Je taime mon bus — is a commercial for Karlstadsbuss new buses in Sweden boasting more than 30% more seating, air conditioning, free wifi and TV. The Bulldozer ad agency created spot references Marilyn Monroe, the love scene from The Naked Gun movie and some heavy moaning.
We love this spot almost as much as what is still the greatest bus ad ever created for Midttrafik — The Bus from Denmark.
Credits:
Creative Advertising Agency: Bulldozer, Karlstad, Sweden
How do the creative team at DDB, Italy sell the double sided back pack from Seven Accessories? Well with a bunch of youngins with square heads.
The song featured in the Welcome to The Double spot for Zaini Seven 2013 is by Jeudah "A ghost that never leaves."
Credits:
Creative Advertising Agency: stv DDB, Milan & Turin, Italy
Copywriter: Luca Bartoli
Art director: Gabriele Goffredo
Account supervisor: Marianna Tognini
Creative director: Aurelio Tortelli
Communication manager: Marco Ricossa
Production Company: Adept Sweden, Umeå, Sweden
Director: Giuliano Garonzi
Director of Photography: Erik Vallsten
Executive Producer: Stella Karlsson
Co-Producers: Fredrik Oskarsson and Therese Högberg, Bautafilm
Prop Masters: Jacob Petersson and Linda Lundström
Stylist: Monika Kichau
Camera Assistant: Kristoffer Sjöberg
Second Camera Assistant: Linus Adolfsson
Gaffer: Anders Grundström
Runner: Erik Karlsson
Grading and VFX: Simon Tingell
Music: Jeudah "A ghost that never leaves"
Sound Mix and SFX: A2
I'm not sure what's going on here in this ad for TV11 from Sweden, but it would seem that they don't want us to watch Big Brother on TV11.
Credits:
Title: Reaction Big Brother
Client (Brand)/Artist: TV11 (TV4 Group)
Agency / Record Company: Fireplace AB
City & Country: Stockholm, Sweden
Creative Director: Fredrik Östergren
Copywriter: Ulf Svedlund
Art Director: Victoria Lamppa
Director: Fredrik Thelander – Notre Dame Film AB
Production Co & City: Fireplace AB — Stockholm
Producer: John Hichens
Director of Photography: David Grehn
Post Production & City: The Chimney Pot/Fireplace AB — Stockholm
Editor & Company: Fredrik Thelander — Notre Dame Film AB
Music & Music Publisher: Free at last — Epedemic Sound
Motion designer: Björn Svensson
Project manager Fireplace AB: Helena Tonelli
Project manager TV4 AB: Jessica Abril
Production manager Fireplace AB: Carina Cederholm
Glacéau vitaminwater to help young creatives #shinebright in brand’s latest campaign, by recruiting six mentors including Susie Bubble and Mikey Trapstar to help cutting edge creative talent
Glacéau vitaminwater, the original, enhanced drink, is launching a new campaign for the summer, which will offer emerging talent unrivalled opportunities to work with some of the biggest names in the entertainment and creative industries, as part of a long-term, global commitment to help young talent.
The #shinebright campaign will be kick-started this summer, throughout Europe, by six leading cultural entrepreneurs from the worlds of fashion, music, design and media. These cultural entrepreneurs will mentor and support aspiring creatives in a series of exciting projects, all geared towards giving them a step up the creative industry ladder.
World-renowned fashion blogger, Susie Lau (of Style Bubble fame) and Mikey Trapstar (founder of legendary urban streetwear label Trapstar) will be among the first wave of cultural entrepreneurs mentoring aspiring creatives. Susie will be offering one-to-one mentoring and the chance to work with her at London Fashion Week. Mikey is offering young designers the chance to showcase their designs in a London pop-up store, offering them the inside track on launching their own fashion brand. Other opportunities include the chance to work alongside musician /architect /designer Jenny Grettve at a studio in Sweden and a photography session capturing the streets of Paris during a one-to-one photography workshop with Theo Gosselin.
The content-rich and social campaign showcases the importance of nurturing creativity and talent through an integrated approach including PR, media partnerships, sampling, social media, social advertising and OOH.
Glacéau vitaminwater is urging consumers to get involved by heading to a dedicated campaign hub, www.vitaminwatershinebright.com to find out more about the creative challenges set by each of the six mentors. The six #shinebright opportunities are open until Friday 16th August. Follow @vitaminwater_uk to find out more about the collaborations, stay up to date and get involved.
The campaign was created by luxury and lifestyle agency, atelier and social agency, holler. Both are part of the Leo Burnett Group in the UK.
