA CD Jules Fox. "The situational humor used in the campaign plays on Brooke's lighthearted personality and appeals to the sensibilities of our target audience."

"Shut Up" introduces an incredulous neighbor who yells "Shut up!" and punches Shields every time she learns that a new piece of furniture came from La-Z-Boy, inspiring the spooked spokeswoman to begin replying to her inquiries via text message from a safe location. Late 2012, the TV campaign continues with "Elephant," which demonstrates the advantages of previewing purchases with La-Z-Boy's online customization tool and stars a life-sized computer-generated elephant, and later "Neighbor" will air featuring a binocular-wielding snoop who cannot fathom the beautiful living room is all made by La-Z-Boy.

The TV commercials will run on more than 30 cable networks in the U.S. and Canada, including HGTV, Food Network, Lifetime, Oxygen and USA. Two online videos, a Q&A with Shields where the actress talks openly about working with La-Z-Boy and a flipbook, which rapidly cascades through La-Z-Boy-designed rooms, will live on http://www.la-z-boy.com/. Print will appear in a variety of publications such as "Better Homes & Gardens," "Country Living" and "Martha Stewart Living" and online units will run as pre-roll or banners.

Credits:
Client: La-Z-Boy
Agency: RPA
"Big Deal/Anniversary" first air date: 07/31/12
"Shut Up" first air date: 08/21/12
"Elephant" first air date: 11/13/12
"Neighbor" first air date: 12/25/12
EVP, ECD: Joe Baratelli
SVP, GCD: Pat Mendelson
CD/Art: Jules Fox
CD/Copy: Alicia Dotter
Agency Executive Producer: Gary Paticoff
Agency Senior Producer: Selena Pizarro
Agency Assistant Producer: Whitney Young
Production Co: @radical.media
Director: Dave Meyers
DP: Joseph Yacoe
Executive Producer: Jim Bouvet/Frank Scherma
Line Producer: Scott Cunningham
Production Designer: Tyndall Arrasmith
Editorial Company: Spotwelders
Editor: Paul Sabater
Executive Producer: David Glean
Telecine Company: CO3
Telecine Artist: Stefan Sonnenfeld
Telecine Executive Producer: Rhubie Jovanov
Visual Effects Company: Baked FX
VFX Supervisor: George A. Loucas
VFX Producer: Jessie Mizrahi
Title Design: Bl:nd
Creative Directors: Erik Buth
Executive Producer: David Kleinman

“Romeo, Romeo, where art thou Romeo?”

If the modern woman uttered these lines from her balcony, you can bet your bard Romeo would not be there to hear them. In fact, the modern Romeo would most likely be at his best friend Julian’s place having a few beers while watching `the game’. Sure, it is not the traditional plot of a romance, but stories of a man and woman falling in love are of little importance to cinema audiences these days. The new niche market is man and man love stories.

No, I’m not referring to Brokeback Mountain syndrome, rather the current cinema trend of bromantic comedies. Gone are the days when audiences would fork out their hard earned cash to see any film where Hugh Grant would stutter, twitch and be British for two hours before sweeping the girl off her feet. No longer do people turn to butter at the sight of Julia Roberts flashing her signature smile whilst wondering whether they can climb into her mouth. Instead, audiences now want their romantic comedies served with a large side of testosterone.

Coined in the nineties, the term bromance refers to a close but non-sexual relationship between straight men. The portrayal of this form of homosocial intimacy on the big screen isn’t a new phenomenon. One only has to look at films such as Wayne’s World and Dumb and Dumber for examples of early bromantic comedies, whilst themes of bromance are evident in movies like Good Will Hunting and Clerks. However, only recently has the bromantic comedy formula emerged as a stand-alone genre.

Why, you ask? Blame filmmaker Judd Apatow and his uber-successful films Talladega Nights: The Ballard of Ricky Bobby and Superbad which highlighted the box-office earning potential of the male love story. Initially the first two or three films were a clever twist on the formula of a tired genre; boy meets boy, boy loses boy, boy gets boy back. Yet bromantic comedies are now as frequent as Lindsay Lohan at a bottle shop.

