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  • CyberPunk 2077 Trailer

    CyberPunk 2077 Trailer

    Platige Image’s game division, led by Director Tomek Bagiński, follows the success of their epic The Witcher 2 cinematic with a stunning game teaser for CD Projekt RED’s Cyberpunk 2077, a follow up to Mike Pondsmith’s successful Cyberpunk 2020 games of the 1990s. A showcase of Platige Image’s design and execution capabilities, the snapshot of a violent far-future dystopia is building enormous momentum for the game’s September release, earning a Silver CLIO and nearly six million hits on YouTube.

    That the cinematic scooped up a Silver CLIO is just the latest positive development for Warsaw based Platige Image, which recently opened a new branch in New York. “This CLIO is a testament to the skill set that defines Platige Image’s team, especially with such fierce competition from the best studios out there,” noted Platige Image NY Managing Director Julian Cdae. “We are revved up to serve the US market with similar projects built with our ingenuity, technical innovation and competitive rates covering all aspects of postproduction.”

    The cinematic, which Platige not only created but helped to write, is a compelling masterpiece of the slow reveal, set in a still-framed world that at first shows only what appears to be a woman’s face, then a bullet smashing to bits upon impact with her cheeks as police fire at her, followed by progressive frames that reveal her to be a killer cyborg surrounded by piles of dead bodies. News cameras hover over the violent scene, evoking the 24-hour channels of today in order to create a visceral connection between the viewer and the futuristic footage.

    In a departure from the formulaic videogame heroines so commonly cobbled together from banal component parts, Platige Image built their character from an actress captured on IR’s 72×18 megapixel camera system, a state-of-the-art setup that captures 1.27 gigapixels of 3D color data from 360 degrees in a single shot. So vivid were the images that only the actress’ scanned hair follicles had to be recreated from scratch.

    “Ever since we set out to create it, we knew the promo would work only if the female protagonist engendered a serious emotional response in the viewers and pushed the boundaries of the typical female videogame form,” notes Bagiński. “The ability to work with a real actress and Platige Image’s access to IR’s outstanding camera thoroughly transformed the film, as the scanning enabled us to capture this fleeting element of authenticity, to use the beauty of a real person.”

    Platige Image faced considerable challenges in creating the cinematic, setting to work on the project while CD Projekt RED was still in the game’s core development stages. As Platige Image sketched out dozens of ideas for the teaser, the game developer honed the concept, style, look and feel of the game itself. Each influenced the other in a highly productive creative seesaw. “Developing the game and promo simultaneously made the film a logistical and organizational challenge, but it also imbued it with much more spontaneity and creativity,” notes Bagiński.

    Credits:
    Director / Story: Tomek Bagiński
    CG Supervisor / Animation Director: Maciej Jackiewicz
    Executive Producers: MarcinKobylecki, Jarosław Sawko, Piotr Sikora
    Producer: Marta Staniszewska
    Concept Artists: Damian Bajowski, Jakub Jabłoński, Maciej Kuciara, Maciej Rębisz
    Additional Concept Artists: Jakub Bogaczyński, Adam Trędowski, Rafał WojtunikCD PROJEKT RED
    Concept Artist: Robert Adler

  • OU Medicine "Hair" | Powerful Message of Hope

    The University of Oklahoma wanted to position its new cancer center as the best in the region with a message of hope. Milwaukee agency BVK didn't want a maudlin ad full of hand holding, hugs, and worried children. "How do we do another spot about hope that feels fresh?" asks creative director Mike Holicek. They chose to focus on the hair loss that comes with chemotherapy—an often traumatic experience for women, who feel they are losing their femininity. Their 60-second spot flips that script: It opens with a woman at her lowest point, alone at dawn, head bald, a tear falling down her cheek. Then, as she goes about her morning routine, her hair grows back, little by little, scene by scene, until she has a full head of hair. The change is so gradual that there's a sudden moment of recognition when the viewer realizes what is happening—a spark of delight that hints at the longer glow of hope the client can provide.