Glaceau vitaminwater’s 2013 Shinebright campaign is part of a long term, global commitment to help young creative talent to be at their best. The six mentors were chosen to represent the campaign as they have a unique style and personality that reflects six of the different vitamin and mineral combinations available.
The mentors star in a photoshoot by Matt Irwin, styled by Anna Trevelyan, which is being featured on billboards in cutting edge urban spots across the UK, France, Denmark and Sweden, to catch the eyes of a discerning crowd.
The immersive world of PS3 is brought to life in the fantasy fairground setting depicted in the ‘Family Day Out’ TV commercial, which sits at the heart of the new campaign.
As a family arrives and tours the entertainment stalls, different family members explore rich, interactive experiences demonstrating the proposition that PS3 provides "a world of endless family fun".
By directly referencing a variety of entertainment and gaming experiences available on the platform – from motion control games on Sports Champions 2, and HD movies on demand such as Ice Age 4, to new ways of playing on Wonderbook and games for everyone such as Little Big Planet Karting, the ad also underlines the promise that PS3 brings the family together – whatever their particular interest or taste.
The accompanying print execution invites mums to enter the world of PS3 by visiting playstation.com/family to discover and learn more about the different features the console offers. Digital creative draws on elements of both the TV and print work to further drive traffic online.
“With a world of gaming and entertainment titles, this campaign for PlayStation 3 takes a unique take on play, igniting the imagination of our audience to discover a range of new experiences as a family” says Al Moseley, Executive Creative Director at 180 Amsterdam.
The campaign began airing on December 7 in the UK where it will run until the end of the year, will also be seen in Ireland, Poland, Austria, Russia, Denmark, Finland, Norway, Sweden, Belgium and the Netherlands.
Credits:
Creative Agency: 180 Amsterdam
Creative Directors: Graeme Hall and Martin Terhart
Art Director: Robbie Graham
Copywriter: Rachel Holding
Production company: Park Pictures
Directed by: Ben Dawkins
Post-production: Glassworks, Amsterdam.
Kenny Pavey and a group of Millwall supporters breaks down the ins and outs of being a passionate football supporter in this new advert for Ladbrokes.
Credits:
Advertising Agency: The Pistöl Agency, Stockholm, Sweden
Creative Director: Zeke Tastas
Producer: Carlan Snygg
Art Director: Andrea Gezelius
Copywriter: Elsa Lindblad
Graphic Designer: Marcus Lundquist
It’s been a long time coming, but today Volvo Trucks is back with ‘The Hook’ – the first in a series of videos to come from Volvo Trucks. This campaign is the continuation of amazing video-stunts from Volvo Trucks, as they once again put their trucks to never-before-seen-tests. Be On is proud to present this teaser video, and soon we will be bringing you more great content from Volvo Trucks.
Imagine a 15 tonne Volvo Truck dangling from its own towing hook, 20 meters above the water in Gothenburg harbor, Sweden. Then imagine standing on top of it.
This is the hook of the most recent video stunt from Volvo Trucks, staring the company President, Claes Nilsson as stuntman. Normally, heads of major companies stay behind their desks but not this one. Volvo Trucks wanted to put their newest construction truck to the ultimate test. And what better way to test the truck’s robustness, than to have the truck hoisted more than 20 meters up in the air and then stand on the front panel?
“Well, I have to admit I had butterflies in my tummy before the event. I’m no mountain-climber and I don’t like heights. But I’d promised to do the stunt so I couldn’t very well back out,” says Claes Nilsson.
This intense feature was shot from a helicopter and everything had been prepared in advance down to the tiniest detail.
“The idea behind the film – called ‘The Hook’ – is that we wanted to show that the truck’s front towing hook is dimensioned to handle far greater stresses than those to which it is normally subjected. It’s all about spotlighting the strength and quality of our construction trucks. And you can’t do that more clearly than by hoisting the 15 tonne truck up into the air via its own towing hook,” explains Claes Nilsson.
#TheHook is the first in a series of new, stunning and daring video stunts that will showcase the performance of Volvo Trucks’ models in ways never seen before. And Volvo Trucks knows how to make stunning stunts.
The viral video fans of the world will be reminded of ‘The Ballerina Stunt’ which was a spectacular viral success last year. In the film, record-holding highliner Faith Dickey battled to cross the line between two trucks driving at full speed.
Claes Nilsson reveals that there is much more to come from Volvo Trucks. He assures that the stunts coming this autumn are not any run-of-the-mill tests. These tests will show things that nobody in the truck world has ever done before! So stay tuned, you don’t want to miss this out.
