Type of entry: Newspaper
Category: Travel, Transport & Tourism
Advertiser: WHITE COLLAR HIPPIES
Product/Service: CORPORATE CAMPAIGN
Agency: BBDO INDIA Mumbai, INDIA
Advertiser WHITE COLLAR HIPPIES
Product CORPORATE CAMPAIGN
Entrant BBDO INDIA Mumbai, INDIA
1 of 2 Campaign
Category: Travel, Transport & Tourism
Advertiser/Client: WHITE COLLAR HIPPIES
Product/Service: CORPORATE CAMPAIGN
Entrant Company: BBDO INDIA Mumbai, INDIA
DM/Advertising Agency: BBDO INDIA Mumbai, INDIA
This beauty showed up in the Great-Ads inbox today, enjoy: A bottle Appy Fizz steps into Saif Ali Khan's dream in this entertaining new ad from India. As Saif and a group of young ladies dance to a sequence from the Bollywood track ‘Mein Khiladi, tu Anadi’. Midway through the dream when Saif realizes Appy Fizz is in his dream, he is miffed at him. Nonetheless, they continue on to enjoy the limelight together, jumping around doing funky dance moves to the peppy Bollywood track.
Credits:
Ad Agency: CreativeLand, Mumbai, India
In India, ad creatives at JWT come up with this brilliant (not) print ad campaign for the Ford Figo depicting the likes of former Italian Prime Minister Silvio Berlusconi, Paris Hilton and Formula 1 driver Michael Schumacher leaving their worries behind them. Hilton and Schumacher I can live with, maybe even grin a bit, but the Berlusconi version I find offensive considering his past. Is anyone at Ford approving this crap or is it a free for all in India?
Credits:
"Leave your worries behind. With Figo’s extra-large boot."
Advertising Agency: JWT, New Delhi, India
Creative Directors: Bobby Pawar, Vijay Simha Vellanki
Art Director: Supriya Berry
Copywriter: Binoy S. Sarkar
Illustrator: Nithin Rao Kumblekar
Time is passing by.. At what point do you want to start enjoying the drive?Credits:
Out of JWT-India comes this interesting print ad campaign "Youdo Stupidthings Inagroup" for Chariot, a travel company based in New Delhi India that offers tour packages.
Nothing personal to the groupof stupidcreatives behind this...if comparing dog fights, violent riots, guns, and prejudice is your idea of promoting luxury group travel packages then you should all be fired.
Credits:
Advertising Agency: JWT, Gurgaon, India
Chief Creative Officer: Bobby Pawar
Executive Creative Director: Priti Kapur
Copywriter: Sayantan Choudhury, Sumeer Mathur
Art Director: Sumonto Ghosh
In India women of all ages are feeling 18 again, yes it's true thanks to "18 Again." What is 18 again you ask? Well, according to this wonderfully entertaining new ad for said product(because it's totally new to me) is a vaginal tightener and lubricating gel that will not only make you dance, feel younger and well this stuff will make any woman feel like a virgin. They actually claim this stuff will empower women, sorry the new age women.
18 Again', a vaginal rejuvenation and tightening gel is redefining the term women empowerment It is a powerful and natural answer to intimate feminine concerns. A remarkable product to empower the new age women.
Credits:
Ad Agency: Curry Nation, India
The spot and the product itself don't seem to be doing to well over at the 18 Again YouTube channel.
In India it seems they really know how to dance, sing and have an all out good time when it comes to keeping their clothes clean, thanks to Tide Plus and these great ads for the super cleaning detergent.
1. Tide Plus "Dhobi Ghat"
2. Tide Plus "Dost"
3. Tide Plus "Funky Guy"
4. Tide Plus "Amma"
Credits:
Production House: Little Lamb Films
Directed by: Bauddhayan Mukherji (Buddy).
DOP: Sejal Shah.
Producer: Vishal Patel.
Production Planning & Costumes: Monalisa Mukherji.
Offline: Abhimanyu Chaudhary.
Online: Niket Sharma.
Music: Sameer Uddin.
Client: P&G India.
Agency: Leo Burnett, Mumbai, India
“The world has less time left. Travel now.”
Credits:
Advertising Agency: BBDO, Mumbai, India
Chief Creative Officer: Josy Paul
Executive Creative Director: Rajdeepak Das
Creative Directors: Sandeep Sawant, Josy Paul, Rajdeepak Das
Copywriters: Yohan Daver, Josy Paul, Rajdeepak Das, Sandeep Sawant
Art Directors: Sandeep Sawant, Rajdeepak Das, Yohan Daver, Josy Paul
Account Manager: Keegan D’mello
via: iBelieveInAdv
Karo nayi dosti ka Shubh Aarambh, Cadbury Dairy Milk ke saath. Kuch meetha ho jaye.
