Ray Rice of the Baltimore Ravens secures his place in history as not only a member of Super Bowl XLVII Championship team but the latest member of the Got Milk? Milk Mustache family.
Rice is featured in the 17th annual national Milk Mustache "got milk?" Campaign Super Bowl winner ad, as he celebrates his win with a protein-packed breakfast. An 8 oz. glass of milk is packed with nine essential nutrients, including eight grams of high-quality protein. Protein at breakfast can help power you through the morning.
The print ad is featured in today's USA Today, the joint ad copy reads, "Now that it's over, there's only one thing I want to do. Repeat. But next season, every other team will be chasing us. So I fuel up to play 60 with the protein in milk. This morning and every morning. That's worth repeating, too."
Deutsch, A Lowe and Partners Company, is the creative agency for the National Milk Mustache "got milk?" Campaign.
The "Got Milk" and the "Milk Mustache" ad campaigns add none other than The Rock (Dwayne Johnson) to star in the first ever Super Bowl ad. The extended version of Milk Mustache "got milk?" campaign is a fun filled chaotic journey, as Johnson chasing down the milk truck in a panic after realizing they are out of milk.
Credits: MilkPEP (the U.S. Milk Processor Education Program)
The latest got milk commercial tells us if you don't want that dream you are having about that sexy goddess swimming late at night, alone and whispering Ti Amo in you're ear just might become a nightmare if you don't drink your milk. Sometimes the best thing for a good night's sleep might be a nice glass of milk before bed.
Credits: Ad Agency: Goodby, Silverstein and Partners, San Francisco, USA
Studies show that if cows like a song they can produce more milk. Can you create a song that cows will love? If you answered yes then have we got a contest for you! Read on my cow loving music making friends and when your done be sure to head over to www.musicmakesmoremilk.com and make some music.
MORE COWBELL! BC Dairy Association Explores Connection between Music and Milk Production British Columbians to Compose Songs for Dairy Cows in New Online Challenge
The BC Dairy Association invites British Columbians to try their hand at composing original music for a burgeoning new audience of aficionados: milk producing dairy cows.
Developed by DDB Canada and its integrated groups Tribal DDB Vancouver, DDB Public Relations and OMD Vancouver, the online initiative entitled Music Makes More Milk takes as its basic premise a common observation among dairy farmers that cows respond positively to music.
“Over time, BC dairy farmers get to know their cows well. They understand their behaviour, their moods, their likes and dislikes,” says Dave Eto, executive director, BC Dairy Association. “One thing they’ve come to learn is that happy cows produce more milk.”
Music Makes More Milk contestants will use an online music composition tool to create original songs to play for the cows. The tunes of semi-finalist contestants — determined through a public voting system — will have their compositions played directly to cows on a BC dairy farm. Videos of the cows reacting to each shortlisted song will be shared online on November 7, 2012. Ultimately, it is the cows that will serve as the final judges of the contest, identifying an overall winner based on the highest milk production achieved while listening to the five finalists’ compositions. Music-related prizes will be awarded to 15 semi-finalist and five finalists, and the winning contestant will also receive a trip for four to the 55th Annual Grammy™ Awards in Los Angeles.
“You don’t need to be an accomplished composer to participate. The music composition tool was developed for all ages and music skillsets,” explains Dean Lee, creative director, DDB Canada. “As an added incentive to purchase and drink more milk, contestants can enter UPC codes on milk products to unlock additional sound effects and instruments to include in their composition.”
The online initiative is being supported with media relations, social media cultivation and a paid-media program with Global TV BC and Slice.ca.
In order to prime the cows for the contest, an accomplished quartet of classically trained musicians – led by Coast Symphony Orchestra conductor Edette Gagné– visited the Fraser Valley’s Valedoorn Farm yesterday and performed an “opening act” of Mozart numbers.
The six-week Music Makes More Milk contest launches to the public on Wednesday, October 10th, 2012 and the final winner will be announced on Monday, November 26th, 2012. Everyone is welcome to submit a tune at www.musicmakesmoremilk.com, but only British Columbians may enter the contest...The rest of Canada is not happy about that!
