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You’ll never think about Tide and Oreo Cookies the same way again, creative ad agency, mono teamed up with high fashion director and photographer Matthew Donaldson to amplify universal truths about everyday items to epic proportions with a suite of national ads for Target and The Everyday Collection.

Spot: "Matador" — Tonight's menu: sirloin steak, chicken breasts and pork, with a side of fierce. Welcome to The Everyday Collection by Target.

Is Target's grocery aisle ready for its close up?

Target is pushing its food, laundry detergent and other groceries in a national ad campaign that pokes fun at high-fashion advertising by featuring models interacting with everyday products.

In one ad, a model in a white dress and high heels struts by blueberry muffin and cake mix boxes that explode in different colors. Then she crushes an egg with her hand.

"Dominate that PTA bake sale," a voiceover whispers. "The Everyday Collection. By Target."

The campaign is part of a larger move by Target, better known for its cheap-chic clothing and home goods, to focus more on its grocery-store aisle. Wal-Mart Stores Inc. and other Target competitors also have been expanding their selection of groceries to lure more customers into stores.

For its part, Target has been expanding its grocery selection, particularly with investments in its "P-Fresh" fresh-food section. Out of its 1,782 stores, about 1100 have an expanded fresh food layout and more than 250 have a full grocery store.

With that push complete, Target decided the time was right to put the focus on its groceries, but in a way that still plays on Target's fashion know how, said chief marketing officer Jeff Jones.

Target, with ad agency Mono in Minneapolis, created the tongue-in-cheek campaign that treats groceries and home products like fashion accessories in a photo shoot. Spending is undisclosed on the ad campaign, but it will include eight TV ads that will run throughout 2013. In addition to TV spots and newspaper inserts, it will include eight TV spots, three radio ads, and digital short films that will run as banner ads online.

One TV ad shows an $11.99 bottle of Tide laundry detergent and a model in a white dress dancing fancifully.

"We all yearn for something," says a voiceover as bubbles float by the model. "And that something is the other sock."

The campaign "creates a foil for what people are used to seeing for grocery advertising," said Jones. "It combines the design ethos and fashion creditability that Target has with the idea that it also has great grocery items at a great price." article via: The Associated Press.

Spot: "Laundry" — Lose yourself in Tide laundry detergent. Who knows what you'll find? Give in to The Everyday Collection. By Target.

Spot: "Ravenous" — Pickles, Ruffles chips and other timeless cravings. Attack! Give in to The Everyday Collection. By Target.

Spot: "Bake Sale" — Cake and muffin mix hit the catwalk in true Target fashion. Welcome to The Everyday Collection. By Target.

Credits:
Creative Ad Agency: mono, Minneapolis.
Director: Matthew Donaldson
Creative Co-Chair: Paula Biondich

The wacky Target Black Friday Lady is back in two fun new TV ads. This time the Target commercials bring on the Deals Duet in "Let's Go Together" and "Gifts For You, Gifts For Me".

The Target Deals Duet make it known that the only thing better than giving is giving AND getting at the Target Black Friday sale.

Credits:
Creative Ad Agency: 72andSunny

Target is out early with the Holiday Christmas commercials this year with the "Big Dog" ad. The spot starting airing last week and features the Target Bullseye mascot..."The holidays are coming and they're gonna be big" and much to early in the season to be airing Christmas ads but, Great Ads still likes the spot.

The song and music is "Are you ready?" originally by Kate Miller-Heidke.
Credits:
Ad Agency: 72andSunny

New multimillion-dollar ad campaign for Kaiser Permanente comes to us from the agency Lowe Campbell Ewald – the 10th season of the “Thrive” campaign – consists of TV, radio, print, outdoor and online banners. The new ads highlight the expertise of Kaiser Permanente physicians, emphasize the choice consumers have when selecting a personal physician and demonstrate the ease of accessing care.

The two spots (“Hands ” and “What I Want”) are noteworthy, having been directed by husband and wife team Jonathan Dayton and Valerie Faris, who are known for directing the critically-acclaimed indie films “Little Miss Sunshine” and “Ruby Sparks.” The duo is also well known for directing commercials for big brands including VW, HP, Sony, GAP, Target, IKEA, Apple and ESPN.

