New TV commercial/advert for FIFA 13.FIFA 13 is the world's most exciting football club, and the world's most exciting football club deserves a clubhouse to match. Loaded with the likes of Messi, Cahill, Hart, Benzema, Oxlade-Chamberlain, and Harry Redknapp, FIFA 13's club is a place where all of your football and gaming fantasies come to life. The FIFA 13 advert also features some pretty awesome music, the song is "Can You Feel It" by Freak Power that has been remixed by Fatboy Slim. Credits: Ad Agency: Wieden + Kennedy Amsterdam
Feel the game in the new ad for EA Sports FIFA 15 created by Wieden+Kennedy Amsterdam that will take viewers and gamer's on a dramatic ride in virtual reality.
David Smith, W+K Creative Director, says, “Fast-paced, raw, and explosive, modern football is a spectacle beyond belief. And FIFA 15 puts you right in the middle of it. We wanted our film to do the same thing, to put you right in the thick of the action. With the help of Mark Zibert, and the awesome studio at EA SPORTS, we believe we have created a football film that can live up to the best sport action sequences ever filmed.”
Jamie McKinlay, EA SPORTS VP Marketing, added, “Everything we’ve done in FIFA 15 keeps immersive gameplay and the emotion of football at the forefront. The film was built to give viewers a deeper understanding of the highs and lows that millions of FIFA 15 fans will go through when they play the game.”
CREATIVE CREDITS: AD AGENCY: Wieden+Kennedy, Amsterdam TV PRODUCER: Elissa Singstock TEAM MANAGER: Janna Harrington PLANNER: Ben Armistead HEAD OF TV / PRODUCTION: Joe Togneri GROUP ACCOUNT DIRECTOR: Kirk Johnsen EXECUTIVE CREATIVE DIRECTOR: Mark Bernath and Eric Quennoy CREATIVE DIRECTOR: Dave Smith and Alvaro Sotomayor COPYWRITER: Andrew Dobbie BUSINESS DIRECTOR : Justine Lowe, Melissa Kincaid ART DIRECTOR: Henrik Edelbring
MUSIC AND SOUND SOUND DESIGN: Raja Sehgal @ Grand Central MUSIC PRODUCTION: MASSIVEMUSIC
EDITOR: Russell Icke EDIT COMPANY: Whitehouse Post EDIT ASSISTANT: Iain Whiteright POST PRODUCTION / VFX PRODUCER: Jeremy Moore, Melanie Wickham, Michael O'Donoghue POST PRODUCTION HOUSE: The Mill New York 3D LEAD ARTIST: Ed Shires 3D ARTISTS: Justin Diamond, Xuan Seifert, Tim Kim, Phil Maddock, 2D LEAD ARTISTS: Kyle Cody 2D ARTISTS: Kshitij Khanna, Erin Nash, Dan Difelice PRODUCTION COMPANY PRODUCTION COMPANY: Imperial Woodpecker PRODUCER: Matt Wersinger EXECUTIVE PRODUCER: Doug Halbert DOP: Greig Fraser DIRECTOR: Mark Zibert
Tottenham Hotspur superstar Gareth Bale makes his debut on the cover of EA SPORTS™ FIFA 14. Get a firsthand look at the worldwide unveiling of Titanfall from Respawn Entertainment at E3 2013. Winner of over 60 E3 Awards and a record-breaking six E3 Game Critics Awards including Best of Show and watch episode one of Battlefield Bootcamp, a refresher course for Battlefield 3 players both old and new. Where every week Battlefield 3 experts to discuss some of the best ways to play as a team and achieve objectives, whether playing as infantry, in vehicles on the ground or in the air
Below, EA SPORTS captured Gareth Bale's free kick technique via motion capture and this will feature in FIFA 14. Bale was also filmed performing a series of athletic drills, passes and shots to capture his likeness and to showcase features such as FIFA 14's Pure Shot, which allows for new and rewarding ways to score.
In this latest FTW interview, EA SPORTS FIFA 14 Producer and pretty handy footballer Kantcho Doskov discusses new Skill Moves and even demoing one for real — a move Ronaldo likes to do from time to time.
It's a combination from a previous skill move called the 'Reverse Step Over'. Step over the ball, touch it with your instep, then use the outside of your other foot to knock it in the opposite direction, completely fooling a defender face to face on the wing.
Kantcho also has a tip for people playing FIFA 14. Use the Left Trigger to protect the ball, this way you can slow down the pace of the game and take advantage of player runs and build up play.
Adidas launches an online ad campaign to celebrate brand ambassador Leo Messi winning the Fifa World Player of the Year for the fourth year running.
The Barcelona star was given the honor at the Fifa gala in Zurich for breaking a record by scoring 91 goals in 2012.
The campaign, created by iris Worldwide features examples in moving sketches of some of Messi’s greatest goals. The one-minute 20-second film then shows Messi celebrating his goals with his teammates and exposing his adidas shirt.
Credits: Creative Ad Agency: iris, Worldwide Illustration by Hotspur & Argyle’s Richard Swarbrick Editor: Simon Hargood via Assembly Rooms Producer: Fiona Campbell Creative: Adam Fish Produced by Danny Fleet.
