The Recording Academy® and TBWA\Chiat\Day have teamed for the sixth year to promote the 55th Annual GRAMMY Awards® with the ad campaign "#TheWorldIsListening." The 55th Annual GRAMMY Awards (www.grammy.com) will be held on Sunday, Feb. 10, 2013, at the STAPLES Center in Los Angeles and will be broadcast live in HDTV and 5.1 surround sound on the CBS Television Network.

"Slammed Door" featuring Rihanna above and below is "Soundcheck" with The Black Keys and voiceover by Dr. John

"#TheWorldIsListening" campaign features both established and up-and-coming artists across a variety of print, out-of-home and digital communications, as well as three TV commercials. The first commercial, "Slammed Door," tells five-time GRAMMY® winner and current nominee Rihanna's story. The second commercial, "The World is Listening," features artists including the Kills, Snoop Lion and Taylor Swift alongside emerging artists such as Grace Potter, Kishi Bashi and Dam-Funk. Two-time GRAMMY winners and current nominees the Black Keys will appear in the forthcoming commercial titled "Soundcheck."

At the heart of this year's "#TheWorldIsListening" campaign is a newly created Web site, www.grammyamplifier.com, which allows musicians to share their tracks via SoundCloud for a chance to have their music tweeted out by a panel of musical icons, including Linkin Park, RZA, and Snoop Lion. While social media has given musicians more ways to share their sounds than ever before, the online music space is increasingly fragmented. As a result, it gets more difficult for emerging artists to be discovered. "#TheWorldIsListening" campaign and the GRAMMY Amplifier aims to help solve this problem by exposing new artists through social platforms — with the ultimate goal of discovering artists with the potential to be the next generation of GRAMMY winners..

"This year's campaign highlights the raw emotion and desire of the artist's journey, and is amplified via social media in order to draw more music fans into an engaged music conversation," said Evan Greene, Chief Marketing Officer of The Recording Academy.

Patrick Condo, Creative Director, TBWA\Chiat\Day, said, "Sure, the music industry embraces fame — but music always comes first. From RZA to Rihanna, to the young girl taking her first piano lesson, it's their passion for the craft that will, ultimately, lead them to the public and then fame. This year's campaign celebrates this passion and the talent as burgeoning artists embark on that quest for fame."

All of the campaign materials prominently feature the hashtag #TheWorldIsListening, a first in GRAMMY history and a testament to the role of social media with regard to the GRAMMY telecast. In February 2012, the 54th Annual GRAMMY Awards generated more than 13 million social media comments making it the biggest social media event in the history of television at the time.

"The World Is Listening" 55th GRAMMYs Full Campaign Credits:
Artists: The Black Keys, Gary Clark Jr., DaM-Funk, The Gaslamp Killer, Jim James, Kaskade, The Kills, Lianne La Havas, Linkin Park, Moon Duo, Nas, Ozzy Osbourne, Papa, Grace Potter, Rihanna, RZA, Simian Mobile Disco, Snoop Lion, Taylor Swift, Anthony Valadez, Warpaint, Patrick Watson, Jonathan Wilson.

Global Creative President: Rob Schwartz
Executive Creative Director: Patrick O’Neill
Creative Directors: Patrick Condo & Bob Rayburn
Associate Creative Director/Copywriter: Eric Haugen
Associate Creative Director/Art Director: Kirk Williams
Art Directors: Hillary Coe, Rebecca Ginos, Katie Dittman
Executive Director of Integrated Production: Richard O’Neill
Executive Producer: Sarah Patterson
Producer/Music Supervisor: Michael Gross
Assistant Producer: Whitney Fromholtz
Director of Creative Technology: Ricardo Diaz
Account Director: Michele Tebbe
Management Supervisors: Mike Peditto & James Aardahl
Account Supervisor: Daryl Conui
Group Planning Director: Rad Tollett
Digital Strategist: Kyle Luhr
Business Affairs Managers: KK Davis & Lisa Lipman
Typography Design: I Love Dust