Behind the scenes...
A museum in Sweden will digitise its mummy collection in 3D to allow visitors to unwrap a real mummy in digital form.
The permanent exhibition is scheduled to open in the spring of 2014.
The curators hope it will help visitors gain a deeper understanding into the lives of ancient Egyptian people.
The museum will scan six mummies using a process called reality capture technology, where high-resolution 3D digital models can be made by compiling data from photos and X-ray scans.
Museum visitors will be able to explore the mummies in a way similar to what archaeologists do when they are looking for novel discoveries from ancient remains.
"We aim to set a new standard for how museums work with 3D digitisation and interactive visualisation to make collections more accessible to other museums, researchers and museum visitors," said Thomas Rydell of the Swedish Interactive Institute.
"In this project we are working with mummies, but the same methods could of course be used on large variety of objects, such as natural history objects and other historical artefacts."
The museum visitors will be able to zoom into very high resolution to see details like carving marks on a sarcophagus. They will also be able to "unwrap" a mummy by peeling off virtual layers of the wrapping to explore the artefacts buried with the body.
"We can literately create a virtual copy of the mummy. This version could be shared with other museums, be used for research or be part of an interactive visitor experience," added Mr Rydell.
The work is a collaboration between Swedish visualisation researchers, Medelhavsmuseet in Stockholm and two technology companies, Autodesk and Faro.
"The technology will enable our visitors to gain a deeper understanding of the men and women inside the mummy wrappings," said Elna Nord, producer of the exhibition.
"Layer by layer, the visitor can unwrap the mummy and gain knowledge of the individual's sex, age, living conditions and beliefs. With help from the technology, the mummies become so much stronger mediators of knowledge of our past."
Source: BBC News Website [June 28, 2013]
Welcome to Candanavia where Scandinavian luxury meets the Canadian thirst for adventure. Candanavia is born out of the similarities between Canada & Scandanavia and Arnold Canada is the agency to tell us One could say that cars designed in Sweden are also perfectly designed for Canadians due to a range of shared similarities and sensibilities.
Candanavia builds off of Volvo's larger philosophy "Designed Around You" as it's tailored for the Canadian consumer, providing for more interesting, relevant & engaging communications.
Credits:
Client: Volvo Cars of Canada
Agency: Arnold Canada
Production: Various Production Companies
Country: Canada
Executive Creative Director: jon freir
Senior Art Director: Jeremy Lenz
Senior Copywriter: Bill Schaefer
Account Director: Justin Xavier
Group Account Director: Ian Bryce-Buchanan
Agency Producer: Magda Czyz
Santa Doesn't Do Poor Countries is the newest ad for Unicef. The commercial might seem harsh, but that's the point.
The ad, by Forsman & Bedenfors, starts off like so many Christmas commercials, with jolly St. Nick laughing merrily in his workshop, snow falling gently outside. But it quickly takes a left turn when he inspects one box of presents and realizes it contains nothing but medical supplies. Taken aback, he insists that such gifts, life-saving though they may be, simply aren't good Christmas presents—and he flatly refuses to deliver them. "I don't do poor countries," he says with a grim stare. via: adweek
Credits:
Client: Unicef
Agency: Forsman & Bedenfors, Stockholm, Sweden
Production Company: Acne
Director: Tomas Skoging
Credits:
Advertising Agency: ANR BBDO, Stockholm, Sweden
Creative Director: Andreas Lönn
Art Director: Marcus Göransson
Copywriter: Fredric Antonsson
Director: Joakim Eliasson, Film de Liberté
To get the most out of life, you have to embrace the new.
There are new places, and new people. New experiences, and new feelings. New highs...and new lows. But it's always worth giving it a shot. After all, if we never did anything out of the ordinary, then no one would have any stories to tell. We wouldn't be able to make moments special. Memories wouldn't be worth sharing. So, it's a good thing we can make the ordinary extraordinary. Because if you don't limit your expectations, you'll find that there's no end to the possibilities. You can do the unexpected. You can go the extra mile. You can live in the moment.
So give it a shot. Shoot for the sky. Shoot for the stars.
Just shut up and shoot.
The music is The Rival song "Run Run"
Credits:
Advertising Agency: theQ Lifestyle, Stockholm, Sweden
Creative Director / Art Director: Joe Lesina
Director: Tim Erem
D.O.P.: Erik Henriksson
Focus: Max Almqvist
Let the French music conquer you this fall.
