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VOLKSWAGEN TEAMS WITH FUNNY OR DIE TO TAKE THE 2015 GOLF ON A WILD SHOPPING SPREE
The Vehicle Launch Kicks Off with Video Starring Childrens Hospital’s Rob Huebel
Herndon, VA (September 10, 2014) – Volkswagen of America (VWoA) today announced a collaboration with Funny Or Die to support the market introduction of the all-new 2015 Volkswagen Golf. The platform provides the leaders in automotive and humor an opportunity to come together in celebration of exceptional products and lighthearted fun.

The collaboration kicks off with “The Way Too Helpful Neighbor,” a hilarious video showcasing just how helpful a 2015 Volkswagen Golf can be. After the hero’s girlfriend springs a surprise visit from her parents on him, a way-too helpful neighbor takes the boyfriend on a shopping spree by driving a Golf through the aisles of a Target store that is truly a one-stop-shop. This comedic video highlights the versatility of the 2015 Golf and the modern, functional style of Target’s Room Essential home décor and storage products, all through the signature sense of humor that has made Funny Or Die the go-to place for laughs online.

“The incredible versatile Golf gives our creative team free reign to come up with wild ideas,” said Vinay Shahani, Vice President, Brand Marketing, Volkswagen of America, Inc. “Funny or Die is one of the most recognized and sought after brands in comedy today so we knew they would be the perfect partner to amplify Volkswagen’s unique sense of humor.”

“This is our first time working with Volkswagen, and this was a very exciting opportunity for our team to partner with a brand known for some of the most interesting and innovative advertising campaigns of the last half-century," said Chris Bruss, VP of Branded Entertainment, Funny or Die.

Funny Or Die.TBS viewers will get the full scoop on the new Volkswagen Golf when “The Way Too Helpful Neighbor” airs during CONAN and TBS movie breaks beginning September 11. Twenty-second sneak peeks of the branded comedy spot will also run adjacent to Big Bang Theory and TBS movies, driving fans to Funny Or Die for more. Volkswagen will have significant digital presence with promotional drivers across TeamCoco.com, TBS.com and funnyordie.com, as well as the TBS Big Bang Theory Sync App. Turner Broadcasting Ad Sales is the exclusive representative for advertising opportunities with Funny Or Die. The strategic partnership provides brands access to premium comedic content, while offering promotional scale with Turner’s portfolio of premium brands like TBS and Adult Swim.
The creative concept for the content was developed in collaboration with Volkswagen's creative Agency of Record, Deutsch LA, and the media partnership with Turner was established by Mediacom, Volkswagen's media Agency of Record.

Press: What if you could buy a new car alongside your everyday groceries? This is the scenario imagined in Volkswagen’s latest spot to promote the affordability of the Volkswagen brand and its most accessible model, the Jetta.

“Butcher”, which began airing this month, opens with a woman ordering four sirloin steaks in a traditional food market. She then asks, “How fresh is the Jetta?” just as she would while contemplating a roast or rack of lamb. The camera then pulls back to reveal two silver Volkswagen Jettas dangling and gently swaying behind the counter from the market’s ceiling. After briefly considering the affordable price, she spontaneously decides to buy the “one on the left”.

View Volkswagen Jetta “Butcher": http://www.youtube.com/watch?v=KWdAXw7ziOo
View “How to Hang a Jetta” — a behind-the-scenes of the spot: http://www.youtube.com/watch?v=i_58EBCceAw

The spot, developed by Toronto-based agency Red Urban for Volkswagen Canada and directed by Untitled Films’ Jean-Michel Ravon, is an extension of a campaign launched late last year in the UK.

Since the impulse buy is familiar to most shoppers, communicating the brand’s message was easy. Executing the creative idea, however, was much trickier. Key to the spot’s believability was finding a location where two cars — at roughly 3,000 pounds apiece — could be hung from the wall or ceiling. Since Volkswagen Canada’s spots avoid using computer graphics as a way to reinforce Volkswagen’s authentic style, a very large space was needed.

“Choosing a location was tricky because we wanted the atmosphere to feel intimate, but the size of the vehicles ruled out small shop settings,” said Christina Yu, Executive Creative Director, Red Urban.

The stables of a downtown Toronto historical castle, Casa Loma, were eventually discovered and booked for the shoot. The stables provided a quaint space with high ceilings and authentic style details, like the subway-tiled walls so common in traditional food markets, which were a perfect backdrop for the concept of the shoot.