DIGITAL PRODUCTION
Music Supervisor: Liza Richardson
Creative Technologist: David Riegler
Tech Lead: Gevorg Ablabutyan
Senior Developers: Marcelo Duende & Jake Edur
QA Lead: Lester Broas
QA Engineer: Walter Velasquez
Senior Producer: Justin Taylor
Producer: Kiley Story
Tech Lead: Mike Bucks
Technology Manager: John Byrne

PRINT & OOH PRODUCTION
Photographer: James Minchin
Executive Art Producer: Karen Youngs
Print Producer: Matthew MacDonald
Project Managers: Jane Martin, Collin Beckles
Creative Retouching: Arthaus
Prepress: E-Graphics

FILM PRODUCTION
Director: Saam Farahmand
Production Company: Furlined
President: Diane McArter
VP Executive Producer: Eriks Krumins
Producer: Dave Robertson
Original Music, Sound Design, & Mix: Barking Owl
Creative Director: Kelly Bayett
Mixer: Brock Babcock
Sound Design, "Slammed Door" and "Soundcheck": Barking Owl & Michael Anastasi
Editorial: Arcade
Editor, "The World is Listening": Kim Bica
Editor, "Slammed Door" and "Soundcheck": Greg Scruton
Post Producer: Kirsten Thon-Webb
Managing Partner: Damian Stevens
Executive Producer: Nicole Visram
Assistants: Dean Miyahira, John Jenkins, Pete D'Andrea, Laura Sanford
Visual Effects: The Moving Picture Company
Creative Director / VFX Supervisor: Paul O’Shea
Smoke Artist: Mark Holden
Telecine Artist: Ricky Gausis
Producer: Juliet Tierney
Executive Producer: Asher Edwards

Toronto's Red Lion creative ad agency creates the perfect family dishwasher in their latest ad for Maytag entitled "Dishwasher".
Sorry kids put down the hose you won't be hosing dad down with the garden house anymore thanks to this dishwashers pre-rinse.

Credits:
Maytag — "Dishwasher"
Agency — Red Lion, Toronto Canada
Creative Director — Brett Channer
Copywriter — Dave Pigeon
Art Director — Anand Iyer
Director — Tim Hamilton
Director of Photography — Roberto Schaefer
Editor — Andy Ames
Sound Design — Silent Joe
Production House — Sons & Daughters
Executive Producer — Joan Bell
Account Director — Christine McArthur
Agency Producer — Carlo D'erole

Lindauer Rose

DDB NZ's tear jerking campaign for Lindauer continues with their latest print advert. Using the Yellow Pages, they kindly offer another helping hand to the boys left at home on Girls' Night Out.

Category: Drinks, alcoholic;
Client: Lion;
Agency: DDB Group New Zealand;
Country: New Zealand;
Executive Creative Director: Andy Fackrell;
Art Director: Julia Ferrier;
Copywriter: Jennie Liddell;
Retoucher: Gordon Moir;
Account manager: Maria Bjorkman;
Angela Watson - Group Business Director;
Susan Cassidy - Lion - Marketing Manager Wine;
Kylie Biddle - Lion - Brand Manager Lindauer.

Toronto-based animation and design studio Crush has launched another wonderfully paper craft-inspired spot, this time for Seattle's Woodland Park Zoo via creative agency Wong, Doody, Crandall, Wiener, Seattle.
Working with the creatives at Wong, Doody, Crandall, Wiener, this spot for the Woodland Park Zoo builds on the work Crush did last year for "Emily's Story", for the Children's Wish Foundation, For this spot, Crush used a lot of classic illustration as reference for their designs and colour palette, but then developed them into something very contemporary.
Crush designer Jullian Ablaza developed the look of the animals and with the help of artist and children’s book illustrator Ashley Barron brought each animal to life. Once the animals were created, Jullian designed the environments to be simple but to compliment the animals as the film flowed from scene to scene. Crush Senior Designer and Animator Yoho Hang Yue put together the animatic and ultimately the animation. To keep the project streamlined and cost efficient, Yoho created the entire project in After Effects, adding textures to the final piece.
"We wanted a very tactile feel, which we would have done in camera if the budget and timeline allowed," said Gary Thomas, Creative Director, Crush. "The end result was very close to that and allowed for a lot of flexibility. The creative team at Wong, Doody, Crandall, Wiener were a dream to work with. They were totally on the same page and brought great insight to the work. We are incredibly pleased with the final result."
Check out Crush's "Emily's Story" http://glossyinc.com/?p=11420