Category: Recreation & Leisure
Brand: Musikaliska Concert Hall
Advertising Agency: A Perfect World, Stockholm, Sweden
Creative Director: Pia Högberg
Art Directors: Johan Gustafsson, Peder Anzén
Copywriter: Åsa Österlund
Photographer: RBLS
The quietly epic film – a global TV campaign for Volvo’s existing XC60 model – is a shift in tone for the car manufacturer. Moving the brand into a more premium space, it introduces some of the pillars that will underpin its revamped brand positioning: ambition, simplicity, authenticity, Swedishness, and the same level of design quality and craft that goes into its cars. It represents a stylistic prologue to what is to come from the Volvo Kreativ Studio, including a high-profile, multi-faceted campaign for the launch of Volvo’s revolutionary flagship model XC90.
The film itself is about movement; about dynamism and intuitive response – the visceral, emotional experience of the Volvo XC60 brought to life. It begins in the passenger seat of the car –parked on an empty beach, radio quietly humming in the background, door left open, and a pair of shoes discarded in the footwell. Moving toward the water, the radio fades into the distance – drowned out by the sound of the ocean as we reach the shoreline…
“to feel
to really feel
is a rare thing these days”
…then out into the surf. Through the water, through the first tentative laps to the thundering crash of enormous waves, out into the darkness…until the water is still. Serene. A lone figure sits on her surfboard, her windswept silhouette visible only through the moonlight. Staring out toward the horizon, she’s waiting; a defiant look in her eyes.
And then it comes. The swell rises. A wave approaches, powerful and unstoppable. Adrenaline racing, we rise up. She rises up. Her arm takes one graceful, powerful swipe through the water as the wave is about to break…and then we cut. Against the black, we hear the earth-shaking thunder of the wave collapsing. The film ends with the line ‘Seek Feeling. The responsive XC60’.
Hollie Newton, Global Creative Director at Grey London, says: “The last thing the world needs is another overly-retouched car, hooning down a mountain road to a soft rock soundtrack. There's a defiant, slightly renegade Swedish spirit to Volvo that simply doesn't fit with the bland world of car advertising. And thank god for that. We have an enormous suite of work coming up for Volvo which challenges the conventions of the sector. This is the first. A quietly epic piece of film that, hopefully, makes you feel something.”
As very specific weather, moonlight and tidal conditions were required for the highly technical shoot, the time of year made shooting in Sweden impossible. Instead, the film was shot in Durban, South Africa. After looking at dozens of potential locations, Durban emerged as the only that could provide the essential quartet of good waves, high-quality levels of moonlight, shark nets and – most importantly – an area which closely resembled Swedish environments. Just as vital as the location was the casting – with 46 year old Cape Town resident and experienced surfer Lisette Forsyth eventually chosen. Not only was she at ease in the ocean and a passionate surfer, she had a beautifully graceful and serene look in the water.
The campaign is Global Creative Director Hollie Newton’s first for Grey since joining from Wieden + Kennedy last year, where she created Lurpak’s multi-award-winning Good Proper Food. It was directed by Gothenburg-born Marcus Söderlund through Academy. Print photography was from Gian Paul Lozza, best-known for capturing his subject using only ambient light. Allan “Willy” Wilson – famed for his surf films – was underwater DoP, while André Chémétoff – known for his beautiful, technical films such as Our Day Will Come by Romain Gavras and Jaron Albertin’s Sony Volcano – was DoP.
Credits:
Project name: The Swell
Client: Volvo: Tomás Caetano (Vice President Brand Marketing), Ingela D'Angelo, (Director, Marketing Communication), Magnus Brodd (Marketing Content Director), Anna Wirsen (Project Leader)
Agency: Grey London
Executive Creative Director: Nils Leonard
Global Creative Director: Hollie Newton
Creative Team: Hollie Newton / Jamie Starbuck / Howard Green
Managing Partner: Nick Dutton
Business Director: Camilla Ashenhurst
Account Manager: Mel Caplan
Agency producer: Harriette Larder
Creative producer: Glen McLeod
Planning Director: Matt Buttrick
Planner: Hayley Cannon
Production company: Academy Films
Director: Marcus Söderlund
Editor: Tom Lindsay @ Trim
Producer: Medb Riordan
Exec Producer: Lizie Gower
DOP: André Chémétoff / Allan “Willy” Wilson
Colourist: Aubrey Woodiwiss
Post-production: Yourick Van Impe (Flame) & Aubrey Woodiwiss (grade) @ Electric Theatre Collective
Audio post-production: Aaron Reynolds @ Wave
Photographer: Gian Paul Lozza