    COPYWRITING: The ad is understated and uncomplicated—ordinary domestic scenes with "little moments of real life that are not spectacular," says director Rafael Fernandez. The woman showers, dresses, and makes a sandwich for her daughter. "It's the mother's struggle, it's her moment," explains BVK executive creative director Rich Kohnke. The action takes place over several months, but it's shot as though it were a single morning—which makes the healing process feel quietly magical. At the end, a female voiceover says: "When you have every resource for beating cancer, you have every reason for hope. Pioneering research and treatments from the new cancer center at OU Medicine. Another level of medicine." On-screen copy adds: "Oklahoma's only comprehensive cancer center," followed by the OU Medicine logo and Web address.

    ART DIRECTION: The woman's hair is the main visual motif. The agency considered using CGI to show the hair growing continuously. That felt over the top. Instead, Fernandez shot everything in camera. He filmed the scenes in reverse order, and had the actress cut her hair between each one—seven trims in all. The spot begins in gloomy dark blues, and then brightens—but not excessively. "We wanted to stay within the same universe and just come to the brighter version of that world," says Fernandez.

    FILMING: The ad was shot in a single day in a house in the Brentwood section of Los Angeles. The camerawork is subtle and elegant. "Most of the shots have just a little bit of floating to them," says Fernandez. "It has that feeling that you're witnessing these scenes as a person there."

    TALENT: The actress, Heather Ann Smith, was able to transition from despair to measured hope with simple movements and gestures. For the first scene (the last one shot), Fernandez helped to get Smith in the mind-set by narrating a piece of text he had written about "what I thought would go through someone's mind who is faced with a situation where the hopes and dreams of their life may never come to fruition." Shaving one's head is a drastic move for an actress, but after shooting, Smith landed a role on Torchwood that called for short hair. She also had the support of her fiancé, even though their wedding was approaching.

    SOUND: The composer, Bryan Mir, came up with a Spanish-flavored acousticguitar track that the creatives felt, against all odds, fit perfectly. The client hated it. They went with an acoustic guitar track that was more toned down.

    MEDIA: Broadcast and cable across Oklahoma and into neighboring states, where there aren't other major medical centers.

    Credits:
    Client: OU Medicine
    Agency: BVK, Milwaukee
    Executive Creative Director: Rich Kohnke
    Creative Directors: Mike Holicek/Mike Scalise
    Writer: Mike Holicek
    Art Director: Rich Kohnke
    Agency Producer: Allison Lockwood
    Account Supervisor: Tricia Lewis
    Account Executive: Ali Dawe
    Director: Rafael Fernandez, Green Dot Films
    Editor: Bryan Mir @ Blend Studios, Milwaukee
    Colorist: Mike Matusek @ Nolo Digital Film in Chicago
    Music: Bryan Mir @ Blend Studios, Milwaukee
    Sound Design/Audio Mix: Steve Kultgen @ Independent Studios in Milwaukee
    via: Tim Nudd | Adweek

  • Meet "Discipline" The New Publication Celebrating Film, Art, Fashion, Design, and more

    Meet "Discipline" The New Publication Celebrating Film, Art, Fashion, Design, and more

    The FUN issue of Discipline magazine is out now and available from most news agents, Tate Modern, Magma, Foyles, Artwords and more...

    The pursuit of ‘LOLs’ and ‘likes’ is about instant and permanent fun. It’s about ditching the dull and provoking the standard. The second issue of Discipline is a celebration of the big business of fun, where bold is always better. We take a look at the makers and thinkers setting themselves apart from the crowd and we witness just how much hard work and discipline real fun takes.

    Discipline issue two — The FUN Issue

    House of Mirrors by Ryan Hopkinson

    Actress Ariane Labed

    Musician Elliott Power
    The cover star Susan Boyle is joined by John Prescot, Tom Cruise and Leslie Nielsen in an exclusive feature by Carl Burgess. The Fun Issue includes profiles, features, interviews and editorials with the people behind the scenes making the things you love including cinematographer Evan Prosofsky, photographer Ryan Hopkinson, musicians Palma Violets, actress Ariane Labad and much more.

    Discipline is a new publication celebrating the most interesting makers of film, art, fashion, design, interiors, music, dining and more.

