Audi, the luxury automaker goes to a lot of trouble to explain just 1 millimeter of their LED rear light, see if you can keep up to all the techno stuff they detail for you.
The 2012 Audi A1 commercial celebrates the Audi perfection by showing all the efforts Audi puts in just one millimeter of a LED rear light. But this is just one millimeter. One Audi millimeter.
Credits: Advertising Agency: Fred & Farid, France Creative directors / Copywriters: Fred & Farid Art directors: Julien-Pierre Mallet, Volker Gehr Brand supervisors: Marc-Andreas Brinkmann, David Dargaud, Fabien Neel Agency supervisors: Daniel Dormeyer, Buu Tran, Bénédicte Muller, Caroline Beneteau Agency producer: Karim Naceur Agency post producer: Sandrine De Monte Director: Mehdi Norowzian Production: RSA London Producer: Lisa Joseph Music: Arnaud Astruc, Benjamin Fournier-Bidoz
More Audi ads making the rounds, Audi's "Return to Snake River Canyon" to relive the original Evil Knievel jump has not gone over to well with viewers, I believe viewers are giving it a "Blue Balls" rating, see for yourself below.
On a positive, one the greatest Audi ads was the "Progress Is Beautiful" spot which aired back in 2008, see it HERE.
Audi's collection of 2013 Super Bowl ads with three alternative endings to "Prom Night", above "Worth it", and below "Buddies" and finally the "Tradition" spot. A slightly insecure teenager is unhappy about going to the Senior Prom without a date. But when his Dad lets him borrow the new Audi S6 for the night, he gains more and more confidence with every mile, arriving at the Prom a changed young man. You'll have to watch the 1st of three alternate endings to the 2013 Audi Super Bowl commercial to see if his newly found bravery pays off.
Check out the 2nd of three alternate endings to the 2013 Audi Super Bowl commercial, where one brave young man ends the night with some unexpected company.
The 3rd of three alternate endings to the 2013 Audi Super Bowl commercial, where one brave young man learns what it really means to be passed the Audi torch.
Audi is set to reveal a new car later in August at the Frankfurt Auto Show and until then Audi enthusiasts can only get a sneak peek teaser video and nothing more.
Credits: Video via: Audi Media TV, Frankfurt Germany.
Google continues to roll out beautiful ads with the latest from ad agency Venables Bell & Partners. "Enhancing Navigation". Music is a cover of the song Highways by Joe Purdy.
For a driver, in-car technology brings several benefits, including safety, access to local map content and more efficient ways to reach a destination. To help drivers safely discover local destinations, Audi America has teamed up with Google to enhance their navigation system. Check out today's video and see how Audi is bringing Google Maps and Google Earth to its drivers.
Credits: Advertising Agency: Venables Bell & Partners, San Fransisco, USA Executive Creative Directors: Paul Venables, Will McGinness Art Director: Brad Kayal Copywriter: Brad Phifer Director of Integrated Production: Craig Allen Agency Producer: Mandie Bowe Production Company: Logan Director: Eric Anderson Director of Photography: Jordan Levy Executive Producer: Matthew Marquis Producer: Rich Kaylor Editing Company: Logan Editor: Jay Rogers Sound Design: 740 Sound Design & Mix Sound Designers: Andrew Tracy, Nicholas Interlandi Music: Black Iris
The UK based Co-Operative Food launches a new Christmas advert campaign directed by Peter Cattaneo entitled "Here For You For Life". The ads are heart warming and food-a-licious focusing on typical family scenarios. Full press below.
The Co-operative Food is launching its Christmas offering in a new multi-million pound festive campaign. Unveiled today (1 November), the campaign, created by Leo Burnett, marks a change in direction for the community retailer and highlights how the Co-operative is helping families keep the show on the road this Christmas.
In a series of television ads, many of them to be screened at prime time over the next eight weeks, The Co-operative Food will focus on the quality and availability of its products in moments of family need during the festive season, using a new strapline “Here For You For Life”.
The first 30-second brand commercial, directed by Oscar-nominated Peter Cattaneo of Full Monty fame, will appear on advertising breaks tonight. The ads will set key seasonal products against a backdrop of family situations at Christmas – for example, an unexpected guest arriving for Christmas dinner or the sudden need for a forgotten present – providing viewers with instantly recognisable scenarios and highlighting the retailer’s breadth of range and convenience.
There are 27 different executions of the commercial in all and the campaign will also be backed by national print advertising.
Steve Murrells, Chief Executive of The Co-operative Food, explained: “This Christmas, more than ever, people will be looking for real value close to home and, with a food store in every UK postal area, The Co-operative is perfectly placed to deliver.”
“However, rather than simply concentrating on price and product, this campaign will bring home the essential part The Co-operative Food can play in fulfilling those needs we all have in everyday life and especially at Christmas. It also has the added benefit of stressing the longevity of, and trust in, The Co-operative.”
The campaign, represents the first fruits of the partnership between The Co-operative Group and Leo Burnett, which was appointed as lead advertising agency earlier this year.
Justin Tindall, Executive Creative Director of Leo Burnett commented: "This new campaign is all about looking through the window of British life at Christmas. Real life, relatable situations in which The Co-operative can always be depended upon to have the right product at a fair price."
Peter Cattaneo has a wide range of ad credits to his name including work for Audi, KitKat, Volkswagen, Camelot and McDonald’s. He is also the director of the award-winning BBC 2 comedy ‘Rev’ about the tribulations of a vicar running an inner city parish.
Katherine Kelly, known to Coronation Street fans as Rovers Return barmaid Becky, has done the voice over for the campaign. Kelly has also recently won rave reviews for her performance in “She Stoops to Conquer” at the National Theatre.
Project name: The Co-operative Food Christmas 2012 campaign Client: Steve Murrells, Chief Executive The Co-operative Food Brief: The campaign positions The Co-operative Food as helping people keep the show on the road this Christmas. Creative agency: Leo Burnett http://www.leoburnett.co.uk/ Creative Director: Justin Tindall Copywriter: Phillip Meyler/Darren Keff Art director: Darren Keff/Phillip Meyler Planner: Tom Roach Media agency: Rocket Media planner: Ben Harrison Production company: Academy Director: Peter Cattaneo Director of Photography: Stuart Bentley Editor: Scot Crane — The Quarry Post-production: MPC Music: Juri Seppa Exposure: National television
Sometimes, power comes from a less obvious place. This commercial shows exactly what we mean, by putting the spotlight on an unsung hero in the boxing ring.
Below, a print ad from the BBH, London created work features Christopher Reeve as Clark Kent beautifully done in simple black and white using the tag line: "Power from a less obvious place."
