This 45 second film debuted on 12 in-arena screens and projected on the court before player introductions at Nets season opener on November 3, and will be shown at home games throughout the season and used in other promotional capacities.
Three important elements came into play with the film. Not only would it be debuted before the team’s season opener, but the game also marked the first game of the high-visibility Brooklyn franchise and the initial game at the NBA’s newest arena, the Barclays Center.

The Famous Group, who have worked with the Nets since 1997, developed the theme “Arrival in Brooklyn” and conducted a live action shoot portraying Nets players in and around the new arena. Stars such as Deron Williams, Joe Johnson, Gerald Wallace and Kris Humphries, are shown arriving by taxi, subway and sidewalk, intercut with shots of uniformed players inside the Barclays Center.
The film adheres to the Nets‘ iconic black & white branding, shot entirely in b&w and featuring players dressed in white shirts and black suits and ties. The film’s feel is reflected in the score, an original hip-hop track composed and performed by John Forté entitled “Brooklyn.”
“We wanted an idea that was as big and grand as the Barclays Center, and fresh and cool as Brooklyn,” said Andrew Isaacson, executive producer, The Famous Group. “This film captures that attitude.”

Credits:
Client: Brooklyn Nets
Project: “Arrival to Brooklyn” in-arena game day open
Production Company: The Famous Group, LA/NY
The Famous Group
Directors – Jesse Austin and Hemu Karadkar
Executive Producer – Andrew Isaacson
Producer – Will Hyde
Art Director – Jesse Austin
Editors – Steve Davis and Jaron Halmy
Production Coordinator – Brandon Grabowski
Animator – Luis Gonzalez
Animator – Rachel Arnold
Animator – John Dougherty
Line Producer — Jennifer Pearlman
Production Supervisor – Jessica O'Brien
Director of Photography – Connor O'Brien
Music: “Brooklyn – Something to Lean On” – John Forté
Brooklyn Nets
Senior VP, Event Marketing & Community Relations — Petra Pope
Director, Game Presentation — Paul Kamras
Video Manager — Rich Mallon
Video Coordinator – Paul Connors

The Windy City Showdown begins with New Era's TV ad featuring Nick Offerman and Craig Robinson. The duo go head to head in this long-standing MLB rivalry between the Chicago Cubs and Chicago White Sox.
Credits: Agency: Brooklyn Brothers
Client: New Era
Director: Scott Gairdner
Writer: The Brooklyn Brothers
Writer: Funny or Die's Gifted Youth
Producer: The Brooklyn Brothers
Production Company: Funny or Die's Gifted Youth
Director of Photgraphy: Dave Jones
Editorial Company: NO6
Editor: Jason Macdonald
Editor: Justin Quagliata
Executive Producer: Toni Lipari
VFX: Ed Skupeen
Graphics: Transistor Studios
Sound: Audio Engine
Sound Engineer: Carl Mandelbaum

Canadian Club Whiskey offers up some good old whisky wisdom in a great new ad campaign created by Brooklyn Brothers. The new “Join the Club” TV and digital campaign, which launches nationally in Canada today, features video segments available on specialty TV, on Facebook and in digital media that star the “Canadian Club Chairman” and offer humourous Whisky Wisdoms to help guys to ease their way into the whisky world. CC fans can submit their own wisdom on the Facebook fan page HERE.

The campaign includes four commercials, "The Chairman" (above) who gives us a brief history of Canadian Club and finishes it with this fantastic line that all whiskey lovers can appreciate, "...if there's one that tastes better than whiskey, it's smuggled whiskey." The "Canadian Club Chairman," has a stable of Whisky Whisdoms that are blunt, unapologetic and undeniable truths such as: "Never send beer to do a whisky’s job" and "Everything in moderation. Except bacon". and of course "Drafts are best suited for fantasy football. Order a Canadian Club Whisky."

Below, are the "Shirt", "Food Groups" and "First Step" TV spots, and don't forget to always enjoy your Whiskey responsibly my Canadian friends.

Credits:
Creative and Production by the Brooklyn Brothers

BlackBerry inked a two-season marketing deal with the Barclays Center in Brooklyn, N.Y. home to the NBA Nets and the NHL's Islanders, according to a report by the New York Post. The report, citing an industry source, said the deal is valued at $1 million to $5 million.