As the title suggests, the first spot focuses on something that’s simple and ordinary: “Hands.” Unless, of course, they’re the hands of Kaiser Permanente doctors. Then these hands become extraordinary tools that can heal, discover new ways to fight disease and, ultimately, save lives.

"What I Want" (below) explores the different options people want in a doctor, and explains that at Kaiser Permanente, members are free to choose the doctor that’s right for them.

Credits:
Creative Ad Agency: Lowe Campbell Ewald
Chief Creative Officer: Mark Simon
Executive Creative Director: Jim DiPiazza
Art Director: Chip Kettering, Keith McLenon, Robin Todd, Meggie McArthur, Michael McCallum, Susie Campo
Copywriter: Mike Rushing, David Bierman, Michael Zadoorian, Pattie Breen, Jason Danielewicz, Jeff Perreca, Becca Loose
Designers: Eric Dominguez
Broadcast Producers: John Haggerty, Chris Robertson
Broadcast Business Mgmt/Talent: Kelly Maines, Susan Keeler-Perkins
Print Production/Art Buying: Renee O’Brien, Susan Osterrout, Tat Luneva-Evenchik
Digital: Amy Ruud, Gonzalo Enriquez
Solutions Planning: Jamie Lewis, Chris Marchegiani, Suzy Ghov

Media:
Tom Talbert
Karen Campbell
Jennifer Accad
Lee Gallagher
Jon Perez
Derek Padilla-Ravega
Jamie Snider
Amanda Goetz

President/Managing Director: Angela Zepeda
Account Director: Doug Ryan
Account Supervisors: Matt Clark, Tara Hitlin
Account Executives: MoShai Gibbs, Adam Wagner, Alyssa Tigue

TV PRODUCTION (CREDITS)
Production Company: Bob Industries
Director: Jonathan Dayton & Valerie Faris
Director of Photography: Linus Sandgren
Executive producer: Bart Lipton, TK Knowles, John O’Grady, Chuck Ryant
Editorial/Post FX House: Union Editorial
Editor: Jim Haywood
Executive Producer: Megan Dahlman
Transfer/Color: Co3
Editor: Dave Hussi
Audio Mix: Union Editorial
Mixer: Milos Zivkovic

Bullseye, Target's English Bull Terrier mascot sets off on a journey across Canada in a motorcycle sidecar meeting friends along the way in the chains "Can't Wait To Meet You" commercial.

To commemorate La-Z-Boy's 85th anniversary, the campaign includes a TV commercial promoting a national sales event. "We're excited about this promotional spot and feel it's the perfect time to invite customers to come see our collection of customizable home furnishings, including sofas, sectionals, ottomans and more," said Doug Collier, Chief Marketing Officer and President International at La-Z-Boy. "The anniversary commercial celebrates our 85-year history by having a little fun with Brooke and poking some fun at ourselves, while showing our beautiful and unexpected home furnishings."

La-Z-Boy's agency of record, RPA, teamed with @radical.media Director Dave Meyers to create four TV commercials, a pair of online videos, four national print ads and other digital content.

The first TV commercial, which started airing in early August, "Big Deal/Anniversary Sale," opens on Shields in the midst of an elegantly decorated living room, calmly discussing La-Z-Boy's 85th anniversary sale. "Eighty-five years, that's a really big deal," she says. "They don't need some loud ad that screams 'sale!'- just me telling you about the great deals on gorgeous furniture." Just then, horns trumpet, balloons drop from the ceiling and a nine-foot tall flashing sign lit up with "85th Anniversary Sale" slides across the set. "Guys, I thought we weren't doing this?" Shields asks with a confused yet playful and cheeky tone.

"For a household name, Brooke maintains a down-to-earth, relatable persona that's genuinely approachable," said RPA CD Jules Fox. "The situational humor used in the campaign plays on Brooke's lighthearted personality and appeals to the sensibilities of our target audience."

"Shut Up" introduces an incredulous neighbor who yells "Shut up!" and punches Shields every time she learns that a new piece of furniture came from La-Z-Boy, inspiring the spooked spokeswoman to begin replying to her inquiries via text message from a safe location. Late 2012, the TV campaign continues with "Elephant," which demonstrates the advantages of previewing purchases with La-Z-Boy's online customization tool and stars a life-sized computer-generated elephant, and later "Neighbor" will air featuring a binocular-wielding snoop who cannot fathom the beautiful living room is all made by La-Z-Boy.