The next obstacle the team needed to overcome was hanging a hefty car from the ceiling in a way that looked seamless and believable.

“The big challenge was to hang the cars so that they would sway a little,” adds Yu. “To accomplish the stunt, we removed the engine, transmission and fluids from both vehicles to reduce the overall weight. A European trailer hook part was installed and reinforced before employing a custom rig solution to hoist the cars up inside the Casa Loma stables.”

Lynne Piette, Brand Marketing Manager at Volkswagen Canada, says, “We expect that the spot will resonate well with consumers as they begin the New Year. Providing a premium product and experience that's accessible to the masses is at the core of the Volkswagen brand, and this Jetta commercial represents exactly that.”

Credits:
Title: "Butcher"
Client: Volkswagen Canada
Creative Agency: Red Urban
ECD: Christina Yu
AD: Liam Johnstone
CW: Sarah DiDomenico
Broadcast Producer: Anna Tricinci
Integrated Producer: Terri Vesgo
Account Directors: Caroline Kilgour, Sonia Ruckemann

Production Company: Untitled Films
Director: Jean-Michel Ravon
Executive Producer: Lexy Kavluk
Line Producer: Tom Evelyn
DP: John Houtman
Production Designer: Michael Walker

Editorial Company: Rooster Post
Editor: Paul Jutras

Post Production: Track and Field
Online Compositor: Ernie Mordak
Music and Sound Design: The Eggplant
Music Producer: Adam Damelin
via: Glossy

THE 2012 VOLKSWAGEN BEETLE OFFERS THE SAME SMILE WITH SHARPER TEETH

The Volkswagen Beetle has been many things over the years. But whether playing the role of the friendly, utilitarian car of the people, or a smile-on-wheels with a flower vase by the steering wheel, it’s also always been a single-minded exercise in progressive, iconic design. The latest incarnation of the Beetle is no exception. Although lurking beneath a shell that harkens back to the original is a machine that’s dedicated to performance and driving enjoyment.

While a focus on performance is definitely a new direction for the Beetle, innovation has always been a hallmark of the car’s personality, so Volkswagen Canada and Toronto advertising agency, Red Urban, agreed that innovation must also inform the marketing effort to launch the Beetle in Canada. To this end, much of the Beetle out of home advertising in Toronto and Vancouver offers an enhanced experience, using augmented reality (AR), a technology that allows people to use mobile devices like iPhones and iPads to see animations on the advertising that are triggered by markers embedded in the ads themselves.

The AR animations can be seen on gigantic billboards in Toronto’s Dundas Square, as well as on transit shelters throughout Vancouver and Toronto. The animations themselves show the Beetle launching itself through billboards, jumping off of a massive ramp that appears to emerge from the side of a building, and smashing through transit shelters after racing through a long tunnel that appears to be built behind the shelter itself. All the animations serve to demonstrate that this is a much more aggressive, performance-oriented Beetle than any of its predecessors.

“Previous Beetles have been kind of cute and friendly, but this one has a lot more attitude, so we thought the advertising better live up to that,” notes Bruce Rosen, Director, Marketing and Communications of Volkswagen Canada. Steve Carli, President of Red Urban adds, “The car is a nod to the past and the future at the same time, so using the AR overlay on a very traditional out-of-home media buy really seemed like a solid conceptual fit.”

The out-of-home campaign runs from September 26 to October 30 in Vancouver, Toronto and Montreal. In addition, an online digital campaign will run from October 26-November 26. The free app can be downloaded at vwjuicedup.ca, and people can experience the AR at home through the “Volkswagen Beetle. Juiced Up.” video on the Volkswagen Canada YouTube channel.

Credits:
Agency: Red Urban Canada
Creative Director: Christina Yu
Writers: Matt Syberg-Olsen, Jon Taylor
Art Directors: Damian Simev, Liam Johnstone
Producers: Andrea Hull, Sam Benson
Account Director: Nicole Milette
Tech Consultant: Joe Dee
Production: Pixel Pusher
Animation/Design: Bully! Entertainment
Video Director/Editor: Tyler Williams
Billboards (Atrium at Bay and 10 Dundas St. West, Toronto): Clear Channel

Last year Google started a program to partner with advertisers and agencies to re-imagine how brands tell stories in a connected world. Project Re: Brief set out to recreate some of the advertising industry’s most iconic, classic campaigns using the latest technology tools. This year Google is expanding that program to work with some of today’s most iconic brands and innovative marketers, in it's newest project: Art, Copy & Code.

Art, Copy & Code is a series of projects and experiments to show how creativity and technology can work hand in hand. Some of these will include familiar brands like Volkswagen, Burberry and adidas—projects developed in partnership with their creative teams and agencies. Others will be creative experiments with innovative filmmakers, creative directors and technologists to explore how brands can connect with consumers through a whole range of digital tools—including ads, mobile apps and social experiences. Google's first partner project is a new social driving experience, The Volkswagen Smileage.

Building off VW's 2012 campaign, "It’s not the miles, it’s how you live them," (video clip below if you have yet to see it) Volkswagen Smileage is a mobile app and web service that aims to add a little bit of fun to every drive, from your daily commutes to holiday road trips. The app measures the fun factor of each trip using a metric called “smileage,” based on signals like weather, traffic, location, time and social interactions (e.g., a long drive on a sunny Saturday afternoon might accumulate more smileage than a morning commute in the snow). You can use it with any car, not just Volkswagens.

Powered by the new Google+ sign-in, you can choose to share Smileage experience with friends and family. For example, during a road trip, photos and videos taken by you and your co-passengers can be automatically added to a live interactive map. The inspiration for the service came from a recent study showing that every day, 144 million Americans on average spend 52 minutes in a car—76 percent of them alone; making that time a more shareable experience. Volkswagen Smileage will be available soon in beta.

"It's not the miles, it's how you live them."

via: Aman Govil, Art, Copy & Code Project Lead

Creative Credits:  
Ad Agency: adam&eve DDB, UK
Director: Paul W.S Anderson
Creative: Nikki Lindman
Creative: Toby Brewer
Producer: John Brocklehurst
Production company: MOB Films
Junior Art Director: Jeremy Craigen
Business Director: Johnathan Hill
Agency Producer: Pamie Wikstrom

In this latest ad for Volkswagen we follow a tall woman on a series of dates in her quest to find the perfect partner. The problem is that every man she meets is simply too small for her. After a number of failed dates with different men, we see her waiting for her next date. He arrives in a Volkswagen up! and our leading lady looks dejected: if he's driving that car, he's probably the shortest man of all, she thinks.
Imagine her surprise and delight when the door opens and out steps a strapping 6'3 hunk of a man! She's finally found true love and a suitably tall companion in the most unlikely of places — the surprisingly spacious Volkswagen up!
Credits:
Ad Agency: Adam & Eve DDB
Country: United Kingdom
Director: Chris Palmer
Executive Creative Director: Jeremy Craigen
Art Director: Feargal Ballance
Copywriter: patrick mcclelland
Account Director: Jonathan Hill
Agency Producer: Lucinda Ker

Life flashes before a babies eyes in a great new ad for Volkswagen. If your life flashes before your eyes, it's good to be in the 2013 Volkswagen Jetta, an IIHS Top Safety Pick. The commercial also features the song Ooh Child (Things are Gonna Get Easier) originally by the Five Stairsteps.

Another equally entertaining Volkswagen spot featuring the annoying laugh of this young lady and her ride at the gas station.

Credits:
Ad Agency: Deutsch, LA.

Credits:
In every generation Volkswagen has found solutions for the mobility needs of its time. The "Think Blue. Symphony" is the brand new TV spot which illustrates in a playful way the respective milestones on this path towards „Think Blue.", being the Volkswagen company's attitude towards ecological sustainability. Volkswagen will continue these innovative successes in the future with the XL1, presented in 2011 as first 1-Liter-vehicle, as well as the Golf blue-e-motion.
Ad Agency: Black Board Berlin
Production: Indiana Production
Music: Wouldn't it be nice by The Beach Boys Cover by: Tiziano Lamberti

In this new commercial for the Volkswagen Polo entitled The Princess, the bride to be seems to have a wardrobe malfunction and stumbles away, giving the opportunity for another woman to step in and face the crowd of screaming fans with her Prince. Now this is my kind of wedding.
Credits:
Title: Princess
Brand: Volkswagen
Advertiser: Volkswagen
Ad Agency: agence.V., Paris France
Country: France

Creative Credits:  
Ad Agency: DDB Sydney
Director: Tim Bullock
Chief Creative Officer: Toby Talbot
Creative Group Head/ Copywriter: Simon Veksner
Creative Group Head/ Art Director: Noah Regan
Executive Producer: Adrian Shapiro
Head of Broadcast: Brenden Johnson
Planner: Sam Payne
Agency Producer: Claire Seffrin
Managing Director: Nicole Taylor
Production Company: Bullock
Line Producer: Julianne Shelton
Digital agency:  Tribal DDB
Media agency:  Mediacom

The Dog Strikes Back, extended version of the Volkswagen 2012 Super Bowl commercial, the sporty, all-new 2012 Volkswagen Beetle inspires Bolt the dog to get in shape, and a few Star Wars superstar's make a surprise appearance.

