Switzerland not only offers unique nature to holiday guests, but also a world of traditions. More in vogue than ever, festivals enjoy new attendance records, wrestling festivals are sold out and rustic customs such as flag waving, alphorn and yodel go through an impressive revival. "In Switzerland history is not only written, but also lived," said Jürg Schmid, Director of Switzerland Tourism. With this film, we will bring those true traditions closer to potential holidaymakers this summer.
Credits:
Client: Switzerland Tourism
Advert Title: The Visit
Ad Agency: Leo Burnett Zurich
Director Switzerland Tourism: Jürg Schmid
Head of Marketing: Nicole Diermeier
Head of Portal Management, eMarketing and IT: Thomas Winkler
Online Marketing Manager: Thomas Brülhart
Product Managers Summer: Eveline Feier, Livia Eberhard, Olivia Haldemann
Executive Creative Director: Peter Brönnimann
Creative Directors: Simon Staub, Diana Rossi
Account Manager: Rolf Zimmermann
Account Assistants: Rebecca Krausse, Sylvia Kohler
Agency Producer: Suzana Kovacevic
Director: Michael Fueter
Production Company: stories AG Zurich
Producer: Yves Bollag
Line Producer: Bernd Gedeck
Production Assistants: Heike Schreyer, Laura Rindlisbacher
DoP: Pascal Walder
Music: Spacetrain Zurich, Dave Macloed & Dean Montenegro
Editing: Michael Fueter
Postproduction Supervisor: Denis Spycher
Color Grading: Fabian Kimoto
Sound Effects: Gian Dolder
Sound Mix: Jingle Jungle Zurich, Gregor Rosenberger

A story that goes to the heart in the truest sense of the word. The TV spot of the Swiss Heart Foundation calls attention to the most common cause of death in Switzerland: heart disease and stroke. The spot tells the wonderful story of a great, undying love, and simply shows on how precious every minute of our lives.

Credits:
Agency: Contexta AG, Bern, Switzerland (www.contexta.ch)
Creative Director: Moritz Staehelin
Copywriter: Annette Häcki/Raphael Gammenthaler
Art Director: Stefanie Morgan/Moricz Nemeth
Agency Producer: Ulysse Schnegg
Account Supervisor: Nadine Borter
Advertiser's Supervisor: Martin Zimmermann
Account Manager: Alexandra Beyeler
Production: stories AG, Zurich, Switzerland (www.stories.ch)
Producer: Yves Bollag
Director: Tobias Fueter
D.O.P: Holger Diener
Lighting: Attila Doczi
Editor: Tobias Fueter/Beni Fueter/Wolfgang Weigl
Editing Company: stories AG, Zurich, Switzerland (www.stories.ch)
Music: Composer/Artist/Title: Adrian Frutiger
Sound Designer: Gian Dolder
Off-voice English: Harlan Hogan
Post Production Supervisor: Denis Spycher
Animation: Cloudscape
Production Designer: Adrien Asztalos
Special Effects/Computer Graphics: Cloudscape
Colour Grading: Fabian Kimoto
Line Producer: Nicole Spring
Production Coordinator: Heike Schreyer

In the business world it's said that everyone is paid in two coins: cash and experience. Well, we'd rather take notes for the two new spots in our 2013 installment of the beloved Bank Coop Origami commercials.

Short stories need big characters. The underwater performers show emotions and proof that little ones more than ever have the chance to win. Composer Alex Kirschner supports the tension of the film with a score recorded by an orchestra of 50 people conducting the ever modern battle big versus little.