Credits
Title: "Alive — Lion Clubs"
Client: Woodland Park Zoo, Seattle
Director, Marketing & Corporate Relations: Jim Bennett

Agency: Wong, Doody, Crandall, Wiener, Seattle
Creative Director: Monkey Watson
Copywriter: Peter Trueblood
Art Directors: Caitlin Finn, Daoust Huertas
Sr. Graphic Designer: Ramon Vasquez
Producer/EP: Steph Huske
Account Supervisor: Heidi Brown

Design and Animation: Crush, Toronto
Creative Director: Gary Thomas
Senior Designer & Animator: Yoho Yue
Designer & Illustrator: Jullian Ablaza
Illustrator: Ashley Barron
Senior Producer: Janice Rebelo
Executive Producer: Jo-ann Cook

The timeless Christmas classic tale of Ebenezer Scrooge is remade for this online film/ad campaign by Adidas, A Cautionary Tale of Ebenezer Snoop re-told by Snoop Dogg or is it Lion. The film features apperances by 2NE1, Ilie Nastase, David Beckham, Dwight Howard, Derrick Rose and a few more.

The Cautionary Tale of Ebenezer Snoop is a re-telling of a classic holiday tale, but in a very Snoop Dogg way. Watch to see if Ebenezer Snoop can find his holiday spirit, or if he will be stuck with the bahhumbizzles forever.

Adidas launched its pioneering Holiday Campaign for 2012, enlisting the help of some of the world’s finest sporting and cultural icons, including Snoop Lion and David Beckham. At the heart of the campaign is ‘The Cautionary Tale of Ebenezer Snoop’ online film, offering you the opportunity to find and share your own Holiday Spirit. As the film closes, you are invited to find out if you are an Ebenezer, and if so, the chance to redeem yourself via a truly innovative Facebook app.

Credits:
Advertising Agency: Sid Lee, USA
Creative Director: Sid Lee

Snoop Lion, aka Snoop Dog, Reggae's new heavy-hitter, stars in Alex and Steffen's powerful new ad for Adidas Space Diver. Teaming up again with Creature of London, their flair for stunning effects and powerful imagery shines through, as our hero summons a pluming maned king to patrol alongside him.
Alex & Steffen's last collaboration with these sporting giants provoked an other worldly response that saw the Adidas Space Diver sell-out in only three days!After seeing this, we're expecting no different.
Credits:
Director: Alex & Steffen

Here comes the King in Foot Locker's new ad...Snoop Lion is king of LA in the new adidas Originals Hard Court Defenders sneakers exclusive to Foot Locker.

Credits:
Creative Advertising Agency: Abbott Mead Vickers BBDO, London, UK
Director: Ben Newman
Creative Director: Thiago De Moraes
Creatives: Michael Jones, Adam Whitaker
Producer: Anita Sasdy
Agency Producer: Alex Lewis
Digital producer: Angela Meier
VFX: The Moving Picture Company
Photographer: Michael Ragen
Production co. producer: James Sorton
Post-production company: MPC
Production: Pulse

The Good Island

XXXX have got an island for Australian mates to experience the good life. So check out a slice of Island of free-love where rules are rules, everyone is equal and visitors are free from all of the fancy 5 star treatments. It's not Club Med - it's more Club Shed. Simply kick back and enjoy a beer with your mates.

Category: Drinks;
Client: Lion;
Agency: BMF;
Art Director / Copywriter: Alex Booker;
Executive Creative Director: Shane Bradnick;
Art Director / Copywriter: Philip Sicklinger;
Photographer: Kent Matthews;
Retoucher: Vanessa Brownlee;
Art Buyer - Basir Salleh.

XXXX Island

The Sevens, launched today on Secret Location’s website, is a multi-layered narrative experience will also live online at www.whatarethesevens.com and can be enjoyed on a number of levels: as a short film, an interactive game or a fully immersive mystery in which users can participate.

“The interactive film is the start of a larger narrative that we’ll continue to build on over the next year and beyond,” explains company founder James Milward. “A lot of the time the most experimental ideas we have aren’t appropriate or are too risky to hinge the success of our clients on. As a result, we built this experience as a sandbox for us to play in and experiment with ideas, techniques and technology in a way that will prove concept with real users.”

For the past four years, Secret Location has produced several experimental interactive experiences, including Rookie Blue: Interrogation Room, Stanfield’s Guy At Home and Endgame Interactive, which won an International Digital Emmy® in 2012. The Sevens begins with a phone call and contains three puzzles for viewers to solve. In a suburban home, a young girl named Julie is confronted with a series of mysterious symbols that, once arranged in a particular order, unlock a phone number and passcode. If users solve the puzzles and dial the number, they are taken deeper into the story’s narrative by being given a chance to solve one final puzzle in order to reveal an alternative ending.

“The nature of the story is that it keeps drawing you in further and further, making you more vulnerable. It’s the classic Alice In Wonderland rabbit hole scenario,” says Pietro Gagliano, creative director and partner at Secret Location. “We want people to feel shaken up by how deeply immersive the experience feels at the end.” The idea evolved from Secret Location’s portfolio launch four years ago. Set up as a Choose Your Own Adventure-type narrative, the site drove 120,000 people through the portfolio in the first three months. Incidentally, the designers posted a phone number on the bottom of the site for potential clients to call but visitors assumed it was part of the game. “We received nearly 100,000 phone calls in the first six months,” says Gagliano. “Suffice it to say, it was annoying but it did give us an idea and proved that people would call if we asked them to – or even if we didn’t ask them to.”

The team began brainstorming and writing The Sevens in November 2011 with writer/filmmaker José Avelino Gilles Corbett Lourenço and production began in February 2012. Now that it’s live, the creative team intends to grow the story, add new characters and create related content that can live on other sites, such as YouTube. Secret Location has already rolled out several real world elements connected to The Sevens. In tandem with the site launch, cryptic posters featuring characters from the film and chalk stencils of the mysterious symbols and the URL have begun appearing in select cities across North America, including Toronto, New York and Los Angeles. “We’d love to keep adding elements to this narrative,” says Gagliano. “That’s why we created an open invitation at the end of the experience for the user to contribute ideas.” “This is really not the end,” adds Milward. “It’s just the beginning of a growing story eco-system and mythology that we’re creating around The Sevens.”

About Secret Location: Secret Location is an Emmy® Award-winning interactive agency that launches products and solves problems through storytelling for brands, broadcasters and producers. Just four years old, the company is a three-time Webby Awards honoree, was shortlisted for a 2011 Cannes Lion and is a Gemini, AToMiC, Creativity International, CASSIES and Marketing Awards winner. Secret Location is based in Toronto, Canada, and is led by President/Executive Producer James Milward. http://www.thesecretlocation.com/