Credits:
Advertising Agency: Deutsch, Los Angeles, USA
Chief Creative Officer: Mark Hunter

Group Creative Directors: Michael Kadin, Matt Ian
Associate Creative Director / Copywriter: Brian Freidrich
Associate Creative Director / Art Director: Mark Peters
Director of Integrated Production: Vic Palumbo, Victoria Guenier
Senior Producer: Jim Haight
Associate Producer: Marina Korzon
Prod. Co.: Park Pictures
Director: Lance Acord
Exec. Producer: Jackie Kelman Bisbee
Exec. Producer: Mary Ann Marino
Line Producer: Pat Frazier
Editorial: Union Editorial
Editor: James Haygood
Assistant Editor: Dylan Firshein
Exec. Producer: Michael Raimondi
Senior Producer: Joe Ross
Post Facility: CO3
Colorist: Stefan Sonnenfeld
VFX: A52
Producer: Megan Meloth
VFX Supervisor: Patrick Murphy
Sound Design: 740 Sound Design
Music: James Brown "Get Up Off of That Thing”
Music/Original Score: Elias Arts
Audio Post: Lime Studios
Mixer/Owner: Mark Meyuhas
Assistant Mixer: Matt Miller
Producer: Jessica Locke

Creative agency DDB, New Zealand creates a fun new ad campaign for Volkswagen that promotes VW vehicles features that make it more than just a car. Five: 15 second indents range from a seat warmer for your fish and chips to automatic laser reflectors.

Credits:
Titles — Dogs, Spell, Water Pistol, Farmer, Takeaways
Agency: DDB Group New Zealand
Executive Creative Director — Andy Fackrell
Creative Directors — Natalie Knight & Gavin Siakimotu
Creatives — Toby Morris, Simone Louis, Kevin Bachtiar, Sasha Arandelovic
Executive TV Producer — Judy Thompson
Agency Producer — Samantha Meehan & Rosie Grayson
Group Account Director — Scott Wallace
Account Director — Susie Darling
Production Company: Exit Films
Director — Greg Wood
Producer — Declan Cahill
DOP — Ian McCarroll
Art Director — Brant Fraser
Editor — Nathan Pickles
Client: Volkswagen New Zealand
National Marketing Manager — Denise Goodwin

Volkswagen pulls out the ultimate collection of YouTube sensations in it's 2013 Super Bowl Ad teaser spot. From the wacky Cat Lady, to Boogie and a host of angry people, creative ad agency Deutsch, LA might have just given us a glimpse to Super Bowl XLVII best commercial.

"Volkswagen and reggae legend Jimmy Cliff join together to infuse much-needed positivity and good vibes into a world that's become awash with freak-outs, meltdowns, and temper tantrums over just about anything. It's time to get happy".

To celebrate the historic birthday of the Golf, which has been on the road for 40 years now, ​​DDB Brussels made a TV ad for Volkswagen Belgium to remind people that the Golf has always made safety features standard available. In this case the Front Assist technology is standard on the GOLF VII.

The spot tells the story of an elderly father and his son returning from a weekend in their new Golf. The son sits behind the wheel, while his father almost immediately falls asleep. The son is charmed by his sleeping father and looking at him with some pride. An instant later his father warns him for a stationary tractor, without lifting his eyelids. A brief moment later the Golf sends out an audible warning for an object further down the road. The son can therefore timely brake, avoiding a collision. A message appears: "Do you feel protected by 40 years experience. Volkswagen Golf."

Creative Credits:
Client: Volkswagen
Marketing Manager: Nicolas Deturck
Advertising Manager: Tony Peetermans
Agency: DDB
Creative Director: Peter Ampe
Creative Team: Rom&John, Peter Ampe
Strategy: Dominique Poncin & Maarten Van Daele
Account team: Sylvie De Couvreur, Silvie Erzeel, Quentin Maryns & Pieterjan Schouppe
TV-Producer: Brigitte Verduyckt
Design: Ben Hiffe
PR: Michael D'hooge
Production company: Caviar
Director: Jonathan Herman
Producer: Eva Van Riet
Music: Sonicville – Phile Bokken
Photographer: Christophe Gilbert

Here is a fantastic new ad for the Volkswagen Tiguan entitled "Cross Country" created by DDB, Sydney. The spot features a couple who pull a fast one on their camping friends and couldn't have been done any better.
Credits:
Agency: DDB Sydney
Client: Volkswagen Tiguan
Executive Creative Director: Dylan Harrison
Creative Director: Steve Wakelam
Creative Director: Nick Pringle
Creative: Malcolm Caldwell
Creative: Ian Broekhuizen
Creative: Steve Wakelam
Creative: Nick Pringle
Creative: Nils Eberhardt
Creative: Steve May
Creative: Jim Curtis
Creative: Ryan Fitzgerald
Digital Producer: Rob Pignone
Digital Production: Per Thoresson
Digital Production: Ramon Rodriguez
Project Director: Ben Elvy
Print Producer: John Wood
Director: Sean Meehan
Executive Producer: Sam McGarry
Production House: Soma Films
Editor: Drew Thompson
Music: Elliott Wheeler
Sound Design: Simon Kane @ Song Zu
Photographer: Nick Meek
Retouching: Layer1
Media: Mediacom

Volkswagen,VW releases a teaser ad preview of their 2012 Super Bowl XLVI commercial with a chorus of barking dogs. A canine chorus barks a familiar tune. Keep an eye out for our 2012 Game Day commercial—it will all make sense. If you love Star Wars and Volkswagen, you can create your very own Intergalactic Invite to your Big Game party here at http://vw.com/star-wars-invite

Credits:
Advertising Agency: Deutsch, Los Angeles, USA

Watch as this awesome dog mimics a Volkswagen in a brilliant new ad simply entitled "Das Hund"

Credits:
Ad Agency: DDB, Amsterdam
Directed by Mattias Schut
Music: Sizzer

The Volkswagen VW Beetle reminds us not to leave our fun for too late in life with their newest commercial, "Senior Rebels".

The music is an original instrumental soundtrack by composer Nelson Can, song title, "Apple Pie".

Credits:
Title: 'Senior Rebels'
Client: Volkswagen
Product: The Beetle
Agency: DDB GUOAN, BEIJING
Global ECD: Jeremy Craigen
Executive Creative Director: Greg Bray / Stephen Mui
Art Director / Copywriter: David Mackersey
Art Director / Copywriter: Jonathan John
Head of TV: Christine Kastens
Production Company: THE SWEET SHOP
Director: Steve Ayson
DOP: Antonio Paladino
Executive Producer: Claire Davidson
Producer: Maricel Ticar Santos
Editor: Peter Sciberras (Offline; Method Studios) Barry Greaves / Nicholas Bennett (Online Compositors; SFG — TECHNICOLOR)
Post Production: SFG — TECHNICOLOR

For all you stats junkies here is the official YouTube Rewind 2011 edition of the top 10 videos by view count.

One of our favorite ads of the year, the Volkswagen Commercial "The Force" is number 9 on the list with over 45 million views.

And here is the Top 10 List:

Rebecca Black — Friday (OFFICIAL VIDEO) — http://youtu.be/kfVsfOSbJY0
Ultimate Dog Tease — http://youtu.be/nGeKSiCQkPw
Jack Sparrow (feat. Michael Bolton) — http://youtu.be/GI6CfKcMhjY
Talking Twin Babies — OFFICIAL VIDEO — http://youtu.be/_JmA2ClUvUY
Nyan Cat [original] — http://youtu.be/QH2-TGUlwu4
Look At Me Now — Chris Brown ft. Lil Wayne, Busta Rhymes (Cover by @KarminMusic) — http://youtu.be/khCokQt--l4
The Creep (feat. Nicki Minaj & John Waters) — http://youtu.be/tLPZmPaHme0
Maria Aragon — Born This Way (Cover) by Lady Gaga
The Force: Volkswagen Commercial — http://youtu.be/R55e-uHQna0
Cat mom hugs baby kitten — http://youtu.be/Vw4KVoEVcr0

Credits:
Video Produced by Portal A Interactive [http://portal-a.com]

Volkswagen's newest commercial "Toss" is an epically funny display of a father and his son playing a game of baseball toss. Created by ad agency Deutsch, L.A. the ad features a father and his son playing catch in the front yard (the 2013 Passat in the background of course) but this dad is just horrible at throwing a ball....Pass on something he will be grateful for.

Credits:
Ad Agency: Deutsch, L.A.
Directed by Simon McQuoid.