I guess you cannot blame Apatow for every entry into the never-ending stream of bromantic comedies. That would be like blaming George Clooney for Ocean’s Twelve, when really he was only partially responsible. Plus there have been some hilarious films under the bromantic comedy umbrella such as Pineapple Express, The Wedding Crashers and Role Models. But their entertainment value is dimmed under the sheer weight of unoriginal movies raining down.

It is ironic that given bromantic comedies were initially a fresh take on a spent genre, their greatest problem is the same as the original genre from which they were born. After just seven years of mainstream success, already this cinema trend has become generic. All it takes to make and sell one of these films is a blossoming bromance (obviously), two semi-appealing lead actors and a few penis jokes. Done. Before you can say `dude’, males in their teens to late twenties are queued up down the block to see the latest thing they have seen before.

The reality is that as long as the formula continues to create box-office revenue, Hollywood studios will keep pumping out bromantic comedies as often and fast as they can until audiences spontaneously self-combust under the sheer weight of onscreen homosocial intimacy. In the meantime, the success of the genre (within a genre) makes me wonder whether we will see the emergence of a bromantic comedy sub-genre. Perhaps fromantic comedies will be the next big earner. After all, who would not want to watch a love story between two people with Afros? Or perhaps toemantic comedies will take over. A price cannot be put on the entertainment value of seeing two kindred spirits’ united by their love for feet and toes in the manner to which Luis Bunuel was accustomed. It would have my ticket. Oh, what a grande take it would be on the notions of timeless romance.

“Romeo, Romeo, where are thou Romeo?”

Memo to Juliette: he is over at Julian’s placing playing footsy and sucking his toes.

Premier Brands, Inc., a company in the business of creating, acquiring and marketing consumer packaged goods and new product development, today announced that the Company has developed Bad Boy Vodka, a Dennis Rodman branded vodka, for AB Partners LLC under the Company’s beverage development and incubation services.

The Company developed the product from inception, utilizing basketball Hall of Famer Dennis Rodman’s “bad boy” reputation, adding a smooth and edgy twist to a classic spirit. Bad Boy Vodka will be exclusively sold and distributed through Premier Brands’ distribution channels, starting in California on July 27th.

“I’m excited to launch Bad Boy Vodka and work with Dennis and Jorge to create a high quality, fun lifestyle brand,” commented Andreas taste; a perfect representation of whom and what I am all about,” stated Dennis Rodman.

“The taste is incredible, the bottle is a work of art, and the brand is already recognizable. We have already had interest from brokers and accounts,” commented Jorge Olson, President and CEO of Premier Brands.

Electrofunk duo Chromeo

From his breakout hit Boy to starring in next year’s blockbuster Green Lantern (above), New Zealand filmmaker Taika Waititi is a shining light in Hollywood. The 35-year-old Maori writer, director, producer and artist first burst onto the scene in 2016 with his Oscar-nominated short film Two Cars, One Night and followed that success in 2015 with his debut feature Eagle Vs Shark. It starred his close friend Jermaine Clement of Flight Of The Conchords fame and Waititi also came on board to write and direct several episodes of the hit show. But it is his latest film Boy that is truly putting him on the world stage.

Whilst in competition at the prestigious Sundance film festival earlier this year, executives from Warner Brothers Studio saw Waititi performing in Boy and quickly approached him about a role in Green Lantern. Despite coming from an acting background in live theatre and perfoming in a comedy troupe with Jermaine, Waititi said it was strange to give up the creative reigns and return to performing.

