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“Red is dead. Renault beats Ferrari in Formula One.” If you're the Ferrari F1 racing team those are fighting words.

The Renault Red Bull sponsored F1 racing team took a few jabs at Ferrari after winning their second Constructors’ World Championship with this print ad campaign.
In honor of the achievements of Renault engines in F1, the brand and its agency Publicis Conseil launched a new ad campaign entitled "Red is dead". In a friendly gibe directed at Ferrari and its emblematic color, they took objects that are traditionally red, and made them a bright shinny Renault yellow and hopes to remind everyone they are leading brand in Formula 1.

Credits:
Advertising Agency: Publicis Conseil, Paris, France
Chief Creative Officer: Olivier Altmann
Creative Director: Olivier Altmann
Copywriter: Mathieu Degryse
Art Director: Yves-Eric Deboey
Photographer: David Gill
Account Manager: Edouard Pacreau, Eric Hazout, Thibault Repelin, Adeline Blanc
Strategic planning: Helene Duvoux-Mauguet
Art Buyers: Jean Luc Chirio, Gael Cheval, Soone Riboud
Advertiser’s Supervisor: Stephen Norman, Bruno Travade, Dominique Musset, Andreea Culcea, Belen d’Alexis
via

If you love Formula 1 racing then you'll want to turn your speakers up for this spot.
Rattling Stick's Ivan Bird captures the thrills and drama of Formula 1 in this cinematic advert/ad out of Brothers & Sisters for Sky's launch of its Sky Sports F1 HD channel in the UK. The commercial will have an interactive element when broadcast: Sky customers will be able to press buttons on their remotes to watch the full film or download extra content to their Sky boxes. The campaign will also include Augmented Reality and a 3D installation in West London.

Credits:
Agency: Brothers and Sisters
Client: Sky
Director: Ivan Bird
Production Company: Rattling Stick

Shell and technical partner Ferrari have teamed up with the LEGO Group to bring us six exclusive models only available at Shell Stations. The advert features Ferrari F1 drivers Fernando Alonso and Felipe Massa playing with their LEGO® Model Ferrari Collection.

Credits:
Client: Shell
Agency: iris worldwide
Production: Nice Shirt Films
Country: United Kingdom
Director: Jon Hollis
Creative Director: Andy Taylor
Creative: Rob Leeks
Producer: Richard Martin
Agency Producer: Helen Whiteley

Jamaica's multiple gold medal winner Usain Bolt stopped at Nissan's GranDrive testing track and Yokohama headquarters, bringing his record speed and excitement to Japan and becoming Nissan's Director of Excitement. I'm sure the fact that Nissan team is developing a special "Bolt" version GT-R.

Bolt appeared at Nissan's world headquarters, saying: "Racing is my inspiration, and I want to help Nissan become an even more exciting brand for everyone."

In recognition of Bolt's contribution to sports and his automotive enthusiasm, Nissan's Chief Operating Officer unveiled a unique gold-painted GT-R, which will be auctioned to benefit the Usain Bolt Foundation (http://usainbolt.com/foundation/).

Bolt, who was picked up Tokyo's Narita Airport in a GT-R driven by F1 racer Mark Webber (below), is expected to contribute further to Nissan's "WHAT IF_" global brand campaign.

To continue building brand momentum at Nissan, TV commercials featuring the Nissan LEAF electric vehicle, called "What if you could drive the future, today?", will also start airing.

But here's what really caught my eye about the big production
Nissan and the new Director of Excitement...

At about the 1:00 minute mark Bolt enjoys a delicious doghnut during a
brief interview of the "To the World: Usain Bolt in the Nissan House" video.

Not just any doughnut, but a magical creation of warm gooey goodness from
Krispy Kreme. An obvious product placement? Maybe, maybe not...

BlackBerry hit the streets of Montreal for the Canadian Grand Prix and asked blogger, and huge BlackBerry fan, Carl Edwin-Michel, to partner with us as our guest blogger for the weekend. Check out his experiences on the ground.

BlackBerry signed a new sponsorship deal with Mercedes-Benz Petronas Formula 1 and their driver Lewis Hamilton as the team's new official mobile computing partner and collaborate on technical and marketing opportunities. The BlackBerry logo will be seen on the new F1W04 Silver Arrow, the entire team will be using BlackBerry devices throughout the season. Driver Lewis Hamilton welcomes BlackBerry to the team in the video clip above.

Ross Brawn, team principal of the Mercedes AMG team, welcomed BlackBerry to the team: "On the day that our new Silver Arrow, the F1 W04, is launched, we are very pleased to announce our partnership with BlackBerry. We are looking forward to embracing the new BlackBerry 10 platform at both a technical and operational level, as well as collaborating with the team at BlackBerry to bring new mobile innovation to Mercedes AMG Petronas. It is especially pleasing to be able to launch this exciting partnership today as our latest Silver Arrow takes to the track with BlackBerry branding."

Frank Boulben, BlackBerry's Chief Marketing Officer said: "Formula One is all about precision engineering, design and innovation — three values that mirror the approach that's gone into creating BlackBerry 10. It is a natural fit for BlackBerry to partner with the MERCEDES AMG PETRONAS Formula One Team to deliver value through technical and marketing collaboration. We have built BlackBerry 10 to keep people moving, and we believe the essence of this will be delivered at many levels through our partnership."
via:Crackberry.com

As we patiently wait to see some new ads start running from BlackBerry for it's new Z10 device (aside from the What It Can't Do Super Bowl spot and the Keep Moving commercial, both are great) everyone at Great-Ads is itching to see something exciting from the device manufacturer formerly known as RIM. Until then this is all we have....

MERCEDES AMG PETRONAS is using BlackBerry 10 for innovative projects unlocking the power of mobile computing and bringing fans closer to the season's 19 races. Spot the iconic BlackBerry branding on the chassis and headrest of the F1 W04 Silver Arrow, and the race suits of Lewis Hamilton and Nico Rosberg.

Today Blackberry released an official Teaser ad for the 'Set The World on Fire' Tour, Episode III of the BlackBerry Keep Moving project featuring Global Creative Director Alicia Keys. We are still hoping for something more exciting from this campaign.

Someone in Ontario, Canada took marketing the new Blackberry 10 into their own hands with this brilliant vanity license plate "BBRY 10" using the provinces slogan Yours To Discover makes it perfect, someone hire this guy. Image via: