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On September 27th Guinness Beer lovers will be celebrating Arthur's Day, and with that a new advert entitled "Paint The Town Black." Arthur's Day you ask...It's simply a celebration in honor of Guinness' founder Arthur Guinness.

The new global advert brings to life the remarkable spirit of Arthur's Day and encourages people from around the world to be a part of the annual celebrations by raising a toast to the man behind the iconic pint, Arthur Guinness.

Credits:
Agency: Saatchi & Saatchi London
Client: Guinness
Executive Creative Director: Kate Stanners
Executive Creative Director: Paul Silburn
Copywriter: Gavin Torrance
Art Director: Danny Hunt
Planner: Charlie Finnigan
Producer: Rebecca Williams
Production Company: Somesuch & Co
Director: Daniel Wolfe
Editor: Dominic Leung
Editing Company: Trim
Producer: Dougal Meese
Post Production: Framestore CFC
Audio Post Production: Wave

The new Guinness Beer advert is simply a story about a clock that challenges the ordinary, that's right a clock.

'Clock' is the new Guinness advert released in January 2013, that celebrates the attitude shared by Guinness and its drinkers — that you get more out of life by putting more in. It ad is set in Bohemia in the 1890s and tells the story of a town's clock that doesn't settle for the ordinary; the clock starts to control time to enhance the townspeople's days; accelerating time to make a task go faster, reversing time to avoid an unfortunate event and pausing time to allow a precious moment to last longer.

Credits:
Ad Agency: AMV BBDO London
Creative Director: Dave Buchanan
Copywriter: Alex Grieve
AD: Adrian Rossi
Producer: Olly Chapman
Production Company: Gorgeous
Director: Peter Thwaites
Prod. Co. Producer: Ciska Faulkner
Post-Production Co.: The Mill
Audio Post: Factory
Editor: Bill Smedley
Editorial Company: Work