Don’t dream and drive. Keeps you awake.
Agency: Publicis;
Brand: Renault;
Geo: Europe, Portugal;
Advertising Agency: Publicis, Lisboa, Portugal;
Creative Director: João Braga;
Art Director: Ricardo Ferreira;
Copywriters: Leo Gomez, Ivo Machado, Roberta Batista;
Photographer: Miguel Angelo/White Lab/Corbis/Getty Images/Shutterstock;
Agency Producer: Antonio Jr.
“Red is dead. Renault beats Ferrari in Formula One.” If you're the Ferrari F1 racing team those are fighting words.
The Renault Red Bull sponsored F1 racing team took a few jabs at Ferrari after winning their second Constructors’ World Championship with this print ad campaign.
In honor of the achievements of Renault engines in F1, the brand and its agency Publicis Conseil launched a new ad campaign entitled "Red is dead". In a friendly gibe directed at Ferrari and its emblematic color, they took objects that are traditionally red, and made them a bright shinny Renault yellow and hopes to remind everyone they are leading brand in Formula 1.
Credits:
Advertising Agency: Publicis Conseil, Paris, France
Chief Creative Officer: Olivier Altmann
Creative Director: Olivier Altmann
Copywriter: Mathieu Degryse
Art Director: Yves-Eric Deboey
Photographer: David Gill
Account Manager: Edouard Pacreau, Eric Hazout, Thibault Repelin, Adeline Blanc
Strategic planning: Helene Duvoux-Mauguet
Art Buyers: Jean Luc Chirio, Gael Cheval, Soone Riboud
Advertiser’s Supervisor: Stephen Norman, Bruno Travade, Dominique Musset, Andreea Culcea, Belen d’Alexis
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Nissan company presented the competitor for electro-car Renault Twizy which has been shown for the 1st time in October of current year on motor show in Paris. The Japanese car received name New Mobility Concept and, according to representatives of the manufacturer, electrocar is the prototype created for studying of possible use variants in the future. Thus, unlike Renault, Nissan does not declare possibility of start of the similar car in mass manufacture.
Nissan novelty is equipped by the same electric power-plant, as Renault Twizy. Renault Twizy sales begin in the European car market in the end of next year, and representatives of the company promise that such car will cost not more expensively the usual scooter.
At Nissan mark the 1st serial electro-car is model Leaf, whose manufacture in Japan began in the end of October. The cruising range of such car makes 160 kilometers, and charging of batteries occupy 8 hours. In Europe Leaf will cost about 30,000 euros.
New commercial for the Renault Clio IV which comes back more sensual than ever in the streets of Paris. A campaign that prolongs the thunderbolt, capitalizing on the irresistible design of the new Renault Clio. A design that will not leave anyone indifferent. An invitation to beat his heart stronger with Clio, which is expressed through the "Restart Your Heart" signature.
Credits:
Advertising Agency: Publicis Conseil, France
Chief Creative Officer: Olivier Altmann
Creative Director: Dave Sullivan (Publicis UK)
Art Director: Poppy Donaldson (Publicis UK)
Copywriter: Lauren Ellis (Publicis UK)
Account managers: Patrick Lara, Claire Roy Thermes, Jessy Teboul
PR Manager: Emilie Seid
Production: Les télécréateurs
TV production: Pierre Marcus, Nathalie Levincent, Frederique Le Goff
Director: Fleur&Manu
Music: Tremel — Glasser (Jamie XX Remix)
Meerkats become civilized, I mean "wowly civilized" in the newest commercial for the Renault Koleos.
Credits:
Ad Agency: Publicis
Created: Olivier Altmann / Marcelo Vergara
Agency responsible: Edward Pacreau, Raymund Co, Christopher McIsaac,
Laurence Amiel, Nathalie Descout
Strategic Planning: Hélène-Duvoux Mauguet
TV Production (WAM) Peter Marcus, Nathalie Levincent
Director BlackSwan
Production company Carnibird
Producer Sam Fountain
Post-Production Mathematic
Credits:
Don’t dream and drive. Renault Visio System. Keeps you awake.
Advertising Agency: Publicis, Lisboa, Portugal
Creative Director: João Braga
Art Director: Ricardo Ferreira
Copywriters: Leo Gomez, Ivo Machado, Roberta Batista
Photographer: Miguel Angelo / White Lab / Corbis / Getty Images / Shutterstock
Agency Producer: Antonio Jr.
In the UK test drives for the new Renault Clio just got a whole lot sexier. Depending on you're gender the Va Va Voom button equipped models once pressed take the test drive to arousing new heights...Both the "His" and "Hers" versions above.
Note: The Va Va Voom button is not currently available to purchase.
Credits:
Produced by Scorch London and Unruly.
April 3, 2013 marked the 40th aniiversary of the bar code. The first product ever scanned using a UPC back in 1974 was a 10-pack of Wrigley's Juicy Fruit Gum at the Marsh Supermarket in Troy, Ohio. In honor of the 40th we thought it might be fun to compose a list of some creative bar codes in advertising.
For the UK's TigerTrust preservation charity a tigers stripes are made to look like a bar code. Created by ad agency Leo Burnett, Copywriter, Nick Bell and Art Director Mark Tutssel. I believe from back in 1998.
In France a Renault burns out a few barcodes in this print ad from Publicis Conseil, copywriter Serge Ficard and art direction by Pascal Midavaine.
Coca-Cola has a history of cute bottled shaped bar codes, this one from ad agency Chaitra Leo Burnett, India.
Soul Tattoo & Piercing in Brazil ran this IRA Communication created tramp stamp print campaign back in 2008.
The Belgian Federation of Food Banks asked us to donate a barcode and feed the hungry.
Some where in Russia.
For those of us old enough to remember Mad Magazine, they weren't too pleased back in '78 so they ran this cover hoping to jam every computer in the country...Sorry Mad Mag, you're plan didn't work.
These speed daters knew they would be filmed but had no clue why... Is it for a story? A television programme? In any case, it's an experience they won't soon forget.
This is speed dating in every sense of the word and these are real "speed daters" in search of their soul mate. Among them is Caroline, a young, sexy and charming woman. She doesn't have the same concept of "speed dating" as others. That's why a big surprise awaits her contenders...even the most macho among them.
Credits:
Advertising Agency: Publicis, Brussels, Belgium
Creative Director: Paul Servaes
Art Director: Fabien Hujeux
Copywriter:Louis Haffreingue
Account Director: Francis Lippens
Account Manager: Julie Oostvogels
Production Company: Lovo Films