Here's a new TV spot for Cadbury Dairy Milk, Nayi Dosti Ka Shubh Aarambh is airing in India. Now sure what exactly is going on, but I'm sure there's a love story in here some where as this young couple seem to be making up or falling for each other.
Stardust acted as the fully integrated creative agency + production arm, from concept through final distribution, for a new campaign for China's wildly popular messaging app WeChat. The app is expanding its global reach, kicking off an international ad campaign this month, featuring soccer superstar Lionel Messi.
Both spots have a fatherhood theme. In the first, Messi is shown trading voice messages (in Spanish) with Grandma, who is trying to soothe his crying infant son. He gets the baby to laugh by — surprise! — performing soccer juggling tricks shown to the baby via WeChat's video chat function. The video posted on YouTube by WeChat India netted more than 1.7 million views after just one week.
The global campaign targets 15 markets, including Argentina and Spain where Mr. Messi is a superstar. The others are: Brazil, Hong Kong, India, Indonesia, Italy, Malaysia, Mexico, Nigeria, the Philippines, Singapore, South Africa, Thailand and Turkey. In addition to being posted on YouTube, the two spots will air on television in the 15 markets. There will be accompanying print and outdoor advertising in at least some markets.
“Our goal was to show Messi in relatable, down-to-earth scenarios so our audience could easily identify with him and his use of the product; versus building the more common, larger-than-life concept around him that only puts distance between him, the product and the consumer base," Stardust Co-Owner/Managing Partner Dexton Deboree said in a statement provided by Tencent. “The opportunity for Stardust was one that really allowed Stardust to rely on our unique strengths to tackle a large brand’s challenge. We worked hand-in-hand with the team at Tencent and WeChat to concept a campaign that would work for launching their product to a large number of new countries, around the globe, while utilizing some consistencies between other non-US campaigns they had done in other markets, all within a single campaign, all within very tight logistics in both the execution and deployment.”
“We were intimately involved from beginning to end. Both cultural and time zone challenges presented hurdles we don't usually have to jump. In this case, I think it is the versatility of the Stardust team that allowed us to work across 3 time zones seamlessly,” added Stardust Co-Owner and ECD Seth Epstein.
WeChat already has more than 300 million registered user accounts, including 70 million outside China, mostly in Asian markets. WeChat started as a messaging app similar to WhatsApp, but the addition of video calls, photo sharing, location-based services and other Social features also make it similar to Instagram, Facebook, Twitter and Skype. WeChat's popularity outside of China has soared recently, growing by 20 million registered user accounts to reach 70 million in only six weeks. The growth is attributed to promotional campaigns, special WeChat deals provided through some Asian telco operators, and the increasing number of smartphone users in target markets. WeChat has not officially launched in the U.S., though Tencent has an American office doing groundwork and studying the market.
Credits:
Client: WeChat
Spot Titles: “Good Luck”: 30; “Father’s Day”: 30
Creative Advertising Agency & Production Company: Stardust
Executive Creative Director: Seth Epstein
Managing Partner/Executive Producer: Dexton Deboree
Copywriter(s): Seth Epstein & Dexton Deboree
Director: Seth Epstein
Live Action Executive Producer: Dexton Deboree
Producer: Sarah Casillas
Local (Spain) Live Action Executive Producer: Esther de Udaeta & Ernest Gual
Line Producer: Thersea Lucas
Visual Effects Company: Stardust
Art Director/Lead Designer: Ling Feng
Designers: Lynn Cho, Luis Salcedo, Karen To
Editor: Fred Fouquet
Flame Artist: Todd Mesher
2D Animators/Compositors: Taekyu Kim, Richard Taylor, Pietro Desopo
Rotoscope/Clean-Up Artist: Michael Plescia
Music & Sound Design Company: Stardust
Sound Design & Mix: Brian Peyton
Music Composer: Jesse Mattson
The impatient generation is here! Watch the latest Pepsi TV commercial featuring Ranbir Kapoor, Priyanka Chopra and MS Dhoni. Watch them seize the moment and do what they want in the spot entitled "Jeena Hai Abhi"
Credits:
Ad Agency: JWT, India
JWT Planning: Bindu Sethi and Pinaki Bhattacharya
Executive Creative Director: Surjo Dutt
Executive Business Director: Saurabh Saksena
VP & Client Services Director: Kundan Joshee
TVC Director: Prakash Varma
Producer: Sneha Iype Varma
Music Director: Dhruv Ghanekar
Lyrics: Amitabh Bhattacharya
Media Planning: Mindshare
ABSOLUT, one of the world's most iconic brands is set apart by its collaborations with unique artistic minds. Bharti Kher uses "bindi" as a metaphor for the third eye and its constant search for truth, creating something truly ABSOLUT, and with that we get another great print ad for Absolut Vodka.