Credits:
Created by Secret Location
Executive Producer: James Milward
Creative Director & Lead Designer: Pietro Gagliano
Technical Director: Ryan Andal
Project Manager: Ashlee Lougheed
Art Director: Stefan Grambart
Graphic Designer: Kai Salminen
Editing & Motion Graphics: Steve Miller
Assistant Editor: Michael Kazanowski
Web Developers: Gino Fazari, Michael Phan, Paul Stodolak
Music & Sound Design: Lodewijk Vos & Joseph Murray
Cast– In Order of Appearance
Dad: David Straus
Julie: Elle McFeeters
Dog: Pearl
Mom: Jennifer Fullerton
Written By: José Avelino Gilles Corbett Lourenço & Secret Location
Directed By: José Avelino Gilles Corbett Lourenço
Director of Photography: Henry Less
Assistant Director: Billy Shand
Line Producer: Luke Bryant
Assistant Camera: Nick Giordano
Gaffer: Dave Lewis
Art Director: Michael Leach
Set DResser: Dylan Jackson
Sound Recordist: Edward Senkowski
Hair & Makeup: Margot Keith
Wardrobe Stylist: Sarah Millman
Production Assistant: Derek Modesto
Contributors:
Adam Drake
Adam Park
Ann Marie Donnelly
CJ Hervey
Graham Budd
Jenn Hartnoll
Jory Krüspe
Josh Manricks
Kathryn Rawson
Noora Abu Eitah
Sabrina Saccoccio

“Romeo, Romeo, where art thou Romeo?”

If the modern woman uttered these lines from her balcony, you can bet your bard Romeo would not be there to hear them. In fact, the modern Romeo would most likely be at his best friend Julian’s place having a few beers while watching `the game’. Sure, it is not the traditional plot of a romance, but stories of a man and woman falling in love are of little importance to cinema audiences these days. The new niche market is man and man love stories.

No, I’m not referring to Brokeback Mountain syndrome, rather the current cinema trend of bromantic comedies. Gone are the days when audiences would fork out their hard earned cash to see any film where Hugh Grant would stutter, twitch and be British for two hours before sweeping the girl off her feet. No longer do people turn to butter at the sight of Julia Roberts flashing her signature smile whilst wondering whether they can climb into her mouth. Instead, audiences now want their romantic comedies served with a large side of testosterone.

Coined in the nineties, the term bromance refers to a close but non-sexual relationship between straight men. The portrayal of this form of homosocial intimacy on the big screen isn’t a new phenomenon. One only has to look at films such as Wayne’s World and Dumb and Dumber for examples of early bromantic comedies, whilst themes of bromance are evident in movies like Good Will Hunting and Clerks. However, only recently has the bromantic comedy formula emerged as a stand-alone genre.

Why, you ask? Blame filmmaker Judd Apatow and his uber-successful films Talladega Nights: The Ballard of Ricky Bobby and Superbad which highlighted the box-office earning potential of the male love story. Initially the first two or three films were a clever twist on the formula of a tired genre; boy meets boy, boy loses boy, boy gets boy back. Yet bromantic comedies are now as frequent as Lindsay Lohan at a bottle shop.

I guess you cannot blame Apatow for every entry into the never-ending stream of bromantic comedies. That would be like blaming George Clooney for Ocean’s Twelve, when really he was only partially responsible. Plus there have been some hilarious films under the bromantic comedy umbrella such as Pineapple Express, The Wedding Crashers and Role Models. But their entertainment value is dimmed under the sheer weight of unoriginal movies raining down.

It is ironic that given bromantic comedies were initially a fresh take on a spent genre, their greatest problem is the same as the original genre from which they were born. After just seven years of mainstream success, already this cinema trend has become generic. All it takes to make and sell one of these films is a blossoming bromance (obviously), two semi-appealing lead actors and a few penis jokes. Done. Before you can say `dude’, males in their teens to late twenties are queued up down the block to see the latest thing they have seen before.

The reality is that as long as the formula continues to create box-office revenue, Hollywood studios will keep pumping out bromantic comedies as often and fast as they can until audiences spontaneously self-combust under the sheer weight of onscreen homosocial intimacy. In the meantime, the success of the genre (within a genre) makes me wonder whether we will see the emergence of a bromantic comedy sub-genre. Perhaps fromantic comedies will be the next big earner. After all, who would not want to watch a love story between two people with Afros? Or perhaps toemantic comedies will take over. A price cannot be put on the entertainment value of seeing two kindred spirits’ united by their love for feet and toes in the manner to which Luis Bunuel was accustomed. It would have my ticket. Oh, what a grande take it would be on the notions of timeless romance.