    Editor in Chief: Jack Robinson
    Associate Editor: Marta Bobic
    Contributing Editors: Calum Sager, Jennifer Byrne & Nathan James Tettey
    Design and Art Direction: Inventory Studio

  • The Gap Holiday TV Ad "Love Comes In Every Shade"

    The Gap Holiday TV Ad "Love Comes In Every Shade"

    The new Gap 2012 Holiday ad entitled "Love Comes In Every Shade" features rapper Nas and his father, blues musician Olu Dara, actress Aubrey Plaza, the band The Atomics, actress Diana Garcia and musician Greg Rogove. The song is called "Just Me And You" by the musical artist Nylon Studios.

    Credits:
    Ad Agency: Peterson Milla Hooks
    Country: United States of America
    Director: Peggy Sirota
    Executive Creative Director: Dave Peterson
    Creative Director/ AD / copywriter: Courtney Vincent
    Editing Company: Channel Z Minneapolis
    Post production: Pixel Farm Minneapolis
    Agency Producer: sean healey
    Editor: Brett Astor
    Music Studio: Nylon NY
    Music Supervisor: Daron Walker

  • Audrey Tautou — new person of Chanel №5

    Audrey Tautou — new person of Chanel №5

    Audrey Tautou

    The French actress Audrey Tautou embodying modern representation about the French elegance and refinement, became new person Chanel №5.

    Audrey Tautou for Chanel №5

    As well as all previous preview trailers of this brand, a new fairy tale on love have entrusted to remove not to the usual director, and eminent and besides traditionally having a cinema generality with the actress.

    Elegant & graceful Chanel №5

    One more remarkable fact — Audrey Tautou has played itself Coco Chanel in a biographic film "Coco avant Chanel".

    Soundtrack: "I'm a Fool to Want You" Billie Holiday.

    Related Posts: Brand

  • Bérénice Marlohe Looks Stunning for Omega

    Bérénice Marlohe Looks Stunning for Omega

    The new face of Omega James Bond actress Bérénice Marlohe, above a video from the OMEGA James Bond SKYFALL event in Venice, Italy. Below, the stunning French actress tick-tocks all the boxes in this sizzling photo-shoot as she fronts a new advertising campaign for Omega.

    Images: Omega 2013

  • Hollywood Actress: Audrey Horne (from the television show Twin Peaks)

    Hollywood Actress: Audrey Horne (from the television show Twin Peaks)

    Audrey Horne

    Style Icon: Audrey Horne

    My most recent style icon just so happens to be a fictional character - Audrey Horne from the television show Twin Peaks! The show, created by David Lynch and Mark Frost, ran from 1990 until 1991. It follows an FBI agent's investigation of a young woman's murder in the small town of Twin Peaks. I started watching the show on Netflix this summer and I was hooked from the start! There's all kinds of great drama, as well as lots of humor, too.

    Audrey, the daughter of a wealthy hotel owner, was played by the super beautiful Sherilyn Fenn. Ah, just look at how perfect those brows are! Who wouldn't want to be this girl?

    Style Icon: Audrey Horne

    Audrey's look is all about the sweater. She's often seen sporting tight-fitting sweaters in soft colors: perfect for fall! The addition of the saddle shoes to this outfit make it so perfect. Sweet and fun. For anyone who thinks that a sweater and skirt combo is "too stuffy", or "too preppy", just take a gander at this next photo:

    Actress Audrey Horne

    Um, hello! How sexy is that look? She looks great - super polished and very classy. Now if only I could learn to tie a cherry stem with my tongue... (Oh yeah, she looks great in a Little Black Dress, too!)

    Aside from having great fashion sense, Audrey Horne is cool, intelligent, and confident. I think that makes her a pretty great style icon, wouldn't you say so?

  • Brooke Shields "Shut Up" La-Z Boy Commercials

    Brooke Shields "Shut Up" La-Z Boy Commercials

    To commemorate La-Z-Boy's 85th anniversary, the campaign includes a TV commercial promoting a national sales event. "We're excited about this promotional spot and feel it's the perfect time to invite customers to come see our collection of customizable home furnishings, including sofas, sectionals, ottomans and more," said Doug Collier, Chief Marketing Officer and President International at La-Z-Boy. "The anniversary commercial celebrates our 85-year history by having a little fun with Brooke and poking some fun at ourselves, while showing our beautiful and unexpected home furnishings."