Credits:
Advertiser: Pernod Ricard
Brand: Absolut Vodka
Advert title: Absolut Kher
Creative Agency: Ogilvy, India
Published: December, 2011
In India, children start to tame a dragon literally from infancy. The most interesting that adults, do not speak to children about danger of death, and on the contrary, assure that are toys...
Category: Health & Beauty
Agency: Stark
Brand: Belair Health Club
Advertising Agency: Stark Communications, Kerala, India
Executive Creative Director: Shelton Pinheiro
Creative Director: Ajith Gopinath
Art Director: Nidhin Nandakumar
Copywriter: Ajith Gopinath
Illustrator: Nidhin Nandakumar
A new print ad campaign for Killer Jeans claims to be a real "Water Saver". The ads include a bold statement that Water Saver Jeans save 80% of water, and thanks to doing so "I can water a nursery for an entire week, shower longer with my man, make infinite ice cubes for my MojitoPartay and provide water for an entire village in East Africa". The other two ads from the campaign created by the ad agency Karan Rawat, make similar statements about water and what you can do with it thanks to their jeans. Thumbs up to them if these are facts and not just more greenwashing.
Credits:
Agency: Karan Rawat
Brand: Killer Jeans
Advertising Agency: Karan Rawat, Mumbai, India
Executive Creative Directors: Karan Rawat, Rohit Malkani
National Creative Directors: Amit Akali, Malvika Mehra
Creative Directors: Shiv Parmeshwaran, Vijay Subramani
Art Directors: Karan Rawat, Suhas Panchal, Shiv Parmeshwaran
Copywriter: Karan Rawat, Arjun Kumar
Client Servicing: Ramiya Nambiar, Kamiya Wahi
Photographer: Prasad Naik
Stylist: Arjun Bhasin
Producer: Fusion Films
In some respects the business world has never been smaller. Globalization, mass communication and the internet have all put new markets within reach for businesses of all sizes. But linguistic and cultural barriers still remain, and marketers need to take care when venturing across these divides.
Lost in translation There are numerous instances of companies whose message has been lost in translation. When Pepsi took their slogan “Come alive with the Pepsi Generation” to Taiwan it was mistranslated as “Pepsi brings your ancestors back from the dead” — a claim that even the staunchest of Pepsi fans might have difficulty backing up. Not to be outdone, Kentucky Fried Chicken's famous “Finger lickin' good” was translated into Chinese as “Eat your fingers off.”
Companies are advised to check that their actual brand and product names give the right impression abroad. Ikea, for example, brought out a mobile work desk for kids. The name 'Fartfull' suggested speed and mobility in Swedish, but caused more of a stink elsewhere.
Good quality translation is clearly essential when taking your brand abroad. This ideally means working with native speaking translators. They will not only avoid linguistic errors, but can also identify any cultural issues and nuances that might otherwise be missed.
Attention to detail is obviously important in a major international marketing campaign, but the same rule should also be applied even if you are just localizing your website. Automatic translation tools such as Google Translate can be useful for getting the gist of foreign texts. But they’re prone to misunderstandings, contextual errors, and do not deal well with colloquialisms, slang, linguistic variations or commonly used acronyms and abbreviations.
English might remain the single most widely used language online, but it still represents only around a quarter of total usage. Studies have shown that customers place far more trust in websites in their own language. Localization can help you break into new markets, but a badly translated site can do as much harm as good.
Cultural issues There can also be issues arising from a lack of cultural understanding or foresight. As well as translating the language, consider the use of images carefully. Sexually charged images and innuendo can end up being more risky than risqué, and even images that may be considered relatively innocuous in your home market can cause grave offence in another.
Even the use of color can have different connotations within different cultures. In most of the western world, for example, white is associated with weddings and purity, while in India, Japan and China it is more likely to be associated with death and mourning. In Ireland, orange can have political and religious connotations. Using an inappropriate color scheme is unlikely to cause rioting in the streets but it can set the wrong tone and trigger a negative subconscious response in viewers.
A knowledge of slang, colloquialisms and naughty words in particular can also come in handy. Like many other companies, Swedish medical suppliers Locum sent Christmas cards to their customers. It's a little touch that can mean a lot — but their seasonally loved up logo took on a different meaning in North America and the UK.