“Romeo, Romeo, where are thou Romeo?”

Memo to Juliette: he is over at Julian’s placing playing footsy and sucking his toes.

In the plots created Volcano Advertising for a toy shop, it is easy to guess known films.

Without restraint popular thanks to the effective marketing policy the network of toy shops Toys R Us represents to the USA to attention of target audience the media department. Shops Toys R Us in which computer games, and entertaining DVD are on sale not only toys, but also, now has filled up the counters with cinema classics.

The Cinema Classics

The movie Alma (in English, “Soul”) – made by Brazilian production company Sentimental Filme – has just won two awards at the prestigious D&AD competition, in London. This brings the tally of international prizes to 12 for this short film conceived by advertising agency F/Nazca Saatchi & Saatchi.

The first Leica brand campaign in Brazil, the film is part of the launch activities for the German camera maker’s unique concept store in the country – in São Paulo – and features the new M Monochrom digital camera designed to produce stunning photos in black and white.

Alma won for Best Direction and for Cinematography in the Film Advertising Crafts' category with accolades for Vellas and André Faccioli respectively. "The D&AD is possibly one of the hardest prizes to win. The level is very high and the festival showcases many films from all around the world made by influential production companies and filmed by top directors. Just being nominated for a D&AD was something incredible for us, but to win two golden pencils [the statues based on the British awards symbol] was really beyond our expectations and very gratifying. Really amazing", said the director Vellas. This year Brazilian productions bagged four of the coveted D&AD pencil trophies.

Between wars and loves, this is an engaging story of a photographer narrated from the unusual point of view of his own camera. In black and white, the movie sports unconventional angles and, sometimes, deliberately blurred images, as if the camera was held in the actual hand or slung round the neck of the photographer himself.

Hopes are now high that following the film’s success at D&AD Alma will be in the running at the prestigious Cannes Lions 2013, which take place from 16 to 22 June.

The production company...
In 11 years of creative activity, Sentimental Filme has become one of the most important advertising film producers from Brazil. Winner of several national and international awards, including a Bronze Lion at Cannes, three Clio Awards, and two One Show prizes, the company also has a division that produces content for TV, internet, entertainment, interactive advertising, corporate communications and new media. Its major clients include Fiat, Ford, Panasonic, Volkswagen, Visa, Procter & Gamble and AB Imbev.

Credits:
Production company: Sentimental Filme
Director: Vellas
Director of Photography: André Faccioli
Executive Producers: Marcos Araújo, Marcelo Altschuler
Production Director: Eduardo Venturi
Editing: Talles Martins
Sound: Satélite Áudio
Voiceover: Christine Behm
Post-production: Sindicato VFX
Agency: F/Nazca Saatchi & Saatchi
Creative Directors: Fabio Fernandes | Eduardo Lima
Art Director: João Linneu
Creative team: Bruno Oppido | Thiago Carvalho | João Linneu
RTVC: Victor Alloza
Accounts: Marcello Penna | Melanie Zmetek
Planning: José Porto | Rafael Paes
Approval | Client: Luiz Marinho

The J. Paul Getty Museum today placed on view a Decree Relief with Antiochos and Herakles, the first Greek loan to arise from a 2011 framework for cultural cooperation between the Getty and the Hellenic Republic Ministry of Culture.

The relief takes the form of a stele, a stone slab decorated with images and text, crowned with the figures of Herakles and his son Antiochos, who was the mythical hero of the tribe Antiochis. Herakles is depicted as an athletic nude, holding a club and the pelt of the Nemean Lion he vanquished, referring to the first of the twelve labors he had to perform. Seemingly the elder, Antiochos wears a dignified mantle and holds a staff (no longer visible, but probably added in pigment). Both father and son heroes were the subject of cult worship, and are shown standing within a small temple framed by columns and a pediment.