    La-Z-Boy's agency of record, RPA, teamed with @radical.media Director Dave Meyers to create four TV commercials, a pair of online videos, four national print ads and other digital content.

    The first TV commercial, which started airing in early August, "Big Deal/Anniversary Sale," opens on Shields in the midst of an elegantly decorated living room, calmly discussing La-Z-Boy's 85th anniversary sale. "Eighty-five years, that's a really big deal," she says. "They don't need some loud ad that screams 'sale!'- just me telling you about the great deals on gorgeous furniture." Just then, horns trumpet, balloons drop from the ceiling and a nine-foot tall flashing sign lit up with "85th Anniversary Sale" slides across the set. "Guys, I thought we weren't doing this?" Shields asks with a confused yet playful and cheeky tone.

    "For a household name, Brooke maintains a down-to-earth, relatable persona that's genuinely approachable," said RPA CD Jules Fox. "The situational humor used in the campaign plays on Brooke's lighthearted personality and appeals to the sensibilities of our target audience."

    "Shut Up" introduces an incredulous neighbor who yells "Shut up!" and punches Shields every time she learns that a new piece of furniture came from La-Z-Boy, inspiring the spooked spokeswoman to begin replying to her inquiries via text message from a safe location. Late 2012, the TV campaign continues with "Elephant," which demonstrates the advantages of previewing purchases with La-Z-Boy's online customization tool and stars a life-sized computer-generated elephant, and later "Neighbor" will air featuring a binocular-wielding snoop who cannot fathom the beautiful living room is all made by La-Z-Boy.

    The TV commercials will run on more than 30 cable networks in the U.S. and Canada, including HGTV, Food Network, Lifetime, Oxygen and USA. Two online videos, a Q&A with Shields where the actress talks openly about working with La-Z-Boy and a flipbook, which rapidly cascades through La-Z-Boy-designed rooms, will live on http://www.la-z-boy.com/. Print will appear in a variety of publications such as "Better Homes & Gardens," "Country Living" and "Martha Stewart Living" and online units will run as pre-roll or banners.

    Credits:
    Client: La-Z-Boy
    Agency: RPA
    "Big Deal/Anniversary" first air date: 07/31/12
    "Shut Up" first air date: 08/21/12
    "Elephant" first air date: 11/13/12
    "Neighbor" first air date: 12/25/12
    EVP, ECD: Joe Baratelli
    SVP, GCD: Pat Mendelson
    CD/Art: Jules Fox
    CD/Copy: Alicia Dotter
    Agency Executive Producer: Gary Paticoff
    Agency Senior Producer: Selena Pizarro
    Agency Assistant Producer: Whitney Young
    Production Co: @radical.media
    Director: Dave Meyers
    DP: Joseph Yacoe
    Executive Producer: Jim Bouvet/Frank Scherma
    Line Producer: Scott Cunningham
    Production Designer: Tyndall Arrasmith
    Editorial Company: Spotwelders
    Editor: Paul Sabater
    Executive Producer: David Glean
    Telecine Company: CO3
    Telecine Artist: Stefan Sonnenfeld
    Telecine Executive Producer: Rhubie Jovanov
    Visual Effects Company: Baked FX
    VFX Supervisor: George A. Loucas
    VFX Producer: Jessie Mizrahi
    Title Design: Bl:nd
    Creative Directors: Erik Buth
    Executive Producer: David Kleinman

  • John Lewis Never Knowingly Undersold "The Other Half" Advert 2012

    John Lewis Never Knowingly Undersold "The Other Half" Advert 2012

    The newest TV advert for John Lewis Never Knowingly Undersold entitled "The Other Half"

    The advert is the story of two people falling in love. On the left side of the screen we see the girl's side of the story. She lives in 1925, the year that John Lewis made its life long commitment to Never Knowingly Undersold. On the right side of the screen we see the boy's side of the story. He lives in the present day.

    By bringing their two worlds together as one, we show that falling in love, and embarking on a relationship, is a universal story which will keep being replayed throughout time. While many aspects of our lives today are very different to almost a century ago, the really important things haven't changed at all.

    The music in the commercial is a cover of the INXS song, Never Tear Us Apart done by Paloma Faith. If anyone knows who the actor and actress are in the ad please do let us know.

    Credits:
    Ad Agency and Creatives: Adam & Eve DDB, London, by Aidan McClure, Laurent Simon, Shay Reading and Frank Ginger.
    Directed by Ringan Ledwidge of Rattling Stick.
    Costume design: Natalie Humphries.

  • END7 PSA "How to Shock a Celebrity" and The Rest Of Us

    END7 PSA "How to Shock a Celebrity" and The Rest Of Us

    END7 asked celebrities including Emily Blunt, Eddie Redmayne and Priyanka Chopra to watch a powerful new video. See how they reacted to people suffering from neglected tropical diseases. The Public Awareness (PSA) ad campaign, called "How to Shock a Celebrity" begins by showing us the reactions of famous actors and musicians watching video of tropical-disease sufferers, the clip then turns us viewers to watch.

    Most people have never heard of these seven diseases, but as you'll see on the video, NTDs can be horrific and are a major reason why poor communities stay trapped in poverty. It costs just 50 pence to treat and protect one person for an entire year. Visit http://www.end7.org/ to take action today. We would love for you to join us on the journey to 2020 — together we can see the end!

    END7 aims to raise the public awareness and funding required to cover the cost of distributing medicine and setting up treatment programs for NTDs. A big problem is that NTDs affect neglected communities — the world's poorest people. So END7 is about providing them with a voice to help address a big problem. Emily Blunt ("Salmon Fishing in the Yemen," "Devil Wears Prada"); Eddie Redmayne ("Les Miserables," "My Week with Marilyn"); Tom Felton ("Harry Potter" series); Yvonne Chaka Chaka (South African pop star); Tom Hollander ("Pirates of the Caribbean," "Pride and Prejudice"); and Priyanka Chopra (leading Bollywood actress and international recording artist) are featured in the video and are END7 supporters. Visit http://www.end7.org/ to join the fight.

  • Sofia Vergara stars in New CoverGirl TV Spot

    New York-based Charlex and Grey, long-time collaborators for make-up and beauty work, have joined forces yet again to produce a gorgeous COVERGIRL spot starring actress Sofia Vergara of Modern Family fame. Sofia features beautiful CG and a unique overall look crafted by a Charlex team led by Producer Corey Budro and CD Will Kim.

    Credits:
    Client: COVERGIRL
    Spot Title: Sofia
    Agency: Grey
    CD: Mark Fina
    AD: Sandrine Amar
    Producer: Topher Lorette
    CG & FX: Charlex
    CD: Will Kim
    Senior Producer: Corey Budro
    Designer: Jun Lee
    Flame Retouch: Alan Neidorf, Burtis Scott, Marc Goldfine
    Flame Design: Kyle Derleth
    Lead Modeler: Alex Cheparev
    Additional Modeler: Hung Ma
    Lead Rigger: Steve Mann
    Additional Rigger: Andre Stuppert
    Lead Animator: Tony Tabtong
    Lead Lighter: James Fisher
    Additional Lighters: Frank Grecco, John Volny, Salar Saleh, Will Atkin
    Executive Producer: Meredith Machial
    Executive Creative Director: Alex Weil
    Production Company: a WHITELABEL product
    Director: Stephane Sednaoui
    Edit House: Union Editorial
    Editor: Laura Milstein

  • A Man Gives Birth for Oxfam

    A Man Gives Birth for Oxfam

    Do you really notice 0.05%? Clearly not. However, what the financial world will do in order to avoid paying the 0.05% financial transaction tax is horrendous. Although small, this tiny tax could do so much good. With the support of famous German actress Heike Makatsch, Oxfam Germany underlines the importance of the tax and the stinginess of the bankers through M&C Saatchi, Berlin.