“They saw Boy and were looking for someone to play this character, so I read for it and then suddenly I was an actor again,” he said.
“It was weird because it wasn’t part of the plan for me. I just wanted to do my thing and keep making films and be a director.
“It was very, very weird and I found it kind of strange to go from someone whose been in control for ages to sitting around on set waiting for your scene.
“Your part of it, but your also not part of it.
“It was fucking weird to be honest, but I loved it and watching how everything is done.”Green Lantern is the $150m mega blockbuster based on the DC Comics series of the same name and stars Ryan Reynolds in the title role (above). Waititi said he plays the role of Green Lantern’s faithful sidekick Thomas Kalmaku in the film.
“I can’t even pronounce his name properly because he’s supposed to be of Native American heritage,” he said.
“He doesn’t have any powers or do any of the action scenes.
“It’s basically that….the guy is like a tech geek. That old chestnut.
“It’s not a giant role or anything and you never know if you’re still going to be in it at the end of the movie.
“While I was shooting I was thinking, as a filmmaker, you don’t really need this scene. But I wasn’t going to tell them that.”

Tipped as being the biggest blockbuster of 2011, there has been a lot of hype surrounding the special effects used on Green Lantern. Reynolds suit, for instance, is being created using CGI technology and will constantly evolve throughout the film. Although Waititi said he didn’t get to see what the suit looked like during filming, what he did see of the production was `amazing’.

“I haven’t seen any of the suit stuff because they hadn’t even decided what the suit was going to look like when we were shooting,” he said.
“They’ve had almost a year since filming to develop that now, but the art I saw was amazing. “It’s going to look incredible.
“That was very exciting for me because although I saw some of the green screen stuff, there’s no way to imagine what it’s going to look like.
“I just gave up and said my lines.
“I imagined it would look awesome down the track but at that moment it was just a bunch of weird people in normal clothes standing around with cameras.
“I wasn’t even in those scenes, I just went to watch their spotted-suit acting.”
Being involved in one of the most highly anticipated comic-book movies was a dream come true for Waititi (above), who said he used to `collect comics’ when he was younger.
“I was not really into the Green Lantern mythology, but I was more of a Batman guy,” he said.
“Batman was just a guy with determination who was badass and good at beating people up and fighting.
“He had the dark past and that appealed to me.
“I was a little bit into X-Men, but it got quite complicated with all the characters.”

But don’t get too excited, because Waititi said he is not likely return to the superhero genre anytime soon.

“It’s not really my style,” he said.
“I’m better suited to these character pieces and its sort of my background.
“There’s less stress and less stuff that’s over my head.”

Here is where. I chatted with the friendly P-Thugg (above right) from electrofunk duo Chromeo yesterday about music, movies, his BFF Dave 1 and asked the question a legion of Yo Gabba Gabba fans have been wanting to know — does he wash his hands?

“Yeah, always,” he said.
So, now that’s settled, here are his favourite movies:
“Scarface, Ferris Bueller’s Day Off, Ghost Busters, Beverley Hills Cop and Naked Gun.”

For those who haven’t been exposed to their brilliance before, I suggest you check out Chromeo’s video for their ridiculously catchy new song Don’t Turn The Lights On, off their forthcoming album Business Casual.

Creative Credits:  
Advertising Agency: BBDO, New York, USA
Chief Creative Officers: David Lubars, Greg Hahn
Executive Creative Director: Michael Aimette
Creative Director / Copywriter: Tim Roan
Associate Creative Director / Art Director: Lance Vining
Director of Integrated Production: David Rolfe
Executive Producer: Diane Hill
Producer: George Sholley
Junior Producer: Sasha White
Head of Music Production: Rani Vaz
Executive Music Producer: John Melillo
Worldwide Senior Account Director: Brandon Fowler
Senior Account Director: Peter McCallum
Account Manager: Tessa Cosenza
Production Company: Park Pictures
Executive Producer/Owner: Jackie Kelman Bisbee
Executive Producer: MaryAnn Marino
EP and Line Producer: Caroline Kousidonis
Director: Lance Acord
Editorial: Exile
Editor: Kirk Baxter
Assistant Editor: Nate Gross
Executive Post Producer: CL Weaver
Visual Effects Company: A52
Sound Design: Barking Owl
Mix: LIME Studios
Mixer: Zac Fisher
Music: Beck

Now how can you resist the charming laughter of the Pillsbury Dough Boy in this cute new ad for GEICO Insurance? Watch as the The Dough Boy attempts to get it together as he goes through an airport security check in the ad entitled "Happier than the Pillsbury Doughboy on His Way to a Baking Convention". He joins Dikembe Mutombo in Geico's cast of characters for the "Happier Than" ad campaign.

