Advertiser:
Global Call to Action against Poverty
Agency:
Grey Milan, Italy
Additional credits:
Creative Director: Francesco Emiliani
Head of Art: Francesco Fallisi
Art Director: Letizia Bozzolini
Copywriter: Francesca Andriani
Illustrator: Paolo Rui
Art Buyer: Virginia Salvucci
Account Supervisor: Emanuela Carnaghi
Leo Burnett London has created the latest ad for Kellogg’s Crunchy Nut in the revitalised ‘The trouble is they taste too good’ campaign. The new "Aliens" advert, launches a new variant for the celebrated breakfast cereal, Kellogg’s Crunchy Nut Granola.
Like the previous ads, ‘Dinosaur’ and ‘Snake’ (view below), ‘Aliens’ shows the trouble that ensues as a result of Crunchy Nut’s irresistible taste. This commercial takes place in an Area 51 setting, where a group of alien spotters is on the verge of a momentous sighting. Just as aliens step out from a cornfield, one of our heroes warns his colleagues: “Whatever you do, don't make a sound” — after all, this is a life-changing moment for these devoted alien hunters. But Crunchy Nut Granola proves too irresistible, and the same guy that served up himself and his friend as dinosaur fodder in the previous ad cannot resist Crunchy Nut granola — once again spoiling the day.
Credits
Project: Crunchy Nut Granola
Creative agency: Leo Burnett London
Copywriters: Ed Morris & Andy Drugan
Art Directors: Ed Morris & Andy Drugan
Creative Directors: Guy Moore & Tony Malcolm
Executive Creative Director: Justin Tindall
Planner (Creative Agency): Josh Bullmore
Media agency: Carat
Planner (Media Agency): Nick Harper
Production Company: RSA
Director: David Lodge
Production Company Producer: Garfield Kempton
Editor: Colin Sumsion
Music & Sound Design: Aaron at Wave studios
Post Production: Big Buoy
Post Producer: Ian Harland
Agency Producer: Alessia Small
Visual effects: Jim Allen
Christy Turlington looks fabulous in new Calvin Klein underwear ads, but not everyone in the ad biz thinks so. Business Insiders Jim Edwards believes the ad is so heavily photoshopped that Christy is unrecognizable (full article below, via) what do you think?
Calvin Klein has begun a new round of advertising for its underwear line, and this ad — like almost all CK advertising — looks fantastic.
But can you guess who the new face of Calvin Klein Underwear is? Here's a clue: She replaced 29-year-old Lara Stone in the role.
In fact that image is Christy Turlington, 44-year-old mother of two, who makes a return to the CK brand 25 years after she first started modeling for the company in 1988.
Unfortunately, the ad is so heavily art directed, Photoshopped and airbrushed that she's barely recognizable.
Don't get us wrong, Turlington remains one of the world's great beauties, even in middle-age. You can see a recent video of her below. But Turlington is famous for her large eyes, sweeping oval features, and her super-straight nose. In this ad, her nose appears to have been largely removed."
A recent interview with Turlington and Harper's Bazaar Executive Editor Laura Brown as they revisit the supermodel's most memorable magazine covers.
For the third consecutive year, EP*Vision‘s Maryam Parwana East Pleasant Directors David Weinstein and Stash Slionski have teamed up with the Washington Nationals and their branding agency 40/40 on the team’s season advertising campaign and in-stadium display content.
This year’s entry is a thematic continuation of the past two campaigns, with a duo of high-intensity spots featuring action footage blended with studio footage of star players. Bold and defiant narratives – a hallmark of the team’s distinctive “Natitude” – pepper the spots, most powerfully in shorter ads focused on star players Bryce Harper and Stephen Strasburg.
“Going into the initial campaign with the Nationals in 2011, we knew that they were working on a three-year cycle and that they wanted a modular approach so that 2011, ‘12 and ‘13’s campaign would all work with each other seamlessly,” notes Weinstein. “The 2013 look worked fluidly with the Phantom campaign we shot in 2012 and the team was able to use all the assets in a cohesive package.”
East Pleasant has worked with 40/40 since 2007, when the two entities teamed up on a series of projects with NFL PLAYERS, the marketing arm of the NFLPA. The transition to working with the Nationals and COO Andy Feffer proved seamless. “There was a comfort level already established and we really knew what we could expect from 40/40 creatively and vice versa,” explains Weinstein. “No matter the shoot, there has to be a narrative to it, with great storytelling and great visuals, and 40/40 principal John Trotter understands that as well as anyone.”
Weinstein & Slionski’s extensive sports experience has given them a special skill set in working with athletes. “The first thing you have to realize with athletes is that they take direction better than anyone – most of them have been playing organized sports on a high level their entire lives, so they’re used to a regimented schedule and people telling them what to do all day, every day,” says Weinstein. “When they get on set with us, we just make them feel at home, play some music they like, and try not to take ourselves too seriously. Their job is stressful enough, so we just mess around and make it feel like a clubhouse.”
EP*Vision CD Maryam Parwana led post work on the campaign, recreating the fluid production pipeline from client to post that has contributed to the success of so many past campaigns.
Credits:
Client: Washington Nationals
Advertising Agency: 40/40
Production Company: East Pleasant
Director: David Weinstein & Stash Slionski
EP: Michelle Cuccuini Hicks
Director of Photography: Stash Slionski
Editorial: Pleasant Post
Editor: Chris Fiore/Parallel Universe
Producer: Taylor Colbert
Color Grading: Pleasant Post
Post/Effects: EP*Vision
CD: Maryam Parwana
Producer: Niabi Caldwell
Sound Design & Mix: Big Yellow Duck
Toronto, as you may have heard, I've been challenged by Maple Leafs legend Tie Domi to do the ALS Ice Bucket Challenge. Well, Tie, I ACCEPT your challenge and call on my friends Jimmy Kimmel, Premier Kathleen Wynne and Prime Minister Stephen Harper to do the same.