Credits:
Client: Bank Coop AG, Basel/Switzerland
Marketing: Mathias von Wartburg (Leiter Competence Center Marketing),
Barbara Guertler (Leiterin Kommunikation)

Creative Ad Agency: Ruf Lanz Werbeagentur AG, Zurich/Switzerland
GF/CD: Danielle Lanz
AD: Marcel Schläfle
Beratung: Nathalie Jakober, Sebastian Durband
Production: Markenfilm Schweiz AG, Zurich/Switzerland in Co-Production with Sehsucht GmbH, Hamburg/Germany
Director: Ole Peters
Producer: Christiane Mülstegen, Uli Scheper
Concept & Character Design: Julius Brockelmann
Art Department: Axel Brötje, Hannes Geiger, Vitaly Grossmann, Anja von Harsdorf, Dominik Wieschermann
3D Lead: Markus Geerts
3D Artist: Daniel Jahnel, Timo von Wittken, Heinrich Löwe, Sebastian Welti, Martin
Chatterjee, Jakob Schulze-Rohr, Dimosthenis Vagias, Dirk Mauche
Compositing: Florian Zachau
2D Artist: Beatrice Wellenbrock
Making-Of: Axel Brötje, Nils Wesch
Music: Alex Kirschner, kirschnermusic GmbH, Zurich/Switzerland

Hello, Mr. Putin!

The ad explicates the manipulation of journalists by Vladimir Putin’s government, showing human rights abuse in the Russian media landscape.

Geo: Switzerland;
Category: Public interest;
Agency: Y&R;
Brand: Reporters Without Borders;
Advertising Agency: Advico Y&R AG, Zurich, Switzerland;
Creative Directors: Markus Gut, Daniel Bieri, Thomas Engeli;
Copywriter: Dieter Boller;
Graphic Design: Vincent Schaublin.

Credits and Comparis Blackly Comic commercial info.
Imagine that you're stuck in hospital next to a fellow patient who just wont let you forget that you paid more for the same health insurance than he did. You call the nurse to complain but she's just as unconcerned as the guy in the next bed.
Walker's latest campaign for online price comparison service, Comparis uses this nightmare scenario to dramatize the fact that many people pay higher premiums for essentially the same level of health insurance. So, should the unthinkable happen, and you find yourself in a full-body plaster cast lying next to the word's most irritating man, then you'd really wish that you had spent a few minutes checking out the Comparis website to see what you could have saved. You have been warned.

Advertising Agency: Walker, Zurich, Switzerland
Executive Creative Director: Pius Walker
Art director: Golf Nuntawat Chaipornkaew
Copywriters: Roger Beckett, Golf Nuntawat Chaipornkaew
Account Directors: Lisa Binkert, Cornelia Nunlist
Graphic Designer: Philipp Dornbierer
Production House: Knucklehead
Director: Ben Gregor
DOP: Douglas Koch
Producer: Jane Tredget
Editor: Mark Burnett Speade

The Swatch Free4Style 2013 took place in the medieval town of Estavayer-le-Lac (Switzerland), which became the capital of freestyle sports from July 5-7. Over the weekend, more than 25'000 people gathered on the banks of Lake Neuchâtel to watch FMX, jet ski, wakeboard and live musical acts.
The second clip is Swatch sponsored Pauline Ado, from France and the NO.1 European surfer on the ASP Women's World Championship Tour. Although she wasn't born into a surfing family, she received her first surfboard at the age of 8. Ever since, she's never stopped enjoying to compete and travel to the most exotic locations in the world.

Below, the ad for the Libre Collection featuring the music/song by Mika, "Underwater". Swatch recently surfaced with a new look on life and a Scuba watch with a difference: it's not just for divers, it's for the rest of us, too. As we sail the streets of a gridlocked city, board a submarine subway for a storm-tossed ride home, or take the wheel of a sloop in downtown Manhattan, there's no limit to the power of our imagination when unleashed by passion and the new Scuba Libre from Swatch.

Every once in awhile a brilliant ad breaks through the rummage of new commercials and makes you realize just how brilliant some creatives are, this is new commercial promoting Swiss Tourism with the help of Martin Horat and ants....enjoy.

Martin Horat is a genuine Swiss "weather prophet" from the Muotathal in Central Switzerland — not an actor. He has provided us with a forecast for the coming winter.

BMW closes out the year with a new holiday Christmas greeting. They took four caroling members of the Zurich Acapella Group, but them into a BMW M135i driven by Martin Tomczyk on test track and created what they call "The Fastest Christmas Song in the World." Jingle Bells Jingle Bells...Oh what fun it is to ride in a BMW.

Credits:
Client: BMW
Agency: Draftfcb, Zurich
Production: Pumpkin Film AG
Country: Switzerland
Director: Götz Hudelmaier
Executive Creative Director: Dennis Lück
Art Director: Stephanie Lang
Art Director: christoff strukamp
Copywriter: Maximilian Kortmann
Consultant: Sandra Kopplin
Post production: Fraqment

Steve Carell, Ken Jeong and Colin Hanks stand up to Cancer in this great new commercial for MLB entitled "Baseball Believes."

Baseball believes we can end cancer forever. Join Major League Baseball and Stand Up 2 Cancer at standup2cancer.org to help find a cure

The trio re-create "signature moments in baseball history that led fans across the nation to believe that anything was possible," and yes the spot was filmed at Fenway Park.

Credits:
Creative team for the Baseball Believes campaign includes Janet Champ and Rick McQuiston for Switzerland and Director Andrew Becker @radicalmedia.

This short film tells the story of two middle-aged friends who have lost control of their car and find themselves on the edge of a cliff. In this precarious situation, the two talk about whether they want to donate their organs or not. What sounds very serious, is treated with humor and exaggeration by the film. Thanks to this unconventional approach, the film opens access to serious issues whose decision is often put off for far too long.
Credits:
Client: Federal Office of Public Health Switzerland
Advert Title: The Desicion
Responsible for population information, Transplantation and Reproductive Medicine: Karin Wäfler
Head of campaigns: Adrian Kammer
Agency: Leo Burnett Zurich
Executive Creative Director: Johannes Raggio
Creative Team: Peter Brönnimann, Johannes Raggio, Pablo Schencke
Agency Producer: Erasmo Palomba
Account Manager: Michael Gassler
Account Assistant: Nino Zuberbühler
Director: Micha Lewinsky
Production Company: stories AG Zurich
Producer: Yves Bollag
Line Producer: Lourdes Ribas
Production Assistant: Billy Bains
DoP: Daniela Knapp
Music: Markus Schönholzer, Micha Lewinsky
Editing: Beni Fueter
Postproduction Supervisor: Denis Spycher
Color Grading: Fabian Kimoto
Sound Design: Gian Dolder
Sound Mix: Jingle Jungle Zurich
3D: Tamas Fiedler

I Love Coca-Cola!

Coca-Cola as sponsor of the Olympic games 2012 in London shows its passion about the Olympic spirit in a typical Coca-Cola way of style: within a strong, simple and colourful symbolic Coca-Cola integrates its brand icon "the logo" as the sporty challenge – in every poster in a new way.

Geo: Germany;
Category: Non-alcoholic drinks;
Agency: McCann Erickson;
Brand: Coca-Cola;
Advertising Agency: McCann, Germany/McCann, Geneva, Switzerland;
Creative Director/Copywriter: Bill Biancoli;
Art Directors: Birol Bayraktar, Michael Jacob, Florian Fischkal;
Illustrator: Yue-Shin Lin;
Account Manager: Christiane Hahn.

Apparently Pfister Furniture is so good it will make parents break up with their kids. The new commercial entitled "Break Up" for the Swedish furniture company features a mom and dad gently asking their son to leave the nest in favor of room for more furniture.

Credits:
Advertised Brand: Pfister Furniture
Advert Title: Break Up
Agency: walker, Zurich, Switzerland
Agency website: www.walker.ag
Creative Director: Pius Walker
Art Director: Stefanie Huber
Copywriter: Henning Müller-Dannhausen
Account Director: Cornelia Nünlist
Production: Radical.media /Lunatic Speed
Director: Calle Astrand
Executive Producer: Ben Schneider
Producer: Jeanette Albertsson,
Camera: Crille Forsberg