Credits:
Creative Advertising Agency: The Martin Agency
CCO: Joe Alexander
Group Creative Director: Steve Bassett
Creative Director: Wade Alger
Art Director: Sean Riley
Senior Copywriter: Ken Marcus
Executive Broadcast Producer: Molly Souter
Agency Producer: Samantha Tucker
Agency Junior Producer: Emily Taylor
Prod. Co.: Hungry Man
Director: Wayne McClammy
DOP: Tim Ives
Exec. Producer: Kevin Byrne
Producer: Nate Young
Production Supervisor: Steve Ruggieri
Editorial: Makenzie Cutler
VFX: The Mill
Audio Post: Rainmaker Studios

Carling: Exclusive 'Decorators' Ad — It's a Boy

The decorator screws up William and Kate's Royal Nursery in this brilliant new advert from Carling celebrating the arrival of the Royal Baby Boy. Watch as he finishes the room in a beautiful pink only to find out by the butler that it's not a girl but rather a boy.

In honor of Universal Children's Day, this beautiful ad comes to us from ad agency Grey (Germany) entitled "Lost Choir" for the International Children's Fund.

Every 3 seconds the world loses a child due to hunger, disease and contaminated water. To highlight this fact on Universal Children's Day, the Wuppertaler Kurrende Boy's Choir performed Mad World in front of an unsuspecting audience. During the performance a singer left the stage every 3 seconds until only one boy was left to deliver the message to a stunned audience.
Credits:
Brand: International Children's Fund
Title: Lost Choir
Agency: Grey Worldwide Düsseldprf, Germany
CCO: Roland Vanoni
CD: Mark Hendy & Neil Elliot
Creative: Dominik Janning
Art Director: Michael Kucharski
Producer: Anne Parlesch
Account Manager: Anna-Christin Saric
Production Company: Parasol Island
Producer: Kim Düsselberg
DoP: Tim Neiser
2nd Unit: Lukas Remie
Sound: Class Berger
Post production: Dennis Guth
Mastering: Marco Manzo, Studio Funk, Düsseldorf.

Official movie trailer for the upcoming Dr. Seuss' The Lorax movie, can't wait to discover the legend of the Lorax for myself.

In theaters: March 2nd, 2012
Director:Chris Renaud
Cast: Danny DeVito, Zac Efron, Ed Helms, Taylor Swift, Rob Riggle, Betty White
The 3D-CGI feature Dr. Seuss' The Lorax is an adaptation of Dr. Seuss' classic tale of a forest creature who shares the enduring power of hope. The animated adventure follows the journey of a boy as he searches for the one thing that will enable him to win the affection of the girl of his dreams. To find it he must discover the story of the Lorax, the grumpy yet charming creature who fights to protect his world. Danny DeVito will lend his vocal talents to the iconic title character of the Lorax, while Ed Helms will voice the enigmatic Once-ler. Also bringing their talents to the film are global superstars Zac Efron as Ted, the idealistic young boy who searches for the Lorax, and Taylor Swift as Audrey, the girl of Ted's dreams. Rob Riggle will play financial king O'Hare, and beloved actress Betty White will portray Ted's wise Grammy Norma.

Seedwell Produces “Rewind YouTube Style 2012″ featuring the years top stars on YouTube including PSY, WOTE and Star-Studded celebrity cast.

YouTubers were invited to star in a mash-up of culturally defining moments of 2012. Can you spot all the references? See the full list of who made the grade here.