    Credits:
    Agency: M&C Saatchi Berlin
    Director: Maximilian Erlenwein
    Executive Creative Director: bjoern bremer
    Art Director: Franziska Ersil
    Copywriter: Philipp Siegert
    Production company: Czar Films
    Executive Producer: Jan Fincke
    Client Team Director: Gesa Lueddeke

  • How To Tastefully Advertise A Funeral Home | Leo Burnett for Co-Operative Funeralcare

    How To Tastefully Advertise A Funeral Home | Leo Burnett for Co-Operative Funeralcare

    The Co-operative Funeralcare, part of The Co-operative Group, unveils a new integrated advertising campaign today.

    The campaign, which includes TV, press, radio, outdoor and digital activity, has been devised by Leo Burnett – lead advertising agency for The Co-operative. It is the agency's first output for The Co-operative Funeralcare, and has been developed following extensive consumer research.

    The TV commercial was directed by Peter Cattaneo, Oscar-nominated director of The Full Monty, who has also directed ads for brands including Volkswagen, McDonald’s and The National Lottery.

    In the ad, a bereaved wife is taken on a detour on the way to her husband's funeral, passing along a bridge that looks down over his favourite fishing spot, where fellow fisherman bow to pay their respects. The narrator tells us “a funeral is more than just flowers, cars and music”, and at Funeralcare it's about “finding those personal touches”, such as changing the route to prompt a happy memory.

    Actress Katherine Kelly provides the voiceover and real-life Funeral Director, Lynsey Ward, from Funeralcare’s Bolton funeral home also stars. The first 40-second commercial will air on ITV and a shorter 30-second execution will also be circulated.

    Lorinda Robinson, Head of Marketing, The Co-operative Funeralcare said: “The advert focuses on personalisation and The Co-operative Funeralcare's ability to deliver personal touches to make a funeral more memorable and respectful. The business has been a pioneer in TV advertising in the funeral industry and the new advert highlights how, as the UK's leading Funeral Director, we ensure that every funeral we arrange is completely personal and unique.”

    Credits:
    Project name: The Co-operative Funeralcare: ‘Smile’
    Client: Lorinda Robinson, Head of Marketing, The Co-operative Funeralcare
    Brief: Co-operative Funeralcare wanted to show that the tiniest touches are important to their business of helping their clients as much as possible. This has been achieved in this script by diverting the hearse to show fishermen standing to show their respect to our heroine's husband.
    Creative agency: Leo Burnett
    Copywriter: Graham Lakeland
    Art Director: Richard Robinson
    Creative Directors: Tony Malcolm and Guy Moore
    Executive Creative Director: Justin Tindall
    Planner (Leo Burnett): Ian Hilton
    Media agency: Rocket
    Media Planner (Rocket): Faye Turner
    Production Company: Academy Films
    Director: Peter Cattaneo
    Editor: Scot Crane, Quarry
    Post-production: MPC
    Audio post-production: 750MPH
    Exposure: National television; Press, Outdoor, online
    Press/Poster Credits:
    Designer: Tim Fletcher

  • Dr. Seuss' The Lorax Official Movie Trailer Promo 2012

    Dr. Seuss' The Lorax Official Movie Trailer Promo 2012

    Official movie trailer for the upcoming Dr. Seuss' The Lorax movie, can't wait to discover the legend of the Lorax for myself.

    In theaters: March 2nd, 2012
    Director:Chris Renaud
    Cast: Danny DeVito, Zac Efron, Ed Helms, Taylor Swift, Rob Riggle, Betty White
    The 3D-CGI feature Dr. Seuss' The Lorax is an adaptation of Dr. Seuss' classic tale of a forest creature who shares the enduring power of hope. The animated adventure follows the journey of a boy as he searches for the one thing that will enable him to win the affection of the girl of his dreams. To find it he must discover the story of the Lorax, the grumpy yet charming creature who fights to protect his world. Danny DeVito will lend his vocal talents to the iconic title character of the Lorax, while Ed Helms will voice the enigmatic Once-ler. Also bringing their talents to the film are global superstars Zac Efron as Ted, the idealistic young boy who searches for the Lorax, and Taylor Swift as Audrey, the girl of Ted's dreams. Rob Riggle will play financial king O'Hare, and beloved actress Betty White will portray Ted's wise Grammy Norma.