The TV commercials will run on more than 30 cable networks in the U.S. and Canada, including HGTV, Food Network, Lifetime, Oxygen and USA. Two online videos, a Q&A with Shields where the actress talks openly about working with La-Z-Boy and a flipbook, which rapidly cascades through La-Z-Boy-designed rooms, will live on http://www.la-z-boy.com/. Print will appear in a variety of publications such as "Better Homes & Gardens," "Country Living" and "Martha Stewart Living" and online units will run as pre-roll or banners.

Credits:
Client: La-Z-Boy
Agency: RPA
"Big Deal/Anniversary" first air date: 07/31/12
"Shut Up" first air date: 08/21/12
"Elephant" first air date: 11/13/12
"Neighbor" first air date: 12/25/12
EVP, ECD: Joe Baratelli
SVP, GCD: Pat Mendelson
CD/Art: Jules Fox
CD/Copy: Alicia Dotter
Agency Executive Producer: Gary Paticoff
Agency Senior Producer: Selena Pizarro
Agency Assistant Producer: Whitney Young
Production Co: @radical.media
Director: Dave Meyers
DP: Joseph Yacoe
Executive Producer: Jim Bouvet/Frank Scherma
Line Producer: Scott Cunningham
Production Designer: Tyndall Arrasmith
Editorial Company: Spotwelders
Editor: Paul Sabater
Executive Producer: David Glean
Telecine Company: CO3
Telecine Artist: Stefan Sonnenfeld
Telecine Executive Producer: Rhubie Jovanov
Visual Effects Company: Baked FX
VFX Supervisor: George A. Loucas
VFX Producer: Jessie Mizrahi
Title Design: Bl:nd
Creative Directors: Erik Buth
Executive Producer: David Kleinman

Challenge
Smart by Mercedes is a perfect car for a big city with huge parking problems. In Moscow, it takes an average of 19 minutes a day for a driver to find a parking place. Yet people still try to squeeze their mid-to-large cars into limited places. Our objective was to show reluctant consumers that the Smart is an best car for parking in the big city.

The task was to drive the audience’s interest in Smart by demonstrating its amazing parking abilities. The results were to be measured by hotline calls and test drive applications.

Solution
We involved a city-wide chain of corporate self-service cafeterias called Cafetera. There are 18 Cafeteras in Moscow’s biggest business centers (total daily audience 10 000 people), a bulls-eye hit into the target audience: upper middle class white collars. The lines in Cafeteras during lunch hours are as terrible as the parking situation around them.

Idea
We noticed that just a simple 900 turn of a tray will increase the number of trays on the counter by 50%. And this is exactly how it feels to park a Smart. A simple sticker on a tray turned it into the simplest test drive ever — the effect of Smart parking is visible immediately, on the counter.

Results
Total people reached by the message: approx. 9000
Hotline calls increase vs. planned: 186%
Smart Test Drive online applications coming from Smart Twist vs. classic media ads: 26:1 ratio
Total people applying for a test drive: 85 — 250% increase vs. the monthly average
Conversion rate 70% — people applying for a Test Drive vs QR code readings
Cafetera lines efficiency increase during the promo: 38%

Credits:
Ad Agency: BBDO Moscow
Chief Creative Officer: Igor Lutz
Creative Director: Mihai Coliban
Copywriter: Victor Lander, Evgeniy Gavrilchenko
Art Director: Konstantin Tokarev
Producer: Valery Gorohov, Anna Chernaya, Denis Shushin
Account Supervisor: Christina Tancher, Anna Sokolova,
Advertiser's Supervisor: Ekaterina Geraseva
Account Manager: Yana Bader
Producer P.P.C.M Enterprise: Daria Yastrubitskaya
Director P.P.C.M Enterprise: Avdotia Alexandrova
Graphics&Animation P.P.C.M Enterprise: Timofey Alexandrov

Lucy Pinder and the Lynx Dry ad campaign gets banned by the UK's Advertising Standards Authority because they are said to be sexually suggestive, indecent, provocative, glamorize casual sex and objectify women, so there ya go.

Here's a behind the scenes look into all three commercials in the campaign.

Lynx said the campaign is simply what the target, young men "come to expect, and were comfortable with the typical narrative, tone and content seen in advertising for the brand" and in relation to beach-based ads, "she [the model in the ad] was not undressed to an extent that would be in any way unusual in that location."