PRODUCTION CREDITS:
Produced by: Creative Digital Studio Seedwell
Directed by Peter Furia | Produced by Michael Rucker, Peter Furia, and Beau Lewis
Executive Producers: Lee Hunter, Michael Rucker, Kevin Allocca, Dom Elliott
Associate Producers: Catherine Goldschmidt and David Fine | Assistant Director: Beau Lewis
Director of Photography: Catherine Goldschmidt (http://catherinegoldschmidt.com)
Edited by Peter Furia and David Fine
Music Composer: Jeff Kite (http://jeffkitemusic.com) | Choreography by SuzE Q (http://suzeqrocks.com)
Production Designers: Michele Yu and Cindy Chao | Stylists: Esha Gupta and Alexandra Schardt
Make-up & Hair: Jenna Tucker, Caroline Ramos, Michele Ramos
Gaffer: Daniel McNutt | Key Grip: Lev Karamov | Location Mgr: Dan Eason | Studio Mgr: Whitney Rosenthal
Color Correction by Peter Brunet | Visual FX by Monstro (http://monstrodesign.com)
End Card Designed by Vanessa Johnston | End Card Characters by Fuji Dreskin
1st AC: Sebastian Sokolowski | 2nd AC: Joe Bou | Steadicam Operator: Brian Freesh
Electrician: Joey Kennedy | Best boy electric: Derek Hoffman | Best boy Grip: Josh Markvan
Grip: Efrem Karamov | 4th Electric: Greg LeFevre | Audio Playback: Phil Amidon | DIT: Peter Brunet | Production Stills: David Fine
BTS Camera: Anthony Cote and Natasha Blass | BTS Edited by Alex Mallonee | BTS Assistant Editor: Alexandra Schardt
PA’s: Alex Mallonee, Julio Newman, Sydney Veazey, Hank Hartnell, Justi Reynolds, Vanessa Augustin, Alexander Hernadez

Leo Burnett launches a beautiful new ad campaign for Kellogg’s Rice Krispies, "Togetherness Time". The advert features a mother and her son simply enjoying their time together.

The 30 second ad (entitled “Still”) depicts the relationship between a young boy and his mother and is based on the childhood truth that little boys never remain still.

The little boy speeds through the film, fueled by his genuine hunger and curiosity about the world. His Mum is never too far behind and it's a constant struggle between his desire to explore and her desire to just keep an eye on him. The only time he runs towards his Mum and they actually share a moment together, is when she pours milk onto the bowl of Rice Krispies, sparking the distinct sound of snap, crackle and pop — creating a window of togetherness for mum and her child. Then finally, briefly, he is still.

Credits:
Project Name: Rice Krispies ‘Still’
Brief: To encourage Mum's who are not currently buying Rice Krispies to reappraise how they think and feel about the brand.
Client: Kellogg
Creative Agency: Leo Burnett London
Creative Director: Don Bowen
Art Director: Philip Meyler and Darren Keff
Copywriter: Philip Meyler and Darren Keff
Director: Joanna Bailey
TV Producer: Annabel Crilley
Production Company: Bare Films
Post-production: MPC
Grade: MPC
Producer: Helen Hadfield

Looking to shed light on the disastrous effects plastics are having on the world’s oceans, the international environmental advocacy non-profit group Natural Resources Defense Council (NRDC) turned to leftchannel – the motion design studio led by Executive Creative Director and President Alberto Scirocco. Leftchannel was challenged to craft an entertaining yet informative public service announcement that would be a call to action for viewers to “reduce, reuse and recycle” plastic packaging.
“The skills leftchannel brought to this project are valuable for translating a complex issue like this, to visually show this system and how we can make positive changes,” Leila Monroe, a Staff Attorney with the NDRC Oceans Program, says.
After the organization approached leftchannel to translate the complex issue of plastic pollution to a visual platform with a positive message, Scirocco and leftchannel’s creative team (which included designer/animators Taehee Lee and Nick Schoener) set to creating a concept and script that avoided the usually negative tone found in most environmental PSAs. Rather, they harnessed the studio’s abilities to marry 2D and 3D character animation with motion design to inform viewers in a positive way.
“Our goal was to remind people how important this issue is, without giving the impression that they were being criticized or that we were trying to scare them,” Scirocco says. “Americans have been recycling plastics for a long time, but the current recycling programs aren’t working anymore and NDRC wanted a new approach – one that informs and entertains in a constructive manner.”
That new approach can be seen in the PSA entitled “The Great Plastic Purge” — a two-minute animated piece that was inspired by after school specials from the 1950s. The character animation style keeps the tone light, which helps engage the audience, while expressing important facts in a way that is never boring.
The PSA opens with a shot of a young boy happily ripping open a birthday present that’s wrapped in numerous layers of plastic, all of which he cheerfully throws away. From there the piece follows the packaging from the boy’s home to the ocean floor, while a chipper voiceover informs about how Americans waste $8 billion a year due to plastics making it into the nation’s waterways.