  • Behind The Scenes With Demi Moore for Ann Taylor's Fall 2011 Advertising Campaign

    Behind The Scenes With Demi Moore for Ann Taylor's Fall 2011 Advertising Campaign

    Ann Taylor announces world-renowned actress Demi Moore as the face of the brand's Fall 2011 advertising campaign, debuting in September magazines. Shot by famed fashion photographer Patrick Demarchelier, the Fall 2011 campaign captures the true essence of the new Ann Taylor, celebrating modern women of substance and style. Photographed atop the Rockefeller Center Gardens in New York City, the ads feature Moore wearing her favorite looks from the Fall collection, including a mix of timeless, iconic styles with the brand's newest fall fashion pieces.

  • ThirdLove CEO Heidi Zak Reacts To The Calvin Klein #MyCalvins Billboard in NYC of Fetty Wap & Klara Kristin

    ThirdLove CEO Heidi Zak Reacts To The Calvin Klein #MyCalvins Billboard in NYC of Fetty Wap & Klara Kristin


    Update: The billboard has been removed.
    In a statement to The Hollywood Reporter on Friday afternoon, Calvin Klein confirmed that the ad has since been taken down, though not in response to Zak's request. "This billboard was taken down overnight as part of the planned rotation of our spring 2016 advertising campaign," read the statement. "We take all of our consumers' concerns seriously, and as a global brand, we promote gender equality and the breakdown of gender stereotypes across the world. Our global advertising campaign images feature many different musicians, artists and models wearing all of our product categories, including our underwear products, sharing how they feel about and live in their Calvins."

    via: Heidi Zak, ThirdLove YouTube Channel
    Earlier this month, popular apparel line Calvin Klein put up a new billboard advertisement in Soho, New York City for its Spring 2016 #MyCalvins campaign.

    We are asking that Calvin Klein do the right thing and remove this offensive billboard IMMEDIATELY!

    The advertisement shows actress Klara Kristin in her Calvins with the text “I seduce in #mycalvins”, directly alongside male rapper Fetty Wap with the text “I make money in #mycalvins”.

    The billboard propagates an archaic and offensive gender stereotype that women are nothing more than sexual objects, while men are the breadwinners. Calvin Klein has a vast assortment of content for this campaign, so we find it appalling that the company chose to put these two images side by side in one of the most highly visible intersections in the country.

  • Kate Upton Wants Men To Shave It All In New Gillette Ads

    Kate Upton Wants Men To Shave It All In New Gillette Ads

    A trio of ladies tell us how they like their men groomed in Gillette's poolside cocktail party ad. The commercial features Kate Upton who prefers her men with some chest hair, but never on the back, actress Hannah Simone likes hairless stomachs to emphasize abs, and Genesis Rodriguez prefers no hair at all...good news for Gillette.

    It does get a bit more entertaining, if you scan the QR code in the print ad from the campaign, we are delighted that we can read Kate Upton's mind to find out that, and I quote..."very important for a man to groom down there."

    Credits:
    Advertising Agency: BBDO, New York.
    Director: Ruben Fleischer
    Executive Creative Director: Toygar Bazarkaya
    Production: Caviar

  • Sofia Vergara for Diet Pepsi "Dance" Commercial

    Sofia Vergara for Diet Pepsi "Dance" Commercial

    New TV commercial for Diet Pepsi entitled "Dance" with actress Sofia Vergara, they come back together again with a new ad campaign that continues to demonstrate that "Nothing Refreshes Like a Diet Pepsi.” The new TV commercial will debut on the 69th annual Golden Globes awards show this Sunday, January 15, 2012.
    The spot is directed by director McG and choreographed by Mark Ballas, of Dancing with the Stars, set to a flirty and uplifting rendition of the iconic song, "Whatever Lola Wants," by Ruby Stewart, Rod Stewart’s daughter.