BlackBerry, which late last month launched its new Z10 touchscreen smartphone in the U.S., will get prominent ad placement and an “experiential” area where customers can try out the smartphone maker’s devices, Mike Zavodsky, the Nets vice president of new corporate marketing, told the Post. BlackBerry will also get a suite-level lounge. Zavodsky added that BlackBerry ads will be seen from “street to seat.”
BlackBerry’s ad deal with the Brooklyn arena follows a new marketing push that started with a $4 million Super Bowl commercial, as the Canadian company attempts to regain market share. BlackBerry also reportedly reached a $12 million deal with Formula 1 racing.

Other than this Blackberry hasn't been pumping out as many new commercials as we thought they might, so loyal BlackBerry owners took it upon themselves to create their own, below is a fan-made ad that takes us through a brief history of the device...too long, but pretty good. Title: There Then There Now — Z10 Commercial.

Enjoy the new "Movement" premiere commercial for MICROSOFT SURFACE from Director Jon M. Chu (DS2DIO, G.I. Joe: Retaliation, The LXD, Step Up 3D) and cast of great dancers (full list below).

"From touch to type, office to living room, from your screen to the big screen, you can see more, share more, and do more with Surface."

The Surface tablet is set be released 10.26.12 and will run on Windows 8, the ad stars Daniel "Cloud" Campos and features some of the world's top dancers, they are:
Anderson, Corey
Andrews, Kendra
Azizian, Paulette
Boedekker, Stacy
Bonnevay, Marie
Brewton, Bianca
Brown, Jesse
Burns, Leon
Chapman, Lorenzo
Chynoweth, Jade
Clemmons, Vincent
Davis, Kylie
Exum, Kelli
Germar, Marko
Grahms, Daniel
Graves, Corey
Gutierrez, Jay
Guzman, Gabe De
Hoffman, Sky
Holt, Bailey
Hott, Julian
Inniss, Marc
Johnson, Josh
Kadish, Jake
Keller, Jessica
Kitama, Mayuko
Koumaev, Ivan
Lamkin, Brandy
Livingston, Emilie
Loftis, Will
Maas, Taylor
Markarian, Rachel
Medina, Marie
Monaco, Tony
Monnie, KC
Mour, Linda
Nairobi, Saidah
Nino, Ashlee
Prudich, Bill
Radomski, Kayla
Rodriguez, Ricardo
Rosado, Luis
Russell,Brittany Perry
Sandvig, Melissa
Scott, Christopher
Shaw, Brandon
Sherbman, David
Shibata, Tracy
Sims, Jamal
Smith, Chadd (Madd Chadd)
Spencer, Terrence
Stecklein, Tyne
Steffens, Timar
Stewart, Britt
Stewart, Nicholas
Tanaka, Bryan
Tanner, Jean
Thompson, Larsen
Todey, Kersten
Velez, Ivan (Flipz)
Washington, Tyrell
Williams, Brooklyn
Wilson, Dana
Wong, Alex
All Choreography by Christopher Scott and Jamal Sims.

New York Red Bulls soccer star Thierry Henry collaborates with Brooklyn pop-artist Tristan Eaton to create a 24 x 21 ft mural inspired by the City of New York. The result: sports meets art in an urban setting.

Credits: Production Company — RehabStudio, mural artists include Peachbeach, Lucia Ferro, Petros Xristoulias, and Ricardo Drummon.

The full trailer for 'Desire', the short feature film by Jaguar starring Damian Lewis and Shannyn Sossamon has been officially released.

One man. One job. But in the desert, nothing is simple. The full trailer for 'Desire', created in collaboration with Ridley Scott Associates for the all-new Jaguar F-TYPE — starring Damian Lewis, Shannyn Sossamon, Jordi Mollà, and music by BRIT award winner Lana Del Rey.