This project presented several challenges. According to Schoener, from a story telling perspective, effectively illustrating why the system was broken was challenging. “We had to first understand it ourselves,” he says, “then communicate it in a way viewers could easily connect with and understand.”
For Lee, the most challenging scene to animate was the underwater scene. “It was complex because it contained a lot of different 2D animated trash objects that all needed to be integrated carefully into the scene. Because the scene connects to a 3D scene afterwards, the integration of the two was tricky — both 2D and 3D had to look consistent,” Lee says.
Scirocco says, “It was a challenge to take a bleak story and turn it into an optimistic one. Overall, the animation needed to address three main points in a memorable, engaging manner: bring awareness to the issue; suggest that manufacturers be held responsible for coming up with innovative packaging solutions; and get consumers to take action to reduce, reuse and recycle.”
Creative Credits:
Client: Natural Resources Defense Council — www.nrdc.org/oceans/plastic-ocean
Project: “The Great Plastic Purge” (2 minute PSA)
Agency: Natural Resources Defense Council, New York (client direct)
Animation/Design/Post: leftchannel, Columbus, OH — www.leftchannel.com
Executive Creative Director/President: Alberto Scirocco
Designers/Animators: Taehee Lee, Nick Schoener

McCann Oslo has created a magical TV ad for Widerøe Airlines, perfectly soundtracked by the song 'Youth' by English duo Daughter.

Press:
McCann Oslo continues its award-winning work for Norway's first airline, Widerøe Airlines, with the launch of a cross-media campaign, introducing a new creative concept and tagline for the brand.
The new tagline “Hele Norge. Hele tiden” — which roughly translates as “All over Norway. All the time” — has been devised by McCann Oslo to celebrate and support Widerøe Airlines' frequent flights to small towns in every corner of Norway.

The TV ad leading the campaign is set in the middle of the Norwegian countryside, with mountains in the background and a traditional farmhouse and church in the fore, where an inquisitive young boy begs his grandad to show him a magic trick again and again. The grandad steadily refuses until, with his ears pricked, he prepares to perform the trick again, using his hands to seemingly magic out of thin air one of the small planes Widerøe is known for, much to the boy's amazement. The song 'Youth' by English duo Daughter plays as the Widerøe plane soars across the sky.
The work follows on from McCann Oslo's popular branded content campaign “A Summer Without Rain” in which two students were challenged to travel around the country without encountering a single drop of rain, and promotional campaign “Change Flight and Airline”, in which Widerøe accepted tickets for other airlines on Widerøe frequent flights, as long as a seat was available.
Credits:
Agency: McCann Oslo
Client: Widerøe Airlines
Copywriter: Stein Simonsen
Art director: Torstein Greni
Agency producer: Beril Holte Rasmussen
Account director: Janne Espevalen
Project manager: Camilla von Borcke
Planner: Svein Sælid
Production Company: 4 ½
Director: Marius Holst
Director of Photography: John Andreas Andersen
Producer: Magnus Castracane
Editing and Post Production Company: Storyline
Music: Daughter

As game day approaches, Hyundai is lifting the veil on its 30-second in-game commercial running in the first quarter. “Team” is a unique twist on a classic ‘tables turned’ tale; we follow a young boy as he recruits his own dream team to take on the neighborhood troublemakers. The all-new seven-passenger Santa Fe takes an active role helping the young boy and his mom gather a team to step up to the challenge.