The above example might have been no more than a faux pas that raised a chuckle and provided a few red faces, but some mistakes are far more serious. They can also occur not just when dealing with foreign markets but also within a single multicultural market.
In 2002 the British sportswear company Umbro (which would later be bought out by Nike) was forced to withdraw its Zyklon range of running shoes and issue a hasty apology. 'Zyklon' means 'cyclone' in German, which may have been an appropriate name for a running shoe if not for some unfortunate and horrible connotations. Zyklon B was the trade name of the poison used by Nazis to murder Jews and other concentration camp victims during World War II.
Dr Stephen Smith, co-founder of the Beth Shalom Holocaust Centre in Nottinghamshire, said: "Commercial appropriation of words carrying connotations of mass murder is utterly unacceptable.”
It’s important to give careful thought to potential cultural oversights and misunderstandings. Native-speaking translators can again help avoid mistakes and faux pas and, at the very least, material should be tested with a sample group from the target market. Without a little attention to detail it can be relatively easy for a company to either make itself a laughing stock or, even worse, to cause serious offence and alienate a huge swathe of potential customers.
About the author Christian Arno is the founder of Lingo24, a top translation service in the USA. Launched in 2001, Lingo24 now has over 150 employees spanning three continents and clients in over sixty countries. In the past twelve months, they have translated over forty million words for businesses in every industry sector, including the likes of MTV, World Bank and American Express. Follow Lingo24 on Twitter: @Lingo24.
April 3, 2013 marked the 40th aniiversary of the bar code. The first product ever scanned using a UPC back in 1974 was a 10-pack of Wrigley's Juicy Fruit Gum at the Marsh Supermarket in Troy, Ohio. In honor of the 40th we thought it might be fun to compose a list of some creative bar codes in advertising.
For the UK's TigerTrust preservation charity a tigers stripes are made to look like a bar code. Created by ad agency Leo Burnett, Copywriter, Nick Bell and Art Director Mark Tutssel. I believe from back in 1998.
In France a Renault burns out a few barcodes in this print ad from Publicis Conseil, copywriter Serge Ficard and art direction by Pascal Midavaine.
Coca-Cola has a history of cute bottled shaped bar codes, this one from ad agency Chaitra Leo Burnett, India.
Soul Tattoo & Piercing in Brazil ran this IRA Communication created tramp stamp print campaign back in 2008.
The Belgian Federation of Food Banks asked us to donate a barcode and feed the hungry.
Some where in Russia.
For those of us old enough to remember Mad Magazine, they weren't too pleased back in '78 so they ran this cover hoping to jam every computer in the country...Sorry Mad Mag, you're plan didn't work.
Ole, in the first of five fun new ads from the Travelocity "Go & Smell The Roses" campaign "Bulls", the Roaming Gnome is dropped into a scene from the world famous running of the bulls in Pamplona, Spain saying, "Here's a thought: You'll never survive the running of the bulls unless you attend the running of the bulls."
"Contrary to popular belief, watching paint dry can actually be fun – but you've got to be there to enjoy it." This one take's the Travelocity Roaming Gnome to India where he finds himself being handed off from one person to the next at the Holi Festival.
Our friend the Gnome becomes one with a sand sculpture. "Sparkly water and pure white sand may not get you off your couch but there's not a creature on earth that can resist this." I could go for the girl and do less with the sand up my...never mind.
In this one he is not checking emails, cleaning the grass or mowing the lawn, not making calls or spreadsheets, it's less couch, more beachy.
"Go & Smell the Roses is more than a tagline in an advertising campaign, it's a rally cry," said Bradley Wilson, chief marketing officer at Travelocity North America. "With this new campaign we are using our most powerful asset, the iconic Roaming Gnome, to inspire and instigate people to get off the couch, to go and smell the roses."
"'Go' is the operative word," Wilson said. "And we mean 'go' anywhere whether that is a weekend road trip, a family event, or a once-in-a-lifetime adventure similar to those the Roaming Gnome is fortunate enough to take."
Last one I promise. The Roaming Gnome takes in a majestic alpine view on a ski lift: He says, "You might be interested to know that other countries have couches exactly like ours."
Since we're on the subject of travel, remember we always seem to end up doing stupid things in a group, don't believe me? Check out these 6 controversial new ads for Chariot Travel entitled You Do Stupid Things In A Group.
Reebok CrossFit, a revolutionary strength and conditioning programme, teamed up with artists 3D Joe and Max to break the Guinness World Record for the largest ever 3D street art. The painting measured an impressive 1,160.4m² and was unveiled at London's West India Quays, Canary Wharf. Here the public were invited to take part in a Reebok CrossFit WOD (workout of the day) on the spectacular artwork.