Credits:
Ad Agency: Brooklyn Brothers

Scion has announced today that their lifestyle gallery and retail space on Melrose Ave. in Los Angeles, called the Scion A/V Installation, will host cult fashion label Hood By Air for a month long installation opening May 18.
"Scion's goal is to continually support influential and emerging artists with the opportunities and resources that otherwise might be unavailable to them," says Jeri Yoshizu, manager of sales promotions at Scion, "Hood By Air was a brand we felt would really embody the conceptual retail experience we set out to deliver through this gallery space."
The Scion A/V Installation is a retail and gallery environment that merges Scion product and lifestyle for the first time by offering consumers the opportunity to test-drive vehicles from the space itself. "Scion A/V Installation is a step in a more interactive direction for the retail gallery," says Yoshizu, "The focus of the space is affordable artwork, and limited edition products. Adding a test drive component moves Scion and our art initiatives closer to each other than they've ever been."
The Scion A/V Installation project will bring New York City based fashion label Hood By Air to the west coast for the brands first pop up retail installation. "The partnership between Scion and Hood By Air was a natural step for the cultural strategy we focus on," explains Jeri Yoshizu, manager of sales promotions at Scion, "Scion A/V hosted a concert in Brooklyn with A$AP Rocky. It was during an interview with the rapper that we first began the Hood By Air conversation. It became clear that this would be a perfect partnership to shed light on the work we are doing at Scion and also support these emerging talents across the music and art worlds."
The Scion A/V Hood By Air pop up exhibition, entitled "MORPH," will serve as the debut of a capsule luggage concept collection and feature three silicone art objects inspired by hiking luggage, tattooed skin and jewelry piercings as the focal point for the exhibit. On May 18th the Scion A/V Installation space will be transformed into a space reminiscent of a high school locker-room wherein the limited edition products will be sold for the duration of four weeks. Scion A/V has partnered with Hood By Air to produce an entire inventory of limited edition Hood By Air items that will sell within the space, including but not limited to the coveted Hood By Air Classics t-shirt collection in never before seen color-ways, backpacks, posters, water bottles, Emory boards, small accessories and more.
The opening reception of the Scion A/V Presents: Hood By Air "MORPH" will be held on Saturday, May 18th from 7 – 10 p.m. at the Scion A/V Installation, located at 7667 Melrose Ave, Los Angeles, CA 90036.
The Hood By Air exhibit will be present within the Scion A/V Installation space for the duration of four weeks following the opening reception and close on June 16th.
Credits: Creative Agency — Sydney Reising, New York.

The newest TV ad from Microsoft for the Nokia Lumia is absolutely hilarious. Watch as iPhone and Samsung device owners battle to get the perfect image of their little darlings at a school recital.

A kids's play is one of those times when you want to get the perfect shot. But most phones aren't capable of capturing quality photos at a distance. Even if it's just a few rows back. With the Windows Phone Nokia Lumia 1020 you get 41 megapixels so every seat is the best seat in the house.

Credits:
Client: Microsoft
Spot: "The Recital"
Agency: Crispin Porter + Bogusky
Worldwide Chief Creative Officer: Rob Reilly
Executive Creative Director: Dan Donovan
Creative Directors: Dave Swartz, Dave Steinke
Associate Creative Directors: Paul Sincoff, Kyle Jones
Art Director: Jeff Hunter
Copywriter: Aaron Cathey
Integrated Head of Video: Chad Hopenwasser
Executive Integrated Producer: Sloan Schroeder
Senior Integrated Producer: Laura Keseric
Production Company: Directors Bureau, Los Angeles
Director: Roman Coppola
Executive Producers (Production Company): Lisa Margulis, Elizabeth Minzes
Producer (Production Company): Francie Moore
Director of Photography: Chris Soos
Postproduction: NO6LA, Santa Monica, Calif.
Visual Effects: Method, Santa Monica, Calif.
Executive Producer, Design: Robert Owens
Producer: Ananda Reavis
Editor: Jason McDonald
Music Company: JSM Music
Junior Music Producer: Chip Herter
Arrangers: Joel Simon, Doug Katsaros
Sound Design Company: Henry Boy, Brooklyn, N.Y.
Sound Designer: Matthew Hedge

In the sky over New York

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One man. One job. But in the desert, nothing is simple. Presenting Desire, created in collaboration with Ridley Scott Associates — starring Golden Globe winner Damian Lewis, Shannyn Sossamon, Jordi Mollà, and featuring music by BRIT award winner Lana Del Rey.

Credits:
Created by The Brooklyn Brothers and RSA Films
Directed by Adam Smith
Filmed at the Atacama desert in Chile
Featuring the music of Lana Del Rey