To further engage fans, Hyundai is launching a mobile social experience that serves as a digital companion to “Team” and taps the power of Facebook’s friend network. Inspired by the all-new seven-passenger Hyundai Santa Fe, “Find Your 7” allows consumers to assemble their Super Bowl dream team online, assigning some of their best Facebook friends to each seat in a virtual Santa Fe. Each seat corresponds to a unique character archetype, mimicking groups of friends in the real world. By participating, users will be entered into a drawing to win seven tickets to the 2014 Super Bowl. Starting today, consumers can visit FindYour7.com and login with Facebook profile to the “Find Your 7” program.

“We had fun with ‘Team’ as it allowed us to highlight the seven seats in the all-new Santa Fe in a unique and memorable way,” said Steve Shannon, vice president, Marketing, Hyundai Motor America. “Taking this concept digitally only made sense as we recognize that Super Bowl viewers are no longer tethered to their TV during the game, but instead sharing and staying connected via mobile phone, tablet and other digital devices. By harnessing the power of Facebook, ‘Find Your 7’ creates an entertaining dual-screen experience that allows consumers to create their own dream team and have fun with friends across social media sites during the Big Game.”

“We were inspired to create a mobile ‘first’ for the Super Bowl,” said Tom Pettus, VP/Creative Director at INNOCEAN USA. “‘Find Your 7’ is a social experience designed specifically for mobile that intelligently drafts a ‘Dream Team’ of seven Facebook friends, based on the theme of the Super Bowl spot, ‘Team.’ What makes this experience magical, beyond winning a trip to next year’s Super Bowl, is that the program selects a team of your friends, who could be sitting watching The Big Game right next you.”

“Find Your 7” pre-populates the vehicle for the user based on intelligence gathered from a user’s connections on Facebook, including frequency of friend interactions, likes, etc. Unlike similar applications in the past where selections were made at random, this program determines candidates that are a true fit for each archetype. After people lock in their friend configuration and create a team name, a custom video introduces their dream team, assigning each of the seven teammates to their character archetypes: the muscle, the brains, the prankster, the motivational speaker, the technician and the loose cannon. The video, designed with the look and feel of an action movie trailer, dynamically incorporates elements such as the friends’ names, profile pictures, hometowns and interests to create a custom experience for each person that can be shared on all social channels.

“The Find Your 7 digital experience that INNOCEAN built for Hyundai is unique in that it was designed for mobile first,” said Bill Stephenson, Global Marketing Solutions, Facebook. “This is exactly how Facebook develops products as more and more digital content is consumed on the mobile device and the mobile experience will be particularly important given this launches during the Super Bowl. Also, the team at INNOCEAN and Hyundai spent an inordinate amount of time with the Facebook team thinking through the user experience and answering two questions that we use as a litmus test for branded experiences on Facebook – why would I care and why would I share?”

Credits:
Client: Hyundai Motor America
Agency: INNOCEAN USA
Executive Creative Director: Greg Braun
Creative Director: Robert Prins
Creative Director: Max Godsil
Senior Art Director: Arnie Presiado
Senior Copywriter: Jeb Quaid
Director of Integrated Production: Jamil Bardowell
Senior Producer: Harry Lowell
Account Director: Bryan DiBiagio
Account Supervisor: Heidi Clemens
Product Specialist: Lawrence Chow
Dir. Of Business Affairs: Ann Davis
Production Company: O Positive, LLC
Director: Jim Jenkins
Editorial: Arcade Edit
Visual FX: Airship
Color: Co3
Music Mix: Eleven
Sound Design: Henryboy
press release via:

Brace yourselves, the new Jackpotjoy TV advert is nothing more than a bunch Blue Jackpot Balls, a sweet horned up lil lady and her boy toys.

The newest TV advert for John Lewis Never Knowingly Undersold entitled "The Other Half"

The advert is the story of two people falling in love. On the left side of the screen we see the girl's side of the story. She lives in 1925, the year that John Lewis made its life long commitment to Never Knowingly Undersold. On the right side of the screen we see the boy's side of the story. He lives in the present day.