Theophilus London takes a wild in this new commercial for Chevy and it's tiny but mighty Sonic. The lengths Theo goes to to find milk and quench his cereal craving seem extreme but I guess Mr. London watched Dwayne "The Rock" Johnson go for milk in the "got milk?" Super Bowl ad and thought hey I can do that...
The Sonic milk run ad is the work of agency Commenwealth.
Drink your milk today and you'll never have to worry about a visitor from the future coming back to make things right.
Creative Credits: Client: California Milk Processor Board Campaign: Milk Fuels a Better Future Ad Agencies: Grupo Gallegos; Goodby, Silverstein & Partners Executive Creative Director: Jeff Goodby Chief Strategy Officer: Andrew Delbridge Chief Creative Officer: Marty Orzio Creative Directors: Eric Kallman, Kate Catalinac Associate Creative Directors: Saul Escobar, Curro Chozas Copywriter: Simon Bruyn Art Director: Andrew Livingston Head of Broadcast Production: Tod Puckett Senior Broadcast Producer: Leila Seghrouchni Production Company: Dummy Director: Harold Einstein Director of Photography: Jonathan Freeman Editing Company: Arcade Edit Editor: Dave Anderson Assistant Editor: Mark Popham Visual Effects: The Mill Music: Butter
A young fireman remembers a conversation he had with his mom, when he was a kid, as he’s pouring himself a glass of milk. That memory helps him face his first day on the job as a fireman and turns him into a hero, because milk fuels a better future.
Creative Credits: Agencies: Grupo Gallegos & Goodby, Silverstein & Partners Executive Creative Director: Jeff Goodby Chief Strategy Officer: Andrew Delbridge Chief Creative Officer: Marty Orzio Creative Directors: Eric Kallman, Kate Catalinac Associate Creative Directors: Saul Escobar, Curro Chozas Copywriter: Simon Bruyn Art Director: Andrew Livingston Head of Production: Carlos Barciela Producer: Valeria Maldini Production Company: Anonymous Content Director: Armando Bo Editing: Luna Post Editor: Pablo Piriz Telecine: The Mill Original Music Composition: Elias Arts Executive Creative Director: Brent Nichols Creative Director: Dave Gold Executive Producer: Ann Haugen Producer: Katie Overcash Sound Design: TruLove Post Sound Designer: Gonzalo Ugarteche Visual Effects: The Mill Senior Executive Producer: Sue Troyan Executive Producer: Enca Kaul Producer: Adam Reeb Production Coordinator: Kris Drenzek
Cats are the stars of the newest Litter Genie commercial/music video, that's right Walter and the Awful Pawfuls apparently signed a deal with Genie Records and gave us this video: "I Haz a Pie Row Tek Nik" from their debut CD Nine Lives Left. See the earlier Psychedelic '60s video of Walter and the Wizards off the album Litter Trippin' after the credits.
Do you wanna rock? Then grab your owner's milk and tear up the town like it's made of silk. Rock out to Walter and the Awful Pawfuls new music video from the album Nine Lives Left, brought to you by our cat litter brand Litter Genie.
Lyrics Ohh! Sing it to me. Come on kitty gonna make you purr. This Friday night's gonna be a blur. There's a reason for my good mood. My litter box don't got a stinky attitude. My human uses Litter Genie to... Scoop it up, drop it down, Come on Close and pull, all over town. Ohh Sing it to me! Its five-layer bag, That's right Makes smells wave a white flag. It holds two weeks of poo. It's so easy, who knew? Ohh Litter Genie!
Credits: Advertising Agency: JWT, New York, USA Executive Creative Director: Sarah Barclay Creative Director: Billy Faraut Art Director: Hope Jordan Copywriter: David Canavan Chief Creative Officer: Jeff Benjamin Co-Chief Creative Officers: Matt MacDonald, Ryan Kutscher Planner: Mariam Dilawari Head of Production: Sergio Lopez Senior Producer: Mustafa Imam Director of Music: Dan Burt Project Manager: Jen Schockett Account Team: Claire Capeci, Ariel Stern, Vanessa Reid, Amy Achenbaum Director: Keith Schofield Production Company: Caviar Post-Production: Final Cut, The Mill Editing House: Final Cut Music House: Amber Music Media Agency: MEC