    Credits:
    AGENCY: TBWA\Chiat\Day, Los Angeles
    Chief Creative Officer: Rob Schwartz
    Group Creative Director: Brett Craig
    Creative Director: Xanthe Hohalek
    Art Director: Helena Skonieczny Art
    Director: Mindy Benner
    Copywriter: Omeed Boghraty
    Copywriter: Suzanne Sherwood

  • New Crystal Light Commercial -Two Ladies The Beach and One Hot Guy

    New Crystal Light Commercial -Two Ladies The Beach and One Hot Guy

    Great new TV ad for Crystal Light features an interesting story line, one us ladies will find amusing. Two over worked ladies from Chicago on a red eye flight, bikini season is the topic of conversation, the plane crashes on the beach, wait for it...enter the hot guy on the beach who needs help getting water. Love it!

    The guy on the beach is Charles Divins who just happens to be from the Passions soap opera, the blonde is played by actress Zibby Allen.

    Credits:
    Ad Agency: McgarryBowen

  • Saatchi & Saatchi and CoorDown Turn Up The Voices of People With Down Syndrome

    Saatchi & Saatchi and CoorDown Turn Up The Voices of People With Down Syndrome

    Today, 21 March is World Down Syndrome Day and the new project launched by Saatchi & Saatchi and CoorDown 10 days ago entitled #DammiPiùVoce (Turn up my voice), has been a huge success with 40 celebrities answering the call and donating their voice.

    As of this morning 40 celebrity videos have been donated. Amongst them Sharon Stone, Jose Mourinho, and numerous Italian Stars Including Chef Carlo Cracco, Singer Jovanotti, who also created a special song for Spartaco, Actress Asia Argento and Football players Francesco Totti and Antonio Cassano.

    You can follow the campaign on twitter.com/coordown and facebook.com/coordown. #DammiPiùVoce is the official hashtag on Twitter.

    “This year — says Sergio Silvestre, the National Coordinator of CoorDown — we have dedicated our energy to the main goal: defending and promoting the rights of people with Down Syndrome, who are too often overcome by prejudices and the lack of application of existing laws, especially those concerning inclusion in the job market. We are not asking for more rights for our guys, just the same opportunities as everyone else. We are proud to collaborate with Saatchi & Saatchi again on this occasion after the success of the last campaign which has succeeded in communicating, with courage and brilliant ideas, the need to turn up the voice of people with Down Syndrome. This is the most important theme of the World Day of Down Syndrome 2013.”

    "We are very pleased to work again with CoorDown — said Giuseppe Caiazza, CEO of Saatchi & Saatchi in Italy and Head of Automotive Business for Saatchi & Saatchi EMEA. Following the success of last year's campaign, we decided to do something unique together, and just as we did last year, we feel enriched professionally, but also personally."

    Agostino Toscana, Executive Creative Director of Saatchi & Saatchi Italy, said: "After having “ecologically recycled” the TV commercials and print ads last year, making it a major integration campaign, this year we decided to get the most out of another "old trick" of making advertising: the use of a celebrity. The fact that the entire campaign is developed on a digital platform, live and fully transparent, is another piece of this project that we are carrying on together with our CoorDown friends. In 2012 the companies donated their commercials for Integration Day, in 2013 celebrities donated their voice. Both times in a way never seen before."

    After the results of the “Integration Day” campaign, which won 7 Gold Lions and one Bronze Lion at the 2012 Cannes International Festival of Creativity, Saatchi & Saatchi and CoorDown Onlus worked together again to safeguard the rights of people with Down syndrome.

    In Italy, due to prejudice, the basic rights of people with Down syndrome are still too often denied. Rights like proper academic support, rehabilitation treatments, the opportunity to do beneficial work or even just the possibility to have fun like their peers.

    With more funds available it would be possible to defend their rights through protective measures, projects that stimulate their engagement and autonomy, and through better information activities. That’s the reason behind the launch of the #DammiPiùVoce (Turn up my voice) campaign.

    On www.coordown.it, 50 people with Down syndrome asked 50 celebrities for a particular donation. Not money: they asked for a video. A video in which those celebrities ask the public to support the rights of people with Down Syndrome through a donation, thus amplifying their voices. A video that, if shared by the celebrities on their social networks, would have more chance of being listened to.