By bringing their two worlds together as one, we show that falling in love, and embarking on a relationship, is a universal story which will keep being replayed throughout time. While many aspects of our lives today are very different to almost a century ago, the really important things haven't changed at all.

The music in the commercial is a cover of the INXS song, Never Tear Us Apart done by Paloma Faith. If anyone knows who the actor and actress are in the ad please do let us know.

Credits:
Ad Agency and Creatives: Adam & Eve DDB, London, by Aidan McClure, Laurent Simon, Shay Reading and Frank Ginger.
Directed by Ringan Ledwidge of Rattling Stick.
Costume design: Natalie Humphries.

This is the story of a little boy and his imaginary friend, a pink elephant. We see the lovely ritual they perform before they share a Mr. Kipling cake.

Mercedes-Benz newest ad "The Journey." The spot features a young boy who takes himself on a journey and pretends to get lost repeatedly so the kind police officer can drive him home in Police Benz car.

The commercial features the music composed by "The German Wahnsinn Team" and vocals by Mia Spengler.

Credits:
Ad Agency: Jung Von Matt
Author: Andreas Bruns, Gunnar Heuwold
Director: Andreas Bruns
Producer: Dominko Gudelj
DoP: Roland Stuprich
Editor: Philipp Ostermann
Production Design: Cosima Vellenzer
Sounddesign: Domink Leube
Music: Philipp Feit, Roman Rossbach
Singer: Mia Spengler
Post Production: Mark Dauth, Valentin Grünberg, Heiko Leitsch

Good Hope FM’s new brand ad, shot by Slim from Egg Films, comes with one, unmistakable message: if you don’t have Good Hope FM, you have no hope.

The deliciously tongue-in-cheek spot makes a great meal of a simple truth: Capetonians live in one of South Africa’s greatest cities; and boy do they know it.
It is exactly this wry humour that attracted Slim to the job in the first place: “I really digged the exaggeration and comedy; it gave us a chance to completely take the mickey out of ourselves as both Capetonians and non-Capetonians,” says Slim, ironically a non-Capetonian himself.

Letting the comedy speak for itself, Slim purposely chose to avoid too many tricksy morphs and let editor Ricky Boyd work his magic, allowing the cut to reveal the change from cool Cape-Town-land to uncool-place-of-no-return, after our guy mistakenly strays beyond the signal of Good Hope.

The concept, dreamed up by 140BBDO creatives Ivan, Alexis, Gareth and Alex, proves that those wine-guzzling rascals can laugh at themselves after all. We didn't actually get to interview any of them but we'd imagine that if we did, they'd say something like, "It's, like, the truth. And if you don't, like, find it funny, you're probs from, like, Jo'burg. Eeuw."

Credits:
Creative Ad Agency: 140BBDO
Title: Beyond The Fence
Client: SABC / Good Hope FM
City: Cape Town, South Africa
Agency producer: Sarah Southey / Jo Weiss / Megan Sturgess
Executive creative director: Ivan Johnson
Creative director: Alexis Beckett
Copywriter: Alex Goldberg
Art director: Gareth Cohen
Production company: Egg Johannesburg
Director: Slim
Director of photography: Willie Nel
Production co-producer: Nicci Cox
Executive producer: Colin Howard / Nicci Cox
Post production: Deliverance
Editing: Deliverance
Editor: Ricky Boyd
Audio: Milestone Studios

Rico Genest, aka "Zombie Boy" the world record holder for most tattooed body covers up his tattoos to promote DermaBlend Leg and Body Cover.

The mysterious 25-year-old Canadian model Rick Genest shot to fame after displaying his body art in Lady Gaga's video "Born This Way" Genest whose entire head and torso are covered in tattoos was an unknown entity. He was literally picked out from obscurity by Gaga’s stylist.....look at me now mom.
For those wondering about the music, the song is "There Is Hope" by Zoo Brazil featuring Rasmus Kellerman.