Written in ancient Greek below the figures, an inscription describes the honors bestowed upon Prokleides by his soldiers and comrades, all members of an elite infantry corps known as the epilektoi. This is the earliest known inscription referencing the epilektoi, a group of men bound together by their military service, participation in sacrifices and theatrical performances, and membership in the Athenian Council. According to the decree, Kephisokles of the village of Alopeke proposed the resolution to praise Prokleides, who “has well and with distinction taken care of security,” and crown him with a gold diadem worth at least 1,000 drachmas (an enormous sum, considering the average worker in classical Athens could support a family of four on one drachma a day).

Soon after arriving at the Getty, the stele was photographed using a technique that captures the object numerous times with varying degrees of raking light. The resulting composed image reveals the shallow lettering with unprecedented depth and clarity and enables a more accurate reading of the inscription. A transcription of the ancient Greek text, translation, and detail photography of the historical inscription accompanies the installation.

“The Antiochos relief commemorates the affection and respect of troops for their commanding officer,” explains Claire Lyons, acting senior curator of antiquities at the Getty Villa. “We are delighted that it will be on view at the Getty Villa in time for Memorial Day, when we honor the contributions of fallen soldiers to their communities and country.”

This long-term loan results from the Framework for Cultural Cooperation signed in September 2011, which provides for joint scholarship, research projects, loans, and exhibitions between the Getty and the Hellenic Republic. “As part of this framework of cooperation between the Hellenic Republic Ministry of Culture and the Getty Museum, we are pleased to have the Antiochos relief on display at the Getty Villa,” said Maria Vlazaki-Andreadaki, director general of archaeology in Athens. “We believe that this collaboration will promote classical studies in the United States and will spread the values and the spirit of ancient Greek civilization.”

Historical Background

The relief was discovered in 1922 in the foundations of a house in the Athenian neighborhood of Dourgouti. In antiquity, the area was known as Kynosarges and was the site of a public gymnasium and a sanctuary of Herakles, the greatest of the Greek heroes. Believed to have stood in this sanctuary, where several other inscriptions mentioning the tribe Antiochis were found, the relief was a votive dedication erected in a prominent public location befitting a successful military leader.

The Antiochos relief is a primary document of democracy, and the language of its inscription shows that voting and public speech were deeply ingrained in civic life two centuries after the foundation of democratic political institutions in Athens.

The creation of the Attic tribes was the most important feature of the revolutionary reorganization of Athenian politics that followed the overthrow of the tyrants in 508 B.C. In this system, ten tribes composed of approximately 3,000 citizens and their families were created. Each tribe was assigned the name of a mythical Athenian hero: Antiochos was the eponymous hero of the tribe Antiochis.

Drawn from villages in three distinct zones of the Athenian territory—the coast, the inland farming region, and the urban/suburban zone—the tribes represented the entire citizenry of Athens. Josiah Ober, Professor of Political Science and Classics at Stanford University, observes: “Imagine a reorganization of the United States that would require citizens from Maine, Texas, and California to work, fight, and feast together on a regular basis. The communities constituting the tribe of Antiochis included Alopeke, the philosopher Socrates’ home village—so we might even imagine that a descendant of Socrates as among the signatories to the decree.”

Source: J. Paul Getty Museum [May 23, 2012]

The latest print ad campaign for the WWF (World Wildlife Foundation) consists of three prints featuring a Lion, Polar Bear and a Chimpanse covering their eyes — “What on earth are we doing to our planet?”

Credits:
Creative Advertising Agency: UncleGrey, Denmark
Executive Creative Director: Jimmy Blom
Creative Director: Jesper Joergen Hansen
Art Director: Katrine Jo Madsen, Carl Angelo
Copywriter: Jesper Joergen Hansen
Account Director: Charlotte Porsager

Good food deserves Lurpak. Lurpak butter is sold worldwide by the Arla Foods Dairy Group. Lurpak is made on Danish cream from Danish cows, and has a long history that dates back to 1901.
"Lurpak Weave your Magic" won a Silver Lion at the Cannes International advertising festival June 2013.

Credits:
Advertising Agency: Wieden + Kennedy, New York, USA
Executive Creative Directors: Tony Davidson, Kim Papworth
Creative Directors / Art Directors / Copywriters: Dan Norris, Ray Shaughnessy
Agency Producer: Matthew Ellingham
Account Supervisors: Helen Foulder, Will Acha
Producer: Zeno Campbell-Salmon
Director: Scott Lyon
Editor: Art Jones
Sound Design/Arrangement: Aaron Reynolds At Wave
Post Production: The Mill
Music: Alex Baranowski
Account Manager: Angharad Thomas
Planner: Jennifer Lewis
Director Of Photography: John Mathieson
Editing Company: Work Post
Production Company: Outsider London

Today, 21 March is World Down Syndrome Day and the new project launched by Saatchi & Saatchi and CoorDown 10 days ago entitled #DammiPiùVoce (Turn up my voice), has been a huge success with 40 celebrities answering the call and donating their voice.

As of this morning 40 celebrity videos have been donated. Amongst them Sharon Stone, Jose Mourinho, and numerous Italian Stars Including Chef Carlo Cracco, Singer Jovanotti, who also created a special song for Spartaco, Actress Asia Argento and Football players Francesco Totti and Antonio Cassano.

You can follow the campaign on twitter.com/coordown and facebook.com/coordown. #DammiPiùVoce is the official hashtag on Twitter.

“This year — says Sergio Silvestre, the National Coordinator of CoorDown — we have dedicated our energy to the main goal: defending and promoting the rights of people with Down Syndrome, who are too often overcome by prejudices and the lack of application of existing laws, especially those concerning inclusion in the job market. We are not asking for more rights for our guys, just the same opportunities as everyone else. We are proud to collaborate with Saatchi & Saatchi again on this occasion after the success of the last campaign which has succeeded in communicating, with courage and brilliant ideas, the need to turn up the voice of people with Down Syndrome. This is the most important theme of the World Day of Down Syndrome 2013.”

"We are very pleased to work again with CoorDown — said Giuseppe Caiazza, CEO of Saatchi & Saatchi in Italy and Head of Automotive Business for Saatchi & Saatchi EMEA. Following the success of last year's campaign, we decided to do something unique together, and just as we did last year, we feel enriched professionally, but also personally."

Agostino Toscana, Executive Creative Director of Saatchi & Saatchi Italy, said: "After having “ecologically recycled” the TV commercials and print ads last year, making it a major integration campaign, this year we decided to get the most out of another "old trick" of making advertising: the use of a celebrity. The fact that the entire campaign is developed on a digital platform, live and fully transparent, is another piece of this project that we are carrying on together with our CoorDown friends. In 2012 the companies donated their commercials for Integration Day, in 2013 celebrities donated their voice. Both times in a way never seen before."

After the results of the “Integration Day” campaign, which won 7 Gold Lions and one Bronze Lion at the 2012 Cannes International Festival of Creativity, Saatchi & Saatchi and CoorDown Onlus worked together again to safeguard the rights of people with Down syndrome.

In Italy, due to prejudice, the basic rights of people with Down syndrome are still too often denied. Rights like proper academic support, rehabilitation treatments, the opportunity to do beneficial work or even just the possibility to have fun like their peers.

With more funds available it would be possible to defend their rights through protective measures, projects that stimulate their engagement and autonomy, and through better information activities. That’s the reason behind the launch of the #DammiPiùVoce (Turn up my voice) campaign.

On www.coordown.it, 50 people with Down syndrome asked 50 celebrities for a particular donation. Not money: they asked for a video. A video in which those celebrities ask the public to support the rights of people with Down Syndrome through a donation, thus amplifying their voices. A video that, if shared by the celebrities on their social networks, would have more chance of being listened to.